What evidence can you share that demonstrates the impact of the engagement?
Interactive Search put in a lot of hard work. After many years of investing in SEO and AdWords, our website is now back on top of the search results. We’re on the first page of Google results for a lot of the relevant keywords in our industry. Our site is also considered to be of the best Toughbook-related websites out there.
How did Interactive Search Marketing perform from a project management standpoint?
Greg is available to me at all times. Given my previous issues with non-local companies, it’s nice to meet face-to-face with somebody once every month. Greg will respond to an email at any time day or night. If there are any issues in terms of project management, it’s likely due to our limited bandwidth. Failure to follow through usually resides with us, and they will harass me until I do what I need to do. They've always really heard what we have to say, put together a game plan, and have been ready to implement. Everything gets done, and that's really all I care about.
What did you find most impressive about them?
The depth of what they offer is very impressive. I don't think I've ever gone to Greg with a question or an idea that they haven't been able to contribute something. The work they do for us to maintain our position in the industry speaks for itself. Whatever it is I ask of them to do, they’re able to get it done.
Are there any areas they could improve?
If I’m going to provide any constructive criticism, it would be to produce more in-depth monthly reporting on the success or failures of the SEO and AdWords campaigns.
Do you have any advice for potential customers?
When it comes to hiring an outside firm, find somebody that you're on the same page with and that you trust. Sit down and listen to what they say, then ask yourself if they have your best interest in mind. With Interactive Search, I believe our interests are aligned. They want to keep us as a client so they want us to succeed with PPC, have the phone ring, and sell our products.