Mapping Human Experience

Fresh Squeezed Ideas is a global research consultancy that examines business challenges through the lens of Behavioral Science and Cultural Anthropology. Founded in 2006 and working with some of the world's largest clients, Fresh Squeezed Ideas has engineered sales growth for over 500 brands through our unique approach:

We believe that the answers to our clients business questions live at the intersection of methods from these two key disciplines:

Behavioral Science: Exploration of the human decision making process, to uncover key decision points and their underlying motivations.

Cultural Anthropology: Exploration of the rich societal norms and dynamics that set the context within which decisions are made and bring meaning to the human experience.

The results allow us to engineer breakout brand growth by moving our clients from Insight to Strategy to Execution.

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2006
Show all +
Chicago, IL
headquarters
  • Fresh Squeezed Ideas
    8770 West Bryn Mawr Avenue, Suite 1300
    Chicago, IL 60631
    United States
other locations
  • Fresh Squeezed Ideas
    18B Mowat Ave, 2nd Floor
    Toronto, ON M6K 3E8
    Canada

Portfolio

Key clients: 

Nestle, McDonald's, Kellogg's, Coca-Cola, Mondelez, Clorox, Cirque du Soleil, Hershey, Parmalat, Danone, iogo, Mutual of Omaha, RBC Royal Bank, TD Bank, Sabra, Cadillac Fairview, Campbell's, Reebok, Fruit of the Loom, Nestle

Healthcare: AstraZeneca, GSK Lundbeck, AbbVie, Meridian, Johnson & Johnson, IPSEN, Astellas, NovoNordisk, ViiV Healthcare, Celgene, EMD Serono, Boehringer Ingelheim, Purdue Pharma

Reviews

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Market Research for Chocolate & Confectionary Company

"[M]y marketing stakeholders told me [it] was perhaps the best research report they had ever seen."

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - Apr. 2018
Project summary: 

Fresh Squeezed conducted market research to help a chocolate company strengthen their strategic positioning for specific brands. The team spoke with consumers and focus groups before creating a final report.

The Reviewer
 
10,000+ Employees
 
Mississauga, Canada
Madeline Mackenzie
Consumer Insights, Confectionery Manufacturer
 
Verified
The Review
Feedback summary: 

Key stakeholders responded to Fresh Squeezed’s final report with overwhelmingly positive feedback. The team’s ability to constructively narrow the project’s scope while still remaining flexible to changes in the research helped to make the engagement a success.

BACKGROUND

Introduce your business and what you do there.

I work on the consumer insights team at a large confectionery manufacturer. We support the marketing team to better know our consumers and create tailored products and marketing campaigns.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Fresh Squeezed Ideas?

We were looking to do an overhaul of one of our brand’s positioning, which would guide the development of our advertisements and campaigns. We really wanted to understand our consumers, and speak to them in a relevant and motivating way. To do this we need to know how consumers were talking about our brands, what the brands meant to them in their day-to-day lives, and how we can make the brands mean even more.

SOLUTION

What was the scope of their involvement?

We scoped out the specific research we wanted Fresh Squeezed to conduct and gave them a written research brief outlining our objectives. They then came back with a proposal that outlined the different phases of the research, the specific respondents they were going to speak with, and what questions they were going to ask. After meeting with consumers and conducting focus groups they produced a report summarizing their insights that included videos of consumers using our products and our strategic positioning moving forward.

What is the team composition?

We had one primary point of contact, two project leads, and a team of two to three people who supported them.

How did you come to work with Fresh Squeezed Ideas?

My boss had worked with one of their team leaders at a previous job and recommended them when we began looking for a research firm. We also reached out to a second company, but felt that Fresh Squeezed had more experience and brought back the best proposal.

How much have you invested with them?

We spent $50,000-$75,000.

What is the status of this engagement?

The project lasted from February–April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Fresh Squeezed team did a great job of distilling a number of different questions into their simplest form to make the research as impactful as possible. They then put together an 80-slide report that my marketing stakeholders told me was perhaps the best research report they had ever seen. They also really helped me shine in my role by guiding me in how best to present the report. Additionally, the report was prepared in such a way that anyone who reads it in the future will be able to understand it with supporting text hidden in the notes section. Overall, it was a fantastic experience working with them from start to finish.

