What evidence can you share that demonstrates the impact of the engagement?
Early on, a lot of the work we had them do was in support of user testing. We found them to be a very iterative team, which matches our style well. They’ve worked hand in hand with us to set up and perform some of the testing, and they always played a role in the evaluation of the testing.
A couple of the apps they did actually won several awards, and one of the earlier website designs did as well. We’ve come back to them time and again because the quality of their work is much higher and their turnaround time is much faster than some of the other groups we’ve engaged. We intend to remain with them for a long time.
In general, each time we’ve gone through web design iterations, we’ve seen an increase in user engagement and visits. We don’t advertise directly to consumers, so all of that increase has been directly as a result of things Laxalt & McIver has done on the website, including SEO, UX, and workflows.
How did Laxalt & McIver perform from a project management standpoint?
Laxalt & McIver uses a number of tools for collaboration. They set us up with a dedicated web page that’s available to the team, and provides all of our assets really nicely to the team. The team has also shared programs for workflow management, where we’re able to collaborate in real-time between our two teams.
They’re always very responsive, regardless of the communication channel we’ve used with them, though our most common tool is Slack. They’ve never failed to answer our questions promptly, and they meet deadlines consistently.
What did you find most impressive about them?
The team does a great job of understanding the business and use cases of the project they’re working on. They’re also not afraid to ask clarifying questions instead of making assumptions. Rarely do we have to go back and correct their work. Laxalt & McIver is a smart, thoughtful team.
The other thing we really like about the team is that they’re very innovative. Their product offerings and capabilities are constantly evolving. Along the way, even though they’ve expanded their abilities, they’ve never lost any of their expertise, and they continue to grow at a high level.
Are there any areas they could improve?
There’s nothing that comes to mind. They’ve been excellent.
Do you have any advice for potential customers?
Make sure you take the time to really go over the details of exactly what you want to get out of the relationship you’re initiating with Laxalt & Mciver. They can do a lot of different things, and if you know what you want, they’ll exceed your expectations.