encite branding + marketing + creative

BACKGROUND

Please describe your company and position.

I am the Events and Communication Manager of a nonprofit organization.

Describe what your company does in a single sentence.

Our organization convenes, mobilizes, and activates the region’s public and private sectors for the continuous growth and renewal of New York City’s people, communities, and businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire encite branding + marketing + creative to accomplish?

• Have a greater presence on social media
• Create engaging digital assets for our event
• Have professional creative design work

SOLUTION

How did you find encite branding + marketing + creative?

Online Search

Why did you select encite branding + marketing + creative over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Company values aligned

How many teammates from encite branding + marketing + creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We collaborated with encite to produce social media content, and they helped us create artwork for our emails and digital invites that fit our brand. We needed someone to provide us with artwork, specifically for our emails and digital event assets. Additionally, we needed someone to act as a consultant for us in terms of social media content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They were always responsive -emailing, providing status updates, easy to schedule with. They understood our organization and audience very well. Overall, we were 100% satisfied with their work, and they exceeded our expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always delivered items on time and were amenable to revisions and provided a quick turn around time. They always met our needs even when they were ever-changing. They had a good project management process, and they took a lot of initiative during our engagement. We communicated over email and phone, and scheduled calls with them whenever necessary.

What was your primary form of communication with encite branding + marketing + creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team was extremely accommodating, responsive, produced high-quality work, and understood our goals and needs. They demonstrate a wonderful “can-do” kind of attitude. We were impressed by their responsiveness, and the quality of work they deliver.

Are there any areas for improvement or something encite branding + marketing + creative could have done differently?

None. Nothing really stands out as a potential area of improvement.

BACKGROUND

Please describe your company and your position there.

I work for a medical device company. I am in the customer support and sales support department.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire encite branding + marketing + creative?

We hired encite branding + marketing + creative to completely manage and keep up with our social media marketing as well as email. We have a small internal marketing team with little experience and wanted to grow our brand name.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected several companies and followed up with references. Cost and customer satisfaction were driving factors for us, and Adam and encite came highly recommend-ed on both of those fronts. They were as good as their reputation was, and they have been excellent to work with.

Describe the project in detail and walk through the stages of the project.

We hired encite branding + marketing + creative to completely manage and keep up with our social media marketing as well as email. We have a small internal marketing team with little experience and wanted to grow our brand name. Our goal was to increase awareness, and establish a consistent social media and email presence to our audience - focused on content, events, training, and foundational communication to the people we wanted to reach.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with Adam (President) and Samantha (Graphic Designer).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Working with Adam and Samantha from encite has been a pleasure. Within the first couple of months, our company has noticed a significant increase in traffic and conversions, thanks to the two of them and the rest of the encite team!

How effective was the workflow between your team and theirs?

Adam and Samantha are both very responsive, patient, helpful and offer great suggestions!

What did you find most impressive or unique about this company?

They are great at what they do. Plus, they have been extremely knowledgeable, professional, and supportive.

Are there any areas for improvement or something they could have done differently?

So far it has been a pleasure working with them. Nobody is perfect, but they have al-ways addressed any issues that have come up very professionally.

BACKGROUND

Please describe your company and your position there.

I’m the Inventory and Logistics Manager at an online luxury market for Italian gifts, skin care and beauty brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire encite branding + marketing + creative, and what were your goals?

We needed clarity on our social media advertising approach, development and messaging.

SOLUTION

How did you select this vendor and what were the deciding factors?

Amy (our CEO) met Adam through their involvement with CSU’s alumni association. We did some research into encite’s services and told them about the different struggles we were having. Adam came back to us with different solutions and offered to help us out.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

encite helped us with our social media advertising from development to actual messaging on Instagram, Facebook, and other platforms.

How many resources from the vendor's team worked with you, and what were their positions?

Adam (President) and Sophie (Director of Content Strategy) were my main points of contact.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

encite came up with some different ideas that were really outside of the box. I don’t have actual metrics to share on the impact of their work, but we’ve continued our relationship with them and are incorporating content marketing and email outreach now as well. We’re excited to keep implementing the new and different ideas they consistently bring us.