How did Fresh Squeezed Ideas perform from a project management standpoint?

They were very responsive throughout the project and connected with us on a daily basis during the key project phase to talk through any issues that might have arisen. There were a few instances where they needed a bit more time than anticipated to go through the research and mine the insights, but they warned us of this at the outset of the project so that we were not surprised by it. They were transparent about what they would need in order to deliver their best work.

What did you find most impressive about them?

I was really impressed by their ability to keep our team within the initial scope of the research. Sometimes things would come up that the team would want to add to the project and they able to draw a line between expanding the research and asking unnecessary questions.That said, when a situation arose that impacted the direction of the research they were great at pivoting to get us the answers we needed to complete the project. In general I was really happy with the balance they struck between pulling things back while also remaining flexible.

Are there any areas they could improve?

No, I was very happy with their work overall.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Market Research for Durable Packaged Goods Firm

"They understood our business really well, which was especially impressive for a new vendor."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2017
Project summary: 

Fresh Squeezed gathered consumer research to identify market gaps. They collected qualitative data through virtual and in-person interviews, analyzed the data, and created roadmaps for future products.

The Reviewer
 
201-500 Employees
 
Illinois
Market Research Manager, Packaged Goods Firm
 
Verified
The Review
Feedback summary: 

Research from Fresh Squeezed’s interviews and off-site produced productive results that are being revisited for future product and roadmap use. Their organized project management and tailored processes kept the project in scope and within budget.

BACKGROUND

Introduce your business and what you do there.

We are a durable packaged goods company that sells product through major retailers and online. I primarily lead market research, including processes and new products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Squeezed Ideas?

We wanted to build a better product roadmap for emerging technology that was based on consumer research and needs.

SOLUTION

What was the scope of their involvement?

We wanted to focus on emerging technologies and wanted to get information from customers on what they were unmet needs or gaps in the market so that we could potentially fill that with new product. We liked Fresh Squeezed’s pitch and worked with them to gather qualitative research. They reached out to customers through online consumer discussion boards and in-home interviews to get different angles from the consumer’s viewpoint.

Then Fresh Squeezed took that data and analyzed some of the key insights, building springboards for internal ideation sessions, which led to an off-site meeting. Twenty people from internal cross-functional teams were included so that we could get a variety of opinions. That meeting ended with Fresh Squeezed and the participants generating hundreds of ideas and really solid product concepts.

They took those ideas and concepts to the final phase of the study, which was screening and testing to identify what had the highest potential. Fresh Squeezed took those and provided a product roadmap for the future.

What is the team composition?

Our lead contacts were the Vice President of Insight and Strategy and an Associate Strategist. They were both great to work with.

How did you come to work with Fresh Squeezed Ideas?

I did online research for research companies that specialize in innovation or ideation research. I looked at Google, GreenBook, recommendations, and reviews. I limited the selection down to four companies but ultimately went with Fresh Squeezed because they take a very creative approach to research projects. Since they don’t rely on templates, they pitched us a process that was built to fit our unique needs and market.

How much have you invested with them?

We’ve spent around $100,00.

What is the status of this engagement?

We had a multi-phased project that lasted approximately 4 months. We began working together in 2017, and the project finished that fall.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everyone who went to the off-site session really enjoyed it, including our director of marketing. The results they provided us with were received well but unfortunately, I can’t really provide metrics on the impact of their research.

This project coincided with a few internal initiatives that changed the direction of our product roadmap, which made it very difficult to add anything new. However, we are revisiting the project and working on a proposal for the management team to see the results better implemented.

How did Fresh Squeezed Ideas perform from a project management standpoint?

They were always really organized and stuck to everything they initially laid out in their proposal. There were no problems with communication or deadlines.

What did you find most impressive about them?

They understood our business really well, which was especially impressive for a new vendor. It’s difficult to learn a new business and strategies that go with it, but they had a good grasp on all the project aspects and were able to tailor it to our needs.

Do you have any advice for potential customers?

