Gaenzle Marketing

BACKGROUND

Please describe your company and position.

I am the Marketing Account Manager of Uncle Jake Media

Describe what your company does in a single sentence.

Uncle Jake Media specializes in providing tailored digital marketing, branding, and website development solutions, empowering businesses to boost their online presence and connect with their target audiences more effectively.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gaenzle Marketing to accomplish?

• Website Page Copywriting
• Blog Copywriting
• SEO performance tracking and analysis

SOLUTION

How did you find Gaenzle Marketing?

Referral

Why did you select Gaenzle Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

In our collaboration with Gaenzle Marketing, the scope of work encompassed a comprehensive project focusing on copywriting for our website. It included services such as a kickoff call that delved into our brand's essence and objectives, an abbreviated audit covering keyword analysis and competitor review, and the creation and enhancement of content for approximately 8-10 website pages. The material produced aimed to convey our brand's story, optimize for search results, and encourage user engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

N/A

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gaenzle Marketing's project management was effective, with timely deliveries of project milestones. Their responsiveness to our needs was satisfactory.

What was your primary form of communication with Gaenzle Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Gaenzle Marketing has been a reliable partner for Uncle Jake Media when it comes to content writing. Their content is consistently of high quality and optimized for SEO. Our clients have been happy with the results, and we find their work essential for delivering our online strategies.

Are there any areas for improvement or something Gaenzle Marketing could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

Lancer Capital is a private investment firm partnering with family, founder, and management-owned businesses to add value and become a trusted partner in growth. We focus in the lower middle to middle market and have extensive investing experience in the government and municipal outsourced services space. I'm a Vice President at the firm, with my predominant responsibilities being: sourcing and evaluating investment opportunities, developing investment theses, conducting due diligence, and leading transaction execution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gaenzle Marketing?

Website Refresh and Redesign

SOLUTION

How did you select this vendor and what were the deciding factors?

High-quality work product, speedy execution and friendly service

Describe the project in detail and walk through the stages of the project.

• 1st stage - review previous website and discuss what we envision our new website to look like plus what content we'd like to relay
• 2nd stage - create copy and settle on the high-level design structure
• 3rd stage - proofread copy, upload to the draft site and make tweaks on design as necessary
• Final stage - Go live!

How many resources from the vendor's team worked with you, and what were their positions?

Two folks, Anthony (CEO) and Randall (Digital Strategist and Consultant)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

https://www.lancercm.com/ Clean and professional website. We have received multiple compliments as well as deal opportunities and new connections through our new site.

How effective was the workflow between your team and theirs?

Very seamless and efficient. We would communicate weekly and had everything finished in two months.

What did you find most impressive or unique about this company?

I will boil it down to one word: proactive. Anthony and Randall were excellent at following up and keeping everything on track. I knew they were extremely busy, but they made us feel like our project was always a top priority for them.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind

BACKGROUND

Please describe your organization.

We are a full-service digital agency

What is your role at the company?

I am the president of the agency. 

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with AG Integrated Marketing Strategists?

We needed to provide SEO [search engine optimization] services for a client. We needed them to optimize the search rankings for our client.

SOLUTION

Please describe the scope of their involvement in detail.

They optimized sections of a health care website.

How did you come to work with AG Integrated Marketing Strategists?

We vetted several SEO firms and saw that AG Integrated Marketing Strategists could handle the project within the deadline and under budget.

What is the status of this engagement?

It was completed about a year ago.

RESULTS & FEEDBACK

What distinguishes AG Integrated Marketing Strategists from other providers?

AG Integrated Marketing Strategists performed very well.

BACKGROUND

Please describe your organization.

We are a healthcare technology company.

What is your position?

I'm the Chief Executive Officer of the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with AG Integrated Marketing Strategists?

We work with AG Integrated Marketing Strategists on all of our marketing efforts.

SOLUTION

Please describe the scope of their involvement in greater detail.

Their contribution includes social media and content marketing, among others. They also help me with public relations and search engine optimization.

We work together on a daily basis. They have been almost a part of the company, starting from day one.

How did you come to work with AG Integrated Marketing Strategists?

I've known the owner for many years, since college. I've watched him closely as he grew professionally, and decided to work with him as a result. I interviewed a number of people prior to him.

I appreciate that he loves his work and is constantly motivated. We don't need to tell him what the next thing we're looking for is; he will come up with his own ideas.

Could you provide a sense of the size of this initiative in financial terms?

We spent $10,000 with our latest project.

What is the status of this engagement?

We started working together on the current project this year, in August [2015]. We had been in touch before on different marketing work.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

On a startup level, the biggest achievement obtained with AG Integrated Marketing Strategist was viewership: social media and blog posts. They engage the comments, and makes sure that they're being responded to in a timely fashion. Our client base is growing, as well as our followers.

