Exact Click Digital

BACKGROUND

Please describe your company and position.

I am the CEO of Tech Pro Marketing

Describe what your company does in a single sentence.

We provide B2B marketing services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Exact Click Digital to accomplish?

• Optimize our Google Ads account

SOLUTION

How did you find Exact Click Digital?

Referral

Why did you select Exact Click Digital over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Exact Click Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I engaged Exact Click Digital for a comprehensive audit and optimization of our Google Ads campaigns. The scope of their work was extensive, covering several crucial areas to enhance the effectiveness and efficiency of our digital advertising efforts. The project began with a thorough audit of our existing Google Ads campaigns. This included an in-depth analysis of our campaign structures, ad settings, and overall performance metrics. 

A significant part of this was the evaluation of our keywords, where they assessed each keyword's relevance, search volume, and competition. Additionally, they conducted a detailed review of our ad copy and landing pages, ensuring they were not only appealing and clear but also optimized for conversions and closely aligned with our target keywords. 

A key component of their service was the review and optimization of our technical setup, particularly the conversion tracking and code installations. This was crucial in ensuring accurate performance tracking and data reliability. 
They meticulously checked the tracking codes embedded on our website and rectified any discrepancies that could lead to data inaccuracies. 

Following the audit, Exact Click Digital developed a strategic plan tailored to our business goals. This included refining our target audience segments, enhancing our keyword strategy, and optimizing our bid strategy. The aim was to maximize return on investment by focusing on high-performing keywords and eliminating underperforming ones. 

The optimization phase saw the creation of compelling and effective ad copies, coupled with recommendations for A/B testing of various campaign elements, including ad copy, landing pages, and CTAs. They also implemented a robust conversion tracking system, ensuring we could accurately measure the effectiveness of our campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with Exact Click Digital on our Google Ads campaigns led to several measurable outcomes demonstrating notable progress and success. Firstly, we observed a significant increase in Click-Through Rates (CTR), indicating that the audience was more engaged with our refined ad copy and targeting strategies. 

Equally important was the rise in conversion rates, a direct result of enhanced landing page designs and compelling ad content. A key achievement was the reduction in cost per conversion, reflecting more efficient use of our advertising budget through optimized bidding strategies and targeted ad placements. This efficiency translated into an improved Return on Ad Spend (ROAS), a critical metric indicating increased overall profitability from our campaigns. 

Additionally, the quality scores of our keywords improved, signaling better relevance and performance, which lowered our cost per click (CPC) and improved ad positioning. The project also rectified our conversion tracking setup, ensuring accurate and reliable data for decision-making. These outcomes, including enhanced efficiency, effectiveness, and a clear impact on our marketing objectives, underline the tangible success of our partnership with Exact Click Digital.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Exact Click Digital exhibited excellent project management throughout our collaboration. They consistently delivered items on time, adhering strictly to the agreed-upon timeline. Their team was highly responsive to our needs, showcasing a flexible approach when adjustments were required. Communication was seamless, with regular updates and check-ins ensuring transparency and alignment on project goals.

What was your primary form of communication with Exact Click Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Exact Click Digital was the exceptional involvement of their owner, Leo. His hands-on approach and dedication to our project added a personal touch that is rare in the industry. 

Additionally, the professionalism of his team was noteworthy; they were not just skilled at their craft but also consistently displayed a deep commitment to our project's success, ensuring high-quality results that truly set them apart. Their blend of personal engagement and professional excellence was both impressive and unique.

Are there any areas for improvement or something Exact Click Digital could have done differently?

While their exceedingly polite and professional nature is commendable, adopting a stance of more brutally direct feedback, even at the risk of potential discomfort, could be beneficial. 

Brutal honesty can provide clients with clear, unfiltered insights necessary for the most effective decision-making and strategy adjustments. Such straightforwardness, though possibly challenging, can foster a deeper level of trust and lead to more impactful outcomes in the long run. They were brutally honest with me after I explained that I could handle it.

BACKGROUND

Please describe your company and position.

I am the Executive Director of Ecommerce and Digital Marketing of RoomOne Solutions

Describe what your company does in a single sentence.

Sells, installs and recycles packaged terminal air conditioners across the continental United States.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Exact Click Digital to accomplish?

• Drive top line revenue growth
• Profitably acquire new customers
• Profitably drive new website traffic

SOLUTION

How did you find Exact Click Digital?

Referral

Why did you select Exact Click Digital over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Exact Click Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Exact Click Digital team worked with us to establish our initial Google, Bing and Facebook advertising strategies. Their team was responsible for crafting the campaign structure, implementing across all channels and managing the day to day adjustments to drive performance at our target ROI. Reports are also customized by the Exact Click team and provided on a regular cadence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Consistently profitable ROAS (return on ad spend) over a four year period.
• Measurable improvement in website traffic and new website traffic driven by the advertising efforts.
• Measurable improvement in top-line and bottom-line growth driven by the advertising efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Action items are always delivered on time and communication is frequent and clear. The working dynamic feels more like we are an internal team collaborating. Email response times are quick. Virtual meetings or in person meetings are accommodated as needed. There is no lag in execution or response times.

What was your primary form of communication with Exact Click Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In addition to driving outstanding quantifiable results, the Exact Click team has done a great job building a business and process for working with its clients that feels more like collaborating with an internal team than working with an external agency.

Are there any areas for improvement or something Exact Click Digital could have done differently?

No. Working with their team has been a great experience, and we look forward to continuing our partnership.

BACKGROUND

Please describe your company and position.

I am the CEO of the company.

Describe what your company does in a single sentence.

Katapult Marketing invokes a 360-degree data-driven holistic approach to growing your e-commerce business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Exact Click Digital to accomplish?

• To increase Facebook sales
• To increase Google sales

SOLUTION

How did you find Exact Click Digital?

Referral

Why did you select Exact Click Digital over others?

Referred to me

How many teammates from Exact Click Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Increase online orders and sales through Facebook and Google ads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in monthly sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They did fantastic. They always delivered stellar results every month.

What was your primary form of communication with Exact Click Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

That although an agency, felt more like just one person and the service they provided was great.

Are there any areas for improvement or something Exact Click Digital could have done differently?

None at this time