We create unexpectedly clever experiences.

With persistent curiosity we create unexpectedly clever experiences.

We believe that in order to design and build something for humans, you need to understand the humans who will experience and benefit from it. Through conversation and research, we inform our expertise and assumptions with knowledge. It's that small step that separates us from other agencies.

We strive to be a fresh voice and to always say, with courteous regard, what we think—even if they might be tough to hear. We tell the truth because everyone should be on the same page to make work, and the work we do, awesome.

We create incredible client partnerships with those that value making a positive impact on their business through design and a deep understanding of their audience. We work with Fortune 500, high-growth startups and exciting, purpose-driven organizations. 

If you like bullet points and you're wondering if we can work together here are our services:

  • Discovery & Ideation
  • Digital Strategy
  • UX Design
  • UI Design
  • Front-end Programming
  • Back-end Programming
  • Mobile Design and Development
  • Social Management
  • SEO/SEM
  • Content Marketing
  • Analytics & Data Mining

 

 
$50,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2001
Show all +
Toronto, Canada
headquarters

Portfolio

Key clients: 

Bell Canada, Fitbit, Scalar, The Government of Ontario, City of Toronto, Figure3 

Reviews

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Web Design and Branding for Wearable Tech Company

"We had confidence working with them that we would always have a modern and engaging presence."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2013 - 2015
Project summary: 

Filament conducted consumer research to determine a targeted brand style guide and craft a new business logo. Filament also developed an e-commerce WordPress site to host a product’s pre-sale launch.

The Reviewer
 
51-200 Employees
 
Toronto, Canada
Former CEO, Technology Company
 
Verified
The Review
Feedback summary: 

The website received strong feedback and capably withstood intense traffic during the product’s launch, helping yield nearly $1 million in sales within two months. Filament features a bright and skilled team that is willing to experiment with new creative ideas.

BACKGROUND

Introduce your business and what you do there.

I am the former CEO of a technology company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Filament?

We planned the launch of a new product, which ultimately served as a new direction for the entire company. We contracted with Filament for branding services for the product and for the company. Additionally, we needed a website that would evolve into an e-commerce site to market and sell the new product.

SOLUTION

What was the scope of their involvement?

The initial phase of the work was to create a new logo and a landing page for the website. The site was initially a static site to hose our pre-sale launch. The additional elements were a full branding style guide, as well as an e-commerce site. They conducted thorough research into the customer persona and how that should be reflected in our brand.

The e-commerce site involved an integration with an e-commerce platform that no longer exists but was a local partner of ours. It is a WordPress site, but to the visitor’s eye, it was a completely custom, modern, and engaging experience.

What is the team composition?

The principals of the firm handled account management, and they also served as the art directors. They handled the relationship very closely and were very much involved in the ideating.

How did you come to work with Filament?

When we researched the space, we were attracted to their quality of work. We had also prioritized a local firm so that we could meet face-to-face. We appreciated their creative approach, and they became the top choice.

How much have you invested with them?

We spent around $150,000.

What is the status of this engagement?

Our engagement lasted from mid-2013 through mid-2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our product launch received intense exposure, and the website experienced heavy traffic, but it was designed to withstand that much activity. Within two months, we did about $1 million in pre-sales through that site. There was almost unanimous acclaim that the site was beautiful, which was vital to the image we were presenting. We were a largely unknown entity, so we weren’t relying on any historical branding or presence, but the feedback was great.

How did Filament perform from a project management standpoint?

We experienced several changes during the project, but they were flexible enough to keep the project on track and keep us apprised of the effects of those changes. We operated out of Basecamp and communicated well. We had clear deadlines, and they were met for the most part.

What did you find most impressive about them?

They’re aware of the latest design and implementation tactics, and they bring strong ideas to the table. And they’re willing to push the envelope and take risks in a responsible way. We had confidence working with them that we would always have a modern and engaging presence.

Are there any areas they could improve?

They’re generally reliable as project managers, but there were times when we had concerns. They generally met deadlines, but it was often quite close.