Be open and upfront with what you’re looking for and be collaborative. I would recommend being as clear as possible about what your objectives are and what you’re hoping to get from the study. Once they have that information, they will really work at understanding your business and tailoring their processes to your needs.

5.0
Overall Score They provided exactly what we were looking for.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met every deadline.
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have already recommended them to some of my colleagues.

Market Research for Pharmaceutical Company

“They showed an academic curiosity and an eagerness to complete the project”

Quality: 
5.0
Schedule: 
5.0
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2017 - Mar. 2018
Project summary: 

Fresh Squeezed Ideas helped a pharmaceutical company develop a new marketing strategy. They used scientific methodology to understand the target audience and its reasoning.

The Reviewer
 
1,001-5,000 Employees
 
Copenhagen, Denmark
Global Brand Manager, Pharmaceutical Company
 
Verified
The Review
Feedback summary: 

They were very collaborative and provided a high level of creativity. They established new marketing strategies and were willing to evolve with the project. They are a diverse team with an ability to think globally.

BACKGROUND

Introduce your business and what you do there.

I am the global strategic brand manager of a pharmaceutical company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Squeezed Ideas?

We were about to do some market research. We wanted to do something different but weren’t sure of how to start.

SOLUTION

What was the scope of their involvement?

We worked with them on one specific project. Our industry is very scientific and physicians make final decisions on patient treatments. The assumption is that those physicians make rational decisions, but Fresh Squeezed Ideas proposed that there were other contributing factors in the choices physicians make. We tried to understand the irrational part of their decision making and how that impacted our market share.

We consulted with their team and came up with solutions. If we had new requirements or adjustments, they addressed them quickly. We originally wanted to design an algorithm of risk factors. We approached the design from a rational perspective and our methodology evolved as we got further in.

What is the team composition?

I worked closely with three people from their team. They consulted with another group for different hurdles.

How did you come to work with Fresh Squeezed Ideas?

Our Canadian affiliate worked with them and recommended them. They presented their philosophy of behavioral science and their past work. They had some interesting points and good ideas. They were more flexible than other companies and we felt they were the best solution.

How much have you invested in them?

We spent close to €130,000 ($153,369 USD). We set the process up so we could choose to move forward or redo sections at different intervals. They built a flexible cost structure as we went along and were very considerate of my budget.

What is the status of this engagement?

We worked together from September 2017–March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were very pleased with their work. The project required a high level of creativity on both sides. They felt like part of the company and their insights gave us new ways to tell our story. They’ve helped us improve our marketing skills.

How did Fresh Squeezed Ideas perform from a project management standpoint?

It was a very collaborative and evolving process and they were excellent. They hadn’t worked in the pharmaceutical space before, but they responded quickly and were willing to change their methodology. They were occasionally too fast for us to keep up with. They showed an academic curiosity and an eagerness to complete the project that went beyond just earning money.

What did you find most impressive about them?

They are easygoing, interested, and curious. They have people from all over the world and strong female representation. It was fun to work with such a culturally diverse team. We had some really fruitful discussions thanks to that diversity.

Are there any areas they could improve?

It took time to get to know each other. They needed to understand our goals fully before they found a solution. It was a bit frustrating until we got into their mindset. Once we worked out our differences, it was a very constructive way to work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 3.5 Cost
    Value / within estimates
    Their costs were high, but they were flexible.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Market Research for Large Food Manufacturing Company

“It’s been influential, not just in what we learn, but in how they present the deliverables.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2017
Project summary: 

Fresh Squeezed Ideas worked on two market research projects, examining brand position and communication strategies, as well as non-conscious behaviors in product selection.

The Reviewer
 
10,000+ Employees
 
Michigan
Director of Analytics, Food Manufacturing Company
 
Verified
The Review
Feedback summary: 

The two research projects were executed seamlessly, producing clear, useful, and high-quality results that were presented in an excellent manner. The team of experts is professional, dedicated, and highly skilled in their research area, while also seamlessly managing large projects.

BACKGROUND

Introduce your business and what you do there.

I’m a director of insights and analytics for global snacks at a large food manufacturing company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Fresh Squeezed Ideas?

