Blu Mint Digital

Please describe your company and your position there.

We're an outsourced CMO agency, and I'm the managing partner of the firm.

For what projects/services did your company hire Blu Mint Digital?

Our clients need native English copy for their blog that also needs to be great for the SEO and convert sales. For all this, we always use Blu Mint Digital's services

What were your goals for this project?

Get content, increase brand awareness and conversions, grow our SEO.

How did you select Blu Mint Digital?

We selected Blu Mint after having tested their services for one client already back in 2016, before founding Springrise. We were happy then and thus when we needed a partner to help us at Springrise then we went to Blu Mint.

Describe the scope of their work in detail.

We have various technical clients, building robots, IoT devices, logistics automation tools and much more interesting. All in the B2B sector, needing content. Blu Mint's David is helping us analyse relevant topics before we generate the plan and then writes them, as well as helps us get backlinks to them.

What was the team composition?

We work together on the plan, then let them generate the content and then take it over from there in spreading the content.

Can you share any outcomes from the project that demonstrate progress or success?

For all of our clients, articles written by Blu Mint are the biggest inbound traffic sources.

How effective was the workflow between your team and theirs?

Very effective!

What did you find most impressive about this company?

We liked how easily they understand our needs and value props.

Are there any areas for improvement?

Would love if they did the same quality content also in German language, but I guess that's a stretch. So we keep translating the English one to other languages as well.

Please describe your company and your position there.

I'm the marketing executive of an EdTech startup headquartered in Tartu, Estonia providing a SaaS solution for online tutors.

For what projects/services did your company hire Blu Mint Digital?

We were just starting our expansion into the US market and needed marketing experise to help our in-house team with both digital marketing strategy and execution.

What were your goals for this project?

We were aiming to optimize our marketing efforts. Specifically to increase conversion on-site, brand trust and, ultimately, sales. We turned to Blu Mint Digital open to all suggestions.

How did you select this vendor?

Our CEO was searching for a marketing consultant and David was recommended to us. After our first meeting with David it was clear we were on the right path. He instantly understood our starting point and gave useful advise from day one.

Describe the scope of their work in detail.

fter our initial meeting, he crawled though our website focussing on SEO and domain strength. In addition, our Social Media presence and PPC ads.

In two days since partnering, we had a strategy list for digital marketing. Starting with optimising our PPC ads with a plethora of things to try, and not only Google Ads.

We set up clearer remarketing lists and amended keyword and audience targeting options. Most of our work involved content creation and backlinking.

Blu Mint went above and beyond to improve our SEO ranking. Including creating copy for existing and new landing pages, blog articles, guest posting, getting valuable backlinks and even a PR release with distribution.

What was the team composition?

I worked closely with David, the CEO of Blu Mint Digital, who was superb to work with. Always responsive, willing to explain and answer our questions. He challenged us to work smarter and achieve more.

Can you share any outcomes from the project that demonstrate progress or success?

Our digital marketing strategy is an ongoing effort, but David's insight gave us the kick-start we needed.

Sharing some specific outcomes:

• In 3 months, our SEO ranking position improved by 10+ million, and it still keeps improving as more and more backlinks are found.
• We have a professional blog with keyword-rich and interesting content.
• Our time on site for the redesigned web pages has grown over 200%.
• Our organic traffic from targeted countries has doubled from all the desired keywords.
• With the suggestions for PPC ads, our click-through rate tripled and CPC cheapened by 30%.

How effective was the workflow between your team and theirs?

Our contact person from Blu Mint was responsive and easy to communicate with. I truly felt comfortable approaching them with any idea or problem I had. He was readily available via phone or our company's Slack. We set up a timeline with monthy progress reports and tracked everything in Asana.

What did you find most impressive about this company?

I was impressed with their industry knowledge, overall support and willingness to genuinely help us. We learned and achieved much more than initially thought since our previous consultants took more of a back seat.

Are there any areas for improvement?

We worked together for only 3 months and nothing alarming popped up. It was a smooth experience throughout.

Please describe your company and your position there.

I work as a marketing manager for a B2B company that offers fleet and task management software to businesses that are looking for smarter ways to improve their efficiency and optimize their processes.

For what projects/services did your company hire Blu Mint Digital?

We hired Blu Mint Digital to improve our SEO rankings and online awareness of the brand. Blu Mint is the first vendor we have worked with.

What were your goals for this project?

Our goal was to improve organic traffic and search rankings so that we would have to rely less on paid search and ultimately spend less on marketing and get more customers.

How did you select this vendor?

We found Blu Mint by Googling different SEO service providers. A lot of companies were considered but we decided to choose Blu Mint because we found a lot of great feedback on them as a reliable and professional company. Businesses were really getting good results in cooperation with them. After contacting the Blu Mint team and explaining our expectations, we felt like they understood our goals and were motivated to help us achieve them. For me as a marketing manager, the chance to meet them in person was also important.

Describe the project in detail.

First we had a series of meeting online to make sure Blu Mint was familiar with our product as well as our goals regarding marketing. We also wanted them to see who our target audience and main competitors are. A lot of time was spent on analyzing our current marketing strategy, home page and target keywords as well. Our first goal was to make structural changes to our website to make it more SEO and user friendly. They suggested some design changes to make our call to action buttons more clearer and really make our potential customers to want to try our free demo. At first we had some guest blog posts written by them as well to get our content marketing strategy going. Now we work together on finding good topics and write our blog posts ourselves. Their help on optimizing the posts has been priceless to say the least. We have also been working on improving are activity around all our social media accounts including Twitter, LinkedIn, Facebook and there's been a big increase in traffic from those sources in a short time. Blu Mint's team has also worked hard to increase the amount of valuable backlinks to our website.

What was the team composition?

From the vendors side there have been three people involved with our project. Our main contact now is their CEO but the COO and Head of Content and PR have been helping us a lot as well. I love that I always feel like a top priority when meeting with them and they also motivate me to work harder in achieving our goals.

Can you share any outcomes from the project that demonstrate progress or success?

We are now ranking on the first pages with our main keywords and the rankings continue to grow every month. SEO takes time but we have already achieved so much in less than 8 months. The traffic on our website as well as the number of our online inquires have increased significantly. Our blog is getting noticed more as a valuable content source and the number of our social media followers increases every day.

How effective was the workflow between your team and theirs?

We have great cooperation with the team and they are always there for us. We are communicating almost every day via Skype or email and get feedback on our performance on a monthly basis. We also try to meet up with the CEO every week to to discuss our progress so far and make plans for the new week.

What did you find most impressive about this company?

Although we haven't had any previous experience with SEO service providers, the cooperation with Blu Mint has been excellent and set the bar very high for us. We love their professional attitude and think that their knowledge and help has helped us stand out from the competition. Blu mint's team has taken our project very seriously from the start and they have proven to be an invaluable partner for us.

Are there any areas for improvement?

When we first started working together our main contact was based overseas and we did have some problems with communication due to the time difference. However, this problem was solved very quickly by coordinating the work to a team member in our country. Now we can meet up whenever we want and chat via Skype during the day.

Please describe your company and your position there.

I'm the CEO of the British-Estonian Chamber of Commerce. We help facilitate business and trade between Estonia and the UK.

For what projects/services did your company hire Blu Mint Digital?

Our website was a mess and required experts to redesign it and correct broken web links. We also needed a partner to manage our social media accounts.

What were your goals for this project?

We wanted to increase our visibility and brand awareness so that our members are kept up-to-date with the latest news and events. We also wanted to attract new members and make it easier for them to sign up and join the chamber.

How did you select this vendor?

The vendor was a member of the chamber, and other members spoke very highly of their work and achievements.

Describe the scope of their work in detail.

After we agreed to hire them, they came up with a strategy to take the chamber to the next level. They advised the best plan and options that the chamber would benefit from the most.

What was the team composition?

I work very closely with a project manager and a web developer. I’m unsure of how many other team members are involved.

Can you share any outcomes from the project that demonstrate progress or success?

We had 41 members of the chamber when we started the project, and we’ve since grown to 62 members. Their hard work and suggestions have helped to improve the chamber's visibility, and members have noticed that we're doing more and taking a more active role in supporting the chamber and its events.

How effective was the workflow between your team and theirs?

The project manager asked me to use Slack as a communication tool. Information exchanges were very quick, and set deadlines were met. Overall, we’re very pleased with the communication and time management.

What did you find most impressive about this company?

I was very impressed by their knowledge and the speed of their execution.

Are there any areas for improvement?

The chamber uses a Wix website. At the beginning of the project, the vendor didn't have very much experience with the CMS of this website platform. They decided that they wanted to learn more about the platform and eventually became very knowledgeable about it.

Introduce your business and what you do there.

I’m the owner of Life School Ltd., a life coaching company.

What challenge were you trying to address with Blu Mint Digital?

We needed a partner to manage our SEO.

What was the scope of their involvement?

I informed Blu Mint Digital about my business and the industry we’re in, and they used that to generate a list of the best keywords we should be using on our site. They provide advice on how to put them into future blog posts, which our we write internally. Blu Mint Digital also manages backlinking, which they do with a few of their partners, including the local chamber of commerce. They’ve even bought a few expired domains to do backlinking from. They have full access to our site, optimizing it and adding meta tags. We’ve worked together to create some hashtags for our social media accounts, too.

