What evidence can you share that demonstrates the impact of the engagement?
They were able to grow our revenue five times during this period. It wasn’t just revenue. We were able to draw the attention of the equity firm. The rebranding and relaunch of our brand were so successful that we wanted to sell more products. We ended up selling our company.
The brand launch was so successful it got the attention of the industry and Wall Street. By the end of June, we had an offer from our new company that they wanted to acquire us, and we got acquired.
As far as the statistics, they were excellent. Every month, they’d give us a report where they tracked the website traffic, SEO, and how many of those clicks, in those digital product campaigns, we did turn into sales. They follow all the statistics for us. They are always working to increase those click rates and turnover rates.
How did Clarity Quest Marketing perform from a project management standpoint?
We had one point of contact. We used Basecamp for document and communication management.
What did you find most impressive about them?
What set them apart was they understood our business. They understood our product. They helped us set targets, and sometimes they even helped us think about our strategy. It was almost like they provided us a whole consulting service for us.
Are there any areas they could improve?
In 2018 or 2019, we used to send out blogs. These were ideas that came from them. They also suggested doing a video blog. That didn’t materialize because we were always being merged, acquired, or rebranding. If it were implemented, that would have been a very novel thing attracting our clients to stay on the site a little longer.
They provided a lot of educational tools that nobody else in the industry does. They’re not cheap, but they’re really good at what they do. I don’t think we would be in this position without their assistance.
Do you have any advice for potential customers?
I would recommend the customers to be open to bringing ideas to the CQ team as they will quickly vet the idea and give you feedback on its ROI.