Dominate Your Market

Silver
VERIFIED

Don't just market, dominate your market.

Discover the power of SEO, Web Design & digital marketing by setting your online strategy in the right direction.

Focused on conversions, return on investment and your company's growth, we don't just rank you high in search engines and call it a day. We get you found by your target audience, providing your potential customers with real, engaging experiences.

We demonstrate everything we say through our business model's success in SEO, Google Ads, and Wordpress Web Design & Development.

Partner with us for strategy and implementation of methods that work, and realize true business growth. Stop handing your competition everyone who searches for your goods and services every day. Reward your business with a website everyone will love paired with a bulletproof digital marketing strategy today.

 
$5,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2016
Show all +
Mclean, VA
headquarters
  • 8000 Westpark Drive Suite 120
    Mclean, VA 22102
    United States

Portfolio

Key clients: 

DARO Apartments The Vintage Silver Tax Swank Law Offices Sayari

Web Design for Sefas Innovation Image

Web Design for Sefas Innovation

We designed and developed a new Wordpress website for Sefas Innovation - as well as designed and animated custom illustrations throughout the site! Sefas is a global leader in omnichannel customer communications management. Their technology suite provides an end-to-end solution for managing customer communications from composition to processing, distribution, archival, and retrieval.

Check the website out at

Monark Home Wordpress Web Design & Development Image

Monark Home Wordpress Web Design & Development

We designed & developed a new website for Monark Home, check it out at https://monarkhome.com/

Web Design for DARO Apartments Image

Web Design for DARO Apartments

The apartment industry is cut-throat. DARO is up against both local competitors and national lead-generation assets like Apartments.com, Zillow, and Apartment Finder. Their website was slow, had outdated design features, was lacking in content, and had a number of technical issues negatively impacting their search visibility. Also, their social media profiles were not optimized and inactive. We began by launching a

comprehensive organic SEO campaign and repairing some of the technical issues on the DARO website source. We launched a content marketing campaign to increase DARO’s visibility in the neighborhoods where they own properties. This included developing DARO’s blog, improving their website content, and collaborating with DARO’s team on social media content. Once the investment had more than proven to pay itself off, we designed and developed a beautiful new website, check it out at https://www.daroapartments.com/
Warrior Centric Health Image

Warrior Centric Health

Warrior Centric Health (WCH)® is the first commercial company to meet the nation’s health equity dilemma head on. They do that by “making hospitals heroes,” providing solutions that enable healthcare facilities to deliver optimal care to large, diverse populations of patients whose specific needs are now largely overlooked and
unmet.

The WCH Solution Suite presently addresses a particularly huge, overlooked and diverse population: Veterans, active-duty service members, National Guard, reservists, and their families. This fully-integrated solution suite—combining sophisticated data and decision science, CME/CE accredited education & training, and robust outreach tools — are scalable, adaptable, and easily implemented.

Sayari Image

Sayari

We designed & developed a website for an awesome new business intelligence / data software company based out of Washington, DC - check it out at https://sayari.com/

Swank Law Offices Image

Swank Law Offices

Wordpress website design for an attorney in Pittsburgh, PA - Swank Law Offices

SEO and Google Ad Leads for Silver Tax Group Image

SEO and Google Ad Leads for Silver Tax Group

Search Engine Optimization, Google Ads Management & Native Ads for a National Tax Attorney Firm. Silver Tax Group provides people in need with IRS Tax relief 24/7. If you wake up in the middle of the night startled by tax nightmares- their professionals have you covered. They won’t send you back to bed with milk and cookies, but their full-service attorneys sure will

put your mind at ease.

See the full case study here:https://direction.com/case-study/silver-tax/

Give it One More Chance Image

Give it One More Chance

We designed and developed a new website for a marriage consultant in Washington, DC - check it out at https://giveitonemorechance.com/

SMART Security Pros Image

SMART Security Pros

SEO, Wordpress website design and development for a Washington DC area-based professional security company.

Dr. Karen Threlkel, ND Image

Dr. Karen Threlkel, ND

Full-service SEO & Wordpress website design for a naturopathic doctor in Washington, DC: https://karenthrelkelnd.com

Limitless Paving & Concrete Website Design Image

Limitless Paving & Concrete Website Design

Website Design, and Maryland State-Wide Search Engine Optimization Campaign.

