Eveditz

BACKGROUND

Please describe your company and your position there.

We are a dental clinic in Kyiv, Ukraine. We created the brand to care about patients’ teeth and to unite the community of people who care about their health and beauty. I am the co-founder and the operation director (COO) of the dental clinic: I help doctors to run their practices as effectively as possible, communicate with patients (kind of ‘customer development’ for the dental industry), and manage marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Eveditz, and what were your goals?

It’s a common situation for business: we needed to update our website. It was created 1 year ago. However, after some observing of how our competitors push their web sources to the top of Google via Search Engine Optimization, we decided to get on the same track. To do so we needed a partner who can solve technical SEO mistakes on the current website and add new features to push our E-A-T factors.

After a few month of research, I found Andrey, the CEO of Eveditz. Despite the fact that our site uses Yii Framework, the Eveditz team agreed to help us with some development. Our goals was to remove technical SEO mistakes, change some design elements, add new features, add new Call To Actions, improve the admin area of the website… In general, our goal is to transform our website from informational sources into a fully functional marketing tool.

SOLUTION

How did you select this vendor and what were the deciding factors?

Competitor research. I was browsing through competitors’ websites and analyzing companies behind their developments. By doing so I picked up three agencies. Eveditz agency was the only one who didn’t push the idea that we need to recreate the website from scratch. “Let’s fix the current one at first,” Andrey told me, “We’ll create a new fresh website but only when the cash flow from the existing website will be strong enough”. This was a sign for me that they are the most adequate agency and there is no coincidence they call themselves Eveditz (“common sense” in the Ukrainian language).

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

There were two flows they did simultaneously at the same time:

1. changing and adding new UX/UI elements and
2. fixing technical issues.

We had a limited budget, therefore there were a limited amount of tasks we could do monthly. Luckily for us, Eveditz team had always estimated the scope correctly and we had no issues with overpaying.

1. Changing and adding new UX/UI elements:

• changing current templates,
• removing unnecessary elements,
• changing header appearance,
• changing menu,
• removing UX bugs,
• adding pagination,
• adding new pages,
• adding new widgets that collect data from current pages,
• adding new functionality, e.g. filters, new admin areas, new CTA forms, etc. \

2. Fixing technical issues:

• fixing SEO-mistakes
• removing 404 Errors
• fixing broken links and images
• adding correct redirects (permanent and temporary)
• uploading meta-tags - removing H1 duplicates
• adding missing Alt attributes
• removing page duplicates
• improving crawlability
• structuring robots.txt
• structuring .htaccess
• structuring sitemap.xml
• removing hreflang conflicts
• caching JavaScript and CSS files
• minifying JavaScript and CSS files
• improving page interactive time
• reducing initial server response time

How many people from the vendor's team worked with you, and what were their positions?

I communicated with Andrey. He was a one-stop-shop for every request I have. I know there are other team members (I gave them access to our systems) but I never spoke to them. And this is more than convenient: the responsibility is not blurred + I don’t need to remember who is responsible for what.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website’s tech score in the SEO service (we use SE Ranking and Ahrefs) grew from 57/100 to 73/100 within a month. Traffic increased by 5 times in a year.

Describe their project management style, including communication tools and timeliness.

I’d say there are two pillars. Documents (strategy, to-do lists, reports, dashboards) and Communication (Telegram for daily chats and Google Meet once a month to review the progress and plan the next period). So the arrangement was next: Voice call with screen sharing to plan the next period (month). Weekly updates in Telegram on progress (plans/accomplishments). Daily chats we used only when necessary: data sharing, bug reporting, updates. Approximately we had daily chats up to 30 minutes a day 2-3 days per week.

What did you find most impressive or unique about this company?

They are incredibly fast. For example, when we were adding new doctors pages with education and photographs, they have created a new design from scratch and programmed the pages faster than we collected data for these pages.

Are there any areas for improvement or something they could have done differently?

Sign all terms and conditions on the shore

BACKGROUND

Please describe your company and your position there.

I am founder and CEO of the Ukrainian SaaS service Getpin. Our solution helps mid-size and large businesses manage their online presence to increase offline sales. We cooperate with any business having physical points of sales, e.g. mobile phone shops, retail chains, pharmacies, beauty salons, etc.

Out clients manage publications about their businesses on cards, in social media and over 50 classifieds from one place. Getpin’s dashboard helps our customers rapidly update the information about their businesses, respond to the inquiries and feedback of their clients, and analyze additional sources of their customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Eveditz?

We have started cooperating with Eveditz before rebranding: we needed to describe our company in the shortest and most capacious way. The guys helped us formulate our USP and describe our benefits to our TA briefly and concisely.

What were your goals for this project?

We sought to create the image of the brand which would be both reserved enough to attract our LE clients and clear enough to appeal to SMEs.

SOLUTION

How did you select this vendor?

Once we finished our client dashboard and were ready to reach out to international clients, we realized that Eveditz had “dived” deep enough into the specificity of our business and can be trusted with rebranding.

Describe the scope of their work in detail.

They helped us come up with a new name for the company, created our logo and the brand’s basic rules. Then we formulated a new USP together; designed a new landing page and localized it in English and Ukrainian; they wrote several media articles on our behalf; created email sequences for prospects & lost clients and a separate sequence to onboard the company’s current clients; set up the analysis of goals and sales funnel in Google Analytics; prepared recommendations on how to improve UX during the registration and after the first logging in the dashboard for our technical team; launched Facebook and Google ad campaigns and created retargeting campaigns.

What was the team composition?

I communicated with Andrey, but I know for sure that he engaged his colleagues with the project: he asked to give Max access to Google Analytics, grant Anastasiya with access to Facebook and Google. Several team members from Eveditz were involved in our projects in Figma. But I felt great having just one entry point and not having to communicate with several people at once.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

On the one hand, you can sift through our texts on the website and get registered via the dashboard, I believe it feels very native. On the other hand, we got the first clients with 60 locations to analyze during the first week after the launch.

How effective was the workflow between your team and theirs?

We mostly used Skype for communication and Google documents for planning and reporting. The guys make all the mockups in Figma, which makes them easy to comment and discuss — even though we are located in different cities.

What did you find most impressive about this company?

Probably the fact that they have extensive expertise in the areas which Getpin needed the most, namely branding and positioning, SEO and active advertising. What’s more, they used wireframes for front-end development to add texts on the website. Therefore we could see at once whether it worked for us. Another benefit is how fast they work. Budgeting and the work were done so rapidly we forgot that we were working from different cities.

Are there any areas for improvement?

Their working remotely is their advantage and disadvantage at the same time. They have truly “dived” into our business, but sometimes we miss the opportunity to come to someone’s desk to discuss an urgent task quickly. We need to arrange for a call beforehand.

BACKGROUND

Please describe your company and your position there.

D.Ante is a dental clinic that provides dental treatment and medical tourism to Ukraine. I’m the owner and CEO of the clinic.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Eveditz?

Since our launch, we needed help with branding and how customers see us, and how to attract our first clients with only a small budget. We hired Eveditz to deal with these branding and marketing issues.

What were your goals for this project?

To create the visual image of our brand that reflects our services and promotes our clinic in certain locations. We didn’t imagine that our collaboration would last for so long and encompass such a diversity of projects.

SOLUTION

How did you select this vendor?

I knew their founder from his previous projects, as we used to work for the same magazine. I knew he was connected with marketing, so we discussed my plans for launching a dental clinic.

Describe the scope of their work in detail.

The first things they did for us were our logo and landing page, which was SEO-optimized. As a result, just two months after the launch, Google ranked us in the top ten by location. That prompted us to outsource all of our social media management and promotion, Google Ads, and the creation of a fullly fledged website to replace the landing page.

What was the team composition?

I communicated with Andrey (Founder, Eveditz) and his two team members. Andrey is in charge of strategic tasks, finding new ways to promote the brand, while his colleagues are responsible for Instagram, Facebook, and Google Ads. There are also developers and designers who worked on the website and created the ads, but I have never communicated with them directly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were ranked among the top three local companies on Google two months after our business launched. The cost per lead on Facebook is now $1.20, and after the new website was launched, its organic traffic grew by 20%–30% monthly.

How effective was the workflow between your team and theirs?

We mostly communicate with Andrey via Telegram or Facetime, while Trello is used for planning and reporting. They sometimes come to our clinic to take a picture or record a new interview with one of our doctors.

What did you find most impressive about this company?

They’re result-oriented— once they noticed that regular Facebook posts were not efficient enough, so they suggested slowing down and allocating the budget to other activities.

Are there any areas for improvement?

We’re only two years old, so we’re still finding a balance between our marketing budget and the funding for clinic development, which is why we can’t afford to outsource all of our marketing activities to them yet.

BACKGROUND

Please describe your company and your position there.

Brewster is a startup offering an app to manage mobile coffee shops. We have discovered a niche in the market: companies require a lightweight and rapid solution to manage their businesses via smartphones. Now, the only thing a barman has to have is a smartphone – no need for tablets or computers.

I am CTO and it is essential for me to have a business partner that “dives” into my business, studies it thoroughly — just like we do. That’s exactly what has happened with Eveditz.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Eveditz?

We have hired Eveditz to improve customer interaction, UX, design, and branding. Our team members are not experienced in these fields; we are responsible for the technical aspects such as architecture and development.

What were your goals for this project?

1. To show brewster’s dynamics, the brand concept (the app for mobile coffee shops) in the logo.
2. To plan and test customer interaction at the micro and macro levels.
3. To create a promotional landing to showcase all the benefits of the service.

SOLUTION

How did you select this vendor?

We had several companies to choose from by briefing. We have chosen Eveditz since they appear to use a more systemic approach than other contenders.

Describe the scope of their work in detail.

1. They have created the logo. We have provided references but the guys have managed to do the impossible: they have married our love of minimalism with our target audience. Even despite the fact that the logo looks bolder than we expected, we like it. What’s even more important, our first users like it.
2. We agreed that Eveditz would prepare three iterations of customer interface: the first two iterations would be ready during the design phase, while the last one would be tested by the first clients after the app was launched.
3. We need the landing page to launch promotional campaigns, have the first payment, etc. Now we are considering the opportunity to outsource marketing activities to Eveditz.

What was the team composition?

I have read several testimonials about the platform, so I know I won’t be original: Andrey has been my communication person, although I’ve noticed that some of our shared documents have been viewed by other team members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

For now, all I can share is our customer feedback (they say that the app is looks great) which can be backed by an additional metric: the minimum number of our clients contacts our support team. On the other hand, the core element — logo — fits our merchandise for customers like stickers and trucker hats beautifully.

How effective was the workflow between your team and theirs?

We mostly used Figma: there we discussed the concepts of the logo and commented on the app interface.

What did you find most impressive about this company?

If I could describe them in one word: proactive.

Are there any areas for improvement?

I believe I would be glad to lure away their designer and copywriter.