I wasn’t initially looking for help but met Fresh Squeezed at a conference and liked their approach. We wanted to take a behavioral science-type approach to our consumer research. I wanted to get some ideas on unique, customizable research questions I had, and how to approach them. 

SOLUTION

What was the scope of their involvement?

The first project involved trying to understand our consumers in some of our more emergent markets. We wanted to know if we could take similar approaches in these markets, if we could cluster them all together, or if they each needed their own unique positioning for the brand and communication strategy.

They visited multiple locations around the globe and integrated a multi-methodological approach. They did some in-store observations, some in-store shop alongs, and some in-person interviewing. They designed some activities to help get underneath customers’ motivations and behaviors.

The second project was more custom. I was really trying to understand non-conscious cues for behavior; some nudges toward choosing a product. We used a pre-post for when customers saw a stimulus to understand how people’s desire for a product was cued by imagery. We could then understand which images we should be thinking about including in our communications because they were mostly on a non-conscious level.

That project involved figuring out what we were really trying to understand, how to cue it, what type of stimulus we needed, and how we were going to evaluate it. I appreciated the new, fresh thinking that they brought to the table, including the latest in research in academia.

What is the team composition?

Mikayla (Behavioral Strategist, Fresh Squeezed Ideas) and Raj (Behavioral Scientist, Fresh Squeezed Ideas) were super helpful. They’re always my first point of contact. They’re my main contacts, then they go back to the organization and talk with some of their other counterparts. I know they brought in cultural anthropologists too, but I don’t have direct contact with them.

How did you come to work with Fresh Squeezed Ideas?

I went to some conferences on understanding how to apply behavioral science methodology and thinking to consumer research. I really appreciated the fact that they’re literally behavioral scientists first.

There are a number of research houses that could have done this work for me, but they talked with me to really understand what I wanted to understand. They then designed some activities that were rather unique to foster qualitative discussion and observation, so that we would get the right information to make some decisions.

What is the status of this engagement?

We started working together during summer 2017 until the end of 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My overall satisfaction is very high. It’s been influential, not just in what we learn, but in how they present the deliverables. They might create a deck or a video to bring the different pieces together, including details, pictures, and images depending on the research. They’re so immersive in nature and always very well received.

When it comes to the emerging markets project, that was a strategy piece of work. We’re still using that information and working through how to apply it to all. We continually go back to it, and the story is always told in a way that makes really good intuitive sense to my regional partners.

How did Fresh Squeezed Ideas perform from a project management standpoint?

There haven’t been any issues with project management. They’re fantastic at staying on top of it. When I’m trying to manage participation across different regions, they’re wonderful at helping me. They even take the lead on it. If my partners choose to ignore me, they won’t ignore them.

They always respond in a very timely manner and are really open to discussions. They’re good thought partners to help me think through what my research challenge is, what type of information would be most helpful, and methodologically how to achieve it.

What did you find most impressive about them?

Being in a global role, I have to sample different countries and regions to give all of my partners' confidence in the findings, but I can’t afford to physically go to 20 countries. They help me figure out the sampling so that I get enough confidence, but am not oversampling.

They’re thoughtful and have the ability to think outside the box. They customize an approach to really get underneath my research question, which is what I most appreciate them for.

 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve recommended them.

Market Research for Canadian Pharmaceutical Company

"We came up with phenomenal results and an effective call to action."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
Project summary: 

Fresh Squeezed Ideas performed deep market research on patients and caregivers to formulate a call to action and recommended solutions. They also conducted an educational workshop for stakeholders.

The Reviewer
 
1001-10,000 Employees
 
Markham, Canada
Magdy Youssef
Marketing Manager, Astellas Pharma Canada Inc.
 
Verified
The Review
Feedback summary: 

Key stakeholders, including the marketing team, were impressed with Fresh Squeezed Ideas' work. The agency developed a personal relationship with each stakeholder, customized their recommendations, and crafted a stellar action plan. They outlined all roles and expectations before the project began. 

BACKGROUND

Introduce your business and what you do there.

