ConversionTeam

BACKGROUND

Please describe your company and position.

I am the Director of Web Strategy

Describe what your company does in a single sentence.

Cybersecurity company that does vulnerability management and cloud security

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ConversionTeam to accomplish?

• A/B testing
• GA4 implementation
• Increase conversions

SOLUTION

How did you find ConversionTeam?

Referral

Why did you select ConversionTeam over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Great team

How many teammates from ConversionTeam were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Conversion Team have been working with us on implementing complex A/B website testing, site audits, and GA4 implementation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

CT provide elaborate reporting on the testing that they run, with clear KPIs, where we can identify winners for implementation, these include conversion rate increase, purchases increase to ecomm, and engagement rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have a shared project management task board where we track all the tasks, with clear descriptions, attachments, comments and results. On this board we also have access to historical tests and projects. We also have a dedicated Slack work space for ease of communication. CT are very responsive and deliver projects on time.

What was your primary form of communication with ConversionTeam?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

CT are very professional, knowledgeable and easy to work with. They come up with creative ideas and are able to implement them to drive results. The depth of the reporting that they provide has helped us make data driven decisions and also communicate results with our executives. They are a true partner and extension to our team.

Are there any areas for improvement or something ConversionTeam could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m a director at a house plan broker. We sell blueprints for homes to both consumers and builders.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionTeam?

We’re always looking to optimize our customer experience and make it the cleanest and the best path to finding information or plans that consumers might need. Our goal with ConversionTeam was to optimize that path.

SOLUTION

What was the scope of their involvement?

ConversionTeam does A/B testing on our website’s UX design. We’re working with a web redesign company and utilize ConversionTeam to gain insight into how certain decisions might affect our visitors, so we can ensure we’re making the right decisions with our site. 

The team does three A/B tests per month using various tools, and they’re continuously providing us with new concepts on top of the ones we might want to test on our own. We have a monthly discussion of which tests have won, which are being built, and which are ready to go live. Additionally, ConversionTeam has held user testing sessions where they’ve run users through our site, recorded them, and provided us with feedback on each of those experiences.

What is the team composition?

Devon (President) is my main point of contact. 

How did you come to work with ConversionTeam?

Devon and I used to work together at another company. Since I know Devon’s capabilities and skill set, I specifically sought to work with him on this project, so I hired ConversionTeam. 

How much have you invested with them?

We’ve spent between $25,000–$50,000. 

What is the status of this engagement?

We started working together in September 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Working through tests with ConversionTeam has been great. We value our relationship with the team, and I don’t have any plans to change it any time soon. 

How did ConversionTeam perform from a project management standpoint?

Their project management is top-notch. We use Tello to communicate all of our test concepts and ideas, and they really know how to use that system, which Devon and I carried over from our previous work together. If we want to schedule a meeting, we use Calendly or email. 

What did you find most impressive about them?

The most notable thing about ConversionTeam is their knowledge base and expertise — they’re a pro. We needed a partner to come into our business, understand where we were at, and help us enhance it, and that’s what they’ve done. 

Are there any areas they could improve?

I don’t have constructive feedback for them. 

Do you have any advice for potential customers?

Come to the table with details and test ideas because that’ll make your process much quicker. Since it takes time to get a test going, it helps if you have that concept ready and share it. Additionally, be willing to hear what ConversionTeam has to say because while their ideas might not be what you want to test first, they’re the expert.

BACKGROUND

Introduce your business and what you do there.

I’m the CTO of an e-commerce company that specializes in medical supplies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ConversionTeam?

We needed someone to improve our optimization efforts.

SOLUTION

What was the scope of their involvement?

ConversionTeam specializes in optimizing the conversion experience on our website. They make it easier for our customers to find our products, so they can easily navigate to the checkout page.

We have bi-weekly calls where we set up tests and strategize on personalized ways to achieve our goals. We then review the tests every two weeks and implement them into the conversion flow.

What is the team composition?

My main point of contact is Devon (President), but I also regularly communicate with some of their developers and testers.

How did you come to work with ConversionTeam?

ConversionTeam reached out to us and decided to hire them after our initial call.

How much have you invested with them?

We spend about $50,000–$60,000 a year.

What is the status of this engagement?

Our ongoing partnership started in August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ConversionTeam has had a significant impact on the conversion rate of our website — we’ve had a good uplift with them, especially with the increase in revenue.

How did ConversionTeam perform from a project management standpoint?

They’re very organized regarding project management, and they consistently communicate with us to let us know of any updates and changes to the work.

We typically interact through bi-weekly calls over Zoom.

What did you find most impressive about them?

We’re impressed with ConversionTeam’s personalized approach to the project, and deep understanding of our needs. They openly strategize about our pain points, which helps us garner better results.

Are there any areas they could improve?

We’ve been really happy with their work, so I don’t have any constructive feedback.

Do you have any advice for potential customers?

I would advise you to do the necessary prep work before engaging with them, and ensure that you get on a call with them every two weeks to stay updated on the entire process.

BACKGROUND

Please describe your company and position.

I am the Founder and Advisor of a digital marketing agency

Describe what your company does in a single sentence.

Digital Marketing for eCommerce Retailers and Brands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ConversionTeam to accomplish?

• provide CRO services to clients

SOLUTION

How did you find ConversionTeam?

Referral

Why did you select ConversionTeam over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned
• expertise

How many teammates from ConversionTeam were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Each client engagement had its own set of deliverables which generally included an A/B testing program or conversion optimization audit project

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Varied by client

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes, they are very responsive and timely.

What was your primary form of communication with ConversionTeam?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

results and expertise

Are there any areas for improvement or something ConversionTeam could have done differently?

none

BACKGROUND

Please describe your company and position.

I'm an executive at Lilly & Lime Swimwear

Describe what your company does in a single sentence.

Sell the worlds best swimwear for women with fuller busts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ConversionTeam to accomplish?

• Conversion Rate Increase for Sales
• Increase Return Visitor Rate
• Increase Average Order Value

SOLUTION

How did you find ConversionTeam?

Referral

Why did you select ConversionTeam over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from ConversionTeam were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have done:

• User Testing
• Traffic/Conversion Analysis
• Site Review
• UX/Conversion Strategy analysis
• competitive analysis
• UX Design 
• and finally A/B testing (all tests have won so far).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We're seeing 210x ROI and a 22% lift in conversion rate. Its hard to measure all their impact. We sold out of all most stock as we were not ready for the lift they would provide us. From their improvements, we also attribute a 150% increase in Organic traffic. They don't seem to focus on that, but our SEO person is attributing most of that lift to the site UX improvements which Conversion Team drove.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They run a tight ship there. They always came to meetings prepared and delivered what they said they would.

What was your primary form of communication with ConversionTeam?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their experience. There is no real "canned" recommendations. All their work work seems to be hard earned and from the years of experience doing this.

Are there any areas for improvement or something ConversionTeam could have done differently?

I like to be taken out to Dinner! They are not a traditional wine and dine shop like I have worked with in the past, and while that makes for lower rates, I sometimes get a free meal out of once in a while.

BACKGROUND

Please describe your company and position.

I am the Director of a financial services company

Describe what your company does in a single sentence.

Payment Tech

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ConversionTeam to accomplish?

• Increase eCommerce Conversion Rates

SOLUTION

How did you find ConversionTeam?

Referral

Why did you select ConversionTeam over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from ConversionTeam were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provided eCommerce conversion rate increase through A/B testing and UI/UX work.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have been working with ConversionTeam.com since 2018 and are very happy with their efforts. Their collaborative spirit and innovative insights have significantly amplified our Conversion Rate Optimization efforts. One of the most impressive aspects of our collaboration with ConversionTeam.com has been their ability to enhance our CRO program. They've not just complemented our internal efforts, but have consistently brought fresh, out-of-the-box ideas that have added new dimensions to our strategies. Their expertise in the field has helped us identify and implement cutting-edge tactics, which has translated into superior results and increased conversion rates. Our partnership with ConversionTeam.com has yielded a remarkable 100x+ ROI overall, with a noteworthy 80% win rate and 44x ROI in 2022 alone. 

These results are a testament to their expertise and the high value they bring to our business. Additionally, their 'Virtual Implementation Services' have been a boon during key periods like the holiday season, providing swift site updates and fixes, ensuring an optimal customer experience. In summary, ConversionTeam has exceeded our expectations in terms of their processes, people, and results. They are a great partner and highly recommended.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Highly responsive w/on time delivery.

What was your primary form of communication with ConversionTeam?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Consistent ability to provide direction for conversion improvement.

Are there any areas for improvement or something ConversionTeam could have done differently?

No.