Moz Recommended & Premiere Google Partner Agency

Bronze
VERIFIED

Founded by ex-Google Country Manager Paris Childress, Hop Online is a full-stack digital marketing agency (SEO, PPC, Social, Content Marketing) recommended by Moz, and a Google AdWords Premium Partner.

Our Bulgaria-based team is 100% fluent in English (many are expat native speakers), and we serve English-speaking companies exclusively.

Hop Online specilaizes in B2B online lead generation. We craft and implement bespoke, multichannel digital marketing strategies that nurture prospects along pre-defined journeys toward conversion.

We work in true partnership with clients of all sizes -- large and small -- and we especially enjoy helping young startup companies achieve scalable growth through digital marketing.

Make your digital marketing investment go further. Get in touch!

 
$1,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2009
Show all +
Sofia, Bulgaria
headquarters
other locations

Portfolio

Key clients: 
  • Penn State University
  • AIMS Education
  • American University School of Medicine Aruba
  • Menlo Coaching
  • America for Bulgaria Foundation
  • Radius Payment Solutions
  • Everymundo
  • Funeralocity.com
  • BeautyBridge.com
  • JW Surety Bonds 
  • Taroko Software
  • Output.com
  • e-Emphasys
  • SpeedySigns.com
  • Twinfinite.com
  • Voguetyre.com

Reviews

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SEO, PPC & Online Advertising for Luxury Tire Company

“They do an exceptional job of managing the project and driving results.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jun. 2017 - Ongoing
Project summary: 

Hop Online initially provided SEO, and they are now managing PPC and online advertising through Google Ads and the Bing Network.

The Reviewer
 
51-200 Employees
 
Chicago, Illinois
Brian Fjeldsted
VP of Marketing, Vogue Tyre
 
Verified
The Review
Feedback summary: 

Hop Online’s work has boosted KPIs and fostered positive results. Their adeptness in SEO spurred a multi-year engagement that is ongoing. The team is attentive, caring, and professional. They facilitate a smooth and organized process, delivering frequent reports and insightful recommendations.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at Vogue Tire, a specialty tire company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hop Online?

My company initially hired Hop Online for SEO. Then, a provider we were working with on PPC and other advertising wasn’t meeting our needs, so we re-engaged Hop Online to provide these services.

SOLUTION

What was the scope of their involvement?

First, Hop Online provided SEO. Now, they manage our PPC and online advertising through Google Ads and the Bing Network.  

What is the team composition?

Our primary contact is Antoaneta (Digital Marketing and Advertising Specialist, Hop Online). There are a lot of people working behind the scenes. When we were doing SEO with Hop Online, we had another contact who was also very professional.

How did you come to work with Hop Online?

We found Hop Online through Moz.

What is the status of this engagement?

Our engagement started in June 2017, when Hop Online began providing SEO. In October 2017, they began PPC and online advertising services, and this work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen our KPIs increase. Since we’re a B2B company, it’s difficult to get a pure ROI, but Hop Online’s work has undoubtedly delivered very favorable outcomes. They do an exceptional job of managing the project and driving results.

How did Hop Online perform from a project management standpoint?

When we worked with them on SEO, we liked their process and how thoroughly they answered all of our questions. We knew they’d be capable of handling PPC and online advertising as well.

Our teams have weekly status update meetings, during which we discuss ongoing issues, new initiatives, and the go-to-market plan. We strategize online advertising for the next thirty, sixty, and ninety days. Hop Online regularly provides analytics and reports on things like product demand and keyword performance, and they give us recommendations on what we can do to improve from creative and content standpoints.

What did you find most impressive about them?

We’ve been very pleased with the care and attention that Hop Online gives us as their client. The team wants to help us improve our performance and grow our KPIs. They not only help us in advertising but also in stewarding our brand.

Are there any areas they could improve?

No, there is nothing I’ve seen.  

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & Marketing Strategy for Security Firm

“Our business has grown so much because of the hard work they’ve done.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2018 - Ongoing
Project summary: 

Hop Online manages SEO and online marketing, building a strategy with the internal team. They drastically updated the website and have done tasks like backlinking, content writing, and social media management.

