Market Research
$10,000 to $49,999
Feb. - Oct. 2021

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.0

Willing to Refer: 5.0

"They understood our space quite well even when we're a niche inside of a niche."

Dec 22, 2021

CMO, KXI Wildertec

Anonymous

Manufacturing
West Kelowna, British Columbia
1-10 Employees
Online Review
Verified

To improve their size key verticals in a niche environment, a 4x4 technology company hired CTRS - Market Intelligence to perform market research for them. They were hired for their well-informed desk research.

CTRS - Market Intelligence has researched a reliable model for key verticals and strong validation of the client's product. The client notably had a great time working with them. They understood their needs well despite being in a highly niche market.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

KXI Wildertec is revolutionizing road to no-road terrain-friendly, 4x4 technology. I'm CMO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CTRS - Market Intelligence?

Our market is a "niche inside of a niche" and we need help to size key verticals and undertake some early validation.

SOLUTION

How did you select this vendor?

We started doing the work ourselves and realized we needed more credibility so we reached out to a half dozen or so groups. Shortlisted two and ultimately chose CTRS

Describe the scope of their work in detail.

It was a two-phase approach designed to build a reliable TAMSAMSOM. Phase one was mostly well-informed desk-research that - once presented - blew our minds. Phase two was a series of in-depth-interviews with representatives from orgs in key verticals

What was the team composition?

We worked with the owner/founder and a VP. The team was backed by a group of researchers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The result was a reliable TAMSAMSOM model for key verticals and strong validation of our product and gotomarket concepts

How effective was the workflow between your team and theirs?

We had a great time working with CTRS. They understood our space quite well even when we're a niche inside of a niche.

What did you find most impressive about this company?

Not only did they discover the answers to difficult market questions, they helped us discover new questions.

Is there any area for improvement or anything that could have been done differently?

Tightening up the results presentations perhaps.

RATINGS

5.0

Business Entity Name	CTRS Solutions Limited
Source	OrgBook BC
Jurisdiction of Formation	Canada
Date of Formation	February 14, 2018
Status	Active
Last Updated	November 1, 2024
ID	BC1152806

International Credit Risk Assessment	Very Low Risk
Source	Creditsafe
Last Updated	November 1, 2024

CTRS - Market Intelligence

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