Build better products

Flatirons Development's core focus is building impactful products that improve business metrics. Above and beyond building great software, we work with our clients to develop strategies to minimize waste while focusing on the core areas of your product that will make meaningful impressions on your user base.

 
$10,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2018
Show all +
Boulder, CO
headquarters
  • 1023 Walnut St
    Boulder, CO 80302
    United States
other locations
  • Carrera 45B #90-210
    Medellin, ATL 080016
    Colombia
  • 24th Street
    Denver, CO 80205
    United States

Reviews

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Web App Dev for Staffing Sales Professionals

“They’re very hands-on, and the speed and quality of their work is top-notch.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2019 - Ongoing
Project summary: 

Flatirons Development built a web app that uses an algorithm to match candidates with employers. The app automatically triggers emails and has filters that make searching for top candidates easy for employers.

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
CEO, Sales and Hiring Education Platform
 
Verified
The Review
Feedback summary: 

Although the employer portal is still being developed, the app has high rates of monthly views, matching has improved, and candidates are pleased with UX. Flatirons Development has provided excellent customer service by responding quickly and continuing to improve the platform.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of a sales training and job placement platform for entry-level professionals. We bring in a pool of applicants who apply for our sales boot camp and then match them with different employment opportunities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flatirons Development?

Our company is growing, and as we started looking to scale, we wanted a more efficient business model. We hired Flatirons Development to build a platform that would help connect talent with the right company.

SOLUTION

What was the scope of their involvement?

They built our web app and designed the frontend of the platform. The app has a candidate and employer side and uses an algorithm to match their profiles. Every week, the platform triggers an automatic email to employers with a list of the 5 candidates who are most qualified for the position. We also have several filters that allow employers to search for candidates with ease.

Since the web app launched, they’ve fixed bugs and helped us add on additional features.

What is the team composition?

Mike (Founder, Flatirons Development) is our project manager, and then we have a developer and designer working on the project.

How did you come to work with Flatirons Development?

One of our employees recommended them.

How much have you invested with them?

We spent about $50,000 on the MVP  and between $15,000–$20,000 for maintenance, totaling around $70,000.

What is the status of this engagement?

The project started in March 2019 and the app launched in June 2019, but they’re providing ongoing support.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our platform has several thousand views every month, and we’ve seen an uptick in the matching algorithm.

On our student side, we’ve received a lot of positive feedback. Generally, they think the design is simple and easy to use. We expected a decrease in profile creation and our conversion rate, but it has stayed steady, which is indicative of the fact that candidates are finding it easy to complete the form.

We’re also happy with the employer's side, but we get more constructive feedback from employers. To be fair, this is only the first phase in a five-step build-out. We need to improve our algorithm and eliminate gaps in our service and tech. However, we’re optimistic because we’re figuring out how to scale the platform.

How did Flatirons Development perform from a project management standpoint?

We’re really satisfied with their service. They’re awesome communicators and always respond quickly. We’ve had a few bugs, but they started working on a fix immediately. We generally get in touch with them via Slack, though we also use Trello and a panel to check analytics.

What did you find most impressive about them?

They’re very hands-on, and the speed and quality of their work is top-notch. On top of it all, they offer a fair price. I’ve been happy with our partnership, which is why we continue to work together.

Are there any areas they could improve?

Nothing comes to mind.

Do you have any advice for potential customers?

Think more about your long-term goals and metrics. They did a great job guiding us through the process and helping us determine the project’s success using analytics. We only gave them information for the first part of our build, but we could have helped them more by telling them exactly where we wanted to go with the project.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX Design for Divorce Management Platform

“Flatirons Development is constantly solving problems in both a visually stunning and intelligent way.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2018 - Present
Project summary: 

Flatirons Development created the UX design for divorce management platform. Their team worked to ensure that different audiences could successfully navigate through the site.

The Reviewer
 
2-10 Employees
 
New York City, New York
Storey Jones
Founder & CEO, dtour.life
 
Verified
The Review
Feedback summary: 

The platform has recieved psitive feedback from clients and shareholders alike. Flatirons Development successfully combies aesthetically pleasing design tenets with smart website practices. They are dependable, creative, and talented, leading to a successful ongoing relationship.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the founder and CEO of dtour.life, a divorce management platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flatirons Development?

We were looking for someone to help us with our UX design. It’s a very robust software and we needed to be able to guide different types of users through it.

SOLUTION

What was the scope of their involvement?

Flatirons Development was responsible for the UX design for our cloud-based application. They ensured that the system was intuitive for both individuals going through a divorce as well as the professional audience that manages divorce cases. The ensured that our different audiences could enter information, upload data, run reports and more. 

