Website Redesign for Ad Sales Company
- Web Design
- $200,000 to $999,999
- July 2013 - May 2014
“[T]hey have definite strengths that played into the success of the project, but we identified some weaknesses, too.”
- Advertising & marketing
- Atlanta, Georgia
- 501-1,000 Employees
- Phone Interview
Definition 6 strategized the needed contents, designs and backend improvements to enhance the existing website. As a solution, they transferred the content to a customized CMS using Umbraco.
The new website received positive feedback from the user groups for its ease of navigation and the refreshed look and feel. Definition 6 was creative, but there were some challenges such as unsatisfactory copywriting, unattained requirements and the length of time it took to resolve simple issues.