BIG FISH PR provides public relations services for innovative enterprise and consumer brands and companies. A top PR firm in 2026, BIG FISH is an award-winning PR agency that helps its clients redefine industries through thoughtful storytelling and strategic earned media PR campaigns. By integrating traditional PR with corporate communications and digital media relations, BIG FISH PR captures greater mindshare and market share for consumer and enterprise clients. BIG FISH PR's has consumer PR and enterprise PR practices with a focus on consumer electronics, tech, lifestyle brands, enterprise brands, security, safety, robotics, AI, and consumer goods, among others. BIG FISH manages U.S. national tech PR, lifestyle PR, enterprise PR, and consumer PR programs for clients based in the U.S., Europe, and APAC. BIG FISH PR is a top PR agency in the USA, and earned media coverage is BIG FISH PR's core specialty. Top brands, including airlines, lifestyle, and technology brands, trust BIG FISH to manage their PR. As one of the best PR firms in 2026, BIG FISH PR also understands that earned media goes far beyond short-term headlines. In today's landscape, placements in top-tier outlets, trusted reviews, and trade publications build the digital footprint that fuels discoverability in generative AI and GEO search like ChatGPT, Gemini, Copilot, and Claude.
BIG FISH PR services include the following: Earned Media Relations PR Strategy + Planning Corporate Narratives and Storytelling Messaging and Positioning Press Releases Company and Product Launches Generative AI Earned Media Results Product Reviews Gift Guides Media Training Press Tours + Desksides Thought Leadership and Speaking Programs Awards and Industry Recognition Brand Positioning Executive + C-Suite Visibility IPO Communications Reputation + Crisis Management
Min project size
$10,000+
Hourly rate
$150 - $199 / hr
Employees
10 - 49
Locations
Boston, MA
Year founded
Founded 1999
Languages
Timezones
3 Languages that we service
English
French
Spanish
1 Timezone that we service
EST
Eastern Standard Time (EST)
4 Locations
Boston , MA
Los Angeles , CA
New York , NY
Boston , MA
No have been added yet...
Pricing Snapshot
Min. project size
$10,000+
Avg. hourly rate
$150 - $199
/hr
Rating for cost
4.7
/5
What Clients Have Said
BIG FISH PR offers competitive pricing, with monthly costs ranging from $3,000 to $250,000, depending on client needs. Clients highlight the agency's strong value for cost, effective project management, and creative strategies, making them a favorable choice for both startups and established companies.
While generally well-received, some clients suggest that BIG FISH PR could expand their strategic counseling role and improve media request filtering. These areas present opportunities for the agency to enhance their offerings.
High Client Satisfaction
Many clients express high satisfaction with BIG FISH PR's services, citing successful outcomes and the agency's ability to meet or exceed expectations. Their work often results in tangible improvements in brand visibility and engagement.
Comprehensive PR Services
BIG FISH PR offers a wide range of services, from media outreach to branding and content management. Their ability to provide comprehensive PR solutions makes them a valuable partner for companies looking for an all-encompassing approach.
Exceptional Project Management
Clients consistently praise BIG FISH PR for their strong project management, timely deliveries, and responsiveness. They are thorough, organized, and adaptable, ensuring projects stay on track and meet deadlines. This has been a key factor in their successful client engagements.
Effective in Building Brand Awareness
The agency has a track record of successfully building brand awareness for new and established companies. Their efforts have led to increased visibility and engagement, positioning clients as leaders in their respective fields.
Strong Media Outreach
The company excels in securing high-value media coverage and mentions in major outlets. Clients have noted increased brand awareness and media presence as a result of BIG FISH PR's efforts, demonstrating their effectiveness in media relations.
“Our team has worked with a lot of providers around the world, and BIGfish PR is one of the best.”
Jan 19, 2023
Director of Communications, Airline Company
Anonymous
Verified
Other industries
Iceland
11-50 Employees
Phone Interview
Verified
BIGfish PR provides PR services for an airline company to improve customers’ awareness of their US ticket sales launch. The team connects the firm with journalists and helps them gain exposure in media outlets.
The company is happy with BIGfish PR’s services. The team is organized and has a well-structured workflow, and their resources are always responsive. They communicate closely with the client through emails, Teams, and Google Meet. Their regular reports keep the client informed about their progress.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the director of communications and services at an airline company. We operate in around 30 destinations in Europe and North America.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with BIGfish PR?
We worked with BIGfish PR to create awareness about our US operations.
SOLUTION
What was the scope of their involvement?
We did our first ticket launch in the US in December 2021, and BIGfish PR worked on creating awareness for that launch.
At present, we continue working with them as we launch in other US destinations. They handle our day-to-day PR efforts and aim to get us mentioned across various media outlets. The team connects us with journalists and sends press releases to be published in the media.
What is the team composition?
We’re in contact with around four people composed of PR specialists and an account manager.
How did you come to work with BIGfish PR?
BIGfish PR was a recommendation to us. We reached out to them and immediately decided to work with them.
What is the status of this engagement?
We started working with BIGfish PR in November 2021, and the partnership is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’re truly happy with them. Our team has worked with a lot of providers around the world, and BIGfish PR is one of the best. They’re organized and consistent and have met our expectations.
How did BIGfish PR perform from a project management standpoint?
Everything has been delivered on time, and the team always responds to us. To communicate, we use emails; we have meetings on Teams and Google Meet every other week.
What did you find most impressive about them?
BIGfish PR sends out great reports on what they’ve been doing and the goals they’ve reached. As a result, it’s always easy for us to see if the job has been done.
Are there any areas they could improve?
No, there aren’t any. We’re truly happy with them.
Do you have any advice for potential customers?
If you want to create awareness for your company, BIGfish PR is the right team. Connect with them.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-1 of
1 Reviews
Our Story
BIG FISH began by accident when founder David Richard, fresh from building a globla telecom provider that pioneered voice-over-data calling tech, started advising startups with their PR and marketing. Inspired by the novel Big Fish, he built an agency rooted in bold storytelling. Today, BIG FISH PR is a top PR firm that delivers great press coverage and generative AI results for enterprise and consumer brands like Amazon, Ring, and Formlabs.
Meet the Team
David RichardCEO
As CEO and founder of BIG FISH PR, David is responsible for guiding the agency’s overall business operations, growth, and success. He founded BIG FISH PR in 1999, and built it into the PR agency of excellence it is today.
What Sets Us Apart
Earned Media as the Engine of Discovery
BIG FISH PR builds its strategies around earned media as the primary driver of visibility, not a supporting tactic. The agency focuses on securing high-authority coverage that influences how brands are discovered across search engines, AI platforms, and editorial ecosystems.
Big Agency Outcomes, Boutique Agency Service
Clients benefit from senior-level expertise without the layers and inefficiencies common at larger firms. BIG FISH PR operates with a hands-on model where experienced strategists lead the work directly, enabling faster decision-making, sharper storytelling, and more responsive campaign execution.
Integrated Visibility Across SEO, AEO, and GEO
Rather than treating PR, SEO, AEO, and GEO as separate silos, BIG FISH PR unifies them through an earned media lens. Every placement is designed to extend beyond a single moment of coverage and contribute to long-term discoverability. This integrated approach ensures that media wins continue to driv
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