Their team also conducted A/B testing of the application. We have stakeholders around the testing so we held video calls with demos and Q&A sessions. 

What is the team composition?

We worked directly with Rosina (Chief Creative Officer, Flatirons Development).

How did you come to work with Flatirons Development?

I was looking for a talented UX designer and I came across Flatirons Development’s portfolio online so I emailed them. At first, we hired them on a contract basis. 

How much have you invested with them?

We have invested about $100,000.

What is the status of this engagement?

Our ongoing engagement with Flatirons Development began in August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We get a lot of feedback that we have a great look and feel. Clients have been continuously impressed by our UX. After our review with our stakeholders, there was general excitement about how we’ve solved the problem of walking users through our site. 

How did Flatirons Development perform from a project management standpoint?

Their project management is beyond excellent. It’s flawless. I can’t imagine having a better relationship with a vendor. Frankly, in today’s world, the responsibility involved in a project like this is so valuable. I truly cannot say enough about how responsible and professional they are about communication and deadlines. Our teams use Slack to communicate and InVision to review prototypes. We also have Google video calls every day.

What did you find most impressive about them?

While it’s important to have an aesthetically pleasing design, they’ve created a design that is also smart. I couldn’t believe how they were able to take the complicated ideas I articulated to them and create something so beautiful and effective. They deconstructed our idea and provided it back to us in an incredibly smart and accessible manner. Flatirons Development is constantly solving problems in both a visually stunning and intelligent way.

Are there any areas they could improve?

No, and I’m not just heaping praise on them because it’s easy. I’ve worked with many vendors, but I would hire Flatirons Development again and again.

Do you have any advice for potential customers?

Try to provide the best input possible because you can’t expect a quality product without it. Your commitment in hiring anybody is to provide them with direction. That included clarity of expectations, timing, and priorities. One of the reasons we’ve been successful with Flatirons Development is because it’s a two-way partnership.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They constantly communicate with me and update me about their timeline so we can plan ahead.
  • 5.0 Cost
    Value / within estimates
    They are expensive, but I have found them to be worth the investment.
  • 5.0 Quality
    Service & deliverables
    They have committed to a certain quality of both thought and execution.
  • 5.0 NPS
    Willing to refer
    My only caveat is that they still have time to work on my project.

UI/UX Dev for Customer Experience Platform

"They have an impressive ability to understand our product and our customers' unique problems."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
July 2018 - Ongoing
Project summary: 

Flatirons development simplified the existing project dashboard UX/UI and redesigned the sales website of a customer experience improvement platform. They maintain simplicity while continuing to add features.

The Reviewer
 
11-50 Employees
 
Rochester, New York
Jeremy Zaborowski
CTO, Tattle
 
Verified
The Review
Feedback summary: 

The work performed by Flatiron Development consistently exceeds expectations with the creativity of their solutions, enabling their clients to launch large product updates to universally positive feedback and user-uptake.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CTO of Tattle, a customer experience improvement platform focused on mid-market fast casual and QSR brands. I oversee our new feature development and our core product upgrades.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flatirons Development?

We hired Flatirons Development to help us simplify our existing project dashboard.

What were your goals for this project?

Improve inbound sales leads generated from our website. Reduce customer complaints about difficulty finding pages and features and understanding UI/UX.

SOLUTION

How did you select this vendor?

We reached out to and interviewed about 6 vendors. After reviewing previous work from Flatirons Development that showcased the desired skill set, and having a great verbal conversation with their team, we chose to move forward with them.

Describe the project in detail.

Their team helps us keep the product simple while adding new features for larger brands as we scale. We also had Flatirons Development redesign our sales website to improve inbound sales leads.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With the help of Flatirons Development, we were able to launch a large update to our platform, introducing new innovative tools for our clients.  The information was complex but Flatirons found creative ways to present it, making it feel simple and easy to understand.  It was a huge success, driving 80% adoption of the new features in 4 months. 

How effective was the workflow between your team and theirs?

The workflow was very effective.

What did you find most impressive about this company?

They have an impressive ability to understand our product and our customers' unique problems. They always provide clean, thoughtful solutions.

5.0
Overall Score Great experience working with Flatirons Development.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Always working with us to set and understand priority and scope of work, and extremely prompt for all meetings.
  • 5.0 Cost
    Value / within estimates
    You get what you pay for, and the deliverables are always great. They re great about reviewing and tweaking to get a great end result.
  • 5.0 Quality
    Service & deliverables
    Great quality of work, always taking into account UI and UX principles, to make things functional, not just pretty.
  • 5.0 NPS
    Willing to refer
    I would certainly refer Flatirons to a friend

Web Design for Education Management Company

“We really appreciated that she tries to get a complete picture of the business goals behind a project.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. - Aug. 2019
Project summary: 

Flatirons Development worked to streamline the video-viewing functions of an ed-tech platform. Their leadership focused on the site’s usability and fine-tuned the learning experience associated with the videos.

