UX Design and Innovation

We are a boutique User Experience (UX) and Design Services Company focused on Digital Transformation, SaaS platforms, Mobile Apps & Enterprise Products. Over the last 10 years, we have delivered hundreds projects for US and Indian companies across various sectors - Financial & Banking, Hospitality, Logistics, Healthcare, Social Media and Enterprise Software.

We help validate new ideas, define strategy for UX, conduct user research, define and design User Experience & UI for new applications or re-design existing applications, help develop the applications and assist in rolling out products into production. We are equally comfortable working with entrepreneurs or product owners and SMEs at corporates.

While the majority of our customers are from the US and India, we have successfully delivered projects for clients in Europe, Australia and the Middle East.

Recognized as the "Company of the Year" by SiliconIndia magazine

Featured in the "Top 5 UI/UX Design Companies in India" by SiliconIndia magazine for the years 2016 and 2018.

Featured as one of the "Top 10 UI/UX Design Companies in India" by InsightsSuccess Magazine.

 
$10,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2008
Show all +
Hyderabad, India
headquarters
  • Flat no. 301, Vasista Bhavan, A.P.H.B Colony, Gachibowli
    Hyderabad, AP 500016
    India
other locations
  • India

Portfolio

Key clients: 

Here is a sample list of our diversified client base across geographies and verticals:

North America: HospiceSource, INCX, Semantify, Pivotal, SAP, Informatica, MarketShare (a Neustar company), Apptium, Balfour, 

India and Southeast Asia: Rockwell Collins, Cyient, Infosys, Viola, Onemoney, TalentSprint, Tata Capital, Capital First, Airtel, Carama (a Castrol Company)

Middle East & Europe: Transworld, Wurkr, Finja5, BUL Associates, PlusCo Partners

TalentSprint is India's leading Career Accelerator for Youth. It's a technology-driven platform that attracts youth with high aspirations and equips them for exciting careers in the knowledge sector. TalentSprint aims to empower ONE MILLION young job seekers to pursue careers in IT, Banking and Financial Services, and Education. The skill acceleration platform delivers technology-enabled experiential learning through a mix of cloud, contact, and colleges. We redesigned TalentSprint’s flagship test preparation ile mobapp and also developed it on Android platform as a native app.

Celes Care is a specialized platform - “Healthcare For Women, By Women”. Creating an informed patient is what Celes Care believes is the first step towards wellness. Celes Care doctors listen without judging, maintain your health records, respect your privacy and provide continued medical support for as long as you need it. Adding a new dimension to preventive medicine, Celes Care cares for everything from a trivial headache to a joyous pregnancy. Celes Care brings expert medical advice to women, anywhere, anytime.

We completely revamped Celes’ mobile application for the users, their Web application for both users and doctors as well as their website. Mobile apps are designed as native apps with native navigation patterns for iOS and Android.

Medicopia is a drug reference application for healthcare professionals. The mobile application gives access to prescription information on medication approved for the Indian market. Medicopia enables physicians to access comprehensive pharmaceutical detailing at the point of care via the mobile app.

We designed and developed the mobile application and the platform from a concept stage. The app was designed to be a hybrid app on iOS and Android platforms and is currently available on App Stores.

Reviews

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UIUX Design for Networking Platform

"They gave it a lot of thought and came up with interesting and unique designs."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - June 2018
Project summary: 

Divami Design Labs provided UI/UX design services for a mobile-based platform for iOS and Android. They worked on wireframes and then created the designs in Photoshop and InVision.

The Reviewer
 
1-10 Employees
 
Hyderabad, India
Co Founder, FemmeVista Technologies
 
Verified
The Review
Feedback summary: 

The finished design was excellent, and the team is now working on creating the skins for the apps. They provided unique and innovative designs, working hard to think differently to other agencies, while always communicating effectively and responding flexibly.

BACKGROUND

Introduce your business and what you do there.

FemmeVista Technologies is a professional networking platform. I’m the co-founder.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Divami Design Labs?

We needed someone to do a product design for our networking platform from scratch.

SOLUTION

What was the scope of their involvement?

My partner and I had a list of features that we wanted within the platform. They did the entire UI/UX design for us. They worked with us to incorporate all our suggestions and come up with a design that we like. It’s a mobile-based platform. First, they showed us the wireframes in the form of paper drawings. They created the pictures in Photoshop and used InVision, which allowed us to go through all the screens. The app is for both iOS and Android.