Although we are in the technology industry, we are not in the consumer-phase; we are a big league company. They have ensured that our clients are engaged within our social media, and as a result, these clients see it as a new medium for the healthcare industry. The metrics we see on the site, and response rates to the blog and social media sites speak for themselves.

What distinguishes AG Integrated Marketing Strategists from other providers?

The content marketing ideas AG Integrated Marketing Strategist come up with are very attractive. If I want to do something special for the holidays, they will deliver multiple ideas for referral systems, and other promotions. They try to understand what the market balance is.

BACKGROUND

Please describe your organization.

Our company is called Skynet Integrations. We do electronic security installation and service work with card readers, camera systems, alarm systems, etc.

What is your position?

I'm a partner in the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with AG Integrated Marketing Strategies?

A lot of our contracts come from referrals, name recognition, and people being able to find us on the web when they're looking for our services. The business was a startup two years ago. We had been growing, and needed to put together a marketing strategy. At that point, we reached out to Anthony and started working with him and his company.

SOLUTION

Please describe the scope of their involvement in greater detail.

One of the first steps was to develop a phased marketing plan. At that point, it wasn't broken down into specific work delegation plans. There were some deliverables on his end, and some on ours.

Then, it was broken into a couple of phases. The first one was developing our digital presence, digital media, managing content and pushing the investment in general. Social media, blogging, etc. required a lot of work. We came to the realization that, if we did not outsource that, it would not get done properly. Anthony was hired to handle all our Twitter, LinkedIn, and blogging posts. He will handle anything to do with digital content.

He does analytics at the end of each month, to show growth in each facet of his focus.

We also had to get a website up, and were shopping for vendors. Pricing was all over the place, and we had no idea what to expect. He provided us with a recommendation for that as well. He ran the show in that regard as well, helping in terms of SEO, keywords, and everything else that the web developer needed marketing wise, in order to make a functional website. We provided the content and graphics, but making sure that the website ran properly was his responsibility.

How did you come to work with AG Integrated Marketing Strategies?

We were evaluating a few people. I'd met Anthony before and thought he was nice and personable. He also seemed to be the most thorough, had the best ideas, and was a lot more flexible than others. Some people have fixed ideas on what they want to do, and how. Anthony was very open to suggestions, on picking up some things, and leaving others to us. He also provided a lot of recommendations along the way, and we followed his lead. He had a lot of insight and inputs.

Could you provide a sense of the size of this initiative in financial terms?

We spend under $1,000 per month.

What is the status of this engagement?

We started working together at the end of 2013. He developed the marketing strategy for 2014 and onward.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We've already gotten business through the website. Every month, he will publish the analytics for all our digital content. There's been solid growth every month, and when there are fluctuations, he's very good at explaining them. I didn't realize how referrals came through on websites, for instance. The most important thing for us is our web presence and people reaching to our site.

What distinguishes AG Integrated Marketing Strategies from other providers?

The owner is extremely easy to work with and he values our input greatly. He's constantly soliciting feedback, and plays a very active role. We've been building our relationship and working together throughout the process. It's been a very personal experience.

Is there anything AG Integrated Marketing Strategies could have improved or done differently?

I don't think so. If there had been, we would have worked through it.

BACKGROUND

Please describe your company and position.

I am the Director of Ignite Marketing

Describe what your company does in a single sentence.

Branding & Marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gaenzle Marketing to accomplish?

• Social Media Content Creation

SOLUTION

How did you find Gaenzle Marketing?

network

Why did you select Gaenzle Marketing over others?

Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

• Socia Media Content Creation for LinkedIn & X

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Anthony has been an absolute lifesaver for my LinkedIn and X accounts. With my limited time to focus on social media, his expertise has been invaluable. He not only listens to feedback but also provides insightful advice, tailored to my needs. 

Thanks to Anthony, my online presence has grown significantly, even with my busy schedule. I highly recommend him to anyone needing a boost in the digital world.

What was your primary form of communication with Gaenzle Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

I’m impressed with the quality of their content. 

Are there any areas for improvement or something Gaenzle Marketing could have done differently?

All good

BACKGROUND

Please describe your company and position.

I am the Founder of Success Publishing and Marketing

Describe what your company does in a single sentence.

Specialists in video and visual content marketing for small to medium companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gaenzle Marketing to accomplish?

• Worked with Gaenzle to get mentions and links in national publications.

SOLUTION

How did you find Gaenzle Marketing?

Other

Why did you select Gaenzle Marketing over others?

Close to my geographic location, Great culture fit, Good value for cost, Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Ongoing work with the company to get articles published or company mentions in major, authoritative national publications and websites. Results include outlets such as Search Engine Watch, Content Marketing Institute, and Business2Community.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Links and mentions on desired publications

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivers on time and always responds in a timely fashion.

What was your primary form of communication with Gaenzle Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

We share similar approaches to marketing. They bring unique expertise and valuable relationships from their experience in other businesses.

Are there any areas for improvement or something Gaenzle Marketing could have done differently?

None that I can think of.