What evidence can you share that demonstrates the impact of the engagement?
I was tracking the impact of their work through our email engagement and click-through metrics, and the effect they had was absolutely huge. If you think about it from an email marketing perspective, open rate was very low and is now high even for a HubSpot maximized company’s standards. We are very happy with the work that they did and the results we saw from it.
How did Brew Interactive perform from a project management standpoint?
For the most part, we communicated over phone and email, but they did such a good job managing the project that I really didn’t have to keep track of them. Their project manager took care of the whole process from end to end, and my primary role was to provide them with the overall goals of the project. From there, they were able to map out specific tactics and execute them on their own.
What did you find most impressive about them?
The level of personal connection that they are able to establish between your company and their agency is truly impressive. They demonstrate an investment in your company not just as customers, but as partners.
Are there any areas they could improve?
No, I have been satisfied with everything that they delivered for us.
Do you have any advice for potential customers?
Don’t treat them just as a normal outsourcing agency. They will work with you to accomplish anything that you need.
The marketing strategies put in place by Brew Interactive were very successful, significantly boosting the open and click through rate on all email campaigns. They focused on segmenting and targeting different parts of the sales funnel and communicated effectively throughout their work.