Beaufort Air Conditioning Image

Beaufort Air Conditioning

Web Design, SEO & Google Ads Management for a local heating and air conditioning company in Beaufort, South Carolina

Augusta Air Conditioning Image

Augusta Air Conditioning

Web Design, SEO & Digital Advertising Services for a local HVAC company in Augusta, GA

Penn Roof Wordpress Website Design Image

Penn Roof Wordpress Website Design

Roofers are in a unique position on the web. When someone has a damaged or leaking roof, they need a quick solution. For that reason, Penn roofing wanted a modern website that made it easy for their customers to request a quote, browse their work, and get information about their services.

We needed to build Penn Roofing a website that was fast, visually appealing and outfitted with all the tools they needed to capture

leads and close sales. At the same time, we wanted to establish credibility and show off their work.

We built a custom website from the ground-up that met all their requirements in a stylish way. Customers can easily navigate the site, get the information they came for, and request a quote in seconds.

CAPX Solutions Website Design & Development Image

CAPX Solutions Website Design & Development

CapX solutions is a hardware, software, and document management solutions company based in Bethesda, MD. It began in the 1960’s as a typewriter retailer and has evolved into a modern company supplying organizations of all sizes with copiers, scanners, printers, and document management services.

CapX needed a website that reflected the company’s modern, cutting-edge services. They also needed a platform where they could

communicate their unique services to a very specific audience.

Our web design team worked tirelessly to build out a custom website that would show visitors that CapX was an industry leader in printing and document services. This build included creating custom images and graphics, a seamless user experience, and click to call integration.

Then, one of our copywriters collaborated directly with a CapX representative to understand the value of their products and services, help communicate that through the website’s copy, and tell the story of their company’s unique history.

Today CapX has a beautiful, high-functioning website that genuinely reflects the evolution of their company. It shows their customers that they are an industry leader in their niche and provides information on their products and services.

CapX serves organizations with nationwide recognition including the Washington Redskins, DC United, and Lincoln Property Company.

The Pearl Source Image

The Pearl Source

Medical Advisors Group Wordpress Website Design Image

Medical Advisors Group Wordpress Website Design

Wordpress website design for Medical Advisors Group, a financial advisory firm for the medical industry which helps eliminate that debt so that the people who dedicate their lives to helping people don’t have to live with the daily stress of student loan debt any longer.

See the full case study at

Reviews

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SEO & PPC Project for Real Estate Company

“They’re a transparent company, keeping us up to date on what they’re doing and their reasoning for it.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2019 - Ongoing
Project summary: 

Direction, Inc. actively provides SEO, content production, and PPC services to a residential property management company. To start the project, they conducted a site audit and competitor analysis.

The Reviewer
 
11- 50 Employees
 
Washington, District of Columbia
Director Sales & Marketing, Real Estate Firm
 
Verified
The Review
Feedback summary: 

Succeeding in boosting their partner’s organic search rankings, the team has placed their content in several features snippets on SERPs. They’ve tracked the steady growth of the client through implementing separate dashboards for SEO and PPC progress. They were attentive and available.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of sales and marketing with a residential property management company based in Washington DC. We work in DC, Maryland, and Virginia servicing single-family homes and multifamily buildings.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Direction, Inc.?

We wanted to get away from an SEO agency that wasn’t offering the level of deliverables that we expect at that price point. So, we brought them on to modernize our strategy and increase our organic rankings. We were also looking for someone to create ongoing content, web design, and PPC work.

SOLUTION

What was the scope of their involvement?

From the SEO side, we scoped out a concrete action plan from day one. They did a deep technical audit, examining the backend and content of our site. With that and a competitor analysis, they found inefficiencies to address. From there, they went on to implement a plan that targeted content delivery dates on an ongoing basis. 

We ended up ramping up content delivery after the first few months. On top of that, they undertook link building efforts and outreach. Going beyond our scope of work for them, they implemented better conversion tracking and plugins to get our site off to a good start. 

What is the team composition?

I have an account manager but also speak with Chris (Owner) directly as needed. We’re also able to contact the rest of their team as needed. 

How did you come to work with Direction, Inc.?

