Lavora Digital Agency

BACKGROUND

Introduce your business and what you do there. 

MotoEvolution produces custom software for companies in the automotive industry. With over 10 years of experience in software development for the automotive industry, we are a proven top-notch choice for foreign brands operating in Poland. My name is Piotr Magiera and in MotoEvolution I am responsible for the area of market communication and PR. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with the vendor?

We were looking for a trusted partner who could comprehensively take care of marketing, promotions and advertising activities of our business. 

SOLUTION

What was the scope of their involvement? 

Marketing strategy set-up

• Paid Search Marketing (mainly google ads)
• Lead Generation (content marketing, SEO, website and landing page creation) 

What is the team composition? 

The team consist of a project leader and two marketing specialists (senior & junior); 

How did you come to work with the vendor?

Referral 

How much have you invested with them?

So far, we've invested with Lavora around $15 000. 

What is the status of this engagement?

Undergoing, we cooperate on a permanent basis from January 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The number of page views has increased our headlines are getting more attention. Their entire team is extremely helpful and very efficient. They never sacrifice quality for speed, which is very important to us. We are very happy with the skills of their copywriters and the advertising campaign results they have achieved for us. 

How did the vendor perform from a project management standpoint?

Depending on current needs, however, as a rule, we hold meetings with team members once a week to discuss priorities and key tasks for the following week, as well as take time to discuss the latest performance reports. We are also assigned a central project manager who we always have access to in case of urgent needs. We work mainly with email and slack. 

What did you find most impressive about them?

Competency, good responsiveness, hands-on approach and strong project commitment. 

Are there any areas they could improve?

After more than a year of cooperation I can admit with a clear conscience that the areas for improvement are almost non-existent and certainly overshadowed by the good work they do on a daily basis. 

BACKGROUND

Introduce your business and what you do there. 

3line.pl is a project created in October 2004 by a group of people who saw the need for a new,  broader view of the advertising market. People working in the company are recruited from the  best in the business with many years of experience. 3line’s mission is to define a new standard  in the field of advertising market. Our plans are primarily to raise standards of service,  

introduce new products, expand the range and scope of services offered.  

As a Co-owner and the President of 3line.pl Sp. z o.o., I’m responsible for creating and  implementing the company's strategy, preparing and participating in investment decisions. I  also deal with operational management and coordination of work of all departments in the  company. I’m also responsible for negotiations with customers and suppliers. As part of the  project carried out with Lavora Digital Agency, I had the opportunity to work directly with the  Lavora team as the first point of contact from 3line’s side. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with the vendor?  

Automate ordering process, especially for large corporate business customers.  

SOLUTION

What was the scope of their involvement?  

Lavora Digital Agency designed internal e-commerce platforms that were personalized  functionally and graphically (in terms of visual brand identity) for individual corporate clients.  This enabled the digitization and transfer of the time-consuming email and phone order process  to a reliable online channel.  

What is the team composition?  

The team consisted of a project leader responsible for the communication stream and feedback  sessions, as well as 2 additional web developers. 

How did you come to work with the vendor?  

Referral from a company from the advertising industry.  

How much have you invested with them? 

Currently, we are after 2 e-commerce projects in cooperation with Lavora Digital Agency. We  are currently working with a vendor to build a comprehensive CRM system for 3line.pl. The  total engagement is currently at the level of $15,000 

What is the status of this engagement? 

We started working together in January 2022, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? Thanks to the e-commerce solution provided by Lavora, purchasing departments of the largest  Polish corporations optimized their internal processes of ordering gadgets and advertising  articles by having access to a 3line’s functional platform, which resulted in a definite savings in  terms of time and organizational resources.  

How did the vendor perform from a project management standpoint? 

Lavora Digital Agency applied the best market practices in project management area.  Noteworthy is, above all, the high responsiveness of team members and their availability  throughout the duration of the contract. On e-commerce projects we did weekly review and  management meetings, there were bunch of tracking and release notes regularly provided to  us. 

What did you find most impressive about them?  

I liked their sense of urgency and early delivery of the various modules of the solution. The team  is hardworking, skilled and very motivated.  

Are there any areas they could improve? 

They could be less modest about their expertise, other than these no comments.