Beautiful Brands

Bellman is a Melbourne brand agency.

We specialise in branding and design that inspires and connects.

Whether you're a new startup or a large corporate, we're just as invested in your brand's journey as you are.

Rebranding? Launching a new brand? Need design work? No matter what you need, we can help you from strategy to implementation.

Our services include:

 

  • Brand strategy

  • Competitor analysis
  • Key messaging
  • Target market
  • Market positioning
  • Brand design
    • Logo
    • Custom brand marks
    • Styleguide
  • Brand story
    • Mission statement
    • Positioning statement
    • Tone of voice & values
    • Key messaging & body copy
  • Design services
    • Stationery
    • Posters
    • Brochures
    • Styleguides
    • Direct mail
    • Flyers
    • Packaging
    • Point of sale
    • Advertisements
    • Signage
    • Reports
    • Merchandise
    • Newsletters
    • Templates
    • Brand imagery
    • Photography
    • Illustration
  • Brand social
    • Instagram
    • Facebook
    • LinkedIn
  • Digital
    • Custom websites
    • Landing pages
    • eCommerce
    • Digital marketing
    • User experience
    • Search engine optimisation
    • Search engine advertising
    • Social media advertising
    • Social media strategy & management
    • Email marketing
    • Copywriting
    • Analytics/strategy
  •  
    Undisclosed
     
    $150 - $199 / hr
     
    10 - 49
     Founded
    2001
    Show all +
    Melbourne, Australia
    headquarters
    • Suite 6, 13-25 Church St Hawthorn,
      Melbourne , VIC 3122
      Australia

    Portfolio

    Key clients: 

    Jellis Craig | Puma | Brown Brothers | Bakers Delight | AARNet | NC Fitness | Natrio | Australian Unity

    Merrymen Cafe Brand Design Image

    Merrymen Cafe Brand Design

    The owners of Hampton’s newest cafe, Merrymen, came to us with a name but no branding or solid identity. The coffee-fanatic duo were inspired by Robin Hood, so we drew inspiration from Sherwood Forest and the cafe’s location alike to create a new brand identity to launch the cafe.

    We came up with a new tagline worthy of their legendary outlaw hero: “Coffee for the people”. This was anchored in a forest green brand design

    set with a Bayside-inspired pine tree and ocean waves to speak to both the name’s heritage and the local area.
    MTA Mortgage Brokers Brand Design Image

    MTA Mortgage Brokers Brand Design

    Bellman helped reshape MTA Mortgage Broker's brand design to better communicate their difference. The elevated logo of an isometric home references how MTA Mortgage Brokers want their clients to focus on their home, not their home loan. The lively, versatile colour palette and engaging collateral further reflect their point of difference.

    Figurehead Rebrand Image

    Figurehead Rebrand

    Figurehead’s new logo serves as a homage of the original brand name.

    A figurehead is a symbol of quality that protects and guides a ship throughout its journey, so a lion was chosen as a metaphor for Figurehead’s focused and dedicated approach to everything they do. Much like a badge of honour, it’s a testament to the quality of their work and a constant reminder of the dedication and pride exemplified by each and every

    employee.

    We delivered a brand design to be rolled out across signage, business cards, uniforms, letterheads and digitally.

    Brand Naming, Design & Packaging for Cinch Image

    Brand Naming, Design & Packaging for Cinch

    The name Cinch sums up how simple the moisturising product is to use, while the beautifully feminine yet practical branding is a perfect match for the skincare brand’s personality and aspirations.

    The Cinch packaging was designed to be clean and impactful to stand out on a bathroom shelf or in a handbag.

    Cakeagram Design & Packaging Image

    Cakeagram Design & Packaging

    Cakeagram is a brand with fun and joy at its core. Drawing from the brand’s rebellious attitude whilst promoting their signature food — cakes that looked as sweet as they tasted — was a welcome challenge.

    We created branding that boasted a vibrant colour palette and dynamic patterns to communicate the non-traditional Cakeagram spirit across both packaging and vehicle signage.

    Brand Design for Stomp! Image

    Brand Design for Stomp!

    Copywriting and content brand Stomp! was in need of brand design that was modern, fresh, and young. We created a quirky logo and colour palette featuring soft yet bold tones that dance (or stomp!) to the beat of their own drum.

    Packaging Design for Tea Drop Image

    Packaging Design for Tea Drop

    Bellman worked with Tea Drop to create playful packaging for their new range of ice tea. Our designers had fun creating illustrative packaging designs with a distinct summery feeling, inspired by the ingredients in each blend.

    Qualitas Brand Redesign & Digital Image

    Qualitas Brand Redesign & Digital

    Bellman helped with an entire brand refresh.

    First by evolving the previous logo into a strong icon that represented the firm partnerships formed by Qualitas. The thoughtful, understated, refined website and stationery was designed to appeal to Qualitas’ high-end financial market.

    Rolling the design out digitally helped Qualitas speak to the right audience. 

    Rebrand & Brand Collateral for Accent Image

    Rebrand & Brand Collateral for Accent

    With the concept that windows and doors are to the home as what eyes are to the body, a new brandmark was designed that represents the refraction of light in the human eye. A new style was then developed and rolled out across all brand collateral, stationery and signage.

    Reviews

    Sort by

    Print & Digital Branding for Real Estate Complex

    "They're easy to work with when we need to make changes."

    Quality: 
    4.0
    Schedule: 
    4.0
    Cost: 
    3.5
    Willing to refer: 
    4.0
    The Project
     
    Confidential
     
    Nov. 2018 - Ongoing
    Project summary: 

    Bellman Brand Agency has designed logos, brochures, print advertising, and a landing page for a land sales project with about 600 residential lots. They are also creating concept designs and digital assets.

