What evidence can you share that demonstrates the impact of the engagement?
In general, their support has helped us become better equipped to optimize our software’s search performance. Since our tool lives on our clients’ websites, it can be tricky to measure results. However, we’ve seen improved site performance and page load times overall, and our client satisfaction has improved significantly. They’ve also contributed to our success across all on-page key performance indicators (KPI). It’s harder to define their off-page impact because a lot of link building involves client input. However, Hop Online has been crucial in providing both the strategies to help our clients as well as the analyses for why the strategy is worth the devoted resources.
I’ve worked with numerous outsourced companies, and Hop Online has been our top performing partner. Although our market is very specialized, their team has been really adept at understanding both our market and products. Over time, they’ve remained flexible, showing a real ability to do anything based on the clients’ demands. They’re dedicated to us, and we consider them an extension of our internal team.
How did Hop Online perform from a project management standpoint?
They’ve been fantastic. We work in sprints, and they’ve adapted to that, which has made the process a breeze. In terms of communication, we use Slack and Jira for day-to-day workflow management in addition to regular Google Hangouts with the team.
What did you find most impressive about them?
Compared to agencies based in the U.S. with the same caliber and skill sets, Hop Online has been incredibly valuable financially. Moreover, not only do they deliver the work itself, but they contribute to our overall strategy. It can be easy to think of external resources as taskmasters, but Hop Online is certainly not. They’re thinkers and doers, and they’re extremely bright. Ultimately, what separates them from their competitors is that they’re strategic partners who aren’t afraid to roll up their sleeves and do the work.
Do you have any advice for potential customers?
Be as transparent as possible and open to them delivering more than expected. Beyond basic SEO work, they’ve proven themselves to be thoughtful partners who are capable of deep research and analysis. Be prepared to leverage their resources to their fullest extent and remain open to their suggestions.