HOLD Marketing

BACKGROUND

Please describe your company and position.

I am the Marketing Director of novoMOF AG

Describe what your company does in a single sentence.

novoMOF focuses on the development, the production and the commercialization of metal-organic frameworks (MOFs). These highly porous adsorbents offer competitive solutions to global problems such as carbon capture, water scarcity, and food waste.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HOLD Marketing to accomplish?

• Google Ads campaign set-up

SOLUTION

How did you find HOLD Marketing?

Clutch Site

Why did you select HOLD Marketing over others?

• High ratings
• Good value for cost
• Clear offer including deliverables

How many teammates from HOLD Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Google Ads strategy setting (campaign structure + budget)
2. Account setting checkup for: Google Analytics, Merchant Center si Google Tag Manager
3. Top competitors research
4. Defining buyer personas + setting cold audiences
5. Website Audit (UX Report)
6. Linked accounts G. Ads: Analytics, Merchant Center, Search Console and YouTube
7. Verification/Generation tracking in Google Ads & Google Analytics for conversions tracking
8. Personalized Audience List Setup for Remarketing
9. Keyword research: positive and negative
10. Campaign setup according to the approved strategy
11. Script configuration and automatic rules for better account control
12. Double-check setup health account - Quality-Check

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Standard Google Ads success metrics

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was excellent, delivering all items on time. They were highly responsive to our needs and ensured that all project deliverables were completed to great results before closing the project.

What was your primary form of communication with HOLD Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I had the pleasure of working with a highly competent and efficient project management team. Throughout the duration of the project, they demonstrated exceptional skills in managing the various aspects of the project, ensuring that everything was executed smoothly and on time.

Are there any areas for improvement or something HOLD Marketing could have done differently?

No areas for improvement

BACKGROUND

Please describe your company and your position there.

The company that deals with interior design, specializes in the field of curtains, drapes, blinds and any product that can be mounted on the window to block light and privacy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HOLD Agency?

Design logo for Web Design WebSite create

What were your goals for this project?

We wanted our company to have only a NEW and modern site, with a special design, something that is not usual, because customers are attracted to new and interesting things. We also wanted to create a new LOGO for the company.

SOLUTION

How did you select this vendor?

Their portfolio of clients and works attracted my attention. All the sites made by this marketing agency are very well made and optimized and have a modern look. That's exactly what we're looking for. So I asked for an offer and after that which was an extremely good one, I chose them for this task.

Describe the project in detail.

Once I contacted them, I received a personalized offer exactly for the requested services. I thought it was a very good offer so I decided to continue this project with them. Since I started collaborating, I have been pleasantly surprised by their professionalism.

Everything was done exactly as I initially requested, moreover, new ideas came to me along the way about what I want from the site, and they executed everything down to the smallest detail. A great advantage was the fact that throughout the project (which was delivered on time) the communication was daily, for any questions I could go in and talk to a man of theirs.

By the end of the project, I also received user training for the control panel (which helped me a lot). Thanks to the team!

What was the team composition?

The team is quite numerous, but I only got in touch with two guys from the agency. Sorin Trifu, who from what I understand is also the administrator of the company, very polite and patient, nothing to blame.

It was also the boy who intervened when it came to the design of the new Logo, it can be seen that they work with pleasure and their team is well cohesive!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The business has definitely grown !! The views are more and more numerous and for some time, more and more clients are crossing the threshold of our business. Thanks HOLD!

How effective was the workflow between your team and theirs?

As I said above, it feels like they have a united team, it was extremely simple and enjoyable to work with them!

What did you find most impressive about this company?

Their politeness, dedication, patience, and attention to every detail set them apart.

Are there any areas for improvement?

I don't know, I didn't find anything to blame. My only advice is to continue like this!

BACKGROUND

Please describe your company and your position there.

Algo is a start-up that connects online partner banks with customers interested in obtaining a loan.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HOLD Marketing, and what were your goals?

Hold Marketing was responsible for promoting the services provided by Algo.

SOLUTION

How did you select this vendor and what were the deciding factors?

The decision to work with Hold Marketing was made after an incipient discussion about costs and previous experience in financial-banking projects.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Hold performed a keyword analysis, identified "rivals" and prepared our PPC promotion strategy.

How many people from the vendor's team worked with you, and what were their positions?

I constantly communicated with a project manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The promotion campaigns initiated by Hold gave us tangible results, which we are satisfied with.

Describe their project management style, including communication tools and timeliness.

The communication was impeccable, Hold was open and answered every question we had in detail.

What did you find most impressive or unique about this company?

Their professionalism is impressive.

Are there any areas for improvement or something they could have done differently?

None.