Astellas is an innovative pharmaceutical company based in Japan. The regional office here in Canada handles Astellas Pharma Canada (APCA), managing all Canadian businesses. In my role as marketing operations manager, I handle primary market research for all business units.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Squeezed Ideas?

We wanted to understand the challenges from which patients and caregivers are suffering.

SOLUTION

What was the scope of their involvement?

They managed to map out the patient's challenges. They have a one-stop-shop where they built the whole story, including both professional and emotional components, and created a full business need and meaningful insights. Most significantly, they held a workshop for all the stakeholders and put the insights into action.

Providing recommendations and insights is the most important part of the research. We challenge those insights and recommendations based on our expertise, capabilities, compliance requirements, and resources. We give each recommended solution ranks and criteria.

Instead of simply filing their basic information and recommendations for review, we developed a call to action at the workshop. That's the key benefit that we got from the research.

What is the team dynamic?

The account manager looked through the business requirements with us holistically. The interviewers on the research team engaged directly with our direct users and our physicians’ patients. The data analysts worked closely with us to understand how we were going to present the data and run the workshop.

This was quite different from the approach used by other market research companies. Usually, you meet with a senior team for business discussions and see junior members for the first time when you run market research.

The beauty of working with Fresh Squeezed is that the whole team comes to you and explains who is responsible for what. You are familiar with their expectations and understand what the outcome should be when managed properly. You aren’t surprised to meet a person that you have never seen before. This is a benefit of working with them.

They helped us prepare the data for the workshop, and even managed the event as a part of the deal. It was phenomenal. They understood stakeholder requirements while recognizing that each stakeholder has different needs. They tailored the results and the recommendations to fit each member differently, which helped us run the workshop accordingly. We came up with phenomenal results and an effective call to action.

How did you come to work with Fresh Squeezed Ideas?

We found them through referral. We called three companies and interviewed the best two. Based on the benefits for the company, we chose Fresh Squeezed.

How much have you invested with them?

We spent $75,000 with them. The cost depends on the deliverable. We usually opt for a lower cost, but theirs is not average; it's in the medium to high range. On the other hand, their deliverables are good. You get results and benefits. Compared to what you pay, it's quite reasonable.

What is the status of this engagement?

We worked with them for four months. We worked on many projects with them, but the project length fluctuated with delays on our side. They have a process to make sure that we are on time, and their project management team kept us on our toes. We finished the project within two to three months after the day we started. We completed two projects with them last year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The overall satisfaction varies from stakeholder to stakeholder, but it was within the average range. The marketing team, which is the main stakeholder from my perspective, rated them highly. Others rated average, and some of them rated even higher than the marketing team. My main goal is to satisfy the marketing team, and the marketing team was very satisfied.

How did Fresh Squeezed Ideas perform from a project management standpoint?

They are excellent. We had no issues getting in contact with them.

What did you find most impressive about them?

They built a one-to-one communication channel with every stakeholder and managed the entire team for me. They built an intimate relationship with all the stakeholders. Everyone memorized their names and their functions, and they're fully satisfied with the results.

Are there any areas they could improve?

Although their cost was a challenge to fit into the budget, we engaged them on every level of the project. Their management of the workshop could have been improved. They positioned themselves as a consultant during the workshop, but their consultancy skills are not strong when compared with their market research abilities.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Healthcare Market Research for Pharmaceutical Company

“… I always point to them as a standard of what I look for in a vendor.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
2015
Project summary: 

Fresh Squeezed conducted in-depth, qualitative market research for a pharmaceutical company, and presented their findings in several sales training meetings. They’ve since done additional work including positioning research.

The Reviewer
 
51-200 Employees
 
Montreal, Canada
Former Analytics Manager, Pharmaceutical Company
 
Verified
The Review
Feedback summary: 

A thorough research proposal and an ability to follow through yielded high-quality market research that has informed strategic and business planning since the study’s conclusion. They engaged in the project fully and moderated effectively throughout the study.

BACKGROUND

Introduce your business and what you do there.

I work for a pharmaceutical company that specializes in HIV research. At the time that we worked with Fresh Squeezed, I was an analytics and insights manager, and have since moved into a global director market research role.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Squeezed?

