Get Hyped

How We Scaled a TikTok Influencer Campaign

TP-Link offers WiFi networking equipment for both home and business.

Get Hyped partnered with their home division to promote two different groups of products, one with a home networking focus and a second group with focus around smart home hardware.

The TP-Link in-house marketing team was already partnering with some influencers in the tech space on TikTok, but they needed help to grow.

Get Hyped audited their existing influencer strategy, optimized their approach, and scaled up their campaign from a few influencers to over sixty unique influencers in the tech space on TikTok and YouTube.

Key Issues

·      Limited in-house capacity to execute the campaign

·      Good foundation of influencer marketing expertise but lacking experience to scale

·      A lack of access to industry tools that could verify audience demographics of creators on TikTok and YouTube

·      Internal legal team was a bottleneck to growth due to the time and effort required to approve influencer agreements and make payments

Our Approach

·      Audit the existing influencer strategy and optimize the campaign strategy to focus on the creation of high-impact video content that generated the maximum amount of organic impressions

·      Source and partner with sixty (60) of the top creators in the tech niche on TikTok and YouTube

·      Utilize our agency tools and experience to ensure each creator had top-ranked, authentic social metrics

·      Create easily scalable templates for influencer agreements and campaign briefs

Results

·      3.6M Impressions

·      18,601 Leads Driven

·      257K Engagements

Instagram Influencer Case Study: Chef’s Knives

Creating HYPE on social media and growing a community around a brand in a competitive consumer home goods market.

Zelite chef’s knives were created with a single goal in mind – to make the perfect chef knife. A knife with great balance, outstanding performance, lasting edge-retention and superior comfort – at a great price.

Zelite came to Get Hyped looking to grow their social attention while also differentiating themselves from their competitors. Get Hyped accomplished this by delivering value to Zelite’s target audience through high-performing social content featuring the brand’s knives on Instagram and TikTok. These viral videos generated conversations in the culinary social niche around the knives which formed a social community around the brand.

Key Issues

·      Establishing a social content strategy

·      Generating high-impact, high-conversion content

·      Generating social conversations around both the knives and the brand

·      Building a social community

Our Approach

·      Create a social strategy and aesthetic that differentiates Zelite from their competition

·      Partner with top-performing creators to generate high-impact content featuring Zelite knives

·      Reach new audiences through influencers to grow awareness of the Zelite brand

·      Grow affinity around Zelite by generating value-adding conversations in the culinary social community

Results

·      18.2M Impressions

·      663K Engagements

·      158 videos and images

How Influencer Marketing Helped LilyAna Naturals Get Acquired

Creating a cult-like following on social media that caught the attention of investors

LilyAna Naturals offers natural, cruelty-free skincare products made from clean ingredients.

When LilyAna Naturals approached Get Hyped, they were only selling products on Amazon without a website or a social presence. They wanted to show that their products could create massive buzz on social media.

This campaign was so successful that it helped LilyAna Naturals get acquired by a PE firm.

Challenges

·      No social media presence

·      Lack of premium, high-impact lifestyle content

·      Limited brand awareness

·      Highly competitive skincare market

Our Approach

·      Create a viral campaign designed to strengthen the brand’s social community

·      Create premium UGC for repurposing to the brand’s website and social accounts

·      Increase leads from social to Amazon to show revenue growth potential

Results

·      1.2M Impressions

·      2,321 Link Clicks

·      250 videos and images

Trend Micro: How We Drove 12 Million+ Impressions

Redefining home network security in the tech space on social

Trend Micro’s Home Network Security product offers protection for both family and work. The device plugs into a home’s router so it can scan home networks for threats. It prevents intrusions, blocks hacking attempts, and protects your home’s privacy from unwanted cyber intruders.

Unfortunately hacking grew to an all time high in 2020 as the number of people working, shopping and schooling at home skyrocketed. Trend Micro partnered with Get Hyped to grow awareness of this new product through social media and help protect consumer’s homes.

Main Challenges

·      New product launch

·      Limited social media presence

·      Lack of product reviews

·      Lack of content

·      A need to generate buzz in the tech space

·      Looking for market feedback

Our Approach

·      Created a cross-platform campaign strategy

·      Generated product review and testimonial videos by partnering with key influencers in the tech space on YouTube, Instagram and TikTok

·      Reached new audiences and grew awareness of new product launches through podcasts and blogs

Results

·      12.4M Impressions

·      12,428 Leads Driven

·      540K Engagements

How We Drove Lead Generation for Seven Sons Farms

Using influencer marketing to grow interest with a target audience

Seven Sons Farm offers grass-fed meats that are non-GMO, ethically raised, and delivered directly to their customer’s doorstep.

When their team approached Get Hyped, they knew social media and influencer partnerships specifically could help them generate more sales, but they didn’t know how to craft a successful campaign strategy.

The Get Hyped team flew out to Indiana to visit the farm, strategized with their leadership team, and put together a custom approach designed to build an online community around the farm. The process started by finding and partnering with micro and macro influencers on Instagram to create a variety of content via in-feed Posts, Reels and Stories.