What is the team composition?

We have three main points of contact.

How did you come to work with Blu Mint Digital?

I found them through an expatriate group that we’re both a part of. I looked at their past work and saw it was good, so I hired them.

How much have you invested with them?

We’ve spent $5,000 in total, so far.

What is the status of this engagement?

We partnered in January 2019, and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We show up on Google now, and our ranking is steadily improving. Their work has also increased our social media presence and the traffic to our site.

How did Blu Mint Digital perform from a project management standpoint?

Because I’m not an expert in this area, they quickly took charge and made sure I’m providing what they need to be successful. We communicate via phone, email, Slack, and WhatsApp. They provide a monthly report of all the different ways our SEO has improved.

What did you find most impressive about them?

They’re well-experienced and have good communication. They stay on top of new trends and know all the best ways to improve SEO. The team does professional work without charging high rates.

Are there any areas they could improve?

It’s early in our relationship, but I’m happy with their work so far.

Do you have any advice for future clients of theirs?

Don’t be dissuaded because of their location. They’re a great team that will provide great results.

Please describe your company and your position there.

I work in online business for SelfDiagnostics, a leading European healthcare venture. Our company uses molecular diagnostics technology to help detect diseases and provide a diagnosis at the site with unparalleled speed and accuracy. Our device can be used either at home or anywhere a patient feels comfortable, and most importantly with unprecedented convenience. We bring a Nobel Prize-winning PCR lab technology to the end user’s home. We’re also pursuing online sales and B2B operations by selling analogous products made by third-party manufacturers—rapid tests, blood pressure instruments, inhalers.

For what projects/services did your company hire Blu Mint Digital?

We had started to build an online store with a focus on home testing solutions for patients. We’d had good experience in the Estonian market, but as we emerged onto the global market we faced much a harder situation, with bigger competitors and higher customer expectations. We sought a partner who was highly motivated to help us grow to where we needed to be.

What were your goals for this project?

We wanted to increase website traffic with an improved conversion rate.

How did you select this vendor?

I’d worked with many agencies, and Blu Mint Digital impressed me with their vision and understanding. I got the feeling that they would do their best to help me and my business while working with the dedication of a team member.

Describe the project and the services they provided in detail.

They launched the initial version of our homepage for the online store. They served as strategy advisers and worked on marketing, social media, content creation, and SEO.

What was the team composition?

We worked with three people who provided project management, SEO, and technical assistance.

Can you share any information that demonstrates the impact that this project has had on your business?

Their work has increased our monthly site clicks by 5,000 while improving the click-through rate from 2.1% to 2.7%. We’ve increased our monthly impressions by 139,000, and we’ve improved our search ranking, our keyword rankings, and our organic web traffic.

How was project management arranged and how effective was it?

David (CEO, Blu Mint Digital) is loyal to the client and can be available at any time. This attitude shows on his whole team, and they’re dedicated to getting the best results.

What did you find most impressive about this company?

They work efficiently and within budget and they provide clear advice.

Are there any areas for improvement?

I would suggest adding more web developers with e-commerce experience.

Please describe your company and your position there.

I’m the CMO of a software development company. We specialize in cloud-based products and industry 4.0 solutions.

For what projects/services did your company hire Blu Mint Digital?

We worked with Blu Mint Digital to create and implement a content marketing strategy for digital channels in Europe.

What were your goals for this project?

We wanted to build our brand, generate leads, and support sales in digital channels.

How did you select this vendor?

We received an expert recommendation for their services.

Describe the scope of their work in detail.

Blu Mint Digital helped us define our initial strategic focus, choosing channels and validating content formats. They also worked with us to implement content strategy; key services include content creation and expert interviews. 

In addition to digital channels, Blu Mint Digital assisted in developing high-quality content for our print magazine on data science, software development, and innovations in industry 4.0.

What was the team composition?

We work with a content strategist, a journalist, and a few content writers.

Can you share any outcomes from the project that demonstrate progress or success?

We’ve seen a great deal of success in our digital marketing efforts and a boost in brand awareness.

How effective was the workflow between your team and theirs?

The collaboration has run very smoothly. Blu Mint Digital communicates quickly.

What did you find most impressive about this company?

Blu Mint Digital acts like a true partner in our marketing efforts.

Are there any areas for improvement?

No, the collaboration has been even better than we expected.

Introduce your business and what you do there.

We are a professional digital photo service that works with Google Streetview and other virtual digitalization projects. I am the owner and CEO.

What challenge were you trying to address with Blu Mint Digital?   

We needed a way to manage all social media accounts, including textual content and increase engagement with potential customers through those channels.

What was the scope of their involvement?

Blu Mint Digital managed multiple social media accounts. They mainly focused on the daily distribution of photo content over 6 months. Blu Mint Digital was responsible for scheduling posts, writing text for published images, and linking it all to our website when possible.

How did you come to work with Blu Mint Digital?

We had previous experience with Blu Mint Digital on other successful projects, so the choice was a no-brainer.

How much have you invested with Blu Mint Digital?

I prefer not to say.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Our work with Blu Mint Digital increased double our inbound engagement from potential customers.

How did Blu Mint Digital perform from a project management standpoint?

I am a very hands-off person, and I like the fact that Blu Mint Digital can self-manage. The team doesn’t need to square off everything with us. They are willing to try different strategies on their own and do more of what works.

What did you find most impressive about Blu Mint Digital?

Blu Mint Digital over-delivers and is always on time! Reliable partners are becoming increasingly rare, so this means the world.

Are there any areas Blu Mint Digital could improve?

We occasionally discussed how to improve the quality throughout the project.

Introduce your business and what you do there.

Opus Online is a web development agency. We do mobile apps, software, and web development. We have worked with IBM and OMD worldwide. I am the head of sales and marketing.

What challenge were you trying to address with Blu Mint Digital?

When we're 100% booked for weeks, we often use partner companies to make certain that we meet deadlines. Plus, the quality should be at the same level with what we would do on our own. Aside from developing the website, a few of our clients want a full package and ask for help with marketing. That is where Blu Mint comes in.

What was the scope of their involvement?

Blu Mint has provided support when we have needed additional personnel. Their strength is digital marketing, especially content marketing, content suggestions, blogs and so on. They have also helped us with PPC advertising and other digital marketing areas such as SEO. SEO is not the very first thing that we usually outsourced with, as it is mostly something that we try to do on our own. But there have been 1 or 2 cases where we needed additional resources so we used Blu Mint Digital. We get their input not only for our clients; they have even worked on our own company’s digital marketing presence.

How did you come to work with Blu Mint Digital?

I know their MD personally.  

How much have you invested with Blu Mint Digital?

At the moment, we’ve paid between $10,000 and $50,000 for their services. Since we have a few additional projects, that will be higher if somebody reads the review in December or January.

What is the status of this engagement?

We have worked with them for almost a year. We started in December 2015. At the moment, we don't have any projects with them, but we have already planned future projects with Blu Mint. 

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Blu Mint Digital has brought very solid results. They have always delivered what we have expected, and our expectations are very high. 

The work that they delivered is for a client of ours, so I have to be very careful about giving out the information that our client will not be happy with. When they helped our company with our online presence and content marketing, the results have been splendid. Our clients are also happy. It’s safe to say that the results have been very good and we're satisfied.

How did Blu Mint Digital perform from a project management standpoint?

They were very good. In general, it's the end result that matters. I'm very happy with Blu Mint Digital.

What did you find most impressive about Blu Mint Digital?

Blu Mint is our number one partner when we need additional digital marketing personnel. We don't have too many of those partners. They are flexible and can find time for us if it's necessary, even during the night. They're very good with deadlines but they don't always follow the schedule. If quality suffers too much because of meeting a deadline, then they would rather negotiate with us. They would rather change the deadline than provide something that doesn't meet we expect. We actually have the same approach and mindset.

Are there any areas Blu Mint Digital could improve?

Yes and no because there have been a few such things that needed improvement. However, Blu Mint has evolved. At this point, I can say that they fully meet the expectations we have. I cannot say anything bad really. I have to say that with the last project we have had, they have even delivered more. 

Please describe your company and your position there.

I’m a Facebook Ads consultant.

For what projects/services did your company hire Blu Mint Digital?

I needed to hire an external partner to execute Facebook Ads.

What were your goals for this project?

We wanted to increase brand awareness.

How did you select this vendor?

I found them by checking reviews.

Describe the scope of their work in detail.

Blu Mint Digital led strategy, creative, and execution of Facebook Ads.

What was the team composition?

We worked with two members of their team.

Can you share any outcomes from the project that demonstrate progress or success?

They helped us to increase social media interactions, as well as brand awareness.

How effective was the workflow between your team and theirs?

Communication was mainly done by email and phone. Blu Mint Digital always responded to feedback.

What did you find most impressive about this company?

Blu Mint Digital provided good communication, expertise, and professionalism.

Are there any areas for improvement?

No, I can’t think of any areas for improvement.