The Base of Creatives

We are a hybrid creative team that thrives on translating brand essence to consumer experience. We combine strategy,design,technology and advertising services to create smarter brands, ready for the global stage.

 
$1,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2012
Show all +
Lagos, Nigeria
headquarters

Portfolio

Key clients: 

Kimberly Clark, Mouka Foam, CWAY Group, Ariston, ORS Olive oil, Dabur, Reckitt Benckisser

3D Rendering Image

3D Rendering

3D Rendering of Exhibition Floor Plan for Ariston.

Dabur Herbal Toothpaste Image

Dabur Herbal Toothpaste

Dabur Herbal Toothpaste Creative

Ariston OOH Image

Ariston OOH

Ariston OOH

ORS outdoor display Image

ORS outdoor display

ORS outdoor display designs

Mouka 60th Anniversary Image

Mouka 60th Anniversary

Logo Design and other creatives for Mouka 60th Anniversary

Creative Design Image

Creative Design

Creative Design for KCC

Reviews

Sort by

Design for Mattress Manufacturer

"They have a good mix of top-notch performance, quick turnaround, and quality work, all at affordable prices."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2019 - Ongoing
Project summary: 

Ferman Digital provides design services for a mattress manufacturer. Key items they’ve worked on include flyers and mattress fabrics and labels. They’ve also supplied product photography for an online store.

The Reviewer
 
201-500 Employees
 
Lagos, Nigeria
Yemisi Obadina
Brand Manager, Mouka
 
Verified
The Review
Feedback summary: 

The client’s customers have praised Ferman Digital’s designs. Ferman Digital’s quality work combined with their fast turnaround makes them a valuable partner. Their small size allows for reasonable pricing and flexibility — two pluses to the client.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the brand manager for Mouka. We make mattresses and pillows in Nigeria. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ferman Digital?

We were looking to hire a new creative agency that would be a better fit than the previous one. 

SOLUTION

What was the scope of their involvement?

Ferman Digital began with small tasks like flyer designs. Once we were satisfied, they began working on larger tasks. These include press ads, fabric design for mattresses which are the face of the product, mattress labels, and photography of products for the product shop.

What is the team composition?

I have a main point of contact along with someone who handles billing and invoices. There was also another graphic artist who worked with us for a period of time.

How did you come to work with Ferman Digital?

My boss had worked with Ferman Digital before and knew that they did quality work in a satisfactory timeframe.

How much have you invested with them?

We’ve spent 5,000,000 naira (approximately $14,000 USD).

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Ferman Digital does very good work with a quick turnaround. The designs communicate the right messages and are colorful and visually appealing ‚ a breath of fresh air. We’ve had feedback about how much better our work looks since hiring Ferman Digital.

How did Ferman Digital perform from a project management standpoint?

They manage the workflow pretty well. There have been a few delays where we’ve had to call and remind them that we needed it done. However, they are easy to communicate with, overall

What did you find most impressive about them?

They have a good mix of top-notch performance, quick turnaround, and quality work, all at affordable prices. They have an advantage in being a small organization because it reduces overhead and allows for lower pricing.

Are there any areas they could improve?

Considering they have plans to grow the company, they should expand their team to accomplish more work without losing the small business feel.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They've missed a few deadlines.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    If I went to another company, I would bring them on for similar challenges.