Building brands through influencer storytelling
Get Hyped is a full-service, award-winning influencer marketing agency offering white-glove campaign strategy and execution. 100% of our agency’s focus is on creating results-driven influencer campaigns designed to accelerate the growth of consumer lifestyle brands.
The Get Hyped team is comprised of expert influencer marketers managing creators on a global scale. Our campaigns focus on maximizing ROI by creating impactful relationships with influencers so that they can become perfect representations of your brand.
And each brand has unique objectives and challenges. That’s why our team takes a custom approach to every campaign. Our strategies drive maximum impact with minimum effort required from your in-house team. During your campaign, we act as an extension of your team, delivering best-in-class execution and driving success every step of the way.
Let’s Get Hyped!
1 Language
- English
4 Timezones
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Focus
Portfolio
Macy's, Trend Micro Cyber Security, Green Gruff Dog Supplements, TP-Link Networking Equipment, Zelite Chef's Knives, Adventure Ready Brands, WOW Baking Gluten-Free Cookies, LilyAna Naturals Skincare, Voyager E-Vehicles, Dahlicious Organic Artisan Yogurt, Seven Sons Farms, Cannalle CBD Infused Skincare, Cooper's Cask Coffee

Smart Home Tech on TikTok
How We Scaled a TikTok Influencer Campaign
TP-Link offers WiFi networking equipment for both home and business.
Get Hyped partnered with their home division to promote two different groups of products, one with a home networking focus and a second group with focus around smart home hardware.
The TP-Link in-house marketing team was already partnering with some influencers in the tech space on TikTok, but they needed help to grow.
Get Hyped audited their existing influencer strategy, optimized their approach, and scaled up their campaign from a few influencers to over sixty unique influencers in the tech space on TikTok and YouTube.
Key Issues
· Limited in-house capacity to execute the campaign
· Good foundation of influencer marketing expertise but lacking experience to scale
· A lack of access to industry tools that could verify audience demographics of creators on TikTok and YouTube
· Internal legal team was a bottleneck to growth due to the time and effort required to approve influencer agreements and make payments
Our Approach
· Audit the existing influencer strategy and optimize the campaign strategy to focus on the creation of high-impact video content that generated the maximum amount of organic impressions
· Source and partner with sixty (60) of the top creators in the tech niche on TikTok and YouTube
· Utilize our agency tools and experience to ensure each creator had top-ranked, authentic social metrics
· Create easily scalable templates for influencer agreements and campaign briefs
Results
· 3.6M Impressions
· 18,601 Leads Driven
· 257K Engagements

Chef's Knives on Instagram
Instagram Influencer Case Study: Chef’s Knives
Creating HYPE on social media and growing a community around a brand in a competitive consumer home goods market.
Zelite chef’s knives were created with a single goal in mind – to make the perfect chef knife. A knife with great balance, outstanding performance, lasting edge-retention and superior comfort – at a great price.
Zelite came to Get Hyped looking to grow their social attention while also differentiating themselves from their competitors. Get Hyped accomplished this by delivering value to Zelite’s target audience through high-performing social content featuring the brand’s knives on Instagram and TikTok. These viral videos generated conversations in the culinary social niche around the knives which formed a social community around the brand.
Key Issues
· Establishing a social content strategy
· Generating high-impact, high-conversion content
· Generating social conversations around both the knives and the brand
· Building a social community
Our Approach
· Create a social strategy and aesthetic that differentiates Zelite from their competition
· Partner with top-performing creators to generate high-impact content featuring Zelite knives
· Reach new audiences through influencers to grow awareness of the Zelite brand
· Grow affinity around Zelite by generating value-adding conversations in the culinary social community
Results
· 18.2M Impressions
· 663K Engagements
· 158 videos and images

Natural Skincare on Instagram
How Influencer Marketing Helped LilyAna Naturals Get Acquired
Creating a cult-like following on social media that caught the attention of investors
LilyAna Naturals offers natural, cruelty-free skincare products made from clean ingredients.
When LilyAna Naturals approached Get Hyped, they were only selling products on Amazon without a website or a social presence. They wanted to show that their products could create massive buzz on social media.
This campaign was so successful that it helped LilyAna Naturals get acquired by a PE firm.
Challenges
· No social media presence
· Lack of premium, high-impact lifestyle content
· Limited brand awareness
· Highly competitive skincare market
Our Approach
· Create a viral campaign designed to strengthen the brand’s social community
· Create premium UGC for repurposing to the brand’s website and social accounts
· Increase leads from social to Amazon to show revenue growth potential
Results
· 1.2M Impressions
· 2,321 Link Clicks
· 250 videos and images

