EdWriting

BACKGROUND

Introduce your business and what you do there.

I’m an SEO specialist at PathSocial, an organic Instagram growth service using AI-driven targeting and expert strategies to help creators, brands, and entrepreneurs gain real, engaged followers without bots or fake accounts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with EdWriting?

We needed help creating high-quality landing page copy and outreach content that would clearly communicate the value of our Instagram growth service. Our goal was to improve organic search visibility, increase landing page conversions, and support our link-building and outreach campaigns with well-written, native-level English content.

SOLUTION

What was the scope of their involvement?

EdWriting handled content creation for several landing pages, SEO-focused website copy, and outreach content for our link-building campaigns. They were responsible for researching topics, writing and editing copy, incorporating our SEO recommendations and target keywords, and revising the content based on our feedback to ensure it matched our brand voice and marketing goals. Over the course of our collaboration, EdWriting delivered more than 30 landing pages and over 100 outreach articles and pieces of content in English. They focused on creating SEO-friendly, conversion-oriented copy, including hero sections, feature descriptions, value propositions, FAQs, CTAs, and high-quality outreach content for our link-building campaigns.

What is the team composition?

We worked with 2–5 teammates from EdWriting.

How did you come to work with EdWriting?

We found EdWriting through an online search. We chose them because their pricing fit our budget and offered good value for the cost.

How much have you invested with them?

We spent around $10,000–$50,000 with EdWriting.

What is the status of this engagement?

We worked with EdWriting from March 2025–June 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The content delivered by EdWriting helped improve the quality and consistency of our website and outreach efforts. Several landing pages achieved better organic visibility, and we saw increased engagement and conversion rates after publishing the new copy. Their outreach content also supported our link-building campaigns, contributing to a steady growth in high-quality backlinks and successful publisher outreach. After publishing the content, we saw an approximately 25%–30% increase in organic traffic to the updated landing pages, while several target keywords moved onto the first page of Google. Landing page conversion rates improved by around 15%–20%, and the outreach content contributed to acquiring 100+ quality backlinks through successful publisher collaborations. Overall, the project had a positive impact on both our SEO performance and conversion metrics. The strongest improvements came from our core service landing pages, where the combination of SEO-focused copy and clearer messaging led to better rankings and higher conversion rates. That said, the positive impact wasn't limited to a few pages. The quality remained consistent across all 30+ landing pages and 100+ outreach pieces, helping us strengthen our overall organic visibility, content quality, and link-building performance.

How did EdWriting perform from a project management standpoint?

EdWriting's project management was excellent. They communicated clearly, delivered all content on time, and handled revisions quickly and professionally.

What did you find most impressive about them?

We were most impressed by the quality of their English writing and their ability to create SEO-friendly content that required very few revisions. They quickly understood our brand voice and consistently delivered high-quality work.

Are there any areas they could improve?

Overall, we were very satisfied with their work. There were no significant issues, and we didn't have any major suggestions for improvement.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of PythonGeeks, an educational platform offering Python development tutorials and programming resources.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with EdWriting?

We needed help creating high-quality educational content for our platform focused on Python programming and related technologies. Our main goal was to publish clear, well-structured, and SEO-optimized articles that would attract organic traffic, improve user engagement, and make complex technical topics easier to understand for learners.

SOLUTION

What was the scope of their involvement?

EdWriting has been responsible for building a full content workflow for our platform, including content planning, keyword research, and ongoing article production. Their team has developed a structured content plan, identified relevant search queries, and written educational articles focused on Python and related technologies. 
EdWriting has produced a mix of educational tutorials, general blog articles, and outreach-focused content. This has included step-by-step programming tutorials, informative blog posts on Python-related topics, and articles created specifically for outreach and link-building purposes.

What is the team composition?

We’ve worked with 2–5 teammates from EdWriting.

How did you come to work with EdWriting?

We found them through Google. We chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

How much have you invested with them?

We’ve spent around $10,000.

What is the status of this engagement?

We started working together in October 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The most measurable outcome has been our organic traffic growth. Within four months, our website has increased from zero daily visitors to approximately 250 visitors per day. In addition, multiple articles have started ranking in search results for target keywords, which has helped improve overall visibility and user engagement on our platform.

How did EdWriting perform from a project management standpoint?

EdWriting’s project management has been well-structured, and all deliverables have been completed on time. We’ve communicated via in-person meetings and email or messaging apps.

What did you find most impressive about them?

EdWriting’s ability to understand technical topics and turn them into clear, high-quality educational content has been the most impressive part of the collaboration.

Are there any areas they could improve?

There have been no major issues. Additional performance reporting could have been useful, but it’s outside the original scope of work.