I spent a lot of time vetting agencies to find the best agency at the best pricepoint in our geographic market. Because real estate is hyperlocal, I wanted a partner that reads the same headlines that we do within our region. I wanted to go with a smaller firm with that intimate regional experience. Because of that, I limited my search to DC-based agencies.

After interviewing about 12 of them and conducting technical audits on both their sites and some of their client sites, I determined that their team would be up for the job. Their methodology aligned with our goals, and the services came at a reasonable price. 

How much have you invested with them?

In total, we’ve spent about $50,000 so far. We started out at $2,500 each month for their SEO work. About four months in, we ramped up their services to $3,500 each month. Then, when we engaged for PPC, that was an additional $850 each month. 

What is the status of this engagement?

We started working with them in June 2019, and our collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I just discovered a new featured snippet that we’re included in, so we’ve seen the results. They’ve done really great work. We’ve been tracking site performance through Google Analytics for several years, so we’re able to see the direct impact they’ve had. Their team has furnished us with additional dashboards for PPC and organic results. That way, we’re able to see how our performance is improving over the course of our engagement with them.  

How did Direction, Inc. perform from a project management standpoint?

Their account managers are great. They have a specialized team model working behind the account manager. I can reach out to them as well if needed. Because we’re local, we’ve visited each other’s offices before for meetings. Otherwise, we communicate mostly over phone calls, Zoom, and email.  

What did you find most impressive about them?

They’re a transparent company, keeping us up to date on what they’re doing and their reasoning for it. I’ve been doing SEO work for a long time and have worked with several agencies. Not many functions in the way that they do. 

Are there any areas they could improve?

This is a big ask, but I’d love to have a consolidated project management dashboard. We have access to everything they’re doing as of now, but that can get a bit siloed. However, I’m generally very happy with their work. 

Do you have any advice for potential customers?

Understand your goals and audience better than anyone else. If you aren’t able to articulate what you’re trying to accomplish, you may end up wasting your money.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    I’d rate them higher if I could.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & Design, & SEO Services for Naturopathic Practice

"Along with being easy to work with, the team at Direction, Inc. does exactly what they say they’re going to do."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2019 - Ongoing
Project summary: 

To increase online visibility, the team at Direction, Inc. revamped an existing website’s design and development. They also perform SEO and content creation services.

The Reviewer
 
1-10 Employees
 
Washington, DC
Karen Threlkel
Owner, Karen R Threlkel ND PC
 
Verified
The Review
Feedback summary: 

Search ranking increased significantly due to Direction, Inc.’s skilled approach. The practice is also experiencing an increase in clientele. Their responsive approach makes the team at Direction, Inc. stand out from competitors. Their communication style is also noteworthy.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a private practice that specializes in naturopathic medicine. I describe being a naturopathic physician as being an internist of the natural world. I aim to give my patients a better understanding of their health through a more natural point of view.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Direction, Inc.?

I needed more visibility on the internet. I’ve been in practice for 20 years, but I’ve had zero presence online.

SOLUTION

What was the scope of their involvement?

Their team started working on my existing website through development & design services. It wasn’t optimized, but they upgraded the platform into something more useful. They produce blogs monthly and perform SEO services as well. For keyword research, we meet regularly to ensure we’re choosing the right words to target.

What is the team composition?

I had two project managers. One of them moved on, but I’m now working with another point person.

How did you come to work with Direction, Inc.?

I knew the owner of Direction, Inc., through a business organization.

How much have you invested with them?

So far, we’ve invested around $16,000.

What is the status of this engagement?

We started working with Direction, Inc. in June 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team at Direction, Inc. took me from zero to ranking in the top three within a few months. More people are finding my services and scheduling appointments with me.

How did Direction, Inc. perform from a project management standpoint?

Their team communicates very well, remaining responsive even when they’re not working. Even when I tell them to wait to respond, they do anyway. If I bring up something that needs changing, they also do that immediately.

What did you find most impressive about them?

Along with being easy to work with, the team at Direction, Inc. does exactly what they say they’re going to do.

Are there any areas they could improve?

No, not really. Their team is fantastic in all aspects.

Do you have any advice for potential customers?