How effective was the workflow between your team and theirs?

encite’s project management was fantastic. They always met deadlines and had things done when they said they would be done - all while making sure everything was top-notch when it came to quality. We communicated via email, text, phone calls and occasional in-person meetings.

What did you find most impressive or unique about this company?

The quality of their service distinguishes encite branding + marketing + creative from other companies. Adam has communicative, attentive, and resolves any issues quickly. He’s really gone above and beyond.

Are there any areas for improvement or something they could have done differently?

No, nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I’m the Nominations Manager of Sequel New York. We are New York’s premier stallion roster. Our farm is more than 200 acres in Hudson, New York.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire encite branding + marketing + creative?

We turned to encite for help with print ads

SOLUTION

How did you select this vendor?

We’ve done creative work with other companies in the past but we haven’t always been pleased with the outcome or results, so I researched online for well-reviewed companies. I found encite and sought them out.

Describe the scope of their work in detail.

We began with a low-pressure introduction. encite answered all of my questions, told me how they could help based on their work with past clients, and set the expectations for the project moving forward. The team proceeded to take a look at what we were currently working with in terms of creative and past work, and started to determine which direction we should be moving in.

What was the team composition?

Adam (President) always keeps in touch with me and seeks my approval on all of the work that they produce. One of the graphic designers on staff takes care of executing the creative concepts. I work directly with those two people, but I’m aware that they have a larger team working in the background.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve been very pleased with encite’s work that we’ve seen so far. Since they’ve been involved, we’ve seen a steady stream of creative, unique concepts come our way with a very short turnaround time. They’ve really helped us generate a considerable amount of awareness in a short amount of time.

How effective was the workflow between your team and theirs?

We talk mostly through email when we need to follow-up or give progress updates. Adam’s quite responsive, and almost always answers my emails the same day.

What did you find most impressive about this company?

Their level of professionalism and focus distinguishes them from other providers. Getting ahold of them is never an issue, and they have been completely transparent with us when it comes to their method, approach and the progress of the project at hand. A lot of companies don’t have this “see-through” quality, but encite really keeps us in the loop. It’s a comfort to work with a company like them where we know we don’t need to worry about projects getting done.

Is there any area for improvement or anything that could have been done differently?

I can’t think of anything. I’m really happy with their work.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of Mozzafiato. We’re an online Italian luxury market for beauty brands, men’s grooming, fragrances and home goods. We import only the best, most authentic heritage beauty brands from throughout the country, and curate our product list specifically for the North American market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire encite branding + marketing + creative, and what were your goals?

encite is responsible for our email marketing outreach, and they handle the broadcast of all our email messages (among other smaller projects). We needed someone with expertise to help with the design and layout as well as distribution of marketing collateral for our weekly email campaigns. Being a smaller team of only 2-3, we couldn’t dedicate the resources or the time to creating or maintaining an email strategy that we were proud of.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have a large business network partly because of my involvement with the Colorado State University alumni network, The Green and Gold Foundation. Adam (also a member) came in, and we immediately felt comfortable giving the project to him. encite seemed to be a great fit for the style of our team as well.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Start-to-finish email marketing - from setting up the email platform to scheduling and timed launch.

How many resources from the vendor's team worked with you, and what were their positions?

Adam (President) and Sophie (Director of Content Strategy) were both very involved. Adam was active in walking us through email distribution, list management and improving our responsiveness. Sophie had a lot of discussions regarding social media content and best practices with our team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Their deliverables have made a huge impact on our brand and communication with customers. It is more representative of what we’re trying to be as a company.

How effective was the workflow between your team and theirs?

Adam is always very timely when it comes to responsiveness, and makes himself available whenever we need him. He follows up a lot and answers all of our questions. We’ve had to slow things down a bit here and there and needed some guidance and explanation, and Adam is super patient. He’s very easy to work with and does a great job.

What did you find most impressive or unique about this company?

encite’s experience is broad. They've worked with a lot of other companies, and they brought all of those experiences to the table for our benefit.

Are there any areas for improvement or something they could have done differently?

We couldn’t be happier with the results and the impact of their work we’ve seen so far.

