What was the scope of their involvement?
They managed to map out the patient's challenges. They have a one-stop-shop where they built the whole story, including both professional and emotional components, and created a full business need and meaningful insights. Most significantly, they held a workshop for all the stakeholders and put the insights into action.
Providing recommendations and insights is the most important part of the research. We challenge those insights and recommendations based on our expertise, capabilities, compliance requirements, and resources. We give each recommended solution ranks and criteria.
Instead of simply filing their basic information and recommendations for review, we developed a call to action at the workshop. That's the key benefit that we got from the research.
What is the team dynamic?
The account manager looked through the business requirements with us holistically. The interviewers on the research team engaged directly with our direct users and our physicians’ patients. The data analysts worked closely with us to understand how we were going to present the data and run the workshop.
This was quite different from the approach used by other market research companies. Usually, you meet with a senior team for business discussions and see junior members for the first time when you run market research.
The beauty of working with Fresh Squeezed is that the whole team comes to you and explains who is responsible for what. You are familiar with their expectations and understand what the outcome should be when managed properly. You aren’t surprised to meet a person that you have never seen before. This is a benefit of working with them.
They helped us prepare the data for the workshop, and even managed the event as a part of the deal. It was phenomenal. They understood stakeholder requirements while recognizing that each stakeholder has different needs. They tailored the results and the recommendations to fit each member differently, which helped us run the workshop accordingly. We came up with phenomenal results and an effective call to action.
How did you come to work with Fresh Squeezed Ideas?
We found them through referral. We called three companies and interviewed the best two. Based on the benefits for the company, we chose Fresh Squeezed.
How much have you invested with them?
We spent $75,000 with them. The cost depends on the deliverable. We usually opt for a lower cost, but theirs is not average; it's in the medium to high range. On the other hand, their deliverables are good. You get results and benefits. Compared to what you pay, it's quite reasonable.
What is the status of this engagement?
We worked with them for four months. We worked on many projects with them, but the project length fluctuated with delays on our side. They have a process to make sure that we are on time, and their project management team kept us on our toes. We finished the project within two to three months after the day we started. We completed two projects with them last year.
Key stakeholders responded to Fresh Squeezed’s final report with overwhelmingly positive feedback. The team’s ability to constructively narrow the project’s scope while still remaining flexible to changes in the research helped to make the engagement a success.