BIG FISH PR provides public relations services for innovative enterprise and consumer brands and companies. A top PR firm in 2026, BIG FISH is an award-winning PR agency that helps its clients redefine industries through thoughtful storytelling and strategic earned media PR campaigns. By integrating traditional PR with corporate communications and digital media relations, BIG FISH PR captures greater mindshare and market share for consumer and enterprise clients. BIG FISH PR's has consumer PR and enterprise PR practices with a focus on consumer electronics, tech, lifestyle brands, enterprise brands, security, safety, robotics, AI, and consumer goods, among others. BIG FISH manages U.S. national tech PR, lifestyle PR, enterprise PR, and consumer PR programs for clients based in the U.S., Europe, and APAC. BIG FISH PR is a top PR agency in the USA, and earned media coverage is BIG FISH PR's core specialty. Top brands, including airlines, lifestyle, and technology brands, trust BIG FISH to manage their PR. As one of the best PR firms in 2026, BIG FISH PR also understands that earned media goes far beyond short-term headlines. In today's landscape, placements in top-tier outlets, trusted reviews, and trade publications build the digital footprint that fuels discoverability in generative AI and GEO search like ChatGPT, Gemini, Copilot, and Claude.
BIG FISH PR services include the following: Earned Media Relations PR Strategy + Planning Corporate Narratives and Storytelling Messaging and Positioning Press Releases Company and Product Launches Generative AI Earned Media Results Product Reviews Gift Guides Media Training Press Tours + Desksides Thought Leadership and Speaking Programs Awards and Industry Recognition Brand Positioning Executive + C-Suite Visibility IPO Communications Reputation + Crisis Management
Min project size
$10,000+
Hourly rate
$150 - $199 / hr
Employees
10 - 49
Locations
Boston, MA
Year founded
Founded 1999
Languages
Timezones
3 Languages that we service
English
French
Spanish
1 Timezone that we service
EST
Eastern Standard Time (EST)
4 Locations
Boston , MA
Los Angeles , CA
New York , NY
Boston , MA
No have been added yet...
Pricing Snapshot
Min. project size
$10,000+
Avg. hourly rate
$150 - $199
/hr
Rating for cost
4.7
/5
What Clients Have Said
BIG FISH PR offers competitive pricing, with monthly costs ranging from $3,000 to $250,000, depending on client needs. Clients highlight the agency's strong value for cost, effective project management, and creative strategies, making them a favorable choice for both startups and established companies.
The company excels in securing high-value media coverage and mentions in major outlets. Clients have noted increased brand awareness and media presence as a result of BIG FISH PR's efforts, demonstrating their effectiveness in media relations.
Exceptional Project Management
Clients consistently praise BIG FISH PR for their strong project management, timely deliveries, and responsiveness. They are thorough, organized, and adaptable, ensuring projects stay on track and meet deadlines. This has been a key factor in their successful client engagements.
Effective in Building Brand Awareness
The agency has a track record of successfully building brand awareness for new and established companies. Their efforts have led to increased visibility and engagement, positioning clients as leaders in their respective fields.
Alignment with Client Values
Clients appreciate BIG FISH PR's ability to align with their values and culture. This alignment fosters a strong partnership and enhances collaboration, making them a preferred choice for organizations seeking a PR partner that shares their ethos.
Proactive and Responsive Team
The team at BIG FISH PR is described as proactive and highly responsive, providing clients with timely updates and addressing needs efficiently. This responsiveness is a key factor in their successful client relationships.
Opportunities for Improvement
While generally well-received, some clients suggest that BIG FISH PR could expand their strategic counseling role and improve media request filtering. These areas present opportunities for the agency to enhance their offerings.
“BIGfish has truly helped us accelerate our success and drive results immediately.”
Jan 25, 2023
Head of PR, Software Company
Anonymous
Verified
Other industries
Barcelona, Spain
201-500 Employees
Phone Interview
Verified
BIGfish PR provides PR services for a software company to establish their thought leadership in their industry. The team crafts stories and works on securing interviews and opportunities in relevant events.
The company has won 100% of their awards submissions, making them a recognized name in their industry. They’ve also achieved their highest level of media coverage in years, thanks to BIGfish PR’s work. The team is highly creative and detail-oriented, and they work as a true extension of the firm.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the head of PR for a software company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with BIGfish PR?
We wanted to drive awareness about our company, products, and services in the US as we grew our business. Our team engaged BIGfish because of that.
SOLUTION
What was the scope of their involvement?
One of our priorities was to establish our executives as thought leaders in the marketing technology and audience engagement space. Given that, BIGfish helped us develop ideas to establish our CMO as a thought leader in our industry. The team looked into industry trends and matched those with our CMO’s insights about how the industry would develop and what strategies could be used by brands and practitioners.
Moreover, BIGfish helped us craft compelling stories, which they placed in industry trade publications. They secured interviews with relevant reporters and speaking opportunities at industry events.
Over the last year, our CMO has published many stories about various marketing topics, and we continue working with BIGfish.
What is the team composition?
About four people from BIGfish work with us.
How did you come to work with BIGfish PR?
BIGfish was a PR agency in Boston, and before I moved to an in-house role, I worked at agencies in that area. I’d been aware of BIGfish for years and always admired their work, though I never had the chance to work with or for them. Given that, they were one of the first companies on my list when our company was looking for agency support.
I had a few other options, but I was happy that BIGfish was chosen. They had plenty of industry expertise. I also had great conversations with their team.
How much have you invested with them?
We’ve invested around $100,000–$250,000.
What is the status of this engagement?
We started working together in April 2022, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’ve won 100% of our awards submissions, and that’s a testament to BIGfish’s ability to translate our products and services into compelling submissions. This has been a huge success for us; it’s great to be recognized through important industry awards.
Moreover, we’ve seen our highest level of media coverage and thought leadership opportunities across the board. Our company has been around for 10 years, and this is the first time we’ve implemented a PR strategy. While our team hasn’t had incredibly high expectations, BIGfish has truly helped us accelerate our success and drive results immediately in terms of media coverage and overall reach.
How did BIGfish PR perform from a project management standpoint?
BIGfish is thorough and detail-oriented. They bring creative ideas to the table and act as an extension of our team. I can share ideas with them, and they share ideas with me — there’s no latency there, and we always get immediate responses.
Having open lines of communication makes everything easy for us, especially since we’re trying to establish thought leadership. On top of that, they always deliver projects on time and within our budget. Overall, I’m satisfied across the board.
In terms of tools, we use Asana for project management, though we mostly operate on Google Workspace. We have biweekly video calls on Google Meet, but Slack is our main communication tool.
What did you find most impressive about them?
I truly admire the expertise and responsiveness of the team. When bringing in a third-party agency, we want them to feel like a true extension of our team — that’s the gold standard, and it’s how our partnership with BIGfish feels.
Are there any areas they could improve?
No, there aren’t any. We’ve had a great experience working with them.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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1 Reviews
Our Story
BIG FISH began by accident when founder David Richard, fresh from building a globla telecom provider that pioneered voice-over-data calling tech, started advising startups with their PR and marketing. Inspired by the novel Big Fish, he built an agency rooted in bold storytelling. Today, BIG FISH PR is a top PR firm that delivers great press coverage and generative AI results for enterprise and consumer brands like Amazon, Ring, and Formlabs.
Meet the Team
David RichardCEO
As CEO and founder of BIG FISH PR, David is responsible for guiding the agency’s overall business operations, growth, and success. He founded BIG FISH PR in 1999, and built it into the PR agency of excellence it is today.
What Sets Us Apart
Earned Media as the Engine of Discovery
BIG FISH PR builds its strategies around earned media as the primary driver of visibility, not a supporting tactic. The agency focuses on securing high-authority coverage that influences how brands are discovered across search engines, AI platforms, and editorial ecosystems.
Big Agency Outcomes, Boutique Agency Service
Clients benefit from senior-level expertise without the layers and inefficiencies common at larger firms. BIG FISH PR operates with a hands-on model where experienced strategists lead the work directly, enabling faster decision-making, sharper storytelling, and more responsive campaign execution.
Integrated Visibility Across SEO, AEO, and GEO
Rather than treating PR, SEO, AEO, and GEO as separate silos, BIG FISH PR unifies them through an earned media lens. Every placement is designed to extend beyond a single moment of coverage and contribute to long-term discoverability. This integrated approach ensures that media wins continue to driv
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