Could you share any statistics or metrics from this engagement?
We ran a quite successful marketing campaign in the first month of launch. Within the first couple of weeks of the app being on the market, it was downloaded 8,000 times, which we were very happy with, and it was in the top 10 on the Australian iTunes App Store. We had a few initial problems with the app but, in terms of downloads, it has been very successful.
How did DreamWalk perform from a project management standpoint?
DreamWalk did a very good job of hitting deadlines. That was excellent. As a whole, we were very satisfied with the product that they came back with, and the fact that it came actually ahead of schedule. It was also done pretty much to our budget, so that was all a success.
What distinguishes DreamWalk from other providers?
The best part of working with DreamWalk is that they are quite a small team. They were very accessible, and they didn't try to hide anything from us. If we wanted to talk with a developer or sit with the team and actually know what they were working on, they were open about allowing us access to that process. That was great to see. They were an incredibly friendly team to work with. We are very happy with them.
In hindsight, are there areas in which they could improve, or things you might do differently?
I think there could have been a better communication in terms of the process of the app going forward. Because this was our first big app as a publishing company, we didn't really anticipate that it would be a continual upgrading process. We didn't really understand that there would always be iOS upgrades that we would continually have to work on with the app. We didn't really anticipate that it would be such a continual maintenance issue. I think it would have been better if that had been conveyed more openly in the process. However, in terms of the actual project itself, everything ran super smoothly. It's more the future proofing of the app that I think we both could have done better.