Any advice for potential customers?

They are a thoughtful firm in terms of trying to understand the customer persona and incorporating that into the brand elements. They will take care of creating the design ideas and the implementation, but if you come with clarity around who you’re serving, their talents can be better leveraged.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design and UX for Education Company

“We've already received a couple hundred trial requests, a good indicator that the sites are performing well.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2017 - Aug. 2018
Project summary: 

Filament designed and developed four websites from scratch, including conceptualization, wireframes, design, development, and both written and video content creation.

The Reviewer
 
1,001-5,000 Employees
 
New York City, New York
Suzanne Lucas
VP Product Marketing, Scholastic Education
 
Verified
The Review
Feedback summary: 

Filament delivered four beautifully designed websites on time and within budget. Filament's systematic, collaborative approach to project management made the whole process seamless. They're both experts in their field and genuinely strong partners. 

BACKGROUND

Introduce your business and what you do there.

I'm the vice president of product marketing for the digital program at Scholastic Education, which sells education programs to schools.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Filament?

We were in the process of launching four programs, three of which were brand new and one that had been in the market for over 10 years. As part of the effort, we wanted to create a family of websites for each program as the company moved into the digital space. We wanted the sites to be consistent with the brand, beautiful, and clear.

SOLUTION

What was the scope of their involvement?

Filament designed and developed four websites from scratch, collaborating with our team from conception to launch. They conducted stakeholder interviews in the beginning to gain an understanding of our needs from both the perspective of the business and our consumers, creating buyer personas in the process. They then developed some design recommendations. Once those were approved on our end, they built out the site map and began drafting the copy and design. They also created some video content for the sites, without falling outside of budget constraints.

What is the team composition?

We worked with one main project manager throughout the engagement, which helped maintain a level of consistency from site to site; a copywriter, who became very familiar with the product and spent a lot of time collaborating with our team; and a head designer, who had a few designers working alongside him as well. Their team has been top-notch in terms of designing the vision we had in mind for the sites.

How did you come to work with Filament?

They came highly recommended from one of the other programs we were launching as an acquisition. After reviewing some of the other sites they'd designed, we felt like they would be a good fit both from a UI/UX perspective, as well as for the fact that they could provide copy editing and writing.

How much have you invested with them?

We've probably invested over $200,000.

What is the status of this engagement?

They were already working with us when I joined the company in mid-December 2017, so I worked with them on the remaining three sites. I believe they were hired on around August 2017 and we launched the last site in August 2018. They continue to provide maintenance and support as needed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their team did an excellent job overall. They were able to meet a very strict deadline for one site launch, working past 3 am to make sure we hit our target. We've already received a couple hundred trial requests, a good indicator that the sites are performing well.

Each site they launched has been better than the last, and the most recent site they launched was by far one of my favorites in all my experience with previous vendors. Their work was even well received by some of the hardest people to please within our organization.

How did Filament perform from a project management standpoint?

They were very systematic in their approach to designing and building each site. The project manager we worked with performed exceptionally well, despite the many people she had to communicate with on our end. They were flexible in meeting our needs, shifting priorities or making changes as they came up, and completing everything in a timely manner.

We managed project tasks through BaseCamp and content through GatherContent, which I found to be very useful. In addition to regular email communications, we had weekly status meetings through digital conference calls.

What did you find most impressive about them?

They offer a full-service staff, which includes web design, development, and content creation. With our small marketing team and tight budget, it's nice to be able to work with just one vendor that could coach us through everything in a more comprehensive, consistent way.

Are there any areas they could improve?

Our staff isn't as technically advanced as Filament's. Although they're on the cutting edge of a lot of new technologies, I think it would help them to be more flexible as they work with organizations that are slower to ramp up their IT capabilities.

Do you have any advice for potential customers?

