Build better products

Flatirons Development was created to transform the traditional software development consultancy, which specializes in building software, to a model that is primarily focused on making your product successful. Our core focus, above and beyond building great software, is to build impactful products that improve business metrics.

 
$10,000+
 
$50 - $99 / hr
 
2 - 9
 Founded
2018
Show all +
Boulder, CO
headquarters
  • Boulder, CO 80301
    United States

Reviews

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Ongoing Web Dev for Grooming Brand

"Flatiron Development estimated specific deadlines and did not miss a date."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2019 - Ongoing
Project summary: 

Flatirons Development initially streamlined the gifting process for the holiday season and is now in charge of several ongoing website improvements which include backend integrations, new features, and more.

The Reviewer
 
1-10 Employees
 
New York City, New York
Zach Groffsky
Co-Founder, Helmm
 
Verified
The Review
Feedback summary: 

Their initial efforts for the holiday season and their work on enhancing the website have produced a significant boost in sales. Overall, Flatirons Development is an open and honest company that is willing to handle change requests and feels like a true partner rather than a one-off developer.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the co-founder of Helmm, a modern grooming brand for men that’s well-known for our debut refillable antiperspirant and deodorant product. Along with my business partner, we handle almost all aspects of the business, from web design to marketing, customer experience, and product development. We were heavily involved in the initial web design and development, however, we don’t have the coding or development expertise for proper execution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flatirons Development?

We initially hired Flatirons Development to assist with our holiday season demand surge. We had Mike (Founder, Flatirons Development) implement a gifting flow on our website as well as install several banners and pop-ups that helped with holiday messaging. We viewed this as an opportunity to capitalize on holiday sales but also recognized that our initial build from a previous developer was lacking, which presented several challenges for us. Since we liked Flatirons’ work so much, we had them help with ongoing refinements to our website as well.

What were your goals for this project?

Our goal for this project was to increase our e-commerce capabilities.

SOLUTION

How did you select this vendor?

We found Flatirons Development through AngelList. We interviewed approximately five different agencies but felt the most comfortable with Flatirons Development because they gave us an outline and strategy that was easy to understand. They were also completely upfront about costs from the very beginning.

Describe the project and the services they provided in detail.

Flatirons Development started by helping us implement new gifting flows into our website, but it quickly turned into an ongoing consultation/retainer role since we were extremely pleased with the initial work they did. Their team first had to get an understanding of the specific tech language, processes and flows that our initial developer built. We didn’t have proper documentation to share with Flatirons Development, but they were easily able to understand everything within the first couple hours and even gave us advice on where we could improve things on our website.

It was clear that we had a lot of tech debt from our previous development team, though Flatirons Development went above and beyond in helping address it. They also helped implement reviews, press and other features that have dramatically improved our business.

The coding languages and custom integrations include but are not limited to: Ruby on Rails, React, HTML/CSS, Postgres, and Stripe. Flatiron Development helped walk us through our current build and made things extremely easy for us to understand. Additionally, they now help us with ongoing refinements that increase our conversion rate and customer experience throughout the website.

What was the team composition?

Our primary point of contact is Mike. We also work with a developer and have experienced no drop-off in performance, speed, or quality of work.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Flatiron Development's work on our gifting flow helped us increase sales by over 37% during the holiday season. Additionally, they included reviews and press features, which boosted sales by over 40% once these were implemented. Their team is currently working on automating our backend, and we expect that our customer service and backend duties will become more efficient by almost 300%.

How was project management arranged and how effective was it?

Project management is clear and helpful. Flatiron Development estimated specific deadlines and did not miss a date. We like how flexible they are, especially given that we often ask for small additions after the project has started.

What did you find most impressive about this company?

Flatiron is a unique development company that feels much more like a partner rather than a separate third-party developer. We have access to our specific developer whenever we want to run something by him, as well as full transparency into the cost and timeline of our projects. We also appreciate engaging with Flatiron Development on a per-project basis, so we aren’t paying for the time that isn’t used.

Are there any areas for improvement?

There is very little that Flatirons Development could improve, as we’ve been extremely happy with the results. One small suggestion could be keeping clients aware of how many hours each project is likely going to take as. However, we understand that it is pretty difficult to estimate how much time a project will take without first digging into it.

5.0
Overall Score I can't recommend Flatirons Development enough!
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Their staff is always available and willing to fit things into the schedule.
  • 5.0 Cost
    Value / within estimates
    Their price is lower than most firms and the quality is amazing—much better than our previous developers who were more expensive.
  • 5.0 Quality
    Service & deliverables
    I have no complaints at all. Everything ran smoothly when deployed, and we're very happy with the results.
  • 5.0 NPS
    Willing to refer
    I already have recommended Flatirons Development.

Web Dev for Real Estate Platform Startup

"They’ve really cleaned up our code. It's night and day from what it was."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2017 - Feb. 2018
Project summary: 

Flatirons Development oversaw the strategic development for a custom real estate web platform. They also simplified the UX and the APIs.

The Reviewer
 
1-10 Employees
 
Orange County, California
Co-Founder, KoaWare
 
Verified
The Review
Feedback summary: 

The product's improved simplicity allows for integrations and affiliate partnerships. Flatirons Development's expertise and meticulousness inspired confidence throughout the project. Their responsiveness and quality deliverables set them up for continuing the engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm one of the cofounders of KoaWare. We have an automated real estate marketing platform. Our products aim to simplify digital marketing for real estate agents and brokers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flatirons Development?

We needed someone to help bring one of our products to market.

SOLUTION

What was the scope of their involvement?

Flatirons Development oversaw the development strategy and execution for our product. We already had the product, which is a web-based platform, and they basically gave it a facelift. They were brought on to our development team to provide insight into the most necessary workflows. They served as the lead developer and oversaw product management. Our product is full WYSIWYG and directly editable. They simplified the UX so that a lot of the process is automated.

What is the team composition?

I only interact with Michael (CEO, Flatirons Development), but he had a couple of junior developers working under him.

How did you come to work with Flatirons Development?

I’d worked with Michael in the past. He has a lot of experience in the startup and tech communities, so they’re a natural fit for us.

What is the status of this engagement?

They started working on this project in October 2017, and wrapped up in 4–5 months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve really cleaned up our code. It's night and day from what it was. We're now able to put together integrations and affiliate partnerships because of the simplicity of their APIs. Michael is actually working on a second project for us now.

How did Flatirons Development perform from a project management standpoint?

Their team is really good. We primarily used Slack and Trello to communicate, and Michael was available all the time.

What did you find most impressive about them?

They’re extremely professional. Michael has so much experience. Not only is he able to execute on the development side, but he can really speak to the UX/UI experience on the product side. We trust that he knows what users are going to respond to.

Are there any areas they could improve?

Not that I can think of.

Do you have any advice for potential customers?

Have the best understanding of your customer and audience as possible. Understand the market and the product that you're trying to build. If you’re able to effectively communicate that, then they will be able to bring it to life.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer