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Leadership and Human Capital Consulting Services

CPO PLAYBOOK is a leadership and human capital consulting firm that partners with private equity and venture capital firms—and their portfolio companies—to accelerate value creation through leadership training, executive coaching, and talent strategy.

In investor-backed environments where operational efficiency and leadership alignment are directly tied to enterprise value, human capital is a critical lever—not just for growth, but for scalability, strategic clarity, and cultural cohesion. We work with investors and management teams to align leadership capability with business ambition, helping companies navigate inflection points with confidence.

At CPO PLAYBOOK, we operate across the full lifecycle of value creation—from due diligence to post-close transformation—ensuring that the people strategy is not reactive, but a proactive source of competitive advantage.

We offer a tiered leadership training curriculum designed to meet leaders where they are, from Emerging Leaders to Executive Teams. All programs are delivered in modular, high-impact formats, blending behavioral insight with practical application. 

Our executive coaching services complement this curriculum. We work with founders, CEOs, and senior leaders navigating complexity—be it post-deal integration, role transitions, or organizational scale. We also provide specialized coaching for women in leadership, and team coaching engagements for executive alignment and strategic planning.

In parallel, our talent strategy practice supports key organizational design and capability decisions: succession planning, compensation design, performance enablement, and leadership transitions. 

For private equity firms, we offer a proprietary diagnostic called PIA360™ (Portfolio Intelligence Assessment). Built using predictive analytics and validated across operating environments, PIA360™ identifies the leadership, organizational, and cultural drivers most tightly linked to business outcomes like revenue and retention.

  • Min project size
    $25,000+
  • Hourly rate
    Undisclosed
  • Employees
    2 - 9
  • Year founded
    Founded 2019

Overview by:

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Felicia Shakiba
CEO & Founder About the Team

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    Our Story

    At CPO PLAYBOOK, our mission is to craft bespoke people experience strategies that engage, grow, and retain talent aligned to business goals. Our vision is to elevate organizations into sustainable, high-performing powerhouses. We partner closely with clients, embedding alongside leaders to co-create practical, data-backed solutions. Our approach is personal, strategic, and built on trust—ensuring people strategy drives measurable value at every stage of growth.

    Meet the Team

    Felicia Shakiba

    Felicia ShakibaCEO & Founder

    Founder & CEO of CPO PLAYBOOK, a Stanford GSB alum, and executive coach. She helps PE and VC firms elevate portfolio performance through leadership training, coaching, and talent strategy. Host of the top-ranked CPO PLAYBOOK Podcast.

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