The Reviewer
 
1-10 Employees
 
Norwalk, Connecticut
CEO, IT Security Firm
 
Verified
The Review
Feedback summary: 

Hop Online is organized and communicative, establishing a shared dashboard to track progress and report tickets. They provide weekly metric updates and do their best to achieve data-driven results. Their work has resulted in metrics improving across the board.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of an IT security firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hop Online?

We needed a partner to manage our SEO.

SOLUTION

What was the scope of their involvement?

Hop Online assessed our business and online presence, coming back with a recommended strategy for the engagement. They oversaw a massive overhaul of the website where they changed almost the entire thing. We gave them a history of our company and some of our customer personas, and they used that to do the SEO work, including keyword research. They also optimize the blog posts that we write, do backlinking, and manage our social media accounts. When needed, they’ve done on-demand writing, too.

What is the team composition?

We work with six people: a project manager, social media specialist, two backlinking experts, an advertiser, and a copywriter.

How did you come to work with Hop Online?

They were a referral.

How much have you invested with them?

We spend between $2,000–$5,000 every month, so over $20,000 so far.

What is the status of this engagement?

We began working together in October 2018, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our domain authority has gone from 10 to 35, and our website traffic is up by five or six times more than before. Every metric we can measure has improved, including cost of acquisition, which has stayed low.

How did Hop Online perform from a project management standpoint?

They require a bit more oversight than an internal team would need, but given the size and price of their firm, the project management has been excellent. They set up an Asana dashboard so that we can write tickets and track projects. We also get weekly status reports on traffic trends and other analytics.

What did you find most impressive about them?

We didn’t understand SEO, so they’ve been a trusted partner throughout our learning process. Our business has grown so much because of the hard work they’ve done.

Are there any areas they could improve?

Everyone could always be better at improving efforts to achieve data-driven results, but they’re pretty good at that.

Do you have any advice for future clients of theirs?

Don’t just expect to hire them and not do anything else. To make the most out of the partnership, follow their advice and create the content they suggest.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & Content Marketing for Electronics Manufacturer

"They take ownership of every task and are committed to meeting our goals."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2018 - Ongoing
Project summary: 

Hop Online provides ongoing SEO, content marketing, and website maintenance. They completely revamped the architecture of the site, while also updating and adding content to improve search engine rankings.

The Reviewer
 
201-500 Employees
 
Tazewell, Virginia
Vice President, Global Manufacturing and Systems Integration Firm
 
Verified
The Review
Feedback summary: 

Early statistics show that Hop Online’s advanced keyword management and sophisticated marketing campaigns have been effective. The team frequently shares relevant data through progress updates while continuing to meet every deadline. Their structured and collaborative approach sets them apart.

BACKGROUND

Please describe your company and your position there.

I’m the vice president for corporate development at a global electronics manufacturer and systems integrator. We provide electronic safety products, data and communication infrastructure, and electrical power systems for mining, tunneling, construction, and other associated industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hop Online?

Due to various acquisitions and company growth, we’d launched a new website at the start of 2018. We hired Hop Online to work closely with our external website developers and our internal team to maximize SEO from a content perspective. This included an additional focus on Google Ad's, as well as ongoing enhancements and support.

What were your goals for this project?

Our overall project goal was to have an industry-leading website from a visibility perspective. We also wanted to obtain the highest search engine rankings possible based on our content.

SOLUTION

How did you select this vendor?

We gathered advice and searched on SEO sites before choosing three companies. This shortlist of companies covered a broad spectrum in terms of price range, geography, and industries served.

We chose Hop Online because they listened to us and understood what we were trying to achieve. They also seemed able to advise us on areas that weren't in our core skill set and provided the best proposal with what was by far the best cost.

Describe the scope of their work in detail.

During the first phase of the project, Hop Online focused on keyword research and content mapping. They discovered the most profitable organic keywords to use, classifying each into priority buckets before introducing them to our new, consolidated website. They also recommended an improved site structure based on their keyword research. Their team consolidated all of our web properties under a single domain and optimized the titles and meta descriptions for each of our pages.

In the second phase, they focused on implementation, content strategy, and site redesign and development. Hop Online rebuilt and relaunched our site based on their phase one recommendations. Their team then created a slide presentation that defined target buyer personas and outlined recommended topics for ongoing content marketing.

During the third phase of the project, Hop Online focused on content marketing and content production. They produced blog posts of varying lengths that were well-researched, well-written, unique, and SEO-optimized. They also promoted some of their articles through social media and direct influencer outreach.

