What was the scope of their involvement?
We wanted to come to market with a site that would be better than our competitors. We looked at a number of specific integrators that worked with Magento to handle the development. We worked with a couple of companies and selected one agency who did a lot of our UX and UI design. Through our RFP process, we also ended up choosing Kadro to be our systems integrator and to develop our custom website then integrate with Magento.
We have two world-class showrooms with our retail stores, and we wanted to have a virtual world-class showroom that would give customers a similar experience to what they would get if they came to the stores. We have a sound profile on our home page where, through a series of six questions that the visitor answers, we’re able to determine that customer’s interests. As a result, we’re able to recommend both content and products that are tailored and specific to their interests. There’s product reviews, comparison guides, buyers’ guides, etc. We feel that’s similar to the experience users would get if they talked to one of our sales reps at our stores. That’s different than anything our competitors are doing.
We have a lot of other functionalities where we feel like we’ve been able to marry both content and commerce. We create a lot of content through buyer guides, comparison guides, product reviews, video reviews, etc. Those are seamlessly integrated with our commerce platform. Kadro did a good job with those pages.
Then, just being able to execute on a lot of the innovative features that come with the Magento 2 platform like comparison guides, the cart functionality, video presence, and also our technology stack integrations.
How did you come to work with Kadro?
I had worked with their VP of business development through another company that I worked with. We made sure we included them in our RFP for the launch of our new site. We sent that out to a number of firms and narrowed it down to three strong prospects. We awarded the project to Kadro for a number of reasons. We felt like they had a good sense of our team, and they were able to demonstrate a fair amount of competency given some of the client references they were able to provide. They’re a Magento-certified developer, so we felt comfortable that they had the ability to execute the implementation and launch. Another deciding factor was that they were local, allowing us to meet in the same room and have white board sessions.
How much have you invested with Kadro?
The project cost $150,000.
What is the status of this engagement?
We started working with them in January 2016. We wanted to complete the project by June. The design portion of the project was supposed to last four to six weeks, but it lasted four months. Kadro started working on the project in June and we did a soft launch in October with a full launch in November. The first 60 days of launch, they were working on maintenance issues. We’ve continued to work with them for additional support and also new projects going forward.