We’re now working with them on a different project, in which they’re creating the skins of those mobile apps for us.

What is the team composition?

We had a project manager and a UX designer who worked with us on the entire process flow and the wireframes. There was a UI designer who helped us with the color scheme and the icons. There was a very senior person—a creative head—who was very involved in the discussions with us.

How did you come to work with Divami Design Labs?

My partner knows their CEO. We also heard that they’re quite good. We evaluated ten other design firms, but amongst all the proposals and discussions, we realized that Divami really understood what we wanted to do. Their project plan and proposal was extremely detailed, much more so than what we got from the others.

How much have you invested with them?

9 lakh Indian rupees (approximately $13,000 USD}.

What is the status of this engagement?

We started working together in April 2018 and the work is ongoing. They completed the first project in June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we shared the design they created with our user groups, everybody was very impressed. They were waiting for the platform to be launched so they could join us.

How did Divami Design Labs perform from a project management standpoint?

We're very happy with their communication and responsiveness. My partner is based in the U.S. and we had a few challenges in terms of finding a time that suited everyone. Divami was very flexible around that. We wanted to have a WhatsApp group to be able to share pictures of the screens. They helped us with that and were actively communicating with us on WhatsApp and sharing multiple options. The communication was very simple and smooth.

What did you find most impressive about them?

Their designs are quite different and unique compared to the run of the mill designs you come across in the market. Depending on the platform or product that you have in mind, they gave it a lot of thought and came up with interesting and unique designs.

We were also pleased that they were prepared to go above and beyond what was promised. Sometimes we requested more iterations than we had originally agreed on. We wanted a few additional screens to be designed, and they were very accommodating to that. As a startup, we don’t really have a structure around everything, but they were very flexible with us.

Do you have any advice for potential customers?

A friend of mine was looking for a design partner and was evaluating Divami. She reached out to me for some feedback. I told her that while they do have a proper project management kind of schedule, from our side as a client, we should also be completely glued into what is supposed to be delivered on a weekly basis and keep track of any delays if there are any. Have weekly calls and make sure you’re actually going through the list of items that were supposed to be done. Make sure it’s done or you have another date for it to get completed.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX & Dev Partnership for FinTech Startup

“Divami handled everything from conceptualization, and design, to actual coding and delivery.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2017 - Ongoing
Project summary: 

Divami Labs has developed native iOS and Android apps, and is building an account aggregation tool. They consulted an MVP and are working in Angular JS. They’ve also worked with Java, MySQL, and Linux.

The Reviewer
 
1-10 Employees
 
India
CEO, FinTech Company
 
Verified
The Review
Feedback summary: 

Potential clients have received the apps well, praising their design and UI. Divami has communicated well with multiple partners and stands out because of their wide range of services. Although they would benefit from improving their testing capabilities, they’ve effectively learned a new industry.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of a fintech group. We are presently operating in India.  We have technology collaborations and other alliances to help us expand to the markets in most parts of the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Divami Design Labs?

Having a boutique-sized technology team poses a unique challenge in India. If our company internalized product software development, we would’ve needed a team of no more than 8 to10 people, and that would’ve been very difficult to assemble and keep together because they junior to mid-level software professionals tend to look for opportunities within larger teams.

SOLUTION

What was the scope of their involvement?

One project they’re helping us with is an account aggregation and financial planning tool. Divami performed market research and presented us alternative scenarios in terms of features we could have on the minimum viable product (MVP). They then planned out how we were going to bring the solution to market. We had our own product plan, so we discussed and superimposed our own desires and goals, onto the plans they gave. The web platform was built using AngularJS.
They’ve also designed several apps for us. We needed them to be attractive, as we were competing with numerous other products, in an area with a high mortality rate, where individuals tend to delete apps quickly after not finding them useful. They built native Android and iOS Apps, and have created a web services layer that used Java, MySQL, and Linux.

One project they’re helping us with is an account aggregation and financial planning tool. Divami performed market research and presented us alternative scenarios in terms of features we could have on the minimum viable product (MVP).

They then planned out how we were going to bring the solution to market. We had our own product plan, so we discussed and superimposed our own desires and goals, onto the plans they gave. The web platform was built using AngularJS.

They’ve also designed several apps for us. We needed them to be attractive, as we were competing with numerous other products, in an area with a high mortality rate, where individuals tend to delete apps quickly after not finding them useful. They built native Android and iOS Apps, and have created a web services layer that used Java, MySQL, and Linux.

What is the team composition?

We made sure that their CEO was our point of contact. We do have a project coordinator as well, in addition to three or four other people from their side. How did you come to work with Divami Design Labs?

I talked to some of my friends, who had experience with frontend, UI design. They’d used Divami earlier and referred me to them.

What is the status of this engagement?

We’ve been working together since January 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our international fintech partner has connected with overseas banks, and they’ve loved the apps that we’ve shown them when we included them in our proposals. They liked the designs and UI of the apps and said that they have an international look. This was a surprise for us, as we had never designed this app for an international bank. It’s definitely a reflection on Divami’s design and quality of work.

How did Divami Design Labs perform from a project management standpoint?

We’ve worked closely with them, and they’ve communicated comfortably with our partners as well. Their team liaised with those partners independently and did what was needed to be done to move things forward smoothly and quickly.

Once a design is done, we won’t have much interaction with them, unless we come up with new requirements and changes to the screens. Fintech is a dynamic market, and Diyami had to adapt to it fairly quickly. We have missed deadlines because of changes in specs from our side, but they’ve moved quickly to implement the changes we wanted done.

What did you find most impressive about them?

There are lots of companies in the market that specialize in only design or coding, but we wanted a single partner. Divami handled everything from conceptualization, and design, to actual coding and delivery.

The founders of the company are hands-on people, knowledgeable about technology and design. This made a difference in terms of commitment and their ability to respond to specific needs, rather than simply manage the process. Their founder was able to address most of our queries, and actually, help us with suggestions and changes. They acted as more of a partner than a vendor to us.

Are there any areas they could improve?

One area where I would like to see a different approach in is testing. I would like to see more effort put into testing features on a sample user base. This isn’t part of their offering, and they would struggle with it if I pushed them. They don’t have a mechanism for user testing.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    We’ve missed deadlines, but it’s not their fault. Our product is evolving and changing.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    We received an unexpected bonus from an international partner. It was a confidence booster.
  • 5.0 NPS
    Willing to refer
    I would recommend them strongly.

UX/UI For a Utilities Data Analysis Application

"Divami delivered what they said they would and then exceeded it."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2016 - Feb. 2017
Project summary: 

Divami created UX and UI designs for an application. They delivered flow charts, interaction design, mock-ups, and documentation. The team also did specifications for the icon, font, and spacing.

The Reviewer
 
1-10 Employees
 
McLean, Viriginia
Chandra Vavilala
Founder, Fluid Delta Solutions
 
Verified
The Review
Feedback summary: 

The team exceeded expectations for product quality in a seamless collaboration. Although the partnership was remote, they used in-person workshops, email, and online meetings to cultivate a close working relationship. They had a great work ethic.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of Fluid Delta Solutions Inc. We provide services and products to help clients manage physical assets, including pipelines, water, and wastewater utilities, and municipalities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Divami Design Labs?

Divami provided our team with comprehensive UX/UI design for our first product - a project management and data analysis application. We did not have adequate internal UX/UI capabilities, and our prior attempts for designing the UX/UI using freelancers did not yield satisfactory results. As a result, we decided to engage a UX/UI firm.

What were your goals for this project?

We wanted the UI to display relevant information and analysis results in a simple and intuitive application flow. We also wanted a consistent theme across the app.

SOLUTION

How did you select this vendor?

We sourced potential partners using the web and referrals. From a potential pool of more than 10 vendors, we invited six firms to bid on our project; five submitted formal proposals and bids. We selected Divami due to their previous work, documentation, references, and their understanding of and approach to the project. The CEO played a crucial role in communicating their approach.

Describe the project in detail.

We then exchanged internal documentation, including flow charts, ad hoc mock-ups, and technical- and domain-specific information. Both sides participated in the initial kickoff and the knowledge transfer phase by attending four day-long workshops. After the initial workshops, they executed the project remotely. Deliverables included user flows, and interaction designs (IxD) and documentation. For the UI, they provided mock-ups, designs, assets, and specifications for icons, fonts, spacing, etc.

What was the team composition?

They assigned a project manager, a design lead, and an interaction designer. Divami allocated other resources, such as graphic designers, as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The product exceeded our expectations for quality. They used the UX/UI mock-ups and effectively. Conflicts rarely arose between the two teams.

How effective was the workflow between your team and theirs?

We communicated well via email and online meetings. Although we were in separate time zones, the collaboration never encountered problems.

What did you find most impressive about this company?

Divami delivered what they said they would and then exceeded it; that does not happen by happenstance. Their commitment was excellent. Some team members worked during the weekend to accommodate my schedule during the workshops.

Are there any areas for improvement?

There were none.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website and Logo Design for Ecommerce Platform

“The team brainstormed out-of-the-box approaches for our logo design.”

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May - July 2017
Project summary: 

Divami Design Labs used HTML and CSS to create a design and logo for a cashback SaaS platform. They supported the rebranded software’s transition from a B2B to a customer-facing domain and service offering.

The Reviewer
 
1-10 Employees
 
San Francisco Bay Area
Ananth Reddy
CEO, Incentives Software
 
Verified
The Review
Feedback summary: 

From the day it launched, the redesigned platform attracted organic traffic from the target user base of Indian millennials. Sleek, cutting-edge design assets make the SaaS platform stand out. An organized project manager and carefully calibrated set of digital tools facilitated a smooth workflow.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CTO of Incentives Software. Our company launched two years ago with the intention of developing affiliate marketing business tools.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Divami Design?

Our main goal was to produce a software as a service (SaaS) platform for the affiliate marketing business. Our cashback site lets users launch discount programs for affiliate publishers. Our finished MVP was based on a B2B model. Sales cycles were too long from a business perspective. We decided to use the platform to launch our own brand, instead. We only had backend engineers internally, so we needed a design agency to support this new objective.

SOLUTION

What was the scope of their involvement?

Divami Design helped us calibrate the frontend and backend of our system to target business clients. As we worked with them over multiple full-day sessions, we explained our primary requirements. We spent time explaining our business and platform, and the team quickly grasped critical details. They integrated this information into a full proposal. They created a logo and design for our B2C domain, savingnest.com. This new page is consumer-facing.  

They assigned two teams to our project for the logo and layout respectively. One of the teams also worked on the website itself. They presented a variety of options for us to choose from. Designers created assets using PSD and HTML for our in-house engineers to develop.

What is the team composition?

A dedicated lead designer worked on our project full time. He managed and collaborated with several junior designers. A part-time project manager organized the workflow. This team worked with our frontend and backend developers who provided necessary technical and business materials. My role was akin to a business sponsor since I mostly explained the scope.

How did you come to work with Divami Design?

The team developing our product was collocated in our startup incubator co-working space in India. They’d been advising another design agency.

How much have you invested with them?

We had a choice between a fixed-price or a time-and-materials engagement. As a startup, choosing the former model made more sense. After negotiating with Divami’s estimate, we agreed to a total cost of $23,000.

What is the status of this engagement?

We worked with Divami in 2017 from May to July. As we look to pivot into a few new projects, I definitely plan on using them again.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We launched our savingnest.com site right after Divami’s implementation. It began generating traffic immediately. Currently, we have 4,000 users and counting. We needed to invest in marketing our product to consumers but couldn’t raise sufficient funds. Regardless, the site is still live, functioning, and consistently being found organically.

We’re happy with Divami’s work. Their designs specifically target the millennial demographic in India. The team has great ideas to reach the younger generation. They came up with impactful themes and styles that brought our ideas to life. Customers praised the site’s color scheme and flow.

How did Divami Design perform from a project management standpoint?

They’re a very professional team. Since we’re based in the same town, we visited their offices before hiring them. I met with them on all my monthly visits to my offshore team. They’re a modern boutique design shop. Compared to my domestic design partner agencies, they’re filling an underserved market niche.

We added them to a new channel in our Slack account for daily communication. Each work-product review was done in Google Drive. We used their custom project management tool for collaboration. We had daily standup meetings and weekly status meetings, with email for quick questions.

What did you find most impressive about them?

I admired their design talent. Divami is a UI/UX company, which is a new area for the Indian market. Divami is made up of very young and creative resources. The team brainstormed out-of-the-box approaches for our logo design.

Are there any areas they could improve?

They need to improve the UX design skills to correspond with their UI prowess.  As they attempt to expand into the U.S. market, they’ll need to tailor their offerings accordingly. Learning a bit more about American demographics and UX style will help them succeed in this endeavor.

Do you have any advice for future clients of theirs?

N/A.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Taking the time to educate them about our business caused a few delays.
  • 4.0 Cost
    Value / within estimates
    They were flexible about our limitations as a startup company. Divami isn’t normally affordable, their quality is excellent.
  • 4.5 Quality
    Service & deliverables
    The quality of their work was very good. Their HTML and CSS deliverables were useful for our internal developers.
  • 5.0 NPS
    Willing to refer
    I’ve recommended them to multiple colleagues looking for design work.

UI Design Partner for Mentoring Software

"What distinguishes them is their ability to adapt to different organizations’ working models."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2014 - Ongoing
Project summary: 

Divami is an ongoing partner for anything UI/UX related. They’ve been involved in a fair share of designs made from scratch, though they’ve also worked on updating existing interfaces.

The Reviewer
 
51-200 Employees
 
India
Director of Product Development, Software Firm
 
Verified
The Review
Feedback summary: 

Their most recent project was designing a new admin dashboard, which garnered much praise from prominent clients. Divami’s availability, clear communication of project details, and willingness to adapt to their client’s methodology help set them apart in their market.

BACKGROUND

Introduce your business and what you do there.

I’m the director of product management for a leading mentoring software company with offices across the globe. We offer a software as a service (SaaS) mentoring platform to enterprises and universities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Divami Design Labs?

We needed to enhance our products with various features based on our R&D and required help on the UI/UX design front. We were looking for designers that could translate our ideas and vision into products.

SOLUTION

What was the scope of their involvement?

We’ve worked with them on multiple projects. In some cases, we needed to enhance existing product pages, while, in others, we threw away the existing designs and started from scratch. Divami helped on both fronts.

We’ve only required the creative aspects of their work. We take their designs and convert them to HTML in-house. Divami had a different set of processes to begin with, but they adjusted to our agile-focused methods. We started with a process-heavy approach but adopted a lightweight model by which we could interact with them often and deliver what is required from us in an easier fashion.

What is the team composition?

We didn’t want to work with several people because learning our context takes time, so we requested to have a single designer assigned. They also provided a project coordinator and a person to verify the work. Our main interaction has been with the designer and coordinator.

How did you come to work with Divami Design Labs?

A friend of ours referred them to us a few years ago. We gave them a sample project to propose a design for and were satisfied with the results.

How much have you invested with them?

We spend around $25,000–$30,000 per year with them.

What is the status of this engagement?

We started working with Divami in April 2014. It’s an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because we are a B2B firm, customer feedback is very important to us, though we also track metrics and conversion rates. Divami recently worked on a new admin dashboard and we’ve heard several compliments about it from some of our most important customers. Some of them have even got in touch with us right after its release to tell us that they love it.

How did Divami Design Labs perform from a project management standpoint?

We used Basecamp, to begin with, especially for larger projects that spanned a couple of months. For smaller tasks, we simply have email discussions, calls on Google Hangouts, and face-to-face meetings. I’m happy with their level of availability and communication.

What did you find most impressive about them?

What distinguishes them is their ability to adapt to different organizations’ working models. Every company has its own style and requirements in terms of the level of the detail, clarity, and creativity needed. Divami’s adaptability is one of their greatest strengths and I really appreciate this about them.

Are there any areas they could improve?

We give them feedback immediately after a project is complete and they’ve been responsive to it. When it comes to making improvements on existing pages, they need to keep the existing design in mind rather than being too creative. This would help reduce the number of roundtrips during our work.

5.0
Overall Score We continue to work with them and aren’t looking for other vendors.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve already referred them.

UX Update for Analytics Software

“[Our clients] are very happy and keen to switch over to the new UI/UX.”

Quality: 
3.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
Apr. - Nov 2017
Project summary: 

Divami Design Labs reworked the UI/UX of a Java-based user analytics platform, working on more than 150 screens. They revamped, re-engineered, and modernized the user interface to make it more intuitive.

The Reviewer
 
11-50 Employees
 
Chicago Metro Area
SVP, Analytics Copmany
 
Verified
The Review
Feedback summary: 

After beta testing, client users found the new platform to be much more user-friendly. Despite some disconnects with expectations and understanding of the scope of the project, Divami delivered a fit for purpose design and met the overall requirements that were given to them.

BACKGROUND

Introduce your business and what you do there.

We have a unique product in the ad-hoc, self-service search and analytics space. We do analytics using Business Language Querying (BLQ) and leverage industry domain knowledge to drive analytics. We provide analytics for both structured data and unstructured content. I’m the senior VP of technology operations and delivery.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Divami Design Labs?

We had a fairly outdated UI/UX that had been designed eight years ago. People had a tough time trying to navigate through the platform and use it effectively. We wanted to update the entire UI/UX, the interaction, and the whole way the platform worked.

SOLUTION

What was the scope of their involvement?

They revamped the complete look and feel, the design, the UI, usability, and the interaction for around 150 screens. It’s a Java-based platform for user analytics, and they worked on the search bar, the landing screens, and login screens. Everything was revamped and reengineered for the whole platform. It was a big job.

What is the team composition?

They were based in our center for four to five months. Once they finished the design, they integrated. The project lead was the CEO. Under him was a project manager and a chief designer. Then there was a complete delivery team consisting of three or four people who delivered the product. There was a similar team on our side to interface and integrate.

How did you come to work with Divami Design Labs?

We did a global exercise, selecting some U.S. based companies and about four Indian companies. We asked for commercial proposals from all of them. We then shortlisted three candidates to give us a presentation on how they would handle the whole assignment. Divami Design Labs was the final choice in terms of pricing and location. They’re located where my product technology group sits. The work was fairly complex and would need very close interaction almost on a daily basis.

How much have you invested with them?

$70,000.

What is the status of this engagement?

We started working together in April 2017 until October 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve done beta testing with some production clients of ours and they all seem to be over the moon with it. They’re very happy and keen to switch over to the new UI/UX.

How did Divami Design Labs perform from a project management standpoint?

I’m happy with the communication and their dedication. They sat in our offices and fully integrated into our team. They were very flexible and dynamic. They had an objective in mind to deliver a successful UI/UX project.

What did you find most impressive about them?

They’re very flexible at meeting what we wanted in terms of design, making changes, and working with our team. Our technical team is very demanding because they’re project engineers. Divami did a fantastic job working with the team and meeting all requirements based on quite a lot of changes that we did.

Are there any areas they could improve?

They could have a slightly better understanding of the entire end-to-end nature of the project and what they delivered for us. There were certain times they said they didn’t sign up for this and we thought they had. There was a bit of back and forth on some of those things. Maybe they need to be far more transparent in terms of what they expect with a buyer. There were some disconnects, but the relationship was pretty good and we could overcome certain working issues.

4.0
Overall Score It’s been a good experience.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They delivered 99% of what they committed to on time.
  • 4.0 Cost
    Value / within estimates
    They’re fairly well priced compared to the U.S. market. For similar work, we were quoted three times the price.
  • 3.5 Quality
    Service & deliverables
    We had to get a lot of reworks done.
  • 4.5 NPS
    Willing to refer
    I’d recommend them to anyone who had similar work. They’re very good, dedicated, and talented.

UI Design for Analytics Company

“Divami Design Labs's unique perspective casts our projects in a fresh new light.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2014 - Ongoing
Project summary: 

Divami Design Labs is building an in-house tool to manage and create cloud-based digital transformations and analytics solutions. Along with UX and API development, they’re calibrating the UI design and creative assets.

The Reviewer
 
51-200 Employees
 
Dallas, Texas
Sagar Manne
CTO, CoreCompete
 
Verified
The Review
Feedback summary: 

Divami Design Labs’ skilled resources work creatively and independently. Concurrent proficiency in UX and UI is rare for a development team.  A feedback-centric design process encapsulated critical data points for UI displays. Tools feature uniquely sophisticated design for enterprise products.

BACKGROUND

Introduce your business and what you do there.

I'm the CTO of CoreCompete, a data analytics company. I’m based in Dallas, TX, but our offices are located across the U.S. and internationally. We offer digital transformations and analytics solutions at the intersection of the cloud and big data. Most contemporary decision making is manual or ad-hoc. We help retail, healthcare, and banking companies unify this process to become more data-driven.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Divami Design Labs?

Our company has experienced rapid growth since we launched five years ago. We needed a developer to build an internal tool that manages the infrastructure of our cloud-based services. As we launched, we requested a strong UI for our clients and internal teams to differentiate us from competitors.

SOLUTION

What was the scope of their involvement?

Divami Design Labs mostly focuses on the UX and APIs, but also informs the UI. They assessed the health of our existing infrastructure, apps, and billing parameters. We're currently working on product called A.3 2.0. It's the second version of our cloud managed services offering. Initially, we use whiteboard drawings to illustrate our initial concept. They interview us from the UX goal perspective, as opposed to the specific feel.

The team establishes both the purpose and what we aim to display for the UI. Using an iterative process helps us declutter, prioritize, and ultimately craft the ideal design.  They provide options for specific aspects like color schemes in line with branding guidelines. One of the technologies they use is Angular.js. Subsequently, they find the right APIs to gather, show, and update data. Limiting data to the most critical metrics produces a better UX/UI.

What is the team composition?

The team varies per project. A project manager is included in the cost of other purchased services. For this engagement, we have one designer and 1-2 UI developers. In the past, I've worked with a much larger team.

How did you come to work with Divami Design Labs?

I've partnered with Divami Design Labs since 2014 at multiple companies, including my own startup. I had evaluated a few vendors and chose them based on their portfolio, specific skills, and the teams they were able to assign.  Since I’ve had consistently good experience working with them, I hired them for our latest project, as well.

How much have you invested with them?

The first project was in the $60,000 range. Smaller engagements like our current project cost about $10,000.

What is the status of this engagement?

Our first project began in the first quarter of 2014 in either February or March. We have an ongoing relationship in my current role.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don't currently have a KPI metrics to share, which are harder to measure. Overall, our customers are happy with product usability. In all three engagements, the deliverables wowed our users.  Enterprise clients aren’t used to seeing this level of design quality. They usually work with solutions that feature a simple layout and off-the-shelf parts.

In at least two of the three cases, we started with virtually no internal UX/UI resources. Divami Design Labs guided us through a comprehensive design phase and fully executed the build. Their iterative, hands-on process yielded the best possible deliverables and implementations. It was great to see our initial whiteboard drawings manifest in a highly functional UI.

How did Divami Design Labs perform from a project management standpoint?

Even though they assigned a dedicated resource, we have internal project management methodologies, as well. Divami Design Labs is always flexible about using a model of our choice. They function as an extension of our overall project plan. We’ve used both Agile and STLC type lifecycles based on specific customers.

We usually use Jira and have two-week sprints for delivery. An iterative style works best for UX tasks. It's critical to incorporate feedback regularly throughout the process, as opposed to having one major release after two months.

What did you find most impressive about them?

Divami Design Labs’ team members are their strongest asset. The resources we interact with are knowledgeable and productive. They help us solve important problems. Design proficiency is a special attribute that's rare if not impossible to find in the developer community. There’s usually a notable difference if the UI is done by a UX team.

Are there any areas they could improve?

I don't have any input for that.

Do you have any advice for potential customers?

Letting them autonomously create the design has worked well for us so far.  Divami Design Labs' unique perspective casts our projects in a fresh new light. Don't give them drawings. It's much better to just describe what you have in mind. I've discouraged my in-house staff from trying to steer them in a certain direction.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    The quality has been really awesome. We're never had to rework anything they’ve done.
  • 4.5 Cost
    Value / within estimates
    Value is a driving factor when we evaluate vendors. They're not cheap, but they offer an excellent value for the cost.
  • 4.5 Quality
    Service & deliverables
    I generally don’t give top ratings, because I personally believe there's always some room for improvement.
  • 5.0 NPS
    Willing to refer
    Definitely; I've used them multiple times. I’ve actually already recommended them to some former colleagues.

UX Design for eGovernment Platform

“Our dashboard received rave reviews and was loved by everyone.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2017 - Ongoing
Project summary: 

Divami provides UX design services for a large eGovernment platform, revamping the dashboard that monitors performance. Using system integrations they developed hundreds of applications for different services.

The Reviewer
 
10,000+ Employees
 
India
Satish Velagapudi
Product and Digital Transformations, Government of Andhra Pradesh
 
Verified
The Review
Feedback summary: 

The platform’s design was extremely well-received, with praise coming in from across the government. The project is managed effectively, using a variety of tools and with excellent communication at all times.

BACKGROUND

Introduce your business and what you do there.

I’m a digital transformation officer for the e-Pragati Authority under the IT&C department for the Government of Andhra Pradesh in southern India.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Divami?

