Premier Digital Marketing Specialists.

Global Search Marketing are a Google Partner with a team of Account Managers individually Certified in Google Search, Google Display Advertising, YouTube & Video Advertising, Google Analytics & Bing/Yahoo Ads based in the heart of Birmingham, as well as having offices in London & Manchester.

Our client portfolio includes International and National clients operating across the full spectrum of industry sectors, such as Travel, Realty, Manufacturing, Finance, Retail & Publishing to name but a few. 

 
$1,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2012
Show all +
Birmingham, United Kingdom
headquarters
  • Colmore Gate, 2-6 Colmore Row
    Birmingham , WMD B3 2QD
    United Kingdom
other locations
  • 4 Devonshire Street
    Marylebone, LND W1W5DU
    United Kingdom

Portfolio

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Network West Midlands

Network West Midlands is the name that connects all public transport in the West Midlands. Keen to get their website marketing into the dominant position where it belongs, tracking the key actions of users on their website is vital to understanding how users interact with their website and develop a robust marketing strategy. Through implementing comprehensive eCommerce tracking, we gave Network West Midlands a strategic insight
in to how best to use their marketing budget for the best possible ROI. Without accurate tracking information, Network West Midlands were reliant on Google Ads conversion tracking in order to gauge the success of their Google campaigns. However, issues with the conversion tracking meant that conversions were being tracked incorrectly on the website. Network West Midlands asked Global Search Marketing to analyse their tracking set up and provide more accurate tracking data and to work with Network West Midlands development team to set up eCommerce tracking on the website. As Network West Midlands had already set up Google Tag Manager on their website, it made sense to utilise this to install eCommerce tracking as well. Google Tag Manager is an extremely flexible tool when it comes to tracking. While some coding changes can be required in order to pull some information from the website, most can be done without accessing the website code. Adding the eCommerce tracking in this way had the added benefit of allowing these revenue figures to be used in other tracking as well, including Google Ads Conversion Tracking, Bing and others. Working closely with Network West Midlands’ website developers, we were able to get the necessary information added to the data layer in Google Tag Manager. With this in place, we set up eCommerce tracking. The Results: Our eCommerce tracking solutions gave Network West Midlands the valuable audience insights they needed to develop a successful digital marketing strategy.
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Rude Wines

The eCommerce food & drink marketplace is a competitive one. In order to achieve visibility and cut through the competition, Rude Wines required our innovative SEO solutions. They wanted to see a sharp uplift in their search rankings and, subsequently, an increase in users and their ROI. In order to help Rude Wine rank higher on top search engines, our long-term SEO strategy was two-fold. It consisted of: Technical
SEO Digital PR After first undertaking extensive keyword research, we began the process of optimising their eCommerce site from top to bottom. To improve their backlink profile – and boost their brand equity – we collaborated with key players in the food & drink industry in a PR capacity. Results: 130% increase in users 41% increase in revenue 29% increase in transactions
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AGA

AGA create robust wood burners with high durability and efficiency for customers that are looking for an eco-friendly solution to warming their home that doesn’t sacrifice aesthetic appeal. They pride themselves on being at the forefront of engineering excellence for almost a century and their personal touch and passion for mingling company traditions with the latest technology is their recipe for providing the very best stoves
to their customers. Following a thorough investigation of the client’s website, we were able to identify a number of issues that were holding the website back in terms of performance. Prioritising technical tasks that would bring about the most change and working our way through site optimisations was our main focus. Getting as much organic traffic to the site was important, however, ensuring that the quality of this traffic also improved was our highest priority. Through analysing all the data available, we were able to pin-point holes in the communication between the website and Google that was holding Aga back from improved user experience and, of course, higher rankings. Whilst Google keeps ranking factors close to the chest and regularly updates its secret algorithm, the majority of its recent updates have tended to focus on user experience. Therefore, making the website journey as straight-forward as possible was a must when it came to our technical updates. The Results: 41.40% increase in Yahoo Traffic 79.81% in Organic Google Traffic
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Aston Villa Football Club

Premier league football club Aston Villa have an impressive history as one of the founding members of the Football League and of the Premier League. The club have been based at Aston’s Villa Park since 1897 – we were only too happy to help these hometown heroes. Aston Villa came to us with the objective of driving ticket sales for their home games. They were keen to target a new audience beyond their core fanbase, such as
families and casual football fans. Going to a football match – particularly an impassioned local derby like those between Birmingham City and Villa – is a great day out. The club were keen to convey the excitement of the event experience with their digital advertising. Our long-term PPC campaign for Aston Villa comprised 4 strategies: • Paid search ads • Display ads • Remarketing ads • Paid social We developed a series of campaigns across these channels with their own primary objectives, which included selling matchday tickets, selling season tickets and expanding the club’s online audience.
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Healthy Supplies.co.uk

We initially started working with healthy supplies across the PPC channels such as adwords with a focus of delivering revenue growth across the channel.

After 6 months in the program, we expanded our remit and took on an SEO Project with them taking them from Year on Year traffic decline to overall traffic growth.

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Pickfords Removals

We work with Pickfords across both PPC and SEO to delvier new leads across b2c and b2b markets.

We deliver both services across the full suite of their services including domestic removals, international removals, office removals and storage. 

Through our PPC, SEO and digital focused PR work we have taken them to year on year growth across the channels we are managing.