IdeaRocket

BACKGROUND

Introduce your business and what you do there.

I’m the CIO and we’re a clothing company that does direct-to-consumer, high-end quality dress clothes. And then we have a B2B side where we do polos, joggers, and other types of clothing without the logo so companies can brand their own logos.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IdeaRocket?

Because we were small, we needed someone to help us tell the story we wanted to tell. We didn’t have the creative team in place or the normal things you’d need to do it on your own.

SOLUTION

What was the scope of their involvement?

At the beginning, they guided us and we gave them our ideas and direction. They created a live-action and animated video to showcase our products. They took our content and put it into the video, but they also floated the idea of creating their own content for it.

Looking back, they could have done that but you can’t tell from the video it wasn’t their content since they did a good job. The final video was roughly 90-seconds in length. 

What is the team composition?

I worked with two people directly, but there would be 4–5 people on a call and everyone involved was looped into emails. There was an account manager and people working on the creative side, the overlay side, and others. 

How did you come to work with IdeaRocket?

I spoke to around 30 companies and searched locally, but couldn’t find any of the quality I wanted. It took a long time to find the right one, but IdeaRocket stuck with me. After I exhausted my resources, they were the ones I ended up with.

How much have you invested with them?

We spent between $15,000–$20,000. 

What is the status of this engagement?

From being introduced to receiving the final project, we worked together from November 2019–June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

William (Creative Director) obsessed over quality and that is exactly what we wanted. They gave us something that was very unique and it was what we asked for. I’ll go to them for every project moving forward. They were able to take the vision we had and make it even better. 

How did IdeaRocket perform from a project management standpoint?

They were the most proactive team I dealt with — it was me that was delayed in response. Our company is taking off, so I’d respond days later sometimes and have to keep up with them. They were really patient and communicative.

If we went with their time schedule, we would have been able to do it in six weeks, but it took closer to six months because of our side stalling things. They were proactive at every step and were detailed. Everything they said they’d do and every deadline they made, they completed it all. We used Wipster, which allowed me to watch the video in real-time and make notes and ask for changes. 

What did you find most impressive about them?

Their patience level was outstanding — they could have been frustrated with us at any point but they never were. I felt guilty responding late and they’d respond with kindness even though we slowed them down. They made me feel like I had the attention I needed whenever I needed it. 

They were true experts. We went to do a storyboard with other companies that would come back with a pitch that wasn’t even close to what we wanted. Will nailed it from the beginning. It was a great experience for me, especially because of other shops that couldn’t get the job done. I was always excited to work with them. 

Are there any areas they could improve?

Honestly, no. They went beyond my expectations and they did what they were supposed to do. 

Do you have any advice for potential customers?

Trust them. They know what they’re doing. Their specialty is the B2B side of things and they will take your vision and make it better if you can describe it to them.