What was the team composition?

We held initial conversations with the CEO of Hop Online and met the rest of the team as the project progressed. In total, we've probably worked with about 5–6 people, including an SEO specialist, a project manager, a content manager, and a finance manager. The handover from the CEO to the project manager was seamless, and we've maintained a single point of contact throughout the partnership.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Although the partnership is still in its early stages, we’ve met many of our goals, as evidenced by the statistics we’ve been tracking.

How effective was the workflow between your team and theirs?

Hop Online’s approach to project management is structured and detailed. They take ownership of every task and are committed to meeting our goals. They also communicate well, allowing me to act as a sponsor and provide data as requested.

We’re a time-critical company, and this was one of our initial concerns. However, the Hop Online team completes work as and when required and understands how to best collaborate with us. They're able to define a plan of attack before each phase and provide regular updates as needed. They also keep distractions and barriers to a minimum.

What did you find most impressive about this company?

I’ve been impressed by their ability to work closely with our web development team. This has been essential to our success.  

Are there any areas for improvement?

I don’t think there are any areas where they could improve. They should continue to take ownership of all aspects of their client’s websites, as they've done with us.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They've done an excellent job of working with us. Their team is flexible and understanding.
  • 5.0 Cost
    Value / within estimates
    Although we didn't chose them solely based on cost, they've been excellent in terms of delivering value for our money.
  • 5.0 Quality
    Service & deliverables
    Their approach and the results of their work have both been great.
  • 5.0 NPS
    Willing to refer
    I would recommend them with no hesitation.

SEO for Higher Education Company

"Our position quickly soared from a baseline with only our brand name to rankings for hundreds of new keywords."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2019 - Ongoing
Project summary: 

Hop Online developed and implemented an SEO marketing strategy. The team continues to produce targeted content and expand potential partner outreach.

The Reviewer
 
1-10 Employees
 
Amsterdam, Netherlands
CEO, Higher Education Company
 
Verified
The Review
Feedback summary: 

Website and keyword rankings grew exponentially in just the first few weeks of execution and continue to improve. Hop Online ensures all content and efforts are directed effectively with in-depth client research and highly organized project management.

BACKGROUND

Please describe your company and your position there.

I am the CEO and founder of Menlo Coaching, which advises MBA applicants to top programs like Harvard, Wharton, and Columbia.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hop Online?

We hired Hop Online to develop marketing channels like SEO to help supplement our new business acquisition. We have historically relied on referrals, but we believed we had the potential to rank well online.

What were your goals for this project?

We wanted to attract more clients to our website with SEO. 

SOLUTION

How did you select this vendor?

Endorsed by Moz, Hop Online was the only firm I researched that, thanks to their location in Bulgaria, offered a high quality of service against a low price.

Describe the project in detail.

After researching how people search for our services, Hop Online designed a strategy for creating content that would align with that. They continue to provide ongoing support, strategizing for each content piece and identifying other potentially interested partners. 

What was the team composition?

Our project manager serves as the primary point of contact. She coordinates specialists from various areas like outreach, technical audit, and keyword research. Hop Online’s CEO is also kept abreast of our progress and goals and is available if necessary. 

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our position quickly soared from a baseline with only our brand name to rankings for hundreds of new keywords. The engagement is still in the early stages, but we expect to see even more increases in the future. 

How did the Hop Online perform from a project management standpoint?

Hop’s project management structure is perhaps their strongest aspect. We follow detailed schedules for content production with research documents that are clear and organized, and all materials are stored in our preferred systems (Basecamp and Google).  

What impresses you about the Hop Online?

Hop Online took advantage of our European location to visit us personally. 

Are there any areas for improvement?

We do have to conduct a final proofread for some of the content. We are very particular about the precise, highly educated tone customers expect from us. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Scheduling is easy for both in-person and weekly meetings.
  • 5.0 Cost
    Value / within estimates
    Their cost is outstanding, probably 50% of what it would cost for a similar service based in the US.
  • 4.5 Quality
    Service & deliverables
    All deliverables are excellent. The only caveat is the final review we conduct on the written content.
  • 5.0 NPS
    Willing to refer
    I would refer Hop Online to anyone seeking a similar service.

