We Create. You Conquer.

As an award-winning digital agency specializing in web design, responsive design, development, branding, and marketing, we take pride in our reputation for efficiently and effectively delivering truly inspired solutions to our partners. 

We're fueled by our battle-tested UX strategists, designers, developers and marketers; our team partners with you seamlessly to produce captivating solutions and proven results. 

Every great solution starts with a conversation. Check out our website to learn more about us, view our work and get in touch.

 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2012
Create + Conquer
745 Atlantic Ave
Boston, MA 02111
United States

Portfolio

Gourmet at Work

Sapience

Clarion Life Sciences Consultancy

Historic New England

MSPCA

Propel Marketing

Reviews

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Web Design & Logo for Healthcare Company

“Create + Conquer has a youthful edge and a good vibe. They gave us the confidence we were looking for.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2017 - Ongoing
Project summary: 

Create + Conquer designed a new website and branding for a medical manufacturer. They oversee a variety of initiatives, including inbound marketing, SEO, corporate templates, and custom cases for products.

The Reviewer
 
11- 50 Employees
 
Lawrence, Massachustts
Matt Traub
CMO, OBP
 
Verified
The Review
Feedback summary: 

Every project they participate in improves the brand image. The website is user-friendly and heavily visual, while other projects bolster user impressions. They are responsive, hit every milestone, and are a viable alternative to their bigger competitors.

BACKGROUND

Introduce your business and what you do there.

OBP is a medical device manufacturer. I am the CMO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Create + Conquer?

We had an outdated website. We wanted to modernize our online presence, focus our company aesthetic, and update our customer messaging. We worked with other web designers in the past but wanted to find a small to medium-sized local company.

SOLUTION

What was the scope of their involvement?

They do a number of marketing and creative projects for us. The largest of which was a complete redesign and refresh of our website and company logo. We had several meetings at the beginning to discuss the scope. They learned about our brand, design aesthetic, and our desired functionality in a series of discovery calls. The logo wasn’t in our initial scope, but it helped us match the new design elements we added.

We added all new photographs of our products. We wanted to move away from a copy-heavy look in favor of an eye-catching, visually rich site. Our products’ defining feature is an illumination aspect and integrated light. We wanted that to translate into the site for a simple, informative experience. We also focused on SEO, incorporated options to request samples and added an e-commerce element. There is more information about the company’s history, including an about us page. Some of the simple details they added were missing from our previous website.

We’ve since contracted them for several other projects. They’re currently working on our corporate document templates and a custom carrying case for our sales reps. We’ve also contracted them to do all of our inbound marketing content.

What is the team composition?

We initially talked to Michael (CEO, Create + Conquer). He introduced us to the company and our primary contacts. Once we started working with them, Chris (Account Director, Create + Conquer) acted as our project manager. We also had a design lead. We’re in constant communication and everyone is super responsive.

How did you come to work with Create + Conquer?

We found them through Google. We wanted a team that could offer us personal attention and spoke with five or six local companies. Create + Conquer has a youthful edge and a good vibe. They gave us the confidence we were looking for.

How much have you invested with them?

We’ve spent at least $60,000–$70,000 at this point.

What is the status of this engagement?

We started working with them in November 2017. Our work on the website started in January 2018 and launched in March. We’ve added various projects since then that are ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website just launched, so it’s hard to quantify the difference yet. I am confident it will have a major impact on the business. It’s much more user-friendly and professional than our previous site. It promotes our projects and matches the company mission.

Our ongoing projects with them will also improve customer impressions and experiences. Even the sales rep case and other projects that don’t produce clear metrics will boost our image.

How did Create + Conquer perform from a project management standpoint?

I’d give them an A+. We’ve dealt with other creative agencies that didn’t measure up to their abilities. They stick to the schedule and their responsiveness is top-notch. They stay on top of everything.

What did you find most impressive about them?

I’m really impressed by their responsiveness. They get things signed off quickly and hit every milestone. Ultimately, their products are great and their design is excellent. They fulfill all my requirements for a creative agency.

Are there any areas they could improve?

We’ve only been working with them for five or six months, but my experience is completely positive. I can’t think of any areas they should improve.

Do you have any advice for potential customers?

I wholeheartedly recommend them. They would work well for companies of any size and are a great alternative to working with a larger agency. Their products are as good if not better than any of their competitors.