    The Reviewer
     
    1-10 Employees
     
    Melbourne, Australia
    Administrator, Harvest Realty
     
    Verified
    The Review
    Feedback summary: 

    Although the project has not launched, the whole process was smooth and effortless. Bellman Brand Agency has an independent, efficient workflow. Their fluid communication and capable, dedicated management keeps the project moving forward smoothly. 

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    We're a real estate agency positioned mainly in residential property and land sales, with occasional commercial property sales. We also manage rental properties.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Bellman Brand Agency?

    We hired Bellman Brand Agency to design marketing assets for a new estate.

    What were your goals for this project?

    We wanted to establish our property as a high-quality estate and achieve full residency in the shortest time possible.

    SOLUTION

    How did you select this vendor?

    We found five vendors based on pricing, delivery, and previous work. We chose Bellman Brand Agency because of their "no hidden cost" pricing and previous projects. Since they also offered Emote Digital marketing services, we knew that we wouldn't need to switch to another company.

    Describe the scope of their work in detail.

    They have designed a logo, marketing brochure, and landing page. They also create print advertising, signage and concept design for the display suite. We're planning for them to help us with digital advertising as well. We tell them what we want to do, and they approve and execute it. 

    What was the team composition?

    We work closely with the director and project manager, who work with the creative team and the printing company.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Since this project has yet to officially launch, we can't provide outcomes.

    How effective was the workflow between your team and theirs?

    Communication is easy. They assigned a project manager, so we just work with her. They respond to emails within a few days and easily clarify issues on the phone. Throughout the duration of this project, we have only met four times in-person. There are no hassles. 

    What did you find most impressive about this company?

    I appreciate their commitment. They're easy to work with when we need to make changes. 

    Are there any areas for improvement?

    They're a great company but are new to the real estate business. It would be great if they better understood how other agencies have successfully launched land sales projects.

    4.0
    Overall Score
    • 4.0 Scheduling
      ON TIME / DEADLINES
    • 3.5 Cost
      Value / within estimates
    • 4.0 Quality
      Service & deliverables
    • 4.0 NPS
      Willing to refer

    Branding and Web Dev for a Raw Material Distributing Company

    "Bellman Brand Agency is highly creative and not afraid to push boundaries."

    Quality: 
    5.0
    Schedule: 
    4.5
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    Sept. 2013 - Ongoing
    Project summary: 

    Bellman Brand Agency rebranded a global company to unite its many fronts. Tailing a smaller project, they built an eight-version website; made advertising and branded materials; and now provide ongoing support.

    The Reviewer
     
    51-200 Employees
     
    Brazil
    Jose Falk
    Managing Partner, Natrio
     
    Verified
    The Review
    Feedback summary: 

    The new brand has launched and gathered praise for the logo, site, and emails created by Bellman Brand Agency. The website faced glitches at first that were quickly fixed. The team’s consistent communication, specialized expertise, and timely delivery have made collaboration a breeze.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the managing partner of Natrio, a global raw material supplier and distribution company. 

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Bellman Brand Agency?

    Our presence in each country had its own brand, name, website, and communication. We engaged Bellman Brand Agency to integrate those divisions into a global brand. We also needed help ensuring that we could seamlessly communicate across different languages, cultures, and restrictions around the world.

    SOLUTION

    What was the scope of their involvement?

    Bellman Brand Agency first created a website and brand materials for a local Australian entity. The team then went on to lead a global marketing and branding change for our company, integrating all groups into one brand worldwide. They made our logo, advertising, t-shirts, pens, brand folders, and promotional items.

    Their team also redid all company websites from scratch. They built four different websites for four regions, and each site has two versions to support two languages in each region. Bellman Brand Agency convinced us to integrate modern features despite our conservative culture and B2B focus. They showed us how to make our raw material products appealing as part of our global and reliable brand. At the same time, they respected our desire to remain low-key and non-flashy in our marketing.

    Bellman Brand Agency continue to monitor our LinkedIn ads and website analytics. As we build two new facilities in Australia, their team is coordinating the marketing and branding for the launch.

    What is the team composition?

    I directly interact with 3–4 people.

    How did you come to work with Bellman Brand Agency?

    I don’t remember how we came to work with them.

    How much have you invested with them?

    We’ve spent $150,000 so far.

    What is the status of this engagement?

    We started working together in September 2013, and the collaboration is ongoing.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    We won awards for the first website they built for us. Our new global brand also received worldwide acceptance. We’ve only received praise for the new logo, site, and emails.

    How did Bellman Brand Agency perform from a project management standpoint?

    Their communication is excellent. We’ve kept in touch with Boyd (Director, Bellman Brand Agency) throughout the project; he’s been actively involved in our account since the start. Also, despite being a small agency, their team offers specialists in each field, including brand and web work.

    What did you find most impressive about them?

    Bellman Brand Agency is highly creative and not afraid to push boundaries. These traits make them stand out from other vendors we’ve worked with.

    Are there any areas they could improve?

    My only complaint is that, in the first month, the website experienced small glitches. We worked together with Bellman Brand Agency to make sure it didn’t happen again. It now runs perfectly.

    Do you have any advice for potential customers?

    Inform them of your goals, budget and time restrictions, and business. Then trust their ideas and their expertise in marketing, exposure, and branding. 

    5.0
    Overall Score
    • 4.5 Scheduling
      ON TIME / DEADLINES
      They met our deadline for delivering the website, but it experienced glitches in the first month.
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer
      I’ve recommended them a few times.