What was the scope of their involvement?
C2 Creative handled most of our graphic design and branding. This included our logo, tagline, and the overall messaging of the initial site. We did demographic research, making sure that what we were doing was appealing to the people we were trying to reach. C2 Creative designed much of our packaging, making sure that the web experience and the actual deliveries were synonymous, given that we don't have a storefront. C2 Creative helped with the production of the special events we did, some of which included big names. They executed the packaging associated with those and delivered creative ideas.
C2 Creative helped us with launching Stacks from the ground up. They had much of our casework already because they knew who our customers were from Foiled. That insight was parlayed into the next round of shippable products, reaching the whole of the US.
C2 Creative handled many of the touch points that we deliver with our packaging, including the gift notes and any promotional fliers, making sure it was all tied together and brand-synonymous.
How did you come to work with C2 Creative?
I had worked with two different designers before hiring C2 Creative. One of those didn't seem able to adapt their style to our needs, and didn't hear our vision and what we were trying to execute. Our second designer worked in conjunction with C2 Creative for a while but moved on to another job.
C2 Creative's principal initially reached out to us on Twitter in 2008, wanting to talk about some of the things we mentioned there about starting a cupcake business.
How much have you invested with C2 Creative?
The cost of our work with C2 Creative has been between $4,000 and $5,000 per year, over the last 6 years.
What is the status of this engagement?
We started working with C2 Creative's founder at the end of 2008 before the company was formed. I was rolled into C2 Creative afterwards. We have an ongoing relationship.