We were trying to build a unified platform that would integrate the 33 departments of our government. We also wanted to integrate 745 citizen services and that required a certain kind of design thinking. We needed to keep citizens at the center of the platform, using the right technologies and solutions to build a solid and consistent UX. We needed a partner for this task, which was a unique collaboration for a governmental entity.

Our state has a population of 40 million and the portals we were building needed to accommodate a range of different user personas and technical capabilities. Our partner needed to empathize with users and keep design at the center of it.

SOLUTION

What was the scope of their involvement?

One of the projects they worked on was the revamp of a dashboard used by our chief minister to monitor performance. It has a responsive frontend based on AngularJS, Node.js, and jQuery components. The dashboard was built keeping in mind that its users are not the most tech-savvy people.

As part of the digital transformation effort, we built around 200 applications across all departments, as well as a portal for citizen services, using different system integrators. We wanted to build a uniform design and consistent UX across all those portals. We decided to create a repository of brand guidelines that could be used by all providers in the future.

What is the team composition?

The team size fluctuated between 8 and 30 people. We interacted with their project manager and lead designer.

How did you come to work with Divami?

We looked for UX shops that were not too large and had hands-on leadership. Smaller agencies would give us more attention, listen better, empathize with users, and have a more dedicated approach. This was a unique project so a lot of groups showed interest in it. Divami stood out through their responsiveness and dedication to understanding our problems. They focused on presenting solutions, rather than discussing contracts.  

How much have you invested with them?

The cost of their work has been $125,000 so far.

What is the status of this engagement?

We started working with them in October or November 2017. The collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our work was reviewed by my CEO and the chief minister of the government. Our dashboard received rave reviews and was loved by everyone. We’re working on a new version of it, which will include analytical views and actionable insights. The president of India was present for the launch of our government portal, which is the best feedback we could receive.

Our brand repository is constantly being updated, but it was launched in record time. Taking the design out of the equation allowed the development teams to focus on their work, which meant that delivery times were halved without compromising quality. We were able to create the UX we wanted.

How did Divami perform from a project management standpoint?

Our chief minister got closely involved with the project. We were able to schedule meetings on short notice—the team was completely dependable. We used RealTime Board, Trello, and Asana for project management.

What did you find most impressive about them?

They listen, avoid pushing their own thoughts, and put themselves in the shoes of the user. Divami is a dependable company.

Are there any areas they could improve?

They should learn how to say no. The team can be too nice at times, but the customer needs to be pushed back at times.

5.0
Overall Score I plan to continue working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always stuck to the timelines.
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    They’re a dependable partner.

UI/UX Dev for Educational App

"They took the initiative to conduct substantial ground research."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Mar. - May 2017
Project summary: 

Divami Design Labs provided UI and UX design expertise in the redevelopment of an educational mobile app.

The Reviewer
 
11-50 Employees
 
Hyderabad, India
Prakash Dantuluri
CEO, Bulbul Apps
 
Verified
The Review
Feedback summary: 

The new design features unique user stories for multiple target audiences. Divami’s thorough research and testing produced engaging, intuitive results that have expanded the app’s appeal. Though they can be more receptive to client input, the team is proactive and efficient.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of Bulbul Apps, a company that specializes in preschool content and preschool apps.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Divami Design Labs ?

We hired them to design the UI and develop the UX for our generic preschool app, Bulbul Kids. 

What were your goals for this project?

The goal was to redirect the app’s design from a content consumption approach to appeal more to teachers and parents.  

SOLUTION

How did you select this vendor?

A friend of mine referred them.

Describe the project in detail.

They began by developing the user personas. Based on their discoveries from field research and testing, they would present us with the new user flow, UI, and branding guidelines. We finally settled on our desired output after more than six of those meetings. 

What was the team composition?

Divami assigned a project lead, a design lead, and a junior designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In addition new branding, we now have an entirely new navigation with unique user stories for teachers, parents, and children. 

How effective was the workflow between your team and theirs?

Their agile model was very effective.

What did you find most impressive about this company?

They took the initiative to conduct substantial ground research that identified specific nuances of the UI. 

Are there any areas for improvement?

They can be a bit too persuasive. Attempting to convey our point of view was difficult at times. 

5.0
Overall Score They are professional, friendly, and quite accessible.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    We received good value for our money, especially with the amount of the work they had to invest.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have already referred them to my friends many times.