Home Network Security on YouTube
Trend Micro: How We Drove 12 Million+ Impressions
Redefining home network security in the tech space on social
Trend Micro’s Home Network Security product offers protection for both family and work. The device plugs into a home’s router so it can scan home networks for threats. It prevents intrusions, blocks hacking attempts, and protects your home’s privacy from unwanted cyber intruders.
Unfortunately hacking grew to an all time high in 2020 as the number of people working, shopping and schooling at home skyrocketed. Trend Micro partnered with Get Hyped to grow awareness of this new product through social media and help protect consumer’s homes.
Main Challenges
· New product launch
· Limited social media presence
· Lack of product reviews
· Lack of content
· A need to generate buzz in the tech space
· Looking for market feedback
Our Approach
· Created a cross-platform campaign strategy
· Generated product review and testimonial videos by partnering with key influencers in the tech space on YouTube, Instagram and TikTok
· Reached new audiences and grew awareness of new product launches through podcasts and blogs
Results
· 12.4M Impressions
· 12,428 Leads Driven
· 540K Engagements

Grass-fed Meats on Instagram
How We Drove Lead Generation for Seven Sons Farms
Using influencer marketing to grow interest with a target audience
Seven Sons Farm offers grass-fed meats that are non-GMO, ethically raised, and delivered directly to their customer’s doorstep.
When their team approached Get Hyped, they knew social media and influencer partnerships specifically could help them generate more sales, but they didn’t know how to craft a successful campaign strategy.
The Get Hyped team flew out to Indiana to visit the farm, strategized with their leadership team, and put together a custom approach designed to build an online community around the farm. The process started by finding and partnering with micro and macro influencers on Instagram to create a variety of content via in-feed Posts, Reels and Stories.
Main Challenges
· Despite success with email marketing, sign-ups had plateaued
· Team wasn’t sure how to reach new audiences and generate new leads
· Influencer marketing seemed promising but the strategy and execution was outside of the team’s abilities
Our Approach
· Create a compelling behind-the-scenes farm tour video
· End the video with a strong call-to-action to join Seven Sons email list
· Strategically partner with influencers to promote the new video to their audiences (new market segments)
· Repurpose influencer content in a retargeting paid social ad campaign to increase the lead capture rate
Results
· 1.7M Impressions
· 1,950 Leads Driven
· 338 Videos and Images

Electric Vehicles on TikTok and YouTube
How Voyager Electric Vehicles Created a Social Media Buzz
Showcasing new products and creating holiday buzz on YouTube and Tiktok
Voyager is dedicated to developing the most innovative personal electric vehicles on the market. They use only the highest quality components which all adhere to the strictest quality control and certification standards.
Electric Vehicles are becoming a way of life, whether just cruising around for fun or as a last mile commuting option, and Voyager has you covered for the most innovative products at the most affordable prices!
Voyager approached Get Hyped looking to showcase some of their newest products on social media to create a buzz around the brand during the holiday shopping season.
Main Challenges
· New to influencer marketing
· Limited social media presence
· Only 3 months to create a buzz
· Highly competitive market
· Most expensive season to advertise
Our Approach
· Create a campaign challenge to drive hype and excitement on YouTube and TikTok
· Drive leads to Walmart during the holiday season
· Execute and deliver in a tight 3-month timeline
· Differentiate the brand from the competition
· Get the most bang for a buck
Results
· 2.1M Impressions
· 4,816 Link Clicks

