Healthcare, Biotech & Software Marketing Agency

Clarity Quest Marketing provides a full range of marketing services to healthcare, biotech, medical device, and technology companies including:

  • digital marketing
  • marketing strategy and budgeting
  • advertising
  • graphic design
  • event management
  • public and analyst relations.

Industry verticals served include medical devices, life sciences, healthcare technology, enterprise software, hardware, and technical professional services.

Let us help you write your success story!

 
$10,000+
 
$200 - $300 / hr
 
10 - 49
 Founded
2001
Show all +
Ann Arbor, MI
headquarters
  • 2723 South State Street, Suite 150
    Ann Arbor, MI 48104
    United States
other locations
  • 93 Shennecossett Rd.
    Groton, CT 06340
    United States

Portfolio

Key clients: 

Harris Healthcare, Carestream, Cellero, Astarte Biologics, Previon,Remote Medical International, DataFirst, Relievant Medsystems, mPulse Health, KleenEdge, QA Consulting, ICQ Consultants, Qmenta, Jeeva Wireless

New Website for Preventive Care Company Image

New Website for Preventive Care Company

We designed and developed a website that would appeal to health system communications leaders, clinicians, and patients

10'x10' Show Booth Image

10'x10' Show Booth

We updated ICQ's look at pharmaceutical manufacturing trade shows.  

Best Health IT Agency Website Image

Best Health IT Agency Website

In 2020 we won the best healthcare IT agency website based on the strength of our informative content and sleek design.  

Reviews

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Digital Marketing for Biotech Company

"What set them apart was they understood our business."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
Dec. 2014 - Ongoing
Project summary: 

A biotech startup hired Clarity Quest Marketing for their digital marketing services. The team performed branding services, revamped their site, and built an e-commerce portal and inventory system. 

The Reviewer
 
11-50 Employees
 
Massachusetts
Director of Business Development, Biotechnology Company
 
Verified
The Review
Feedback summary: 

Clarity Quest Marketing's skilled expertise led to the company being acquired by an equity firm. The brand launch was extremely successful. The team is strategic, experienced, and accommodating. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of business development for a biotech company. We’re the premier provider of immune cells for research. We source it ethically, and we provide these immune cells well characterized. We ship them all over the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Clarity Quest Marketing?

We were a startup that needed help with digital marketing.

SOLUTION

What was the scope of their involvement?

The team at Clarity Quest Marketing is our sole digital marketing agency. They came in and evaluated our existing website, company name, and logo. They started with the branding of our company, working closely with our founder.

For development, they revamped our current site and coordinated the built-up of an e-commerce platform. Our current platform is very user friendly. Researchers can go online and buy it online and then add it to their cart. Clarity Quest helped us identify IT software vendor for us and provided client project management support. 

Their team also did the initial branding, re-branding, and digital marketing campaign work for us. In 2018, they worked with us to rebrand with our new name after an equity firm acquired our company and another company. This new brand was launched in May.

What is the team composition?

We were assigned one contact person. Three other people worked with us.

How did you come to work with Clarity Quest Marketing?

My founder met the principal at a conference in Boston.

How much have you invested with them?

We spent less than $1 million.

What is the status of this engagement?

Our ongoing engagement with Clarity Quest Marketing started in December 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were able to grow our revenue five times during this period. It wasn’t just revenue. We were able to draw the attention of the equity firm. The rebranding and relaunch of our brand were so successful that we wanted to sell more products. We ended up selling our company.


The brand launch was so successful it got the attention of the industry and Wall Street. By the end of June, we had an offer from our new company that they wanted to acquire us, and we got acquired.

As far as the statistics, they were excellent. Every month, they’d give us a report where they tracked the website traffic, SEO, and how many of those clicks, in those digital product campaigns, we did turn into sales. They follow all the statistics for us. They are always working to increase those click rates and turnover rates.

How did Clarity Quest Marketing perform from a project management standpoint?

We had one point of contact. We used Basecamp for document and communication management.

What did you find most impressive about them?

What set them apart was they understood our business. They understood our product. They helped us set targets, and sometimes they even helped us think about our strategy. It was almost like they provided us a whole consulting service for us.

Are there any areas they could improve?

In 2018 or 2019, we used to send out blogs. These were ideas that came from them. They also suggested doing a video blog. That didn’t materialize because we were always being merged, acquired, or rebranding. If it were implemented, that would have been a very novel thing attracting our clients to stay on the site a little longer.

They provided a lot of educational tools that nobody else in the industry does. They’re not cheap, but they’re really good at what they do. I don’t think we would be in this position without their assistance.

Do you have any advice for potential customers?

I would recommend the customers to be open to bringing ideas to the CQ team as they will quickly vet the idea and give you feedback on its ROI.

5.0
Overall Score Only one person who left the company during this engagement. She continues to be a friend. Besides that, it’s the same people we’ve been working with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re very timely. They set deadlines and met them.
  • 5.0 Cost
    Value / within estimates
    We got value for money, and the ROI was there. That’s why it’s justified to spend 8% of our revenue each year on their services.
  • 5.0 Quality
    Service & deliverables
    The quality was good. The scientific articles they wrote; we only had to give them an outline. They hired scientific staff to write for us.
  • 5.0 NPS
    Willing to refer
    We were at a conference in 2017. Someone came to our booth, looked at the design and material that they did. They talked to the principal right away.

Branding for Commercial Curtain & Medical Software Company

"Their deliverables were excellent."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - June 2020
Project summary: 

Clarity Quest Marketing was hired to redefine a medical product and software company's messaging. The team worked closely with the client to streamline their content and messaging through several improvements. 

The Reviewer
 
1-10 Employees
 
Seattle, Washington
Karen Goelst
CEO, KleenEdge
 
Verified
The Review
Feedback summary: 

The client is currently implementing new strategies and deliverables. The team at Clarity Quest Marketing is organized, hardworking, and responsive. Customers can expect a team that strives to understand their vision and goals.  

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and president of KleenEdge. Our company focuses on bringing hospital curtain and protocol compliance software to market. Our solution helps medical facilities manage their curtain exchanges and aims to mitigate hospital-acquired infections due to infected curtains.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Clarity Quest Marketing?

We hired Clarity Quest Marketing to help define our messaging, especially so surrounding our protocol compliance software.

SOLUTION

What was the scope of their involvement?

It entailed them working very closely with us: Trying to define our exact messaging and zoom in exactly on "why" we were doing what we were doing. Their process was incredibly refreshing to our team, especially after us working on our solution for such a long time and subsequently realizing that our messaging was quite unclear.

they first helped us to get clear about why we were doing what we’re doing, why we’re so passionate about it, thus focusing on our value proposition. 

Secondly, they looked at our website and started analyzing it in terms of SEO and content. They subsequently started providing input on bringing the site to its next iteration. Lastly, they outlined a clear marketing strategy with us.

The team researched Google Ads and SEO looking at our specific industry. They wanted to ascertain where our marketing budget could be spent most mindfully.

What is the team composition?

We worked with Christine (President) and Melanie (Senior Marketing Consultant) directly. I anticipate that we’ll be working with additional team members in the future.

How did you come to work with Clarity Quest Marketing?

A dear friend of mine works in high tech in Seattle. They’ve known Christine for over 20 years, and have worked together on numerous marketing projects. About 12 years ago, he mentioned her to me, but it was too early in our development to retain them. It was always crystal clear to me that we would be going with her and her company when the time came.

How much have you invested with them?

So far, we’ve spent $19,000.

What is the status of this engagement?

We worked together on the first half from April to June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re on the cusp of implementing all of their recommendations, updating our website in terms of content and SEO. We also have our graphics team working on additional artwork for those pages. We expect to complete our work by the end of September and subsequently move into implementing our marketing campaign with Clarity Quest.

We set out with various milestones, which they either met or exceeded. Their deliverables were excellent!

How did Clarity Quest Marketing perform from a project management standpoint?

I was super impressed with their process. It was organized, and their team quickly got us to the table to have mindful conversations about the messaging. They’re incredibly detailed and responsive.

What did you find most impressive about them?

I was really impressed with their organizational skills: From the first conversation to them submitting their proposal to them getting us set up within their Basecamp to their documentation, everything was just incredibly well organized and thought out.

Are there any areas they could improve?

No, I really can’t think of a single thing, to be honest.

Do you have any advice for potential customers?

I would encourage them to fully embrace Clarity Quest's process. The input they require from you, giving thought to the mindful questions that they’re asking you about your business. They come to the table with a high level of introspect, encouraging clients to participate in the process.

To any company looking to work with Clarity Quest, I would say listen to their recommendations and do your homework. The resulting input into your company will be well worth it!

5.0
Overall Score They were able to integrate with our company. It was also flat out fun to work with them. Everybody was energized, and they did a great job.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    Since we’re still scaling, it was quite an investment. But I will say it was well worth it. We’re incredibly satisfied and moving forward with them.
  • 5.0 Quality
    Service & deliverables
    Their process and professionalism. Their accountability surrounding their deliverables was also phenomenal.
  • 5.0 NPS
    Willing to refer
    Extremely likely.