kidults

BACKGROUND

Introduce your business and what you do there.

I’m the managing director at European Cultural Academy, an educational institution. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with kidults?

We were looking for a specialist who would help us with professional branding and communication. 

SOLUTION

What was the scope of their involvement?

They helped us to create a branding platform. kidults identified the key messaging, values of our company, and unique selling points. They started with strategic branding with the story itself and the visual component. We had many strategic sessions where they listened to our thoughts to gather as much information as possible about what we do and then helped us to create a cohesive story. 

What is the team composition? 

We worked with 4–5 people. 

How did you come to work with kidults?

We found them via our partners who also used their services and were very satisfied. 

How much have you invested with them?

We spent about $25,000.

What is the status of this engagement?

We worked together between January 2021–January 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After our engagement with kidults, we became much more professional in what we do. Their work allowed us to communicate our values and main messaging to the customers, and they now respond to it much better. kidults helped us a lot in our marketing activities because we have a brand book we can refer to. 

How did kidults perform from a project management standpoint?

kidults was professional, friendly, efficient, and exceeded our expectations in terms of deadlines. Their communication was always on time, and it was clear who was responsible for what. If we ever had a question, we knew exactly who we needed to ask. 

What did you find most impressive about them?

We’re very happy with them, and they were fun to work with. We had a very nice time as a team.

Are there any areas they could improve?

They’re not cheap, but they’re worth it. 

Do you have any advice for potential customers?

Go for it and contact them to have an introduction call. 

BACKGROUND

Please describe your company and position.

I am the CPO/COO of YallaMarket

Describe what your company does in a single sentence.

15-minute e-grocery delivery and bringing brands to the UAE market

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire kidults to accomplish?

• Branding, naming, basic design kit.
• Сustomer researches, brand description, customer segmentation assistance.

SOLUTION

How did you find kidults?

Other

Why did you select kidults over others?

Great culture fit, Company values aligned

What was the size of kidults’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Make market research including competitors research and more than 30 customer interviews. Develop several versions of the brand strategies. Develop design kit for a chosen strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of artefacts with results of work provided.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time, high respond time, active project management skills demonstrated.

What was your primary form of communication with kidults?

Virtual Meeting

What did you find most impressive or unique about this company?

Passion for our customers and our needs.

Are there any areas for improvement or something kidults could have done differently?

Pay more attention for synchronize and coordinate the work process and desired results