Generator Design Agency

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of South Land Trades. We are based out of Chicago, established in 2010. We are a hookah importer and manufacturer, work in tobacco, and handcrafted art.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Generator?

We needed branding work done in order to build our identity and create an appealing story for our customers.

SOLUTION

What was the scope of their involvement?

They started by building the logo for the company. They also designed the logo for the leading handmade hookah brand. They did part of the website design, including the text above “Our Story”, font, and color choices.

They designed flyers and banners and created packages for several of our products. For example, they created different packaging for different types of charcoal.

What is the team composition?

I have one point of contact.

How did you come to work with Generator?

I saw their ad on Facebook, and they were referred by one of their clients.

How much have you invested with them?

We’ve spent $3,000 roughly.

What is the status of this engagement?

We started working together in 2012 or 2013, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There has been continuous growth in the company, and I am confident that our collaboration with them is a key factor. They did a good job reflecting our artistic identity while merging it with an oriental feel. It’s very unique. They were able to create unique packaging that catches the eye of shoppers. The feedback from our customers on the packaging has been very positive.

How did Generator perform from a project management standpoint?

They are efficient. They’ve held our hand through the processes as we came into this with a limited background. They are great regarding innovation. Communication is via phone, email, and some video conferences.

What did you find most impressive about them?

They take pride in their work and try to invest aggressively in educating us on why they do what they do. They focus on explaining the psychology of certain choices for the customer. From a marketing perspective, they are very helpful. Their creativity was both comforting and appealing from the start.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

Be open about what you’re looking for and don’t be afraid to ask a lot of questions. The more they understand your vision, the more innovative they can be.