We were looking to conduct exploratory market research to get a sense of where the current market was, and to confirm whether the assumptions we had about our patients were accurate.

SOLUTION

What was the scope of their involvement?

They started out by conducted an in-depth research study on that provided us with market insights that helped us with strategic and business planning. During our sales training meetings, we had them come in and walk through some of the insights that we collected. They also went on to provide other research for us, including several studies that tested several concepts with certain positions. This provided invaluable data that helped us to choose and refine concepts appropriately.

What is the team composition?

During the first research project we were working with four people. A logistics manager helped with us the recruiting process, screening materials, etc.; a project manager ran the studies, moderated, and presented findings afterwards; an account manager liaised with Fresh Squeezed; and someone in an overall strategic insight role helped us interpret and utilize the results. The logistics manager was our primary point of contact, but we interacted with the account manager regularly as well.

How did you come to work with Freshly Squeezed?

We had initially sent this first project out to several different vendors, two of which I had worked with in the past. Freshly Squeezed was a new vendor for us, and we were very impressed with how well structured their proposal was. We also found out that the person who would function as our project manager had a background in HIV including field work, so we decided to go with them.

What is the status of this engagement?

We started working together in 2015, and our first project took between four and five months. Since then we’ve worked on several other qualitative studies, most of which have lasted two to three months each.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The first project we did with them was particularly notable due to the impact of the research we gathered. Our team was very impressed with the amount of information that came out of that study, which ended up informing important planning decisions for the rest of the year. We have continued to reference that data through today.

In terms of satisfaction, this was one of the first team that our team had been exposed to high-quality market research. As a market researcher myself, it was great to see the insights being used in the decisions we were making.

How did Freshly Squeezed perform from a project management standpoint?

There are some vendors that you have to chase down for responses while working with them, but that wasn’t the case with Freshly Squeezed. They met all the required deadlines, and were very easy to work with.

What did you find most impressive about them?

The quality of moderating and the level of engagement on our project were both very impressive. I don’t work with them as much anymore in my current position, but I always point to them as a standard of what I look for in a vendor.

Are there any areas they could improve?

While we were negotiating the cost of additional ad hoc services, I was hearing from both the project manager and the account manager, and we had a few issues with communication around that. We all ultimately got to the same place in those discussions, but that part of the process could have been a bit more transparent.

Advice for potential customers?

It’s important to be open to new methodologies. Don’t be afraid of the strategies that deviate from standard qualitative work; it’s crucial to explore new pathways and figure out the best way to approach your goal.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Market Research & Content Strategy for Food & Drink Company

“They have some of the best reports that I've seen...”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2014 - Ongoing
Project summary: 

Fresh Squeezed provides research reports and feedback regarding consumer behavior for various products. The team tests ideas and concept exploration to understand customer decision making.  

The Reviewer
 
501-1,000 Employees
 
Toronto, Canada
Dan Birchall
Consumer Insights & Strategy Manager, Nestle
 
Verified
The Review
Feedback summary: 

Fresh Squeezed reports on consumer behavior are more in-depth compared to a typical research agency. Their strategic output is critical, and their small but nimble team acts with a sense of urgency in communicating.

BACKGROUND

Introduce your business and what you do there.

I'm the Consumer Insights & Strategy Manager for the beverages division at Nestlé Canada.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Fresh Squeezed?

We needed deeper consumer understanding about some of our brands and how consumers reacted to our propositions and offerings. 

SOLUTION

What was the scope of their involvement?

Fresh Squeezed helped with big idea communication testing, innovation, and concept exploration. They've also done a number of branding exercises.


Their services have been applied to almost all of our divisions, including healthcare, confectionary, meals, and ice cream.

What is the team composition?

We typically work with 3 people on each project: a project lead, a behavioral expert, and another researcher.

How did you come to work with Fresh Squeezed?

We have a bidding process, so we had reached out to multiple suppliers and reviewed different proposals. Fresh Squeezed had a unique approach, so we started working them and haven't broken the relationship since.

How much have you invested with them?

It depends on the project. We currently have two models, depending project: a pay-per-use approach as well as a flat fee for certain projects.