BACKGROUND

Please describe your company and your position there.

I’m the director at an Area Technical College. We offer Career and Technical Education via certificate programs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire encite branding + marketing + creative?

They were responsible for putting together both a content marketing and social media marketing strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

I met Adam while I was the Assistant Director at Pickens Technical College, another one of their current clients. I reached out and told him about some of the different struggles we were having once I moved on to TCR, and he came back to us with some different solutions and offered to help.

Describe the project in detail and walk through the stages of the project.

We needed to build brand recognition and online presence for our institution. Encite helped us with our content marketing messaging, social media, and brand recognition as a whole.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with Adam (President), their creative director and their director of content strategy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Encite came up with some different ideas that were really outside of the box. I don’t have the metrics to share how their work has been impactful, but we are now at a point where we are excited to start implementing the larger ideas and strategies that they developed for us.

How effective was the workflow between your team and theirs?

Encite’s project management was fantastic. They always met deadlines and had things done when they said they would be - not to mention all of their deliverables were top-notch. We communicated via text, email and phone calls.

What did you find most impressive or unique about this company?

The quality of their service distinguishes encite from other companies. They’re practically geniuses when it comes to branding, marketing, and creativity.

Are there any areas for improvement or something they could have done differently?

I can’t think of anything they could improve on - everything has gone well so far.

BACKGROUND

Please describe your company and your position there.

I work for Open Market. Our company provides insurance to residential property owners for their tenants. I am a Managing Partner at Virtus Insurance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Encite Branding + Marketing + Creative?

We worked with encite to create an online payment system for insurance purchases. We wanted to optimize our customer service experience and update our old website.

SOLUTION

How did you select this vendor and what were the deciding factors?

I’ve known Adam through some other non profit organizations that we share, so I gave him a call to get a sense of cost and compatibility. He is extremely helpful, willing to provide us with detailed information about their services and capabilities before we committed, and gave us some great advice and pointers. He assured us that they could work with our budget and eventually we decided to move forward.

Describe the project in detail and walk through their service package.

We worked with Adam O’Leary and Jason Vanderheyden at encite to create a new website and online payment system for our company. Everything looks stunning and has been entirely functional since its launch! Most of our correspondence was virtual via e-mail and Zoom, but all my questions were still answered in a timely manner. Overall, I am extremely happy with our new website, the online payment system, and our working experience as a whole.

How many resources from the vendor's team worked with you, and what were their positions?

I worked directly with Adam, the President and Jason, encite’s Developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We ended up with an absolutely stunning new website and seamless, functional way for our clients to provide insurance to their tenants! Hopefully, we will only continue to see traffic driven to our site as a result of the work encite has done!

How effective was the workflow between your team and theirs?

We accomplished our goals and worked together well. My questions were always answered promptly, and overall it was a very satisfying working experience.

What did you find most impressive or unique about this company?

They feel like a well-kept secret in an extremely saturated industry, and I will always sing their praises. Adam has gathered so much talent under one roof, and you can tell that he holds his employees to a high standard, just like their work. Their kindness, integrity, and communicative nature have really stood out.

Are there any areas for improvement or something they could have done differently?

No, they checked every box.

BACKGROUND

Please describe your company and your position there.

I serve as the President of the Denver North Business Association. This group is an inclusive collective of businesses, entrepreneurs, nonprofits and residents dedicated to empower every company, organization and individual to achieve more, all while preserving the character and values the at have shaped our neighborhoods.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Encite Branding + Marketing + Creative, and what were your goals?

We hired Encite for a full rebranding initiative of our business association. The goal was to determine what marketing elements should be changed and then for Encite to create new tangible resources.

SOLUTION

How did you select this vendor?

We placed a RFP to the local community and heard from 6 groups interested in working with us. Due to a wonderful presentation, professionalism and a fit with our values, we decided to choose Encite to take on this project.

Describe the scope of their work in detail, including any steps and the final deliverables.

We asked the finalists to present to our group either through in-person or via a virtual presentation. Adam and his team at Encite prepared very well and customized the scope of their work for our association. They stood out from the rest. A new name, logo, video, mission and other marketing elements were created.

How many people from the vendor's team worked with you, and what were their positions?

1) this was Adam O’Leary, the President of encite branding + marketing + creative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The entire board of directors was thrilled with the results as we now are placed in a much better place to advance our organizing. The feedback from members and the local community was also well received. We couldn’t be any happier with the project and how Encite works with us as a customer.

Describe their project management style, including communication tools and timeliness.

Adam and his team listened to our needs and followed up with timely results. His communication style is positive and direct.

What did you find most impressive or unique about this company?

Their willingness to listen to our needs, while providing concrete answers to all board members questions.

Are there any areas for improvement or something they could have done differently?

None on our end. This project turned out so successful!!

BACKGROUND

Please describe your company and your position there.

I am the multimedia graphic design instructor at a technical school in Aurora, CO that offers a wide range of programs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Encite Branding + Marketing + Creative?

We hired encite to help us with video production and content development.

What were your goals for this project?

Our overarching goal was to increase our enrollment through social awareness and brand recognition. We had to stay top-of-mind with prospective students.

SOLUTION

How did you select Encite Branding + Marketing + Creative?

Back in 2015, PTC interviewed several agencies, and based on their experience and skillset, the decision makers at the time believed they were the best equipped to help us reach our goals. We’ve been working with them ever since.

Describe the scope of their work in detail.

They wrote the scripts, brought in all the production equipment, made the required edits, and worked in conjunction with the school’s marketing department to ensure that everything adhered to our brand standards.

What was the team composition?

I had day-to-day contact with the president (Adam), who was great. He managed the other people within the agency, specifically those who wrote the scripts and shot the video. He worked hand-in-hand with us to ensure our goals were synced and aligned. The entire team was very accessible and easy to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So far, our results have been great. We have kept our numbers steady, and implemented campaigns to capture more potential students’ attention through videos, social campaigns, and paid advertising.

How effective was the workflow between your team and theirs?

We have regular meetings, and everything has flowed smoothly.

What did you find most impressive about this company?

I am impressed with the knowledge and dedication from Adam, who is the pseudo-manager of our account. He is very accessible and spends a lot of time assessing results, making recommendations, and challenging our thinking, all of which are, in my opinion, signs of a healthy business relationship.

Are there any areas for improvement?

Not as of now. We’re on the right path and we plan on sticking to it.

BACKGROUND

Please describe your company and your position there.

I am the Chief Executive Officer at a performance hydration beverage company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Encite Branding + Marketing + Creative?

encite developed a marketing campaign for us focusing on tactics like social media advertising, content marketing and creative collateral.

What were your goals for this project?

We needed to restructure our messaging for a different target market with respect to our SHIELD line of products all while not alienating our already brand loyal audience of high-level athletes and supporting overall revenue and business growth.

SOLUTION

How did you select Encite Branding + Marketing + Creative?

We vetted a few other agencies, and encite’s strategic and tactical abilities were apparent.

Describe the scope of their work in detail.

encite started by doing a brand audit across all channels, identifying main pain points and growth areas. They reviewed their findings with us, and we determined what our highest priorities were. From there, a big part of the work was finding a way to restructuring our message without negatively impacting our existing audience. They developed creative and copy, and engaged in weekly catch-up sessions to collaboratively brainstorm, explain their thinking and keep us in the loop.

What was the team composition?

We worked closely with the President and his team, including a Creative Director and VP of Strategy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very pleased with the messaging they developed. Although we were not able to move forward with the campaign, encite helped us zero in on our brand and pointed us in the right direction for future implementation.

How effective was the workflow between your team and theirs?

Communication was effective. They were very responsive via email and available to Zoom. The weekly meetings were run efficiently and productively. The relationship was collaborative and we appreciated that they received feedback well.

What did you find most impressive about this company?

The entire team had a very strong sense of strategic and tactical knowledge, which gave us a confidence in them that unfortunately you don’t always get when working with agencies. They were reliable, demonstrated efficient project management and quickly aligned themselves with our business goals. We never had any real issues.

Are there any areas for improvement?

We’ve been very satisfied with these guys. I can’t really think of anything that needs immediate improvement in terms of encite’s deliverables. We were really impressed.