What was the scope of their involvement?
There were two projects. The first project focused on helping us with the technical aspects of our site architecture (e.g. canonical URL) to improve our on-page SEO.
The second project was unifying our Google Analytics across 4–5 sites so we could track a visitor across the different sites.
Our internal team was already familiar with keyword research. So, they helped us by giving recommendations on how to improve our rankings for the keywords that we knew we wanted to rank for. They pointed out SEO strategies.
These were all changes on our side, all they could do was offer recommendations because they weren’t our developers.
For the second project, they helped us unify our Google Analytics for various sites under one umbrella. This way, we can see our traffic for all the sites in one, unified Google Analytics view.
What is the team composition?
I worked with a total of three people. We landed on a project lead that we became comfortable with, and we worked with two other people for the Google Analytics project.
How did you come to work with Hop Online?
We found them because they were on a Moz list of recommended SEO experts. I sent an introductory email to a list of ten vendors. Then, we narrowed down the list to five.
Hop Online was the obvious choice. Paris Childress (CEO & Founder, Hop Online) was a former Google employee. When Google established its presence in different countries, Paris Childress set up Google for Bulgaria.
He loved the country so much that he founded his own company there. So, he brought a lot of inside knowledge to Hop Online from his work at Google. His entire team seemed very authoritative on the subject.
How much have you invested with them?
We’ve invested between $5,000 – $10,000.
What is the status of this engagement?
We started working together in January of 2018, and the relationship is ongoing.