Electric Bikes on YouTube
ow We Drove 12X ROAS for Espin Electric Bikes
Generating HYPE through YouTube content
Espin’s goal is about making wellbeing effortless. They believe simplicity, efficiency and sustainability can be synonymous; that’s the beauty of electric bicycles. By redefining urban mobility, we can transform our relationship with the environment and promote a lifestyle that cultivates wellbeing of both.
When Espin reached out to Get Hyped, they were looking for new video content that could reach new audiences and generate new customers. At the time, Espin had not formally partnered with influencers.
Main Challenges
· Lead generation
· Capacity of in-house team
· Lack of high-impact content for social ad campaigns
· Desire to execute an influencer campaign but lacking in-house expertise
Our Approach
· Recruit top-performing influencers in new target audience segments
· Conduct ongoing analysis of campaign data to identify top-performing influencers in these segments
· Double-down on top-performers to drive an increase in leads
· Execute and deliver in a tight 3-month timeline
Results
· 12X ROAS
· 9,856 Link Clicks

CBD Infused Skincare on Instagram
How Influencers Helped Cannalle CBD Infused Skincare
Using social to skyrocket growth of a new brand
Cannalle is not your average CBD cosmetics company. Cannalle hired expert chemists, formulators and award-winning industrial designers to create a skincare line that not only looks luxurious, but feels decadent as well. Every item in the Cannalle line combines rejuvenating naturals with the highest quality CBD available, surpassing other top brands on the market. Cannalle is proudly manufactured in the USA at a cGMP FDA registered facility and sold worldwide.
Cannalle came to Get Hyped looking to expand the awareness of their brand internationally and create spectacular, high-impact content that fit their luxurious brand image.
Challenges Faced
· Limited social media presence
· A relatively new name in the CBD skincare space
· Lack of high-impact, high-converting content
· A need to differentiate their brand from the competition
Our Approach
· Design and execute a global influencer strategy
· Find and partner with top-performing influencers to generate high-impact content
· Reach new audiences through influencers to generate new customers
· Begin to build a social community around the brand to create love, loyalty and trust
Results
· 450K Impressions
· 9.52% Engagement Rate
· 100 Videos and Images

Organic Artisan Yogurts on Instagram
How We Helped DAH! Grow Their Engagements
Creating hype and buzz on social media
DAH! Organic products are crafted with healthy, wholesome ingredients and slow-cultured for flavor and richness beyond all expectation.
When the DAH! team came to Get Hyped they knew the benefits of influencer marketing, and they had experience partnering with influencers. The Get Hyped team was able to optimize their campaign strategy and drive the results from their influencer partnerships to the next level.
Main Challenges
· A need to create buzz on social media
· An in-house influencer program that wasn’t meeting expectations
· A lack of time and resources needed to optimize their campaigns
Our Approach
· Audit the in-house influencer program
· Help the DAH! team build a viral campaign that met expectations
· Drive massive brand awareness in the artisan yogurt space
· Generate high-impact, high-converting social content through influencer partnerships
Results
· 9.7% Engagement Rate
· 110 Videos and Images