What is the status of this engagement?

We' been working together for almost 5 years and counting.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

This partner is very strategic about their in-depth understanding of consumer behavior. They have some of the best reports that I've seen, delving deeper than a typical research agency. That's why we continue to use them.

They take it a step further than a lot of other research suppliers who just hand us data with minimal feedback. Their strategic output makes my job much easier.

How did Fresh Squeezed perform from a project management standpoint?

They're incredible! They're still a smaller firm compared to others. You can tell that their business relationships are very important to them. If something goes wrong, they let us know immediately. I haven't had any problems with them not meeting timelines.

What did you find most impressive about them?

Their strategic reporting is superb. Their ingenuity helps their entire team succeed. They've even helped with activities outside of their job scope to help build the team's knowledge.

We give out awards to our top agencies and suppliers each year, and they've won it at least twice.

Are there any areas they could improve?

No, we really just work with them on the type of niche services they provide.

Do you have any advice for potential customers?

The more information you are willing to share with FSI the deeper their thinkings is. This allows for better solutions and better strategic thinking.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Brand Strategy & Market Research for Large Pharmaceutical Firm

“If you treat them like an equal business partner, they will integrate … seamlessly as a part of your team.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2014 - Ongoing
Project summary: 

Fresh Squeezed Ideas provided market research and insight on patient behavior/preferences for a large pharmaceutical company. They also assisted in applying those insights to branding and sales strategy.

The Reviewer
 
10,000+ Employees
 
Toronto, Canada
Former Director of Analytics, Large Pharmaceutical Company
 
Verified
The Review
Feedback summary: 

The insights provided have had a lasting impact on the client’s approach to patient interactions. A deep understanding of the industry and business challenges led to actionable results, and impeccable project management made for a smooth and lucrative partnership.

BACKGROUND

Introduce your business and what you do there.

I am the director of insights and analytics at a large pharmaceutical company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fresh Squeezed Ideas?

We were looking to better understand patient insights as they pertain to their emotional state, e.g., how patients feel before/after being diagnosed with a specific disease. Understanding the patient journey allows us to have more targeted messaging for physicians, which can emphasize the value of a particular brand beyond just treating/curing that disease.

SOLUTION

What was the scope of their involvement?

They helped us with all aspects of this process and worked internally to find the most effective teams for addressing our specific questions.

What is the team composition?

We had an account manager that meets with us to find the right solution providers on their end, as well as four or five analysts in the background that flesh out the market research and turn them into actionable data. They also had anthropologists and text/content specialists that assisted in understanding and crafting the specific language.

How did you come to work with Fresh Squeezed Ideas?

I had worked with them prior to this engagement, and originally chose them for their approach to business questions and how they use innovations to explore the roots of potential drivers/barriers for customers. They bring insights to life in a way that is engaging and actionable, and make sure that the client fully embraces and incorporates those insights in either brand strategy or execution in the marketplace.

What is the status of this engagement?

We started work about 4 years ago and completed that first project quickly. We’re still currently working with them on several other projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The real impact is how the insights are being incorporated into marketing plans and sales execution plans. I was speaking to one of our marketing managers recently, and he agreed that Fresh Squeezed was able to deliver a level of insight that was much deeper than other vendors we’ve worked with. Impact is about not only the quality of insights that they provide, but also the impression they leave on your overall strategy year-over-year. Fresh Squeezed understands our business, and continuously reinforces the insights they’ve provided to ensure a positive impact.

How did Fresh Squeezed Ideas perform from a project management standpoint?

I’ve never had any issues with respect to project management or cost overage. It’s all been more than I can imagine from any supplier. They are extremely responsive.

What did you find most impressive about them?

If you treat them like an equal business partner, they will integrate themselves seamlessly as a part of your team. They’re not just delivering a report and walking away. They take on your specific business challenges as if they were their own and make sure you actively hone your approach throughout the process.

Are there any areas they could improve?

Not that I can think of.

Advice for potential customers?

When searching for a market research firm, keep in mind that they will be most effective if you take them on as an equal business partner. Share as much information with them as possible throughout the project, and establish open trust to maximize the efficacy of results.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer