Get Hyped

BACKGROUND

Please describe your company and your position there.

250+ million endpoints. 500,000+ companies worldwide. One security software company. For over 30 years, Trend Micro’s unwavering vision has been to make the world safe for exchanging digital information. Security is our entire focus, and it shows.

This single-minded passion has inspired our innovations that keep up with the bad guys despite a changing IT landscape, riskier user behavior, and constantly evolving threats. The depth of our experience remains unmatched.

From the endpoint to the network to the cloud, we’ve got you covered with a connected threat defense recognized by analysts, customers, and industry gurus of all kinds.

As digital marketing/acquisition lead for the online consumer business, my role is to deliver above or on target sales plan, while driving incremental revenue to the organization through multiple digital marketing touchpoints (content/SEO, paid search, affiliate, social media, and influencer marketing)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Get Hyped Influencer Marketing?

We recently launched our first ever hardware device - Trend Micro Home Network Security in Q3 of 2019 and were looking to introduce and sell this product. We hired Get Hyped to help deliver on this goal

What were your goals for this project?

We wanted to

• build awareness and consideration of our product
• expand target audiences beyond our traditional Tech Inlfluencers
• develop ongoing user generated content
• drive consideration and sales of Trend Micro Home Network Security

SOLUTION

How did you select Get Hyped Influencer Marketing?

We had a short list of agencies that could fullfill against influencer marketing capabilities. We ultimately choose Get Hyped because of price (campaign minimums were the least we've seen) and the dedicated support to our account is high touch/

Describe the scope of their work in detail.

We had an initial kick off to introduce our business challenges, share market research of our customers, onboarded Get Hyped through brand introduction, brand guidelines, and specific digital marketing channels that our team was interested in.

What was the team composition?

Get Hyped comprised of a dedicated account manager, and 2-3 operational supports (analytics, scheduling, shipping logistics etc) The size of the team was fairly constant around 2-3 people. We did have Kristina Coughlin on our account the entire time so there was continuity if other people had changed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Through a new digital marketing channel (influencer marketing) we are able to demonstrate success with achieving over

• 5M impressions
• 100K engagements
• 137 new purchasers

Additionally, content that was executed in prior quarters are evergreen, and are generating additional impressions, engagement and purchases for us.

How effective was the workflow between your team and theirs?

We have been pretty seamless and transparent about success which keeps all parties in line.

What did you find most impressive about this company?

The team has the willingness to solve problems, help us achieve our goals, and educate us on what we should know.

Are there any areas for improvement?

Opportunity to communicate more often and in various formats. Currently we are communicating in bi-weekly meetings and weekly email. Should surface any next steps/concerns early before having to wait until a meeting or a weekly email.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director for Zelite Infinity. Zelite manufacturers and retails kitchen knives for use in the home and professional kitchens.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Get Hyped Influencer Marketing?

• First started our relationship with Get Hyped in July 2020 contracting them to take over the management of our Instagram account.
• Expanded our relationship with a contract for them to oversee influencer marketing relationships beginning October 2020.

What were your goals for this project?

Goals for both are to grow brand awareness, followers on IG, increase traffic to our website & product sales

SOLUTION

How did you select Get Hyped Influencer Marketing?

Discovered Kristina's bio on Upwork. I interviewed 4 different influencer marketing contractors/teams & found Get Hyped to be the best fit.

Describe the scope of their work in detail.

1. Developing strategy, creative & communications associated with our Instagram account. provide weekly post & story content to be reviewed/approved by myself. I communicate key areas of focus from a brand/sales perspective for the team to incorporate in the creative.
2. Identify influencers who would best represent our brand & reach out to determine contract agreement & deliverables. I select product to ship to clients based on agreed upon deliverables & coordinate shipments. Agency oversees creative execution & approvals with influencer along with securing images for our future use.

What was the team composition?

Kristina Coughlin was lead contact. Anthony Principe is the day to day contact in regards to IG posts & on-going activity. Natalie Perez was hired & brought on the team to oversee influencer marketing relationships.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Project is on-going but to date we have seen growth in our IG followers -- those also being more relevant followers to our brand.

How effective was the workflow between your team and theirs?

So far workflow has been positive. Team is very responsive and are open to adjustments and critique in order to make improvements.

What did you find most impressive about this company?

Knowledge base of the industry and ability to drive forward our projects.

Are there any areas for improvement?

Moving forward I would say better goal setting & measuring success month to month.