While you don't have to have your designs fully figured out, it's helpful to have a strong vision of what you want going into the relationship. Filament has the ability to work across multiple types of organizations and industries, but they'll rely on your team to provide as much useful information as possible to get started in the right direction. Make sure to have the experts on your team collaborate with them, so they'll have a better idea of what you hope to achieve. Also, don't be afraid to provide them with feedback or turn down any ideas you don't like—their goal is to provide you with exactly what you want.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    They're reasonably priced for the service and quality of work they provide.
  • 5.0 Quality
    Service & deliverables
    Our four sites turned out very well, and we learned a lot from the whole process.
  • 5.0 NPS
    Willing to refer
    I've already referred them to others.

UI, UX Design for Payment Platform

“They led us through the entire process and encouraged our involvement as needed.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. - June 2018
Project summary: 

Filament provided UI/UX design for a new payment platform. They utilized a collaborative ideation process to grasp a complex industry and create multiple iterations with intuitive designs.

The Reviewer
 
501-1000 Employees
 
Montreal, Canada
VP Product Development, Payment Company
 
Verified
The Review
Feedback summary: 

Filament delivered an aesthetically pleasing interface that’s been positively received both internally and externally. An innovative and unconventional approach yields fantastic results. Their team of professional and energetic individuals brought new ideas to an industry that is not known for its creativity.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of product development for a financial technology company. We provide payment platforms to merchants in North America.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Filament?

We were designing and new product line and wanted the platform to have a modern interface. We hired Filament to perform the UI/UX design.

SOLUTION

What was the scope of their involvement?

One of our products is a payment application on terminals that merchants and consumers use to process credit card payments. Developers write the software and banks typically manage the terminals. As a result, platforms similar to ours tend to look dull and conservative. We brought Filament on to the project to design a unique and engaging UI/UX.

Once the project began, they asked us to bring in resources that could challenge the platform during the process or afterward. Then, they brought in stakeholders and we sat down to ensure everyone was on the same page. This was necessary as some of our staff is well-versed in payment software, but they lack sufficient design expertise. The inverse of this is true as well. Filament provided exercises that allowed our teams to cut through industry jargon and start to speak the same language.

The actual design process was iterative. Filament spoke with consumers to get a sense of what they like and don’t like about using payment platforms. After bringing that data into the process, they pitched several design examples to our team. Instead of picking an entire deliverable, we highlighted an element of the design we found beneficial from an aesthetic standpoint. Checkpoints like these occurred multiple times throughout the engagement to ensure their designs didn’t stray too far off track. Ultimately, they delivered a compelling interface that was easy for our developers to implement.

What is the team composition?

Their president reached out to us initially and remained involved throughout the process. We worked directly with their design team.

How did you come to work with Filament?

They reached out to us and everything fit together easily. They had some experience working in the payment industry and are located relatively close to our offices. Hiring them was an easy decision.

How much have you invested with them?

We spent between $60,000 CAD (approximately $46,000 USD) and $70,000 CAD (approximately $54,000 USD).

What is the status of this engagement?

This project took place from January–June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The payment system is currently being implemented, so I’m unable to provide definitive metrics at this time. However, we’ve shared the design with some key customers as well as our internal sales, operations, and marketing teams. Each recipient said positive things about the platform’s design.

How did Filament perform from a project management standpoint?

Filament utilized an agile approach to develop a lot of design iterations. They did what was necessary to keep the project moving without adding too much paperwork. This included a variety of design and review tools. Basecamp is their primary project management tool and we found that it facilitated frequent communication between our disparate teams. They insisted we meet in-person for the collaborative exercises and that process worked out well. Other than that, we’d have hour-long calls with them twice a week to discuss their progress and provide feedback.

Their president didn’t get involved with project details, but he fulfilled a managerial role and made sure everything kept moving forward. The design staff is mostly experienced in mobile design, but they’re a team of young professionals that brought new perspectives to the project. They brought ideas to the table from their own experiences as consumers. However, they eventually grew to understand our industry and the importance of our products as the engagement progressed.

What did you find most impressive about them?

