Fourzerotwo

BACKGROUND

Please describe your company and position.

I am the Founder of Balanced Family

Describe what your company does in a single sentence.

Mobile app, content based, that helps couples have better relationships

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 402Lab to accomplish?

• Finding product-market fit
• App marketing soft launch
• Market research

SOLUTION

How did you find 402Lab?

• Online Search
• linkedin

Why did you select 402Lab over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from 402Lab were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to identify the key channels for GTM, identified which performed better and lower the CPI by twisting wording and visuals. We also identified in the process key personas and differences between target countries. There was extensive documentation, reporting, insights and visualisation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

lower CPI, best performing channels, lower CAC

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Was always available to support our needs. Reporting was done faster than expected.

What was your primary form of communication with 402Lab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their speed and accuracy.

Are there any areas for improvement or something 402Lab could have done differently?

More business oriented and less technical reporting