What was the scope of their involvement?
I had completed an attraction lab with another company, so I had an idea of the design and process flow I wanted. After passing that to Launchpad App Development, their team produced wireframes before moving on to developing the app for iOS and Android.
After downloading the app, users can set up a profile and fill in their kids’ names and birthdates. If there is a child’s birthday, confirmation, bar mitzvah, or any other occasion, users can use templates to make invitations. Parents can choose a blank card to write their own messages and add their own pictures. They can also update a template by changing the background color or adding a photo. We also have 20-second video invites available. Once the design is created, users input event details that include the addresses and gift ideas.
Once the invite is created, it pulls up a contact list where users can put who they want to receive an invite. If the contact isn’t listed, users can enter it manually. Parents will get a message about the invite, and then have to download the app to receive the notification. It shows the cards and details, which users view before responding whether they can attend or not. If recipients RSVP, they can view who is attending and if there are any dietary requirements. The host of the event gets a notification if a person responds and can see a running tab of who’s attending and who isn’t.
What is the team composition?
I’ve dealt with their design team and about five of their company members based in Melbourne. I believe their code writers are based in India.
How did you come to work with Launchpad App Development?
I interviewed 13 development companies. I was attracted to Launchpad App Development because the company is based in Melbourne, Australia. They’re close enough that I can talk to them face-to-face if I need. After speaking to them on the phone a couple times, their team invited me to their office for a no obligation meeting. It went well, and we signed an NDA. They put together a package of what services they offer, and then we went from there.
How much have you invested with them?
In total, we’ve spent between $85,000–$90,000.
What is the status of this engagement?
We started working with Launchpad App Development in January 2018, and the work is ongoing.