Could you share any statistics or metrics from this engagement?
In terms of general trends, our website is now as competitive as anybody else in our marketplace. It, in some respects, exceeds what most of our competition is offering. An example would be that we now have a live chat capacity on our website so that potential clients can begin to interact with us from wherever they might be. This way, they are able to interact with an actual person here at our firm as opposed to somebody who's in a call center.
We are seeing significant increases in the number of visitors that are coming to our site. In general terms, we know that those people are staying longer and reading more, and looking at more pages than they ever did before. We're very encouraged by that.
How did Kaleidico perform from a project management standpoint?
I have no complaints; Kaleidico was excellent. They're a smaller company, which made them very available whenever we needed them. There's a nice balance between interacting with them online and meeting with them in person or by phone. We have a weekly schedule meeting, where we're kept in touch with one another.
What distinguishes Kaleidico from other providers?
One of the things that I really appreciate is that from the beginning of our relationship Kaleidico has always offered us a lot of choices. They might make a recommendation and then also provide the expensive way, less expensive option, and something in the middle, which I really like.
The other thing I like is that we own all of the product. Our prior agency had a proprietary interest in the platform that was used to build the site. It was very difficult to get control of the platform. Kaleidico has always been very upfront. We own what we pay them to create and if we wanted to export it somewhere else, it's very easy to do that. That's something that I appreciate.
Is there anything Kaleidico could have improved or done differently?
If I'm being honest, the answer is no. I really don't have any complaints. My only mild concern is that, in time, they're going to become very busy because they are doing good work, and I still want to be at the top of the list.