The Reviewer
 
11- 50 Employees
 
Baltimore, Maryland
Heidi Hildebrandt
Director of Product, Osmosis
 
Verified
The Review
Feedback summary: 

Flatiron’s work optimized site design and flow. The creative lead at Flatirons demonstrated exceptional UX know-how, integrating usability and design to deliver a powerful product. The client came out of the engagement with a wider understanding of the most important platform features.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of product for Osmosis, an educational technology product for students and healthcare. We try to enhance the education and medical learning experiences.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flatirons Development?

We were seeking a designer to help us improve our product’s video-viewing and learning experience.

SOLUTION

What was the scope of their involvement?

Rosina (Chief Creative Officer, Flatirons Development) developed the UX/UI of our video-based dashboard and tested our video playlist feature. We proposed a broad strategy, and she consulted with our users about the product for their feedback before conducting usability testing.

Using Figma Software, she reworked our site from the ground up, focusing on our dashboard and log-in flow. She validated our playlist feature and also fine-tuned the learning experience associated with the videos.

What is the team composition?

I just worked with Rosina, who was my main point of contact.  

How did you come to work with Flatirons Development?

Flatirons Development had experience in the educational market, and Rosina had the specific skillset we were looking for. She had almost 15 years of experience in both research and design, so we knew we’d be able to hit the ground running with them.

How much have you invested with them?

I’d like to keep that confidential.

What is the status of this engagement?

The project lasted from March to August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve yet to implement all of the work that Rosina’s been doing, so we’ll have exact metrics in the coming months. So far, she’s delivered amazing functions and optimized our site flow. We now have a wider understanding of which features and functions are the most crucial.

How did Flatirons Development perform from a project management standpoint?

Rosina was super organized and had amazing communication skills. She’s an incredible listener, inquisitive, and made sure to document all of her notes from user research meetings. We really appreciated that she tries to get a complete picture of the business goals behind a project.

We used Trello and Slack to communicate. We’d also sit down for one-on-one Google Hangout sessions for user research.

What did you find most impressive about them?

Rosina is exceptionally skilled at extracting information out of users and is able to integrate that information into the next steps. Her keen ability to empathize with the user is very impressive.

Do you have any advice for potential customers?

I would keep Flatirons Development involved in all of the strategic conversations because they’re truly able to provide solutions for your problems.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Ongoing Web Dev for Grooming Brand

"Flatiron Development estimated specific deadlines and did not miss a date."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2019 - Ongoing
Project summary: 

Flatirons Development initially streamlined the gifting process for the holiday season and is now in charge of several ongoing website improvements which include backend integrations, new features, and more.

The Reviewer
 
1-10 Employees
 
New York City, New York
Zach Groffsky
Co-Founder, Helmm
 
Verified
The Review
Feedback summary: 

Their initial efforts for the holiday season and their work on enhancing the website have produced a significant boost in sales. Overall, Flatirons Development is an open and honest company that is willing to handle change requests and feels like a true partner rather than a one-off developer.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the co-founder of Helmm, a modern grooming brand for men that’s well-known for our debut refillable antiperspirant and deodorant product. Along with my business partner, we handle almost all aspects of the business, from web design to marketing, customer experience, and product development. We were heavily involved in the initial web design and development, however, we don’t have the coding or development expertise for proper execution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flatirons Development?

We initially hired Flatirons Development to assist with our holiday season demand surge. We had Mike (Founder, Flatirons Development) implement a gifting flow on our website as well as install several banners and pop-ups that helped with holiday messaging. We viewed this as an opportunity to capitalize on holiday sales but also recognized that our initial build from a previous developer was lacking, which presented several challenges for us. Since we liked Flatirons’ work so much, we had them help with ongoing refinements to our website as well.

What were your goals for this project?

Our goal for this project was to increase our e-commerce capabilities.

SOLUTION

How did you select this vendor?

We found Flatirons Development through AngelList. We interviewed approximately five different agencies but felt the most comfortable with Flatirons Development because they gave us an outline and strategy that was easy to understand. They were also completely upfront about costs from the very beginning.

Describe the project and the services they provided in detail.

Flatirons Development started by helping us implement new gifting flows into our website, but it quickly turned into an ongoing consultation/retainer role since we were extremely pleased with the initial work they did. Their team first had to get an understanding of the specific tech language, processes and flows that our initial developer built. We didn’t have proper documentation to share with Flatirons Development, but they were easily able to understand everything within the first couple hours and even gave us advice on where we could improve things on our website.