It’s required if you want to advertise your business. Just in my experience, my practice went from zero to nearly number one in a matter of months. Their team knows what they’re doing. I completely trust Direction, Inc. Customers need to do something like this to promote themselves.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev and Design for Interior Design Firm

"There was nothing lost in translation."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. 2019 - Ongoing
Project summary: 

Direction, Inc. designed and developed a WordPress website that includes a blog. Since launch, they’ve provided web maintenance and blog training. They also helped create a logo.

The Reviewer
 
1-10 Employees
 
Mclean, Virginia
Principal Owner, Interior Design Firm
 
Verified
The Review
Feedback summary: 

The client praises Direction, Inc. for their patience and communication. Beyond delivering the website, they’ve contributed to various other digital tasks. They’ve become a true, ongoing partner. Customers can expect a vendor that will help them realize their visions.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the principal owner of a boutique interior design firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Direction, Inc.?

I wanted a new and updated website. I also needed help with rebranding, changing my name, and adding new pictures.

SOLUTION

What was the scope of their involvement?

They designed and developed my new website using WordPress, as well as trained me so that I could go in and make any changes I desired in the future. 
Independently I worked with an outside logo designer, and Direction, Inc. has perfectly incorporated their design into the website. With my desire to create the perfect logo that best reflected my brand, Direction was patient and understanding with the changes in fonts and design to ensure that I would be satisfied with the end result.

Their goal is to make sure the client is happy, even with the many corrections and changes I made they worked with me until the end result was as I wanted it. 

What is the team composition?

The person I worked with originally moved on from the company about halfway through the project. I was initially very concerned because I wasn’t sure if the new person I would be working with would understand what I was seeking, my brand, and audience. I began working with Alina (Digital Designer, Direction, Inc.) and much to my delight had an even better connection with her. David (Digital Marketing Executive, Direction, Inc.) is another person that has worked with who is also great. He’s very understanding, patient and professional and has been overseeing the process and design.

How did you come to work with Direction, Inc.?

I started interviewing companies both locally and out of state. We started a little bit of the project with one company, but I realized there wasn’t a connection. We weren’t on the same page and I realized just how incredibly important that dynamic is, so I decided to go with someone local.

I did another Google search, but none of the companies had ever done an interior designer’s website. I knew it would be a new industry for any of them, which was good in a way because I didn’t want my website to look like anyone else. I interviewed three companies of varying sizes and selected Direction, Inc. because I felt they understood me. Being a designer, I’m detail-oriented and didn’t want a templated site, so I’m not the easiest client. I didn’t want what other people had. I wanted my own creative vision. They totally got that and were willing to work with me in a way I was comfortable with.

I met the team and was really happy with them. They were young, energetic, creative, and visionaries. I felt comfortable signing on with them. One of their processes was to fill out a form that was very long, but it helped them understand me and get on the same page. They’re willing to work with their clients and individualize them rather than just making it a commodity thing.

What is the status of this engagement?

We started working together in August 2019, and the work is ongoing. The website launched in mid-December 2019. I have retained them to work on blogging and updates to my site as needed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I like having the ability and freedom to make changes that I want. They don’t try to control everything. They enable me to control it myself or accept their help. If they feel one of my ideas doesn’t work well, they gave me the reason why. I love knowing the "why."

How did Direction, Inc. perform from a project management standpoint?

I love working with Alina. If there is ever a time I am concerned about something and send her a text, but she’ll respond immediately. She handles it and or takes it to the developers. They’re immediately responsive and have great customer service.

What did you find most impressive about them?

They’ve created my vision and haven’t forced me in a box. That was different from the other companies who promoted and sold their packages.

Are there any areas they could improve?

Once UI started working directly with only Alina, it was seamless. There was nothing lost in translation.

Do you have any advice for potential customers?

I would say to do your research beforehand and figure out exactly what website you want. I was fixated on two examples in the beginning and then changed my mind. That caused delays and frustrations.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They would have been a lot faster if I hadn’t have gotten in the way.
  • 5.0 Cost
    Value / within estimates
    They were mid-priced of the three companies I interviewed. It’s not inexpensive, but it’s a good value for money.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO, SMM, & Content Marketing for Lifestyle Agency

“They’re extremely responsive, and their customer-service is top-notch.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2017 - Ongoing
Project summary: 

Direction Inc implemented strategies to generate leads for a lifestyle marketing agency. They worked to increase the client’s web visibility in different markets while targeting keywords and creating content.