SEO & Social Media Support for Mapping Software Company

"Outside of the fantastic results, their professionalism and knowledge stand out to us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2019 - Ongoing
Project summary: 

Hop Online provides ongoing SEO and social media visibility support. They also contribute to improving an existing website and streamlining the design to enhance the overall UX.

The Reviewer
 
51-200 Employees
 
Newton, Massachusetts
Marketing Director, Mapping Software Company
 
Verified
The Review
Feedback summary: 

The site has seen an influx in visitors since the start of the engagement. Additionally, more social media followers and overall visibility in search results for key terms have shown the impact of Hop Online’s efforts. Their team’s transparency and communicative nature are valuable assets.

BACKGROUND

Please describe your company and your position there.

I’m the marketing director of a mapping software company. I primarily manage the strategic direction of our online marketing and advertising efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hop Online?

We hired Hop Online to help us rank for new keywords. We weren’t pleased with our previous provider because of the lack of results and transparency.

What were your goals for this project?

Our goal was to improve our ranking for existing keywords and improve our overall visibility online. We wanted to increase the number of online referrals we receive and get more visitors to our website.

SOLUTION

How did you select this vendor?

We followed a referral to include Hop Online in our search. We vetted several companies but chose their team because they were results-oriented, communicated clearly, and had a strong technical strategy.

Describe the project in detail.

We had a series of meetings to familiarize Hop Online with our brand and online goals. They helped us revise and increase our target group of keywords. They also provided support across our social media accounts. They implemented a few structural changes to the site to make it more SEO-friendly; for example, the calls to action were made more apparent, and the site design is more intuitive. They’ve continually made suggestions to streamline our website for users.

What was the team composition?

We work with a team of analysts from Hop Online.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We’ve seen a drastic increase in online inquiries and visits to our website since beginning our engagement. Overall, traffic to our site has improved. We’ve also seen a lot more engagement on social media and an increase in social media followers.

How did the Hop Online perform from a project management standpoint?

Their team has been a pleasure to work with. They’re responsive and we primarily communicate through email and phone calls. If we need updates, they are always available and willing to help us understand any aspect of their progress. Outside of our monthly scheduled meetings, we communicate on an as-needed basis.

What impresses you about the Hop Online?

Outside of the fantastic results, their professionalism and knowledge stand out to us. They take the time to understand our industry and competitive landscape. The due diligence they put in at the beginning of the project and their follow-through have made all the difference.

Are there any areas for improvement?

If any issues arise, they’re great about responding and incorporating our feedback. They’re a reliable and flexible partner which is why we continue to work with them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & Content Marketing for Cosmetics Firm

"Compared to other SEO agencies, Hop Online is the most strategically structured firm."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2014 - Ongoing
Project summary: 

Hop Online performs SEO and content marketing services to attract and maintain a customer base. Their team assists with link building, PPC, and Google Ads. They also organize our Facebook advertising efforts.

The Reviewer
 
1-10 Employees
 
Nutley, New Jersey
Gokhan Erkavun
Managing Director, Beauty Bridge
 
Verified
The Review
Feedback summary: 

Over the past five years, Hop Online has significantly improved keyword rankings. Their team is openminded and responsive. They’re accommodating and provided results within a specified timeline. Their controlled and organized approach spurred continued engagement.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of Beauty Bridge, a cosmetic firm that carries various high-end brands. We have a store, but most of our business comes from online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hop Online?

We wanted to improve our SEO and were looking for a reliable agency to analyze our site and come up with recommendations. We also don’t have an in-house technical team, so we needed assistance with any implementation.

SOLUTION

What was the scope of their involvement?

Hop Online ran a content improvement project with us for the website. We write the content for the site that strives to be SEO friendly and able to attract our customer base. Their team assists with content writing. We also work with their team on link building.

We later started with projects on a demand basis, but also have services we get from them continually. We started working with them on PPC and Google Ads. They also organize our Facebook advertising and campaign management.

What is the team composition?

We mainly communicated with a project manager.

How did you come to work with Hop Online?

We were looking for another SEO company after we stopped working with our previous. I researched different companies and liked what clients said about Hop Online. After an initial conversation, I decided to go with their services.

What is the status of this engagement?

We started working with Hop Online in October 2014, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Compared to other SEO agencies, Hop Online is the most strategically structured firm. We measure keyword rankings using SEMrush, which gives insights and analyzes how we’re doing. We can also track the progress, and over the last five years, we’ve seen substantial improvements. Hop Online continuously learns from outside resources and try to implement what they learn into my business.