Men's Eyewear on Instagram
Selfmade Eyewear’s Premium Content Generation Case Story
Creating high-impact UGC for a new e-commerce brand on a budget
When Selfmade Eyewear was introduced to Get Hyped they were looking to make a big splash in the eyewear market. To do this they needed high-impact, high-converting social content for their social accounts and website.
The challenge was that they were working with a limited budget. Get Hyped designed a custom content campaign for Selfmade which generated premium videos and images that far outperformed their in-house content.
Key Challenges Faced
· Lack of premium content
· Working with a startup budget
· Limited brand awareness
· Highly competitive market
Our Approach
· Create a content campaign to generate high-impact video and images on Instagram
· Utilize influencers in select niches to tell the brand’s story
· Differentiate the brand from the competition through UGC
· Premium content increased performance of social ads
Results
· 83 Premium Videos and Images
· <$10 CPM
Reviews
the project
Digital Marketing for Cybersecurity Company
"The team has the willingness to solve problems, help us achieve our goals, and educate us on what we should know."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
250+ million endpoints. 500,000+ companies worldwide. One security software company. For over 30 years, Trend Micro’s unwavering vision has been to make the world safe for exchanging digital information. Security is our entire focus, and it shows.
This single-minded passion has inspired our innovations that keep up with the bad guys despite a changing IT landscape, riskier user behavior, and constantly evolving threats. The depth of our experience remains unmatched.
From the endpoint to the network to the cloud, we’ve got you covered with a connected threat defense recognized by analysts, customers, and industry gurus of all kinds.
As digital marketing/acquisition lead for the online consumer business, my role is to deliver above or on target sales plan, while driving incremental revenue to the organization through multiple digital marketing touchpoints (content/SEO, paid search, affiliate, social media, and influencer marketing)
For what projects/services did your company hire Get Hyped Influencer Marketing?
We recently launched our first ever hardware device - Trend Micro Home Network Security in Q3 of 2019 and were looking to introduce and sell this product. We hired Get Hyped to help deliver on this goal
What were your goals for this project?
We wanted to
- build awareness and consideration of our product
- expand target audiences beyond our traditional Tech Inlfluencers
- develop ongoing user generated content
- drive consideration and sales of Trend Micro Home Network Security
How did you select Get Hyped Influencer Marketing?
We had a short list of agencies that could fullfill against influencer marketing capabilities. We ultimately choose Get Hyped because of price (campaign minimums were the least we've seen) and the dedicated support to our account is high touch/
Describe the scope of their work in detail.
We had an initial kick off to introduce our business challenges, share market research of our customers, onboarded Get Hyped through brand introduction, brand guidelines, and specific digital marketing channels that our team was interested in.
What was the team composition?
Get Hyped comprised of a dedicated account manager, and 2-3 operational supports (analytics, scheduling, shipping logistics etc) The size of the team was fairly constant around 2-3 people. We did have Kristina Coughlin on our account the entire time so there was continuity if other people had changed.
Can you share any outcomes from the project that demonstrate progress or success?
Through a new digital marketing channel (influencer marketing) we are able to demonstrate success with achieving over
- 5M impressions
- 100K engagements
- 137 new purchasers
Additionally, content that was executed in prior quarters are evergreen, and are generating additional impressions, engagement and purchases for us.
How effective was the workflow between your team and theirs?
We have been pretty seamless and transparent about success which keeps all parties in line.
What did you find most impressive about this company?
The team has the willingness to solve problems, help us achieve our goals, and educate us on what we should know.
Are there any areas for improvement?
Opportunity to communicate more often and in various formats. Currently we are communicating in bi-weekly meetings and weekly email. Should surface any next steps/concerns early before having to wait until a meeting or a weekly email.
the project
Instagram Content Creation & Growth for Kitchen Knives Brand
"Team is very responsive and are open to adjustments and critique in order to make improvements."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Marketing Director for Zelite Infinity. Zelite manufacturers and retails kitchen knives for use in the home and professional kitchens.
For what projects/services did your company hire Get Hyped Influencer Marketing?
- First started our relationship with Get Hyped in July 2020 contracting them to take over the management of our Instagram account.
- Expanded our relationship with a contract for them to oversee influencer marketing relationships beginning October 2020.
What were your goals for this project?
Goals for both are to grow brand awareness, followers on IG, increase traffic to our website & product sales
How did you select Get Hyped Influencer Marketing?
Discovered Kristina's bio on Upwork. I interviewed 4 different influencer marketing contractors/teams & found Get Hyped to be the best fit.
Describe the scope of their work in detail.
- Developing strategy, creative & communications associated with our Instagram account. provide weekly post & story content to be reviewed/approved by myself. I communicate key areas of focus from a brand/sales perspective for the team to incorporate in the creative.
- Identify influencers who would best represent our brand & reach out to determine contract agreement & deliverables. I select product to ship to clients based on agreed upon deliverables & coordinate shipments. Agency oversees creative execution & approvals with influencer along with securing images for our future use.
What was the team composition?
Kristina Coughlin was lead contact. Anthony Principe is the day to day contact in regards to IG posts & on-going activity. Natalie Perez was hired & brought on the team to oversee influencer marketing relationships.
Can you share any outcomes from the project that demonstrate progress or success?
Project is on-going but to date we have seen growth in our IG followers -- those also being more relevant followers to our brand.
How effective was the workflow between your team and theirs?
So far workflow has been positive. Team is very responsive and are open to adjustments and critique in order to make improvements.
What did you find most impressive about this company?
Knowledge base of the industry and ability to drive forward our projects.
Are there any areas for improvement?
Moving forward I would say better goal setting & measuring success month to month.