The Reviewer
 
11-50 Employees
 
Fort Lauderdale, Florida
Justin Mein
CMO, C&I Studios
 
Verified
The Review
Feedback summary: 

The engagement has led to an influx of phone calls and email leads. Direction Inc’s efforts have also resulted in the company’s superb google ranking performance. Sometimes even working over the weekend, the team’s customer service is top-notch, making them a partner the client can always rely on.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO for CMI studios, an agency based out of South Florida with offices in New York and Los Angeles. We specialize in and create assets for lifestyle marketing campaigns.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Direction Inc?

We were looking to increase our online visibility, particularly across unique industries and niche markets. We wanted to generate leads, increase call volume, and raise awareness about our campaigns.

SOLUTION

What was the scope of their involvement?

Direction Inc worked with us to delineate our target customer. This process helped us determine which keywords to use and guided us towards a coherent content strategy.

In particular, we worked with them on YouTube growth: stimulating organic traffic to our YouTube channel. They analyzed our current viewers and numbers before developing a marketing plan for it.

They’re continuing to manage our SEO and actively send us content trees for blog publication. They developed a system for distinguishing cold calls from lead conversions to track their progress.

What is the team composition?

I worked closely with Chris (President, Direction Inc.), Eddie (COO, Direction Inc.) and a project manager.

How did you come to work with Direction Inc.?

Chris and I met a few years back when he was in town for a convention near our studio. He stopped into our coffee shop and told us about his work. We’ve gotten really close over the years; they’ve even leased office space from us when they worked out of South Florida.

How much have you invested with them?

While the monthly price fluctuates depending on what initiatives we’re launching, we’ve spent roughly $75,000 over the years.

What is the status of this engagement?

We started working together in 2017 and the partnership is ongoing. They’re still running active SEO campaigns for us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We saw both inbound calls and email leads skyrocket, only a month and a half into our engagement. We’ve maintained first-page rankings for our core services for over a year, and their lead conversion tracker indicates that our lead-gen has increased by two- to three-fold.

How did Direction Inc perform from a project management standpoint?

They’re extremely responsive, and their customer service is top-notch. Whenever I have an issue—even something like a broken link—they’re very quick in resolving it. They’d even get it fixed over the weekends. Their project management decorum is phenomenal.

What did you find most impressive about them?

They say what they say they’ll do. They consistently deliver, and they don’t forget about you. When a company is on a retainer, it’s easy to start receiving stale service, but that hasn’t been the case with them at all.

Are there any areas they could improve?

No, there’s nothing that really stands out.

Do you have any advice for potential customers?

Be honest with them and tell them what your goals and metrics are. That’ll help them help you succeed.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev, SMM, & SEO for Concreate and Parking Lot Maintenance Firm

“They have exceptional quality of service and communication skills.”

 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2017 - Ongoing
Project summary: 

After developing a website for a business, Direction has been providing SEO services and managing social media marketing.

The Reviewer
 
11-50 Employees
 
Frederick, Maryland
Tyler Knott
President, Limitless Paving & Concrete
 
Verified
The Review
Feedback summary: 

The website helped generate about $1 million in sales within a month. Direction has met all needs, while their excellent project management skills and ability to guide the process helped them establish a seamless process.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the president of Limitless Paving & Concrete.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Direction?

I needed a vendor to help me develop and optimize my website.

SOLUTION

What was the scope of their involvement?

They build a multipage website for me and managed SEO for it. They continue to help me boost Google rankings and oversee my social media marketing.

What is the team composition?

I work with 3–4 members of their team.

What is the status of this engagement?

I started working with them in 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I generated about $750,000–$1 million in sales last month, which by far exceeds my normal revenue. The website is easy to use and I can edit it myself.

How did Direction perform from a project management standpoint?

We usually use phone to stay in touch and they do a great job keeping the project on track. They have an online tool where I can see my daily rankings.

What did you find most impressive about them?

They have exceptional quality of service and communication skills.

Are there any areas they could improve?

No. They're a great team.