5.0
Overall Score I have a great working experience with them and look forward to a long-term continued relationship.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re great at defining scheduling and outlining projects.
  • 5.0 Cost
    Value / within estimates
    They produce a high-quality product and give me everything I ask for.
  • 5.0 Quality
    Service & deliverables
    I’m extremely happy with every product that they have delivered.
  • 5.0 NPS
    Willing to refer
    I’m extremely likely to recommend them.

Web Redesign For Nonprofit

"They’ve been very proactive with solutions."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2014 - 2015
Project summary: 

Create + Conquer redesigned and built a WordPress site to be more mobile-friendly. They provided a flexible, navigable layout, as well as SEO, marketing consultation, and maintenance.

The Reviewer
 
201-500 Employees
 
Boston, Massachusetts
Dina Zawaski
Digital Strategy Director, MSPCA
 
Verified
The Review
Feedback summary: 

Partly thanks to the new website, the organization's online revenue increased by 14% in one year. Create + Conquer communicated clearly and accurately about their progress and devised intuitive solutions. They approached every stage of the project with an enthusiastic, dynamic mindset.

BACKGROUND

Introduce your business and what you do there.

MSPCA is a non-profit, animal welfare organization based in Boston. We’re the second oldest in the country. We operate adoption centers across the state as well as several veterinary care hospitals as well as cruelty prevention, law enforcement services, and animal advocacy. I am the director of digital strategy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Create + Conquer?

We were looking to redesign our website. It was very old and hadn’t been redesigned in almost a decade. It was well overdue for a refresh. Our main goal was to make it mobile friendly and give it a more current design. We were starting from scratch with an old website that desperately needed an upgrade.

SOLUTION

What was the scope of their involvement?

They had to reinvent the wheel in terms of our website. We didn’t have very strict branding guidelines. We were playing off what we already had, but making sure it was refreshed and current with technology. We wanted it to be accessible for all visitors, particularly our mobile visitors which had almost eclipsed our desktop visitors at the time. They provided the design work and the wireframing. They also came in and we worked together to create the wireframe through several workshops that we had internally here. They were very helpful with the user experience side, the design, and also consulting us to what CMS we should be using. We were also implementing a new CMS along with this. It was previously on Blackbaud. It was called Convio Luminate CMS. We transitioned to WordPress. They also helped us find a hosting provider.

One of the larger challenges with our website is that we had many web administrators within our organization that had access to the website. We had to do a full content review of our website to condense it and make sure that it was intuitive and reimagine the navigation portion of it. We also needed a cleaner, more succinct message. We came up with a flexible content module system that they actually came up with as we were going through creating landing pages. We wanted to make sure the website was as flexible as possible with also maintaining the integrity of the design. Since our organization had so many hands in the pot, that was a difficult challenge, but they came up with a flexible content module library. It had several options for call to action boxes, for headers, and for all of these content areas of our website that can be drag and dropped and moved around, but also maintain a very strict look and feel throughout the site. It was a way to keep it consistent.

They did a lot of SEO and some marketing consulting. They pinpointed some holes where there were instances where we were losing out on traffic in areas that could be easily fixed with some switching up of the content. They were able to help us identify and address those holes. We’ve kept them on for ongoing maintenance. We don’t have a large team here and so we rely on our vendors to help us be proactive where website technology is concerned.

How did you come to work with Create + Conquer?

There was an extensive RFP process. We put the RFP out publically in several areas and they were one of the respondents. We had about 60 responses. Create + Conquer floated to the top fairly quickly because it was obvious that they had already done their homework and looked at our website and saw where we needed the most help. They were very proactive about providing us the answers or what they thought was the best way to go. Their proposal was clear that they had a vested interested in meeting our actual business goals and not just meeting the deliverables of the project.

How much have you invested with them?

It cost about $60,000.

What is the status of this engagement?

We started working together in 2014 until mid-2015 when we launched and the work is ongoing for maintenance.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our online revenue increased by 14% in 2016 versus 2015. It was very clear that the website had a lot to do with that.

How did Create + Conquer perform from a project management standpoint?

They were great. I was well informed of where we were in the project throughout. They use a variety of project management tools that make it very clear as to where we are and identifying milestones. I never felt that I was in the dark. I never felt I was out of touch with where we were in the project.

What did you find most impressive about them?

We’ve kept working with them because of how well they’ve approached the website. They’ve been very proactive with solutions. They’ll let me know if there’s a security issue or if something has changed in Google’s algorithm that may affect our website. They’re very good about seeing and letting us know these issues before they become a problem.

Are there any areas they could improve?