How did Hop Online perform from a project management standpoint?

I like being hands-on with agencies I work with. We have a weekly meeting for each project. Their team stays on track and sticks to the schedule. There are some delays if upper management requires a specific decision. Their team reminds me of the tasks I need to complete. We use email, Google Calendar, Google Spreadsheets, and other Google tools for reporting.

What did you find most impressive about them?

Hop Online understands we’re a business that has certain budgets and guidelines to follow. Their team is also open to trying new techniques.

Are there any areas they could improve?

While there has been an improvement, I’d like to see my keywords rank higher faster.

Do you have any advice for potential customers?

During an engagement with Hop Online, make sure to work on a regular schedule with a weekly call.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Their team is punctual and tries their best to respond to my requests.
  • 5.0 Cost
    Value / within estimates
    They're reasonably priced.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Content Marketing for Medical Firm

“They’re reliable marketing consultants.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Tel Aviv, Israel
Project summary: 

Hop Online provides ongoing content marketing services. They perform SEO audits and collaborate with an internal team to brainstorm relevant article topics. Then, they write and publish engaging blog posts.

The Reviewer
 
1-10 Employees
 
Canada
Director, Medical Firm
 
Verified
The Review
Feedback summary: 

Hop Online delivers high-quality content that generates customer engagement and increases web traffic. They utilize a cooperative approach to ensure client satisfaction. A responsive project manager facilitates a communicative and transparent experience. They outperform similar vendors.

BACKGROUND

Introduce your business and what you do there.

I’m the director of a medical firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hop Online?

We needed an experienced firm to help us with content marketing.

SOLUTION

What was the scope of their involvement?

Hop Online handles our SEO audits and most of our content marketing efforts. We collaborate on different types of marketing campaigns and brainstorm ideas for blog posts. They research relevant information and write the content that we need. Their work appears strictly on our website for now.

What is the team composition?

They’ve assigned a project manager and 2–3 content writers to our account.

How did you come to work with Hop Online?

I don’t recall how I initially found them.

How much have you invested with them?

We’ve spent $100,000–$150,000 thus far.

What is the status of this engagement?

We started working together in April 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s a combined effort with the developers and myself, but I look upon their work favorably. It’s contributed to the success of our company. For example, there’s more traffic on our website since we’ve hired Hop Online.

How did Hop Online perform from a project management standpoint?

They’re highly responsive and always on top of things. We use email and shared sheets to keep track each deliverable. Overall, I’m happy with their project management skills.

What did you find most impressive about them?

We’ve worked with similar companies, but Hop Online produces better content than their competitors. As a result, I prefer working with them. I give them the scope of what we expect, and they do what’s required. They’re reliable marketing consultants.

Are there any areas they could improve?

No. I don’t have any substantial criticism to offer.

Do you have any advice for potential customers?

Be patient and have realistic expectations of when you’ll see results.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Paid Advertising for Taiwan Computer Software Firm

“We’ve seen 300% growth on our AdWords account.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2018 - Ongoing
Project summary: 

Hop Online provides paid marketing services, taking over from a previous partner and successfully stabilizing the environment. They work on optimization, lead management, and display advertising.

The Reviewer
 
51-200 Employees
 
Taipei City, Taiwan
David Reynier
COO, Taroko
 
Verified
The Review
Feedback summary: 

Since taking over the account, Hop Online’s team has produced excellent results, including increasing conversion rates by 20% while maintaining the cost for acquisition. They are dedicated, responsive, and professional, responding at any time to queries or problems.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Taroko, a software company headquartered in the US, with operations in Taiwan. We also operate several SaaS businesses in the US. I’m one of the founders and I run operations, marketing, and most of the support around service and business needs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hop Online?

We realized that we didn’t have enough paid marketers in-house to grow our accounts sufficiently. We were changing partners at the time, and we needed assistance in order to ensure business continuity for our paid marketing budget. We also need help recovering the damages from our previous vendor.

SOLUTION

What was the scope of their involvement?

They’ve completely taken over our paid, search engine marketing (SEM). This includes engineering/re-engineering campaigns, lead management, optimization for lead conversion, the budgets, and account growth.

