Firefly Agency

BACKGROUND

Introduce your business and what you do there.

I’m the leading director of Lubin; we operate a restaurant and a fish shop.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firefly Agency?

We wanted to target new customers through digital marketing to keep up with technology. We aimed to grow our visibility on Instagram, Facebook, and Google.

SOLUTION

What was the scope of their involvement?

Firefly Agency has built a new website for us and supported our digital marketing needs. At the beginning of the project, we provided background information regarding our company and gave them access to our data and website. They discovered that the template for our old website failed to meet security protocols and was causing the site to crash, so they recommended building a new site from scratch. 

Then, we met to discuss the details we wanted to include on the new website, and they built it using custom code and WordPress. Since they built the site using code, we’re able to update the font, color, and pictures ourselves.

Additionally, the team has taken over our digital marketing and social media efforts. They’ve organized photo shoots to take pictures of our menu items for promotional purposes. The team has also captured video content, which they’ve produced into Instagram reels. They’ve also fine-tuned our Instagram and Facebook posts to generate new leads for our restaurant. Now, guests can receive discounts when they share which platform led them to us. 

Furthermore, Firefly Agency has rescued our emails. Our former email provider has pivoted their business focus, so the team has merged our email addresses and transitioned our emails to their server instead.

What is the team composition?

We’ve worked with 2–3 team members, including a leading director. 

How did you come to work with Firefly Agency?

I found Firefly Agency through a referral from a friend.

How much have you invested with them?

We’ve invested around €10,000 (approximately $11,000 USD) in the project. The website was €3,000 (approximately $3,200 USD).

What is the status of this engagement?

We started working together in April 2022, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’m really satisfied with Firefly Agency’s work. Our visibility has increased on Facebook and Instagram, and users regularly engage with our content and inquire about visiting the restaurant. Additionally, they’ve taken good-quality photos of our menu items.

How did Firefly Agency perform from a project management standpoint?

We clicked with Firefly Agency from the beginning, and they’ve been a responsive, flexible partner throughout the project. The team is excellent when it comes to communication, and they’re transparent about their capabilities. They meet deadlines and deliver work under budget, which is great. We typically communicate via phone, WhatsApp, and email and meet virtually.

What did you find most impressive about them?

I’ve been impressed with their thought process and approach to the project. They listen to my ideas and anticipate my needs; it’s almost like they can read my mind.

Are there any areas they could improve?

They could improve by upscaling to include more technology and development expertise. 

Do you have any advice for potential customers?

Share as much information as possible so that they can deliver the best possible results. Giving them insight into your thought process and vision will help them deliver a great end result.