Main Challenges

·      Despite success with email marketing, sign-ups had plateaued

·      Team wasn’t sure how to reach new audiences and generate new leads

·      Influencer marketing seemed promising but the strategy and execution was outside of the team’s abilities

Our Approach

·      Create a compelling behind-the-scenes farm tour video

·      End the video with a strong call-to-action to join Seven Sons email list 

·      Strategically partner with influencers to promote the new video to their audiences (new market segments)

·      Repurpose influencer content in a retargeting paid social ad campaign to increase the lead capture rate

Results

·      1.7M Impressions

·      1,950 Leads Driven

·      338 Videos and Images

How Voyager Electric Vehicles Created a Social Media Buzz

Showcasing new products and creating holiday buzz on YouTube and Tiktok

Voyager is dedicated to developing the most innovative personal electric vehicles on the market. They use only the highest quality components which all adhere to the strictest quality control and certification standards.

Electric Vehicles are becoming a way of life, whether just cruising around for fun or as a last mile commuting option, and Voyager has you covered for the most innovative products at the most affordable prices!

Voyager approached Get Hyped looking to showcase some of their newest products on social media to create a buzz around the brand during the holiday shopping season.

Main Challenges

·      New to influencer marketing

·      Limited social media presence

·      Only 3 months to create a buzz

·      Highly competitive market

·      Most expensive season to advertise

Our Approach

·      Create a campaign challenge to drive hype and excitement on YouTube and TikTok

·      Drive leads to Walmart during the holiday season

·      Execute and deliver in a tight 3-month timeline

·      Differentiate the brand from the competition

·      Get the most bang for a buck

Results

·      2.1M Impressions

·      4,816 Link Clicks

ow We Drove 12X ROAS for Espin Electric Bikes

Generating HYPE through YouTube content

Espin’s goal is about making wellbeing effortless. They believe simplicity, efficiency and sustainability can be synonymous; that’s the beauty of electric bicycles. By redefining urban mobility, we can transform our relationship with the environment and promote a lifestyle that cultivates wellbeing of both.

When Espin reached out to Get Hyped, they were looking for new video content that could reach new audiences and generate new customers. At the time, Espin had not formally partnered with influencers.

Main Challenges

·      Lead generation

·      Capacity of in-house team

·      Lack of high-impact content for social ad campaigns

·      Desire to execute an influencer campaign but lacking in-house expertise

Our Approach

·      Recruit top-performing influencers in new target audience segments

·      Conduct ongoing analysis of campaign data to identify top-performing influencers in these segments

·      Double-down on top-performers to drive an increase in leads

·      Execute and deliver in a tight 3-month timeline

Results

·      12X ROAS

·      9,856 Link Clicks

How Influencers Helped Cannalle CBD Infused Skincare

Using social to skyrocket growth of a new brand

Cannalle is not your average CBD cosmetics company. Cannalle hired expert chemists, formulators and award-winning industrial designers to create a skincare line that not only looks luxurious, but feels decadent as well. Every item in the Cannalle line combines rejuvenating naturals with the highest quality CBD available, surpassing other top brands on the market. Cannalle is proudly manufactured in the USA at a cGMP FDA registered facility and sold worldwide.

Cannalle came to Get Hyped looking to expand the awareness of their brand internationally and create spectacular, high-impact content that fit their luxurious brand image.

Challenges Faced

·      Limited social media presence

·      A relatively new name in the CBD skincare space

·      Lack of high-impact, high-converting content

·      A need to differentiate their brand from the competition

Our Approach

·      Design and execute a global influencer strategy

·      Find and partner with top-performing influencers to generate high-impact content

·      Reach new audiences through influencers to generate new customers

·      Begin to build a social community around the brand to create love, loyalty and trust

Results

·      450K Impressions

·      9.52% Engagement Rate

·      100 Videos and Images

How We Helped DAH! Grow Their Engagements

Creating hype and buzz on social media

DAH! Organic products are crafted with healthy, wholesome ingredients and slow-cultured for flavor and richness beyond all expectation.

When the DAH! team came to Get Hyped they knew the benefits of influencer marketing, and they had experience partnering with influencers. The Get Hyped team was able to optimize their campaign strategy and drive the results from their influencer partnerships to the next level.

Main Challenges

·      A need to create buzz on social media

·      An in-house influencer program that wasn’t meeting expectations

·      A lack of time and resources needed to optimize their campaigns

Our Approach

·      Audit the in-house influencer program

·      Help the DAH! team build a viral campaign that met expectations

·      Drive massive brand awareness in the artisan yogurt space

·      Generate high-impact, high-converting social content through influencer partnerships

Results

·      9.7% Engagement Rate

·      110 Videos and Images

Selfmade Eyewear’s Premium Content Generation Case Story

Creating high-impact UGC for a new e-commerce brand on a budget

When Selfmade Eyewear was introduced to Get Hyped they were looking to make a big splash in the eyewear market. To do this they needed high-impact, high-converting social content for their social accounts and website.

The challenge was that they were working with a limited budget. Get Hyped designed a custom content campaign for Selfmade which generated premium videos and images that far outperformed their in-house content.

Key Challenges Faced

·      Lack of premium content

·      Working with a startup budget

·      Limited brand awareness

·      Highly competitive market

Our Approach

·      Create a content campaign to generate high-impact video and images on Instagram

·      Utilize influencers in select niches to tell the brand’s story

·      Differentiate the brand from the competition through UGC

·      Premium content increased performance of social ads

Results

·      83 Premium Videos and Images

·      <$10 CPM