We’re working on extending to display advertising, which we will launch soon with one of our largest products. They’ve also helped us to launch products in Europe, by doing market research on cost-per-click rates, providing ad copy, and designing visuals for display advertising.

What is the team composition?

I mainly work with Paris (CEO and Founder, Hope Online) and two other people, including a marketing specialist.

How did you come to work with Hop Online?

I found them through an online search. We got quotations from around 20 different agencies, interviewed 10 of them, and shortlisted three, including Hop Online. We chose them because of Paris—his response and involvement from day one were exemplary, and the tariffs were good for the quality of work provided.

What is the status of this engagement?

We started working with them in April 2018, and we have a monthly retainer with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since they’ve taken over, our conversion rates have increased by 20%, while the cost for acquisition has remained the same. Our share of search impressions has increased by about 20%. We’ve seen 300% growth on our AdWords account.

How did Hop Online perform from a project management standpoint?

They’ve performed very well. We have a dedicated Slack channel with them, and also have conference calls and a shared dashboard.

What did you find most impressive about them?

Hop has been super responsive from day one, without pushing too hard on us; professional and reactive when we ask something of them, while providing the right amount of resources. They’re dedicated and we can call them at any time of the day or night.

Are there any areas they could improve?

No. Everything’s been good.

Do you have any advice for future clients of theirs?

Clients should give them access to their accounts from the beginning, for a thorough review. They’re a technical team, and they can point you in the right direction. Start by opening up, and go from there.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO Audit for Music Software Provider

“Hop Online's SEO work made our website significantly stronger and more robust.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
May 2017 - Ongoing
Project summary: 

Hop Online initially provided SEO services, including a website audit. They now manage PPC, Google AdWords, and Facebook ad campaigns.

The Reviewer
 
11-50 Employees
 
Los Angeles, California
General Manager, Music Software Provider
 
Verified
The Review
Feedback summary: 

Hop Online significantly improved the company's overall confidence in its web presence and approach to digital marketing. Their work has strengthened the website and increased conversion rates. Responsive and organized in their approach, working with them continues to be a positive experience.

BACKGROUND

Introduce your business and what you do there.

I'm the general manager for a company that creates products for music makers, including software (instruments and effects) and music studio furniture.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hop Online?

We originally needed help with SEO.

SOLUTION

What was the scope of their involvement?

Initially, Hop Online provided SEO services and performed an SEO audit on our website. We then incorporated their suggestions on our end based on the detailed summary of their findings.

After that project, they started managing our PPC and Google AdWords campaigns, followed by Facebook ads.

What is the team composition?

Paris (CEO and Founder, Hop Online), who handled our SEO audit, was our first point of contact. He later brought in two other people to oversee our AdWords and another two to oversee our Facebook ads.

How did you come to work with Hop Online?

I found Hop Online online and reached out to them based on their recommendations. I considered about five other companies, but I remember being impressed by Hop Online's website and initial discussions with their team.

How much have you invested with them?

We've spent between $20,000–$25,000 thus far.

What is the status of this engagement?

We've been working together since May 2017. The original SEO project lasted about a month, but all of our other projects are ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Hop Online's SEO work made our website significantly stronger and more robust. Thanks to their help with AdWords, we've seen an increase in conversion rates. Most importantly, we feel a lot more confident in our approach to SEO and PPC, utilizing their expertise to ensure we're making the best decisions.

How did Hop Online perform from a project management standpoint?

They've been great—we always know what's going on and they're responsive. We mostly communicate through Basecamp and have weekly Google Hangout meetings.

What did you find most impressive about them?

We're very impressed by their team overall. They've helped us feel more confident in our approach to advertising, so we know we're making the best moves we can to reach potential customers.

Do you have any areas of improvement?

Given that they're located in Bulgaria, the timezone difference has been a bit of a challenge since we are based in California. However, this isn't their fault and not a necessarily a bad mark on them.

Do you have any advice for potential customers?

It's helpful to provide them with as much information as possible and be clear in communications so they have enough information to work with between the time difference. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    Their Facebook advertising costs are a little more expensive than others.
  • 4.0 Quality
    Service & deliverables
    The results have been great, but not hugely significant.
  • 5.0 NPS
    Willing to refer

SEO Consulting for Airline Marketing Platform

“Over time, they’ve remained flexible, showing a real ability to do anything based on the clients’ demands.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2017 - Ongoing
Project summary: 

Hop Online provided team augmentation for a wide range of SEO efforts, including on-page support (e.g., site architecture), off-page support (e.g., link building/reclamation), and strategy development.