I appreciate their active communication and receptiveness towards feedback. Unlike other companies, they didn’t just accept our assignment and deliver an incomplete product a month later. They led us through the entire process and encouraged our involvement as needed. They’re also fun to work with, so that helps.

Are there any areas they could improve?

I’d like to see them develop a more in-depth knowledge of payment systems, but it’s a challenging industry to understand. We’ve engaged them for a second project, so hopefully, we’ll see that improvement first hand.

Do you have any advice for potential customers?

I recommend that new clients trust their approach. Some of their methods may seem unconventional, but I’ve seen these efforts yield excellent products. They also move quickly, so prepare your team to be involved.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Design & Strategy for IT Services Firm

"Their balance of creativity and pragmatism was great."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2015 - Ongoing
Project summary: 

Filament helped with a rebranding and digital marketing campaign. They completed digital transformation and enablement to facilitate online advertising and revamped the website to convey a more current message.

The Reviewer
 
201-500 Employees
 
Toronto, Canada
Paul Kerr
CEO, Scalar Decisions
 
Verified
The Review
Feedback summary: 

The updated website regularly serves as the initial contact for potential clients and effectively communicates the business story and philosophy. Filament consistently and reliably meets deadlines, offers a high level of interaction within an iterative process, and delivers extensive capabilities.

BACKGROUND

Introduce your business and what you do there.

I’m CEO and cofounder of Scalar, our business is in I.T services across Canada. We deliver mission critical infrastructure security cloud and digital transformation services to large and mid-sized Canadian companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Filament?

We were looking for a bit of a brand refresh. We’d grown a considerable amount and due to the amount of external business we were receiving, I decided to refresh our brand. I think it was key that they understood not what story we were looking to tell, but who we were and what we were all about.

SOLUTION

What was the scope of their involvement?

They helped with our digital marketing efforts. To find out more about our brand, they met a whole bunch of our employees and a bunch of our customers. They translated this into the look and feel of our website. They helped to build a brand for Scalar that was consistent with what our current clients, partners, and employees have come to expect. They did a whole bunch of digital transformation and enablement that allowed us to advertise online. This wasn’t just about content presentation, but about managing potential clients and employees. They also work on microsites for us.

How did you come to work with Filament?

We surveyed firms in the area. We wanted someone local. We looked at multiple firms around the marketplace, and Filament  was not the biggest, but they had very good reviews.

How much have you invested with them?

Around $150,000 USD.

What is the status of this engagement?

The work is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Anecdotally, we get accolades all the time on our site. We’re one of the ighest growth companies in Canada. Our potential clients have already seen our site before we meet with them, or will check it out afterwards. It is important that our web presence has the opportunity to tell our story in a different way.  They’ve done a phenomenal job of secondarily telling the story of Scalar. We use a marketing techonology to help track our leads called Hubspot, which Filament has helped with.

How did Filament perform from a project management standpoint?

They were always great. Fantastic from a scheduling perspective in terms of hitting deadlines.

What did you find most impressive about them?

The quality and capabilities of the team. The level of interaction they had with us was always high. They didn’t take our requirements and go away and not speak to us in four months. It was an iterative process. That was very compelling. Their balance of creativity and pragmatism was great.

Are there any areas they could improve?

Not that I can think of.
 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev for Boutique Interior Design Firm

"Filament … spent time creating a personalized approach to winning our work…. It’s really been a great process."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2017 - Ongoing
Project summary: 

After several costly website updates by other providers, Filament rebuilt the WordPress website from scratch. They brought their video partner on board as well & project managed the partnership seamlessly.

The Reviewer
 
51-200 Employees
 
Toronto, Canada
Tamarisk Saunders-Davies
Director of Marketing and Communications, Figure3
 
Verified
The Review
Feedback summary: 

Highest praise goes to the founders of Filament who have continuously provided transparency, outstanding personalized attention, & a customized approach to their work. The dedicated and personable project manager’s spectacular skills kept everyone on schedule throughout the process.

BACKGROUND

Please introduce your business and what you do there.


