What evidence can you share that demonstrates the impact of the engagement?
Over the course of our engagement, our business has doubled. I don’t know the specifics around our rankings, but we’ve consistently met the goals we’ve set throughout the engagement.
How did Hedges & Company perform from a project management standpoint?
Over the course of a five-year engagement, there will inevitably be some miscommunication. In terms of time management, there were a few times that we didn’t have the right account manager. However, the team has been exceptionally quick to respond when we have concerns. They listen closely and work hard to find effective solutions. We communicate over the phone and meet with their team twice a week to review current campaigns and redistribute our budget accordingly.
What did you find most impressive about them?
Their accessibility distinguishes them from other providers. It’s extremely difficult to work with vendors that need to be badgered into providing status updates. Any time we’ve had to address something with Hedges, they’ve been quick to respond. That’s been a significant selling point for us.
Are there any areas they could improve?
There’s been a fair amount of turnover throughout our time working with Hedges, which has led to some difficulties. Overall though, they’ve been great to work with.
Any advice for potential customers?
The results of the partnership will be directly correlated with the amount of effort you’re willing to put in. PPC campaigns, for example, are not going to lead to positive outcomes if you fail to provide the necessary background information. A hands-on approach will yield a very productive engagement.