Advancing Brands Online

Founded in 2000, Layer One Media is a Web solutions agency dedicated to helping businesses deliver high quality leads and grow revenue. We are ahead of the increasing demand for marketing automation in the B2B world, and are leading in its delivery. At Layer One Media, we know the site launch is not the end game. Rather, it’s the beginning of an enlightened marketing automation program.

With expertise in Web and B2B marketing, we deliver highly effective, integrated campaigns that align sales and marketing, increase revenue and maximize efficiency for businesses with multi-touch sales cycles.

Sitecore, Umbraco, Insite Commerce, InRiver, PardotB2B Marketing, Digital Strategy, UX, eCommerce, Mobile / Tablet, Responsive Design, Data Integration, On-line Brand Experience, Navigation Architecture / IA, Web Applications, eMail Marketing, SEO/SEM, Analytics

$100 - $149 / hr
10 - 49
Show all +
Milwaukee, WI
  • 309 N. Water St., Suite 615
    Milwaukee, WI 53202
    United States


Key clients: 

Brady Corporation, Northwestern Mutual, Rite-Hite Corporation, Nidec Corporation, GE Healthcare, The Granite Group, Johnson Controls, Middleby Corporation, Data Weighing Systems,  Advicent Solutions, Altra Industrial, Artisan Partners


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Sitecore Implementation for Global Electrical Wiring and Cable Supplier

“They stayed true to our statement of work ... and they’ve just been with us every step of the way.”

Willing to refer: 
The Project
$200,000 to $999,999
Project summary: 

Layer One Media developed a new website using Sitecore as the CMS platform, to replace the previous one in Ektron. The team also provided integration with ERP systems and handled minor design work.

The Reviewer
201-500 Employees
New Berlin, Wisconsin
Marketing Communications Manager
The Review
Feedback summary: 

Layer One Media successfully implemented the Sitecore CMS which resulted in a significant increase in both process efficiency and sales conversions. The relaunched website generated more than twice as much user traffic and engagement. The team displayed professionalism and flexibility.


Could you briefly describe your company?

I work for IEWC. We’re a distributor for wire cable and wire management products.

What is your position?

I’m marketing communications manager.


Could you describe the business challenge(s) you were attempting to address when you initiated the relationship with Layer One Media?

Our website had not been touched since 2006. Our product data structure was lacking. We walked into this project prepared to wipe the entire slate clean. We were beginning anew with our product data, organization and the website as a whole. I was really looking at how to design a site from the ground up so we could keep adding content it and keep improving it as the years go by. That was the basis of the whole relationship. 


Could you now describe the scope of the project? For instance, did it invole custom visual design, backend development, training, support, etc.?

What they did is they provided the company website, which is the external user facing website. We have a team for a product catalog implemented, and also pulled that into Sitecore. Sitecore is what we’re using for our CMS platform right now. There is no integration at this point with ERP systems or anything, but we are integrated with Salesforce, so they did provide that service.

For the most part, it’s a standard website. There wasn’t anything too advanced. However, our product data structure got a little complicated, because we do things a little differently here with our data. Overall, the majority of the work has been backend development. They handled minor design work but the frontend isn't the most complex. 

What CMS powered your previous website?

We were using Ektron.

What was the rationale behind your transition from Ektron to Sitecore?

A couple of things. Ektron, first of all, had not been updated since 2006 and, because of that, we were having a lot of problems. At that point we looked at possibly upgrading Ektron instead of going somewhere else. A couple of factors drove us toward Sitecore. One, Ektron, I know, is going through some financial issues, so we were a little leery about continuing with them in that respect. Sitecore has really caught our attention because it had nothing but accolades from other people and other companies that we've talked to. This was about two years ago. Sitecore is the bright, shining, up-and-coming CMS platform that wasn’t too highly priced, and was going to fulfill our needs going forward into the future.

How did you select Layer One Media as your solution partner?

The way that we got a hold of them was through Sitecore. We talked with Sitecore first as far as who their authorized vendors were. We had about five different companies, I believe, that we interviewed at that time, and we had them in for several rounds. A lot of them provided a scope of work or a statement of work. It came down to Layer One and one other potential vendor. At that time, the big determining factor was the price point. Layer One was extremely reasonable. The quality of work seemed on par with other companies that were charging quite a bit more. It made the most sense for us to go with Layer One.

Could you provide a sense of the size of this initiative in monetary terms?

All said and done, I’d probably say between $300,000 and $400,000.

When was this implementation completed?

We launched, I believe, on October 14, 2013. And there's still ongoing work with them. 


In terms of results, could you share any statistics or metrics that would demonstrate the effectiveness of the work they've delivered?

Things have been slowly picking up. I don’t have numbers right in front of me at this time. I can tell you our traffic has slowly increased. Our conversion rate as far as contact us and quote requests have slightly gone up. We’re seeing bumps kind of slowly grow as our search engine results begin to improve. When you launch a new website, especially when it’s a brand new website, it takes a while to get everything settled. It’s a slow growth right now.

Do you remain confident that the Sitecore CMS will continue to fulfill your business needs into the foreseeable future?

As of this point, yes I do. 

When working with Layer One Media, is there anything you would consider unique or special about them compared to other vendors you’ve worked with?

One thing I keep pointing out is, and this may sound cliché, but they feel like a true partner. A lot of companies are simply out to make money, but Layer One has really gone above and beyond in our relationship. They're actively invested in our success. They stayed true to our statement of work and the cost for the project, and they’ve just been with us every step of the way. We’ve always been able to reach out to them no matter how many times per day. It’s almost like they’re an extension of our company.

In retrospect, are there areas that you think they could improve upon, or are there things you'd do differently as the client before approaching this type of project?

Yes. There’s two things, and I’ve talked with them about it. One, the initial timeline did go quite long. We were a couple of months overdue on the launch. As with any fluid exercise, things emerged along the way that weren't properly anticipated. It feels like they slightly underestimated the length of the project. And as an extension of that issue, we lost some valuable time to conduct QA/QC testing. They're aware of both of these issues and we've already taken steps to remedy similar occurrences in the future. 

Overall Score
  • 3.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer