Distinct

BACKGROUND

Please describe your company and your position there.

Co Founder of a vibrant Mental Health Services startup in Dublin, Ireland. Our goal is to remove the outdated lens through which Psychotherapy is viewed in an Irish context.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Distinct, and what were your goals?

We had seen minor success with Google Adwords campaigns, but traffic was declining and competition in the sector was growing. We engaged the team at Distinct to help inject some momentum. The goal was to capture some traffic from specific search terms and start to gather data for other potential traffic generating keywords.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose Distinct following a review of a number of agencies as they offered a number of services which was the scope we required to grow into over time. Distinct where the only team who had the package we required initially and were able to offer guidance on data analytics. Their engagement frequency and response times were also a deciding factor in recognising a secure, professional team who would be on hand in future. Following a consultation with Distinct we discovered that many of the unknowns we had identified were able to be addressed early. We were able to explain our business direction and kpi's to the team and they understood immediately what we were trying to achieve.

They then pitched a plan of attack which was tangible and realistic for the business. It is extremely helpful when trying to get a business off the ground to know you have a team behind you who can set a goal and deliver. They just seemed to speak our language and were able to lead us to a point whereby we had a solid campaign running, generating conversions but also gathering data on the sector and competition.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• Phase 1: Initial consultation period - ideas, objectives, concerns
• Phase 2: Analysis and report of action items from consultation
• Phase 3: Google Analytics and Google Adwords account refactoring
• Phase 4: Monitoring & Maintenance - ongoing - we receive regular updates from Distinct on the performance of the marketing campaigns.
• Phase 5: Things have been going so well, during what in our industry is typically a slower period, that we have every intention of exploring more marketing work with Distinct.

How many resources from the vendor's team worked with you, and what were their positions?

We were assigned and worked directly with an Account Manager from day one. With this team member, we projected, set the metrics and kicked off the campaign. It is extremely beneficial to have one point of contact for the account. We have interacted with one other individual from the billing team for handling invoices etc.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

There is typically a decline in the industry volume in quarter 2 and 3. We had seen traffic crawl to a standstill and for business reasons we needed to maintain some throughput in this period. Within a few weeks of working with Distinct we had a fully functioning campaign in place and ticking away. Our traffic has been growing steadily ever since. At the same time we were able to see that we were directly competing with our competition in the precise areas we had identified and it was yielding results.

How effective was the workflow between your team and theirs?

Very straightforward. We communicate our strategy or suggestions via email and the team are responsive. We've had a number of video calls - but the majority of the work is light touch for our team, which suits our needs.

What did you find most impressive or unique about this company?

Despite not having specific knowledge of what is quite a niche market on a small island on the edge of Europe, the team were able to get into the headspace and understand our prospective clients, who require a more delicate and caring tone when being addressed in marketing material. This was important for us to have Distinct understand, so that we could focus on creating advertising objectives within that frame; caring, compassionate. The team at Distinct got this from day one and were able to adjust their approach accordingly. To have a team that you know understands the potential and vision but more importantly the constraints of that vision is invaluable.

Are there any areas for improvement or something they could have done differently?

Payment processing is clear but a little cumbersome because of a lack of options. I believe the team are aware and are reviewing. I recommend Stripe, Square, Paypal or something similar.