The Reviewer
 
51-200 Employees
 
Greater New York City Area
Head of Partner Management, Airline Marketing Platform
 
Verified
The Review
Feedback summary: 

Hop Online’s involvement enabled the client to optimize the search performance of their software, which markedly improved customer satisfaction. The team has proven capable of creating thoughtful strategies supported with in-depth analyses. In the end, their tactical approach sets them apart.

BACKGROUND

Introduce your business and what you do there.

I’m the head of partner management at a performance marketing technology company. We create software for airlines to improve their direct channel revenue. As part of that, we offer SEO services to clients, either as part of the software that they buy or as a discrete service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hop Online?

While we have an in-house staff that handles our SEO, we often turn to other agencies to help us in certain areas. As a result, we wanted external companies for additional on- and off-page SEO support.

SOLUTION

What was the scope of their involvement?

They augment our internal team, working on a handful of our clients’ projects on an ongoing basis. Functionally, they support us on two fronts: on- and off-page SEO support. The on-page work entails all of the technical meta-structure of the site as well as anything that affects the performance of the on-site architecture. The off-page support centers on a variety of tasks, from link building to developing and executing our overall link reclamation strategy.

What is the team composition?

Initially, they assigned two members from their team, each focusing on either on- or off-page SEO. However, we merged the responsibilities because we've seen them do both parts. We’ve recently brought on an additional team member to focus more on our off-page and like reclamation efforts.

I also work with Paris (Founder, Hop Online) who has been a partner from day one. He’s totally accountable, diligent, and professional. He’s honest and transparent as well, and he never turns down the chance to have a strategic conversation. When working with an outsourced company, it can be gauge expectations. However, Paris has been professional since the start, and I consider him my colleague.

How did you come to work with Hop Online?

I found them on an online list of the top recommended SEO agencies based outside of the U.S. I spoke with a few companies on the list before talking to Hop Online’s president about their work. While it wasn’t an easy decision, they immediately proved themselves to be the best candidate.

How much have you invested in them?

We’ve spent around $60,000 so far.

What is the status of this engagement?

We began working together in June 2017, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In general, their support has helped us become better equipped to optimize our software’s search performance. Since our tool lives on our clients’ websites, it can be tricky to measure results. However, we’ve seen improved site performance and page load times overall, and our client satisfaction has improved significantly. They’ve also contributed to our success across all on-page key performance indicators (KPI). It’s harder to define their off-page impact because a lot of link building involves client input. However, Hop Online has been crucial in providing both the strategies to help our clients as well as the analyses for why the strategy is worth the devoted resources.

I’ve worked with numerous outsourced companies, and Hop Online has been our top performing partner. Although our market is very specialized, their team has been really adept at understanding both our market and products. Over time, they’ve remained flexible, showing a real ability to do anything based on the clients’ demands. They’re dedicated to us, and we consider them an extension of our internal team.

How did Hop Online perform from a project management standpoint?

They’ve been fantastic. We work in sprints, and they’ve adapted to that, which has made the process a breeze. In terms of communication, we use Slack and Jira for day-to-day workflow management in addition to regular Google Hangouts with the team.

What did you find most impressive about them?

Compared to agencies based in the U.S. with the same caliber and skill sets, Hop Online has been incredibly valuable financially. Moreover, not only do they deliver the work itself, but they contribute to our overall strategy. It can be easy to think of external resources as taskmasters, but Hop Online is certainly not. They’re thinkers and doers, and they’re extremely bright. Ultimately, what separates them from their competitors is that they’re strategic partners who aren’t afraid to roll up their sleeves and do the work.

Do you have any advice for potential customers?

Be as transparent as possible and open to them delivering more than expected. Beyond basic SEO work, they’ve proven themselves to be thoughtful partners who are capable of deep research and analysis. Be prepared to leverage their resources to their fullest extent and remain open to their suggestions.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Bronze
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Bulgaria
ID
BG200675398
Date of Formation
Apr 15, 2009
Last Updated
Apr 26, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
16
OVERALL REVIEW RATING
4.8
Source
Clutch
LAST UPDATED
May 15, 2019