All of the improvements could come from our end.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    When the deadlines were pushed, it was due to our end.
  • 5.0 Cost
    Value / within estimates
    They came in much lower than a lot of the other bids.
  • 5.0 Quality
    Service & deliverables
    They have great attention to detail.
  • 5.0 NPS
    Willing to refer
    I have recommended them to several.

Web Redesign for Audio Visual Company

"I’ve gotten thousands of compliments on how the site looks, so I’m really pleased."

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2015 - June 2015
Project summary: 

Create + Conquer redid an AV company’s main website, including a custom WordPress template and full wireframing, design, and testing. Their work then extended into marketing, social media, and blogging.

The Reviewer
 
11-50 Employees
 
Chelmsford, MA
Adrienne Blasioli
Director of Communications, Pro AV Systems
 
Verified
The Review
Feedback summary: 

The team is innovative with an eye for design. Though they could’ve been more comprehensive in making the site editable by anyone internally, their work resulted in increased traffic and lead conversion rates. They can offer advice in other creative efforts and ultimately got the job done.

BACKGROUND

Introduce your business and what you do there.

Pro AV Systems is an audio-visual integrator out of Massachusetts. We do AV projectors, flat panels, video conferencing, and control systems in K-12 education, higher ed, and corporate environments. I am the director of communications, so I’m responsible for all outward facing communication that Pro AV puts out.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Create + Conquer?

We wanted a full overhaul of our website. The look of our old site was very dark, so we wanted to bring in whites and light colors.

SOLUTION

What was the scope of their involvement?

Create + Conquer totally revamped our website in WordPress. Create + Conquer also slightly redid our logo so that it was on a white background instead of a black background. Originally, we thought about integrating a store but we didn’t end up doing that. We did not provide any wireframes. They were responsible for everything from design, concept, building out the website, loading everything and testing it all. I needed the site to be simple so that other people or I could update the site. They built five to ten custom modules on a custom template that we can add to any page so I can insert text or photos in different configuration. They did some outbound marketing at the end. They helped lay out who our buyers would be and how we would reach some of them. There was social media and blogs they were working on.

How did you come to work with Create + Conquer?

I found them online. We brought three agencies in and interviewed them and Create + Conquer was the ones we liked the best. They brought the whole team in and it seemed like it was a good fit.

How much have you invested with Create + Conquer?

We spent approximately $50,000 with them.

What is the status of this engagement?

We started working with them in February 2015, and we launched the site in June 2015.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

In the first six months, we received 60 inbound leads. I would say 12% of those converted. Since then, we have a 10% to 20% conversion rate of people that find us on the site. Every week, we acquire five new leads.

How did Create + Conquer perform from a project management standpoint?

They’ve been good but not great. We were supposed to launch earlier than we did but that could’ve been my fault just as much as theirs. I was the only person at our company that was providing the text, images, etc. They use a site called Basecamp for project management.

What did you find most impressive about Create + Conquer?

I think they’re pretty innovative. They have a great eye for design. I’ve gotten thousands of compliments on how the site looks, so I’m really pleased. They were here when we shot some videos and they offered great guidance on that project as well.

Are there any areas Create + Conquer could improve?

I would’ve liked to have launched in May when we said we were going to launch, but it wasn’t a major issue.

5.0
Overall Score I don’t really have any complaints.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    We ran three weeks late.
  • 5.0 Cost
    Value / within estimates
    Their estimate was exactly what we paid and it was right where I thought it would be.
  • 4.5 Quality
    Service & deliverables
    Everything they did was great, but I would’ve liked to have some on-the-fly customization so I could do what I want. With the modules they made, I can’t choose a couple of different pieces.
  • 5.0 NPS
    Willing to refer
    They were great to work with.

Web Redesign for Cultural Organization

"Looking at the initial design documents, I was very impressed with how they captured our brand."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2016 - Ongoing
Project summary: 

Create + Conquer revamped a historical organization’s website to improve responsiveness and promote a more modern feel. The team currently assists by developing an interpretive museum tour app.

The Reviewer
 
51-200 Employees
 
Greater Boston Area
Marketing Director, Cultural Organization
 
Verified
The Review
Feedback summary: 

The new user-friendly site positively repositioned the organization’s online presence, allowing visitors to navigate collections and other content quickly and easily. Create + Conquer’s flexible workflow and technical skills support expanding scopes to ensure engaging final products. 

BACKGROUND

Introduce your business and what you do there.

