What was the scope of their involvement?
They basically created anything other than design works because we are an advertising agency that does that in-house. Other than that, they provided app development for both Android and iOS for this program. We created the database of emergency shelters in Japan and they created an app from scratch that would ping the database and ring up nearby shelters based on GPS location.
The application relies on reliability, so a crisis management app like this one shouldn’t crash or stall. It needs to work flawlessly and be really easy to use. They did make some UX/UX design suggestions for things like button placement because the user experience is really important in these types of situations.
What is the team dynamic?
We have a weekly call and we have been engaging with the same team for close to four years now whenever we have a project going. A typical project has lasted about three to four months, then it goes through some experiments before it becomes live and in the app store. We work closely with the government on the app to make sure it works for evacuation exercises, where people download and test the app.
How did you come to work with Clover Studio?
I had my own strategy agency before coming to Dentsu in 2012 and I talk at a lot of tech conferences around the globe. I came across a representative from Clover Studio at one of these and we had several conversations. Another friend of mine had been engaged with them for a while and recommended that I meet up with them because they were doing a stellar job. Overall, their performance is also cost competitive, and that’s why we have been engaged with them for the past four years or so on a specific project.
What is the status of this engagement?
Our first app wasn’t successful, which was partially my fault because it wasn’t marketed very well. This food app was back around April 2012. We are currently engaged with them for our crisis management app and have been for about four years. We have to address periodic government requirements and updates that can come in every few months or randomly, so we don’t have a set timeline.
How much have you invested with them?
We have spent around $75,000 to $100,000 in total on any given project.