I am the communications director for Figure3, a multi-disciplinary interior design firm. We have studios that design across 3 different sectors. We design for retail, corporate workplace, and high- rise, mid-rise, and low-rise residential development.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Filament?


We had gone through a couple of fairly recent iterations of redeveloping our website, which had ended up being lengthy and costly. It wasn’t just my opinion that the website wasn’t doing what we needed it to and at the tail end of the most recent iteration of our website, the analytics were bearing this out also. It was operating essentially as a digital brochure as opposed to something akin to a free sales associate. The analytics told us that the user experience was confusing and disorienting with no clear direction for visitors.  We weren’t able to add users to our sales funnel or any kind of marketing sequencing. We came to Filament with a mandate: through various ways, we need our website to help us do the job of winning new work and demonstrating to clients across the 3 sectors that we have the right experience for the projects they come to us with. Sales conversations need to start with a human being and at a higher level than they typically are now. We want people to get their questions answered on our website and then pick up the phone or schedule meetings with us to begin talking in much more detail about the work they want to engage us for.

SOLUTION

Please describe the scope of their involvement in greater detail.


Apart from the fact that the website is still on WordPress, Filament has built it entirely from scratch. We wanted to add more video assets to our website as it’s a better way to tell the story of the way we think and how that can benefit the clients who come to us to solve their various spatial challenges. We wanted to use video to demonstrate the culture of our company to position us as a great place to work from an HR and a hiring perspective. We also wanted to leverage some of the great case studies we’ve done. Filament brought their video partner on board and project managed that whole process with us in a seamless and professional way. We’ve got some absolutely spectacular video content that I’m really pleased to be debuting on the site.

How did you come to work with Filament?


We have a client in common. We had done the interior design for an office for a company, and when I was given the go ahead and a budget to redevelop our website, I was hunting around some of the clients that we’d done work for to see who had great websites and Filament’s name popped up. They came forward with an incredible reference from Filament, so, we knew that if Filament had passed muster with them, we’d be partnering with a web development team and a content marketing team that were really excellent.  We had 5 companies and whittled that down to 3, but I’m prepared to be completely upfront in saying I was happy to hire Filament basically from the first phone call. 

 

What is the status of this engagement?


We started working with them January 2017 and have been working together since.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?


The website that is live at the moment is the old website. It’s a complete departure from how that website operates. Filament has been able to create a much more elegant and sophisticated look and feel, which is a much closer representation of our brand. We like to think that we work with our clients well and that we are easy and fun to work with. We’ve had repeat business from multiple clients with a testament to who we are and how we work and we really want the website to reflect that in a very literal way and in a much more metaphorical way. The website has to be easy to navigate. It has to feel seamless. It has to feel like it’s anticipating your needs and getting you the information you’re looking for in quick and easy way because, we believe that kind of experience a user has on the website should match up with who we are and how we work with our clients. We solve problems that our clients didn’t even know to ask about exactly like the website will when it launches next week.

How did Filament perform from a project management standpoint?


The entire way through the process, we had access to the Founders of the company, Matt and Steve [Founders, Filament], which counts for a lot. Often in situations like this when you work with an agency, you meet the pitch team that then disappears but those are the people you had the chemistry with, who have really won you over with what they purport to be able to do for your company, and then you’re left with people you didn’t meet in those initial couple of meetings, and you feel a bit short changed. That didn’t happen with us at all at Filament. Matt and Steve [Founders, Filament] have been involved from the first meeting right through to the very last, and I can get a hold of them whenever I need to. It’s great to work with them. They work really hard on their company culture and it shows. Working with them is easy and fun. We can problem solve really quickly. They’ve handled challenging and difficult conversations with regards to us changing our mind or us wanting something new in a way that has felt friendly, easy, and completely seamless. It’s been a really great experience working both with Matt and Steve and every single member of their team. Their Project Manager, Sarah, [Project Manager, Filament] is outstanding in terms of keeping everyone on track. She is spectacular. She’s incredible and just a joy to work with as well. We started the work with an in depth discovery period at the beginning of the year, in mid-January, and we have kept to the schedule the entire way through. They’ve been very transparent about things like cost over runs. It’s really been a great process.