Do you have any advice for potential customers?

Let them do their job.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO and Website Design for Paving Business

“Thanks to Direction Inc.'s efforts, my phone rings every day with new business leads.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2017 - Ongoing
Project summary: 

Direction Inc. provides website services, including design, development, and ongoing SEO work.

The Reviewer
 
1-10 Employees
 
Baltimore, Maryland
Tom Pistole
Owner, MD Paving Pros
 
Verified
The Review
Feedback summary: 

Direction Inc. keeps their promises, implementing effective SEO strategies to help significantly improve overall online performance and leads. Proactive and independently driven in their approach, working with their team continues to be seamless. Their services are well worth the investment.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I own MD Paving Pros, an asphalt paving and concrete services business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Direction Inc.?

I wanted to get more business leads online, so I engaged Direction Inc. for SEO and web design services.

SOLUTION

What was the scope of their involvement?

Direction Inc. provided web design and development services, and continues to maintain the site and provide SEO services as needed.

What is the team composition?

I mostly work three people on their team, including the President and COO.

How did you come to work with Direction Inc.?

They were recommended to me by a friend and, after meeting with them, I thought they were great.

How much have you invested with them?

We've invested between $50,000–$100,000.

What is the status of this engagement?

We've been working together since 2017 for about a year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Direction Inc.'s efforts, my phone rings every day with new business leads. They deliver on their promises, and have provided results that have exceeded our expectations.

How did Direction Inc. perform from a project management standpoint?

They're excellent communicators. They engage me for any information they need and work autonomously to get everything done in a timely manner. We mostly communicate by phone and through text messages.

What did you find most impressive about them?

They keep to their word compared to other vendors I've worked with. They also offer a great value for their services and are transparent in their approach.

Are there any areas they could improve?

No.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They're not the cheapest vendor, but their services are worth the investment.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO and Social Media Marketing for Business Solutions Company

“We’ve been receiving lots of calls lately, which proves that their work is paying off.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Dec. 2017 - Ongoing
Project summary: 

Direction, Inc. improves SEO and manages other social media marketing components. They backlink, write articles, and optimize keywords.

The Reviewer
 
1-10 Employees
 
Frederick, Maryland
Nick Stafford
Chief Operations Officer, SADOS
 
Verified
The Review
Feedback summary: 

They’re a hard-working and dedicated team, consistently setting and meeting goals. They regularly report their progress and clearly communicate any problems or concerns. Their team is solid, and their work is high-caliber.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of SADOS, a managed business solutions company. We replace in-house IT departments for small-to-enterprise companies with on-site and remote IT solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Direction, Inc.?

We’re a technology company, but we’re not experts in every industry field. We don’t know SEO well, so we needed a partner who specialized in that area.

SOLUTION

What was the scope of their involvement?

Direction improves our SEO by managing backlinking and providing content. They build links, write quality articles, and optimize the speed and efficiency of our website. We compiled a list of keywords we wanted to rank on Google, and they changed our website to climb up in those rankings.

What is the team composition?

We work with a sales and marketing director.

How did you come to work with Direction, Inc.?

We share a mutual friend. Direction reached out to us, we had a meeting, and it went well, so we hired them.

How much have you invested with them?

We spend about $3,000 a month.

What is the status of this engagement?

We’ve been working together since December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Direction helped us increase our leads through our website and social media outlets. We’ve been receiving lots of calls lately, which proves that their work is paying off. I’m extremely happy with what they’ve done.

How did Direction, Inc. perform from a project management standpoint?

They provide a report about every month, and they answer any questions we may have.

What did you find most impressive about them?

They’re honest and accurate about the goals they can achieve. We’re a results-oriented company and so are they, which we like. It’s hard to find people who know what they’re doing when it comes to SEO, and we couldn’t be happier with Direction’s work. They’re a perfect fit.

Are there any areas they could improve?

Keep on keepin' on. (Keep growing)

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO and PPC Strategy for Property Management Firm

"Our organic rankings began to significantly increase almost immediately."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2018 - Ongoing
Project summary: 

Direction, Inc. manages a variety of AdWords, SEO, and PPC campaigns. They write copy, complete web design, correct previous errors, manage multiple social media accounts and blogs, and analyze web traffic data. 

