What was the scope of their involvement?
The first couple of campaigns were mainly online. The initial project involved them creating our B2B training for the Lufthansa Academy, which is an e-learning platform.
Bornfight created the Dreamscapes concept, which was a Pan-European campaign involving a microsite based on little-known facts about selected destinations in the French, Italian, and UK markets. This campaign was a test-run, and they did a nice job, so we continued working with them.
We have a creative agency based in Frankfurt which is globally contracted, and they’re responsible for our above-the-line creative (out-of-home advertising). We have a set of motifs and artwork which we use locally, and Bornfight has worked within those boundaries for any microsite they’ve created for us.
They were always available when we contacted them. We worked with Ivo Novak [Director of Digital Marketing Services, Bornfight], and he was available all the time. They tend to work quite quickly due to being a smaller agency that has their resources in one place.
Recently, we were looking to promote our route to Munich out of the UK, and Bornfight is a digital, social-based agency, so I asked them to come up with a concept we could execute quickly. They came up with a digital treasure hunt using Google Maps which will be posted to our Facebook.
What is the team dynamic?
We’ve had a close collaboration with Bornfight, and they are flexible in that respect. We like to make sure we remain involved in any creative campaigns being executed locally, and they’re happy to entertain that by working closely with our clients. We would brief them, have the team come back with ideas, and once we settled on one concept, we communicated through email and weekly updates thereafter.
We used screen sharing, which allowed us to view their presentations and microsites as they were being developed. We were very involved in the process, which is what we prefer as a brand.
How did you come to work with Bornfight?
We had a good relationship with a colleague who was formerly based in Croatia, which is where Bornfight’s main office is located. We began working with her when she moved to our office in the UK, and she recommended Degordian to us. We were quite happy to work with Bornfight immediately, based on the work they’d done with our colleague in Croatia.
How much have you invested with them?
The Pan-European project came out of our head office budget. Locally, the cost has been between €50,000-€70,000 [$60,000-$85,000].
What is the status of this engagement?
We started working with Bornfight in 2014. At the time, I was in a different role and not so heavily involved. My predecessor was working with them more, so I’m unsure of the exact date. The Dreamscapes project took place in September 2015, and before that, we had worked with Bornfight on a local campaign. The relationship is ongoing.