Boch & Fernsh

BACKGROUND

Introduce your business and what you do there.

I’m a country manager for The Vitec Group PLC. We manufacture photography products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Boch & Fernsh?

Over the years, we’ve participated in many events. We’re a Fortune 500 company, so our booths and displays at those events have had to align with what our company does internationally. Because of this, we hired Boch & Fernsh to support our advertising needs.

SOLUTION

What was the scope of their involvement?

Boch & Fernsh handles all of our advertising needs. I give them the scope of what we need, and they come up with ideas.

They’ve helped us build our stalls for exhibitions, trade shows, seminars, workshops, and so on. This involves handling our fliers, giveaways, brochures, T-shirts, setting up Google Voice for the voices of our customers, and more. They also designed my office, which doesn’t fall within their typical key areas of operation.

Every year our business’s calendar is fixed, so I give them my calendar and we talk about what activities we should undertake each month. For example, July is monsoon season in Mumbai, so it’s a bit of a slack season for us because people don’t go out and shoot with cameras. They come up with ideas for service workshops and other activities during those months.

What is the team composition?

I’ve worked with 7–8 people from Boch & Fernsh, including Chirag (Co-Founder) and another main contact.

How did you come to work with Boch & Fernsh?

I saw some advertising of theirs in 2011 and got in touch with them.

How much have you invested with them?

Since 2011, we’ve spent about €80,000 (approximately $88,000 USD) per year with Boch & Fernsh. That has only changed during these past two years because there have been no trade shows or activities.

What is the status of this engagement?

We began working with Boch & Fernsh in June 2011, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Boch & Fernsh has done really great work for us — I’d give them a perfect score. Other brands at trade shows have been very impressed with our stalls and activities. I think Boch & Fernsh has gotten a lot of customers because of the quality of their work.

How did Boch & Fernsh perform from a project management standpoint?

They’re very professional.  When I give them a brief, they absorb it, understand the customer's needs, brainstorm, and come up with ideas that completely match with my ideas. I don’t have to reiterate my needs again and again — I say it once and it’s done.

They’ve been extremely kind to us and they never say no to my calls, even in the middle of the night. They always make our needs a priority. We communicate via email and phone most of the time and occasionally text via WhatsApp.

What did you find most impressive about them?

I think the best thing about them is that they understand customer needs. They’re very professional and down-to-earth, and they can read me pretty well. Our main contacts with Boch & Fernsh have experience in branding and international business. They don’t just repeat what they did for us in previous years, either — they’re always creating new, refreshing ideas.

Are there any areas they could improve?

I always need quality work, so I don’t compromise on price. If they want more business volume, though, they could always be a little bit more competitive in price to get more customers.

Do you have any advice for potential customers?

Tell them your viewpoint on what you need, open up your mind, and leave it to Boch & Fernsh. You don’t need to elaborate too much — just give them a list of things that you need, and leave it to them. They will deliver.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a healthcare company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Boch & Fernsh?

We needed help with digital content.

SOLUTION

What was the scope of their involvement?

I’ve worked on multiple assignments with Boch & Fernsh; they've created our digital content for e-commerce platforms like Amazon, statics for Facebook, and videos and creative content for YouTube, among other tasks. 

What is the team composition?

We work with one member of their team.

How did you come to work with Boch & Fernsh?

They were referred to us by my colleagues.

How much have you invested with them?

We've spent $200,000 with them so far.

What is the status of this engagement?

We started working together in October 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I value their involvement in any job they take on, turnaround time, and cost-effectiveness. They also have great execution and ownership and excellent consumer understanding. In terms of numbers, we've deployed their creatives on Facebook and YouTube, and the campaign was very successful; we had 2.5–3 extra click rates from what we got in previous campaigns.

How did Boch & Fernsh perform from a project management standpoint?

Their agility is mind-blowing; they have a dedicated person on our account who is always available. They also understand our feedback and implement it, shortening the whole cycle.

In addition to that, I've given them short turnaround times with a brief, and they were able to turn it around. Their team is also honest in letting us know upfront if the work will take longer. In terms of tools, we use email, phone calls, WhatsApp, and Microsoft Teams.

What did you find most impressive about them?

They understand the consumer well, and it shows in the results. 

Are there any areas they could improve?

I don't think there's anything they can improve on — I’m delighted with their work.

Do you have any advice for potential customers?

Communicate your expectations for timelines, and they should be able to deliver them.