What distinguishes Filament from other providers?


One thing that always sticks out for me is Filament was the only agency that had clearly spent time creating a personalized approach to winning our work. They fought long and hard about who we are and what we do from the outside and at that point, they didn’t know us. So while it wasn’t absolutely perfect, it was obvious from the way they went about winning our business, that they didn’t have a singular way of doing thing. They showed us that they wanted to work with us to come up with the best solution incorporating what we know about our business and what they know about web development to come up with the best solution. When you see that level of customization and personalization, it’s incredibly memorable and really stands out. It does all the things it’s supposed to do. It made me certainly feel special. As the marketing director and the communications director, I’m the one backing these agencies and bringing them forward. There’s a risk on my part for bringing in a company that’s going to make me look stupid to the rest of the firm. I don’t want my leadership team questioning my decision so working with a company that can make me look good to the rest of the firm here counts for a lot.

Is there anything Filament could have improved or done differently?


Honestly, no. We’re working on budgets for next year now, and I’m going to fight hard to carve out budget so that I continue working with Filament. That’s testament to their integrity, their level of expertise, and how fun they are to work with.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I already have.

Web Redesign for Education Network Financial Group

"They’re not afraid to push back in a good way ..."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. - July 2016
Project summary: 

Filament redesigned a website for financial services company that worked with the education community of Ontario, Canada. The company wanted a lead generation site in order to hit specific sales goals.

The Reviewer
 
51-200 Employees
 
Toronto, Canada
Sylvie Pelletier
VP of Marketing, Educators Financial Group
 
Verified
The Review
Feedback summary: 

After FIlament's redesign, the client hit their return on investment (ROI) goals ahead of schedule in the first year. They wisely incorporated the client's feedback into their process, and created a partnership by engaging in meaningful dialogue throughout the scope of the work.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at Educators Financial Group. We’re a financial services company that deals exclusively with the education community of Ontario – teachers, principals, staff and schools.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Filament?

Our website needed an overhaul, and we were looking to use the new site for lead generation. We wanted people to come visit our site, and drive them into a consultation sign up. We could start a discussion and eventually turn that into business.

SOLUTION

What was the scope of their involvement?

They built a new site from scratch. I am unsure of the technologies used to build it. Steve and Matt, the two principals, were very involved in our project. They created a lead funnel with the goal of getting people to commit to reaching out to us. We asked a series of questions to drive them into getting in touch with us.

How much have you invested with them?

$75,000 - $125,000

What is the status of this engagement?

We started around January of 2016, and launched the site in July 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a two year ROI goal that we were looking to hit, and at the end of year one we were able to achieve it. Our ROI goal was to increase lead generation by 250% to be able to pay back our cost in two years, and by year one we were ahead of our plan. Our goal for year one was increased lead generation by 70%; we hit 100% at the end of year one.

How did Filament perform from a project management standpoint?

I would say excellent. I found them to be organized and efficient. They have solid recommendations that have rationale behind them. They were instrumental in helping us tweak the website to enhance our lead funnel. They’re not afraid to push back in a good way, and I welcome that. At the same time, they’re good listeners. They are willing to hear us out and work with the feedback to make it satisfactory for everybody.

What did you find most impressive about them?

I really had this sense of partnership. This was a company looking to make the best possible website to reach our firm's goals. What was most important was being able to recommend things with a rationale, having a dialogue and pushback when they felt strongly about an idea. But also, listening to our comments and incorporating feedback – you don’t see that very often.

Are there any areas they could improve?

This project was moving particularly fast - I think sometimes our team didn't understand what they were buying into or the implications of what we were doing. Maybe some education would’ve been helpful on why they were making certain decisions what implications those decisions would have. They assumed that that the knowledge level was higher in the organization than it actually was.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer