Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?
We launched at the end of January, so it’s too early for specific metrics. Everyone thinks the website looks really great. We haven’t had any usability complaints. Everyone just really likes the look and feel, and I think the new site has done a lot in terms of positioning the organization. We’ve lost a little momentum in terms of analytics. I think we’re 10% behind the year-to-year visitation rate. I know you sometimes lose a little bit of equity when you launch a new site, so there are ways that we’re addressing that. We’re not freaked out about it. I can’t say that we’ve seen visitation growth yet, but it’s only been 2 or 3 months.
How did Create + Conquer perform from a project management standpoint?
There were some unknowns going into the project that had to do with the integration with our collections database, so the scope actually changed a bit. We initially were unsure whether we would have Create + Conquer do that work. As we got further into the project, it made more sense for them to do it, which ended up increasing the scope. They were very up-front about any increased costs or changes to the schedule.
The initial schedule they provided was very aggressive, so we ended up missing our initial launch deadline. That wasn’t entirely their fault, and it didn’t surprise me. We ended up paying them more than we initially expected, but the overall project budget stayed on track. We actually came in under budget overall with the project. I have no complaints there.
The way they map out the steps of the project is great. We started with initial workshops and broke down the different phases of the project. That always seemed very clear.
What did you find most impressive about Create + Conquer?
Having worked with various digital vendors, I would say their ability to learn about our organization, listen, do research upfront, and understand our brand and what we want to communicate to users were all very strong. Looking at the initial design documents, I was very impressed with how they captured our brand.
Are there any areas Create + Conquer could improve?
They could have been more realistic about the initial schedule. It was a little aggressive, and we ended up not meeting it. There were unknowns going into the project that we all acknowledged. Our deadline for the website was self-imposed. There wasn’t a hard launch date.
The second project we’re working on now has a very hard deadline because the museum is about to open, and we’re meeting that. The app is available for the preview audiences we’re bringing in. It was a very tight turnaround for that project.