The Reviewer
 
10-50 Employees
 
Washington, D.C.
Carissa Barry
Owner, Daro Management Services, LLC
 
Verified
The Review
Feedback summary: 

After engaging with Direction, Inc., organic traffic, conversion rates, and closing numbers have quickly and dramatically increased. Their team meticulously organizes projects and immediately responds to requests. They offer more comprehensive services than any comparable agency.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the president of Daro Management Services, a property management company based in Washington, D.C.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Direction, Inc.?

Washington DC is a highly competitive rental market, and with thousands of new apartments coming online daily we found it had become more difficult to stay visible to prospects. Our main goal was traffic generation and brand awareness. After reviewing the results from Internet Listing Services it became evident that our return on investment from ILS’s wasn’t great, and we felt our advertising dollars would be better spent highlighting the uniqueness of our product and brand.  

We didn’t just want a company who focused solely on SEO we wanted a partner who was able to provide comprehensive digital advertising services to include content marketing, SEO, PPC campaigns, Social Media Marketing, Copywriting and Web Design and Development.

SOLUTION

What was the scope of their involvement?

The initial contract was primarily focused on organic SEO. During my initial conversations with Chris and his team at Direction they pointed deficiencies within our digital marketing campaigns such as broken links, issues with mixed content, low text-HTML ratios, and overall website performance.  I was blown away by the amount of time Direction spent reviewing our website.

During the first 30 days of our collaboration with Direction, we focused our efforts on correcting the deficiencies put in place by other web agencies we’d used in the past.  They also implemented a blog for each community and added additional copy to the site which significantly increased our overall rankings.

We implemented AdWords campaigns for four of our 10 buildings, and we set performance goals. While our main goal was overall traffic generation and brand awareness, we also wanted to monitor how our site compared to our closest competitors. Not only was Direction was able to provide detailed reports showing overall site improvement, but they were also able to provide detailed ranking reports showing how our performance compared to our competitive set, and together based on this information we were able to make additional modifications to internet marketing campaigns to further improve rankings and overall results.

The results achieved within a very short period of time were amazing and about sixty-days into our initial agreement we engaged Direction to begin managing our social media platform,  primarily Twitter, Facebook, and Instagram. This has been and will continue to be a very collaborative effort. Content for our social platform is determined by both Daro and Direction.  Information is shared quickly and easily through Google docs and all postings completed by Direction are beautifully branded. We’ve seen a significant increase in the number of likes and followers on those platforms since Direction began managing our social media.

How did you come to work with Direction, Inc.?

I found Direction like most people find anything today…Google.  Over the years I have worked with a number of advertising agencies who focus on digital marketing as well as print and branding, and while I have had great experiences with a number of these firms I wanted to establish a new relationship with a firm that did not specialize in multi-family.  I wanted a fresh set of eyes and new ideas because I wanted our brand to stand out.  

I bid the project out to four different companies, all of whom were highly qualified but chose to partner with Direction they had the most aggressive strategy for overall improvement.,  It’s sometimes very difficult to accept criticisms of your site, but if the goal is to improve and generate additional traffic, it’s important for owners and advertisers to take a hard look at themselves and see how they can do better.

Direction, Inc. was kind and polite, but they made it clear that we had a lot of work to do. We didn’t have a terrible site, but we didn’t have a great one either. We didn’t have a good presence, and we needed to improve many things. In the 18 years I have been in Property Management, I have never worked with a digital marketing agency which has been this results driven and is so passionate about their client’s success.

How much have you invested with them?

The cost of their work is $10,000–$50,000 a year. They weren't the least expensive, but they blew me out of the water with all the additional services they offered. The blog posting is part of my monthly fee, or don't have time to do in WordPress.

They go above and beyond companies that focus solely on SEO and AdWords. Those services are typically charged separately, but Direction does not do that.

What is the status of this engagement?

We started working with Direction in January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our organic rankings began to significantly increase almost immediately, and our rankings have already improved because of the blog. Because it’s so content-rich, it will continue to improve our online presence and rankings.

Comparing the January–May 2017 period to January–May 2018, our all-time users have increased by 2,072.36%. This year, I had 26,959 users, versus 1,241 in 2017. It’s an amazing growth. Organic traffic has increased by 2,250%, going from 732 in 2017 to 17,206 in 2018.

Across our traffic sources for 2017, we had a total of 22 applications received through the property-specific websites. We also had a total of 367 leads across calls, walk-ins, and email. This is a low conversion ratio of around 5.99%.

Since using Direction, we have received 50 applications between January and May 2018. The increase in our total leads and number of applications is significant. We’ve doubled our overall closing ratio, specifically for the Daro website source.

How did Direction, Inc. perform from a project management standpoint?

We have specific project managers for a variety of services, depending on what our clients need and want. We have someone specifically assigned to the blog, the social media accounts, the AdWords PPC campaigns, and organic SEO. Everyone cross-pollinates with each other. They work together well, but also have individual areas of specialization and expertise.

Their owner Chris is ever present and oversees the entire operation. it is not uncommon for the Direction team to respond to a late night or weekend e-mail which is not common with larger agencies who assign a single account representative. The team at Direction has become a true partner. 

What did you find most impressive about them?

I appreciate the ease and speed with which they make updates, their tireless efforts to improve results, and in their words "dominate the apartment industry in Washington, D.C.,"". When something needs to be done, it happens very quickly. I'm driven by results, like most business owners, and we get results. 

Do you have any advice for future clients of theirs?

Direction provides far more than most SEO companies, so it’s important to make apples-to-apples comparisons when choosing them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re on time, and do what they say they will.
  • 5.0 Cost
    Value / within estimates
    They’re absolutely worth what we pay.
  • 5.0 Quality
    Service & deliverables
    The service quality is top-notch; we see immediate results.
  • 5.0 NPS
    Willing to refer
    I already have.

Web Dev and SEO for Phone Repair Business

“I can run my business hands-free as far as social media goes. They execute it well.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2016 - Ongoing
Project summary: 

Direction redesigned a website to take full advantage of the SEO services they provided. They continually update the site and perform social media marketing support by creating content for various platforms.

The Reviewer
 
1-10 Employees
 
Augusta, Georgia
Ben Crawford
CEO, My Wireless Cell Phone Repair Augusta
 
Verified
The Review
Feedback summary: 

Direction’s SEO work produced tangible results in the form of increased web traffic and customer awareness in the span of a few months. Their social media content engages followers and spurs business. Responsiveness and professionalism separate them from other firms in the market.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of My Wireless Cell Phone Repair Augusta. We provide cell phone service, repair, and accessories.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Direction, Inc.?

We wanted to improve our web presence and Google ranking.

SOLUTION

What was the scope of their involvement?

Direction developed and designed our website to efficiently utilize an SEO keyword list we collaborated on. They added images to the site and continue to update it whenever necessary. They also listed the business on Google. To expand our reach on social media, they’ve provided content for us to post on Facebook.

What is the team composition?

Their owner acted as our primary point of contact.

How did you come to work with Direction, Inc.?

We weren’t happy with our previous vendor or the results they produced. I was apprehensive about using another company, but meeting with Direction changed my mind. They offered a hands-on approach and put me at ease to do business with them.

What is the status of this engagement?

We started working together in October 2016 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a significant improvement in web traffic and in-store calls after only 3-4 months of working with them. They communicated realistic expectations and increased our search engine ranking as fast as possible. Direction did a great job.

How did Direction, Inc. perform from a project management standpoint?

Communication is a big factor and they always respond quickly. I call when the website needs updating and they send back a screenshot once the task is complete.

What did you find most impressive about them?

The previous company we used wasn’t attentive and their content was durative. Conversely, Direction is proactive and creates content that drives customer interaction. I can run my business hands-free as far as social media goes. They execute it well.

Are there any areas they could improve?

No. I can’t think of any suggestions.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

Clutch verification provides an additional layer of data to help you make the right purchasing decsion of business services. Learn more

Verification Level
Silver
VERIFIED
Business Entity
Business Entity Name
Direction Inc.
Status
Active
Jurisdiction of Formation
Virginia
ID
F2087932
Date of Formation
May 11, 2017
Last Updated
Apr 9, 2020
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
May 1, 2020
Client Reviews
VERIFIED CLIENT REVIEWS
9
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
March 10, 2020