We’re a cultural organization devoted to preserving and sharing New England history. We’re a nonprofit that operates 37 historic house museums in 5 New England states, which attract 200,000 visitors a year. We also have a significant collection of antique and domestic objects and archival materials, and we provide preservation services for owners of old houses. We also run programs for schools and summer camps. I’m the senior marketing manager. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Create + Conquer?

We had a website that launched about 7 or 8 years ago. It was not responsive and was looking old and out of date. It wasn’t really meeting the needs of our members and visitors. There was a lot of content that wasn’t organized in a user-friendly way. We just needed a responsive redesign. 

SOLUTION

What was the scope of their involvement?

We were building the budget based on what it would cost, but at the same time, everybody first asks how much we’re willing to spend. We were prioritizing the different components of the redesign. We knew we wanted to get rid of our content management system. Create + Conquer did a lot of up-front work to understand the needs of our organization and built the scope based on what they heard. Knowing that responsiveness was our first priority, their scope included a responsive site redesign with a new content management system.

I think the full scope included 15 page templates. It involved integration with our collections database. We didn’t want to rebuild that from scratch, but we needed to integrate the configuration with the new content management system, so that was a complex part of the scope. We also needed integration with our e-commerce system, which we didn’t want to change. The old CMS was called Plone, and the new one is WordPress.

Create + Conquer provided wireframes and design documents. They were very smart in terms of the material they requested from us. We had some recent market research that we provided for them. We also gave them all our documentation about our brand platform, as well as tons of images. After reviewing all that, they came up with the style guide for the design. We had workshops up front to understand the user hierarchy, which informed the wireframe and site map. We created the content for the site, as a lot of it was organizing and migrating what was already there. There is an SEO plugin as part of the web design, but they didn’t do any other SEO work beyond that.

We’ve also hired them for another project that we’re still putting the finishing touches on right now. It’s an interpretive tour application for our newest museum, which is opening in a few weeks.

How did you come to work with Create + Conquer?

We spent a lot of time on this process. On a previous project, we sent out an RFP [request for proposal] to a lot of firms and got a lot of irrelevant bids. This time, we decided to do some research and build a list of agencies we could go to by starting with a phone call. We did phone calls and, in a few cases, in-person interviews before sending an RFP to a narrow list of 5. Only 3 of them submitted bids, but that was after we talked to 15 agencies. It was a lot of work up front, but I think it made us feel like we were making a more informed decision.

How much have you invested with Create + Conquer?

If you put both projects together, it’s about $120,000.

What is the status of this engagement?

The first project began in February or March of 2016, and our relationship is ongoing. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

We launched at the end of January, so it’s too early for specific metrics. Everyone thinks the website looks really great. We haven’t had any usability complaints. Everyone just really likes the look and feel, and I think the new site has done a lot in terms of positioning the organization. We’ve lost a little momentum in terms of analytics. I think we’re 10% behind the year-to-year visitation rate. I know you sometimes lose a little bit of equity when you launch a new site, so there are ways that we’re addressing that. We’re not freaked out about it. I can’t say that we’ve seen visitation growth yet, but it’s only been 2 or 3 months.

How did Create + Conquer perform from a project management standpoint?

There were some unknowns going into the project that had to do with the integration with our collections database, so the scope actually changed a bit. We initially were unsure whether we would have Create + Conquer do that work. As we got further into the project, it made more sense for them to do it, which ended up increasing the scope. They were very up-front about any increased costs or changes to the schedule.

The initial schedule they provided was very aggressive, so we ended up missing our initial launch deadline. That wasn’t entirely their fault, and it didn’t surprise me. We ended up paying them more than we initially expected, but the overall project budget stayed on track. We actually came in under budget overall with the project. I have no complaints there.

The way they map out the steps of the project is great. We started with initial workshops and broke down the different phases of the project. That always seemed very clear.

What did you find most impressive about Create + Conquer?

Having worked with various digital vendors, I would say their ability to learn about our organization, listen, do research upfront, and understand our brand and what we want to communicate to users were all very strong. Looking at the initial design documents, I was very impressed with how they captured our brand.

Are there any areas Create + Conquer could improve?

They could have been more realistic about the initial schedule. It was a little aggressive, and we ended up not meeting it. There were unknowns going into the project that we all acknowledged. Our deadline for the website was self-imposed. There wasn’t a hard launch date.

The second project we’re working on now has a very hard deadline because the museum is about to open, and we’re meeting that. The app is available for the preview audiences we’re bringing in. It was a very tight turnaround for that project. 

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    We’re definitely happy with what we got for the investment.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have recommended them to colleagues.