It was clear that we had a lot of tech debt from our previous development team, though Flatirons Development went above and beyond in helping address it. They also helped implement reviews, press and other features that have dramatically improved our business.

The coding languages and custom integrations include but are not limited to: Ruby on Rails, React, HTML/CSS, Postgres, and Stripe. Flatiron Development helped walk us through our current build and made things extremely easy for us to understand. Additionally, they now help us with ongoing refinements that increase our conversion rate and customer experience throughout the website.

What was the team composition?

Our primary point of contact is Mike. We also work with a developer and have experienced no drop-off in performance, speed, or quality of work.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Flatiron Development's work on our gifting flow helped us increase sales by over 37% during the holiday season. Additionally, they included reviews and press features, which boosted sales by over 40% once these were implemented. Their team is currently working on automating our backend, and we expect that our customer service and backend duties will become more efficient by almost 300%.

How was project management arranged and how effective was it?

Project management is clear and helpful. Flatiron Development estimated specific deadlines and did not miss a date. We like how flexible they are, especially given that we often ask for small additions after the project has started.

What did you find most impressive about this company?

Flatiron is a unique development company that feels much more like a partner rather than a separate third-party developer. We have access to our specific developer whenever we want to run something by him, as well as full transparency into the cost and timeline of our projects. We also appreciate engaging with Flatiron Development on a per-project basis, so we aren’t paying for the time that isn’t used.

Are there any areas for improvement?

There is very little that Flatirons Development could improve, as we’ve been extremely happy with the results. One small suggestion could be keeping clients aware of how many hours each project is likely going to take as. However, we understand that it is pretty difficult to estimate how much time a project will take without first digging into it.

5.0
Overall Score I can't recommend Flatirons Development enough!
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Their staff is always available and willing to fit things into the schedule.
  • 5.0 Cost
    Value / within estimates
    Their price is lower than most firms and the quality is amazing—much better than our previous developers who were more expensive.
  • 5.0 Quality
    Service & deliverables
    I have no complaints at all. Everything ran smoothly when deployed, and we're very happy with the results.
  • 5.0 NPS
    Willing to refer
    I already have recommended Flatirons Development.

Web Dev for Real Estate Platform Startup

"They’ve really cleaned up our code. It's night and day from what it was."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2017 - Feb. 2018
Project summary: 

Flatirons Development oversaw the strategic development for a custom real estate web platform. They also simplified the UX and the APIs.

The Reviewer
 
1-10 Employees
 
Orange County, California
Co-Founder, KoaWare
 
Verified
The Review
Feedback summary: 

The product's improved simplicity allows for integrations and affiliate partnerships. Flatirons Development's expertise and meticulousness inspired confidence throughout the project. Their responsiveness and quality deliverables set them up for continuing the engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm one of the cofounders of KoaWare. We have an automated real estate marketing platform. Our products aim to simplify digital marketing for real estate agents and brokers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flatirons Development?

We needed someone to help bring one of our products to market.

SOLUTION

What was the scope of their involvement?

Flatirons Development oversaw the development strategy and execution for our product. We already had the product, which is a web-based platform, and they basically gave it a facelift. They were brought on to our development team to provide insight into the most necessary workflows. They served as the lead developer and oversaw product management. Our product is full WYSIWYG and directly editable. They simplified the UX so that a lot of the process is automated.

What is the team composition?

I only interact with Michael (CEO, Flatirons Development), but he had a couple of junior developers working under him.

How did you come to work with Flatirons Development?

I’d worked with Michael in the past. He has a lot of experience in the startup and tech communities, so they’re a natural fit for us.

What is the status of this engagement?

They started working on this project in October 2017, and wrapped up in 4–5 months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve really cleaned up our code. It's night and day from what it was. We're now able to put together integrations and affiliate partnerships because of the simplicity of their APIs. Michael is actually working on a second project for us now.

How did Flatirons Development perform from a project management standpoint?

Their team is really good. We primarily used Slack and Trello to communicate, and Michael was available all the time.

What did you find most impressive about them?

They’re extremely professional. Michael has so much experience. Not only is he able to execute on the development side, but he can really speak to the UX/UI experience on the product side. We trust that he knows what users are going to respond to.

Are there any areas they could improve?

Not that I can think of.

Do you have any advice for potential customers?

Have the best understanding of your customer and audience as possible. Understand the market and the product that you're trying to build. If you’re able to effectively communicate that, then they will be able to bring it to life.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer