Cincodemayo Branding

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Powerchair Football Mexico A.C.

Describe what your company does in a single sentence.

Powerchair Football México is the official organization promoting and developing powerchair football — soccer played in electric wheelchairs — across Mexico

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cincodemayo Branding to accomplish?

• Goal 1: Create a Powerful Storytelling video
• Goal 2: Propagate Video Content across social media networks
• Goal 3: Create a referral guidance for people with SMA (AME in Spanish)

SOLUTION

How did you find Cincodemayo Branding?

• Referral
• Already knew them.

Why did you select Cincodemayo Branding over others?

Great culture fit

How many teammates from Cincodemayo Branding were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Cincodemayo Branding developed and executed a full digital awareness campaign for Powerchair Football México focused on AME (Spinal Muscular Atrophy), a condition affecting many of the athletes in the organization.
Key deliverables included:

• Production of an awareness video designed to educate the public about AME and the role of powerchair football in the lives of those affected. The video was created to generate emotional connection and drive social engagement.
• Paid media strategy and execution to amplify the video across digital platforms, maximizing reach and visibility within the target audience.
• Digital and social media strategy defining channels, content approach, posting cadence, and engagement tactics aligned to the organization's mission and growth objectives.
• Ongoing digital consulting to support the organization's communications team in executing the strategy consistently and effectively.

The campaign successfully increased public awareness of AME and expanded Powerchair Football México's digital community and supporter base.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The AME awareness campaign delivered significant and measurable results across the full campaign period from September through December 2025.
• Video distribution via Google Ads generated 2.54 million impressions and 98,700 paid video views, with 175,000 total interactions recorded during the campaign period.
• YouTube Analytics reported 656,148 total video views and 3,495 hours of accumulated watch time, demonstrating sustained content consumption well beyond the paid distribution window.
• The campaign achieved a 5.2% click-through rate on YouTube, significantly above platform benchmarks for awareness content.
• The combination of paid reach and organic consumption confirmed the video's effectiveness as a high-impact social awareness piece, successfully expanding public knowledge of Spinal Muscular Atrophy (AME) and Powerchair Football México's mission to a national audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cincodemayo delivered all campaign components on schedule, including the awareness video production, paid media setup, and social media strategy. Communication was consistent and clear at every stage of the project.
When adjustments were needed during the campaign, the team responded quickly and adapted the strategy without delays. They were proactive in sharing performance updates and interpreting the data in a way that was easy to understand and act on.
Overall, working with Cincodemayo felt collaborative rather than transactional. They understood the mission behind the project and brought genuine commitment to making the campaign succeed.

What was your primary form of communication with Cincodemayo Branding?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

For a project like this, where the message needed to be both emotionally powerful and digitally effective, having one agency handle the video concept, the distribution strategy, and the performance analysis made a real difference. There was no disconnect between the creative and the technical side.
They also brought a level of commitment to the mission that went beyond typical agency work. The AME awareness campaign was not just a marketing project for them. They understood the human story behind it and that showed in the final result.
For any organization looking for a digital partner that thinks strategically and executes with care, Cincodemayo is a strong choice.

Are there any areas for improvement or something Cincodemayo Branding could have done differently?

While the final results were strong and the team was always available when we reached out, a more structured cadence of proactive progress reports during the campaign would have been helpful. Having scheduled check-ins with performance snapshots would make it easier to follow the campaign's momentum in real time without having to ask.
This is a minor point given the overall quality of the work and the results delivered, but it is something that could enhance the client experience going forward.