A digital marketing agency in the auto aftermarket

A full service digital marketing agency serving the auto parts aftermarket, motorsports and powersports industries since 2004. Automotive digital marketing capabilities include auto parts SEO and PPC, email marketing, automotive market research and mailing lists. We're also the aftermarket's comprehensive source for vehicle registration data to understand how many vehicles were sold or how many are in operation.

We are the only Google Premier Partner agency dedicated to the performance & accessory and OEM parts aftermarket. Members of SEMA, Auto Care Association (formerly AAIA), CAN (formerly PWA), MRA and AASA.

 
$5,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2004
Show all +
Hudson, OH
headquarters
  • 5603 Darrow Rd Suite 100
    Hudson, OH 44236
    United States

Reviews

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SEO & PPC for Midwestern Truck Autoparts Company

“Constantly trying to improve, they’re always thinking of new ideas and new campaigns.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jun. 2015 - Ongoing
Project summary: 

Hedges & Company provides SEO and PPC services to bolster an online presence. This effort includes writing blog posts and conducting keyword research. They also enhanced a website’s e-commerce functionality.

The Reviewer
 
1-10 Employees
 
West Bend, Wisconsin
Cara Dickmann
Executive VP, DualLiner, LLC
 
Verified
The Review
Feedback summary: 

Hedges & Company’s expert use of SEO practices and PPC campaigns yield a significant increase in brand recognition. A predominate market presence generates increased e-commerce and thus, company growth. Their team of talented professionals are industry gurus that deliver consistent results.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the executive VP of DualLiner, LLC. We’re a truck bed liner manufacturer and e-commerce retailer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hedges & Company?

We had an in-house marketing and digital media team but decided to transition those tasks to Hedges & Company. We wanted to utilize their expertise in the aftermarket automotive field.

SOLUTION

What was the scope of their involvement?

To facilitate a better ROI, Hedges & Company built out the e-commerce functionality on our website. Operating as our entire marketing team, they’re wholly responsible for our SEO efforts. This includes running our PPC campaigns on both Google and Bing. They also provide content creation by writing all the blog posts that appear on our site.

What is the team composition?

We worked directly with John (Principal, Hedges & Company) when the engagement began. Chris (PPC/SEO Manager, Hedges & Company) also worked with us since day one. He currently leads the project.

How did you come to work with Hedges & Company?

I searched for automotive aftermarket media companies. They’re known to be the leaders in the industry, so hiring them was an easy decision.

What is the status of this engagement?

We started working together in June 2015 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Hedges & Company are an innovative firm that knows the industry. They’ve done a fantastic job organically increasing our web presence and brand recognition. These efforts have grown our business exponentially in the e-commerce space.

How did Hedges & Company perform from a project management standpoint?

Chris and John have been excellent to work with. We talk to them regularly and hold bi-weekly phone conferences. They give us frequent updates and provide weekly reports.

What did you find most impressive about them?

They’ve done a phenomenal job of running efficient PPC campaigns while simultaneously helping us grow organically. They outperform every other firm we’ve hired previously. Constantly trying to improve, they’re always thinking of new ideas and new campaigns.

Do you have any advice for potential customers?

They know what they’re doing, so take their advice and communicate concerns. They’ll get to know your brand and your product. This approach proved successful for us.

5.0
Overall Score They’re a reliable marketing company.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

PPC Campaigns for Aftermarket Auto-Parts Dealer

“They listen closely and work hard to find effective solutions.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
Confidential
 
Dec. 2013 - Ongoing
Project summary: 

Hedges & Company is managing and tracking PPC efforts across Google Adwords, Yahoo, and Bing in an effort to maximize ROI and establish a stronger online presence.

The Reviewer
 
11-50 Employees
 
Coleman, MI
Melissa Slaght
Marketing Strategy Manager, Highway and Heavy Parts
 
Verified
The Review
Feedback summary: 

Since the start of the engagement, sales numbers have doubled and rankings have substantially improved. Staff turnover at Hedges & Company has caused some issues, but the team has been exceptionally responsive to any and all concerns. Their accessibility sets them apart from other providers.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing strategy manager at an aftermarket equipment and parts retailer that specializes in the heavy-duty market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hedges & Company?

We originally hired their team to establish a more robust online presence. Since then, we’ve expanded into increasing our influence and establishing a more coherent brand identity.

SOLUTION

What was the scope of their involvement?

They’ve primarily provided PPC services. We’ve used a variety of strategies across Google Adwords, Yahoo, and Bing, with the original goal of securing top results across all platforms. However, as the project progressed, we’ve decided to more strategically distribute our resources based on our return. Hedges has done a great job in tracking the results of various campaigns and providing feedback on what’s most effective. While reviewing a campaign, we also find ways to incorporate our best-selling products to maximize ROI.

What is the team composition?

Chris (PPC/SEO Manager, Hedges & Company) has been our main point of contact, but we’ve also worked closely with Jon (Principal, Hedges & Company) throughout the process.

How did you come to work with Hedges & Company?

I wasn’t personally involved in the selection process, but our website provider highly recommended them.

How much have you invested with them?

We’ve invested over $60,000.

What is the status of this engagement?

We started working together in December 2013, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Over the course of our engagement, our business has doubled. I don’t know the specifics around our rankings, but we’ve consistently met the goals we’ve set throughout the engagement.

How did Hedges & Company perform from a project management standpoint?

Over the course of a five-year engagement, there will inevitably be some miscommunication. In terms of time management, there were a few times that we didn’t have the right account manager. However, the team has been exceptionally quick to respond when we have concerns. They listen closely and work hard to find effective solutions. We communicate over the phone and meet with their team twice a week to review current campaigns and redistribute our budget accordingly.

What did you find most impressive about them?

Their accessibility distinguishes them from other providers. It’s extremely difficult to work with vendors that need to be badgered into providing status updates. Any time we’ve had to address something with Hedges, they’ve been quick to respond. That’s been a significant selling point for us.

Are there any areas they could improve?

There’s been a fair amount of turnover throughout our time working with Hedges, which has led to some difficulties. Overall though, they’ve been great to work with.

Any advice for potential customers?

The results of the partnership will be directly correlated with the amount of effort you’re willing to put in. PPC campaigns, for example, are not going to lead to positive outcomes if you fail to provide the necessary background information. A hands-on approach will yield a very productive engagement.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer