Bellman Brand Agency

Introduce your business and what you do there.

We’re in the health and wellness sector. We’re a startup company, and we’ve just launched two protein powders. I’m a co-founder.

What challenge were you trying to address with Bellman Brand Agency?

We started about 12 months ago with product development. My colleagues and I then thought of moving on to our branding. We knew what direction we wanted to go, how we wanted to be perceived within the health and wellness industry, who our target audience was, and all those sorts of things. However, we couldn’t bring it together. We got to a point where we needed help, and we came across Bellmand Brand Agency (Bellman).

What was the scope of their involvement?

When we first went to Bellman, we needed help with our voice and branding. Our main focus was our brand story because having the right voice is really important today.

We already had our content and logo, but our website needed some attention. We had created the template and photos, but there were just a few things tied to the brand story and voice. They went on, refined it for us, and made it a lot better.

Basically, they’ve created brand awareness and we’re now in the next phase. We currently have them working on our social media. To help us, they’re starting to redo all our ads on Facebook and Instagram, following our brand awareness campaign.

What is the team composition?

I’ve worked with a brand manager, a copywriter, and an illustrator. Those three people have been key to what we’ve got now. We’re now working with somebody else in another department to do all the Facebook and social media campaigns; she’s also fantastic.

Probably in total, we’ve mainly been in contact with five people within the agency, but I don’t know who else is working on it behind the scenes.

How did you come to work with Bellman Brand Agency?

I searched on Google and they came up. It was actually myself who went ahead and decided we wanted to go with them. I was really impressed with their website, their past clients, and the work that they’d done.

When I reached out to them, they were so quick to respond and just so efficient. I had them call me, and they had a Zoom meeting with me and my brand manager. We had that meeting the day after I contacted them, while one of the other agencies contacted me six weeks later, so the difference with them was just like night and day.

How much have you invested with them?

So far, it’s been around $35,000–$40,000 AUD (approximately $27,000–$31,000 USD).

What is the status of this engagement?

I reached out to them earlier this year, so we’ve been with them since January 2021. We’re still working with Bellman on our social media on a quarterly basis, so I can’t see any foreseeable ending at the moment.

What evidence can you share that demonstrates the impact of the engagement?

I get feedback all the time from people that saw our brand. From our website to ads, social media, printed brand content, and more, people have given us awesome feedback on everything. Furthermore, my colleagues and I absolutely love the brand and what they’ve done with it. We couldn’t be happier.

As far as metrics, we’re starting to get them since they’ve just started coming through our Facebook Ads and so on. It’s still very positive, and we’re definitely making traction.

How did Bellman Brand Agency perform from a project management standpoint?

They’ve been fantastic. When we called them, we basically gave them 3–4 weeks to have everything ready for us to launch. We were asking them to finish our website, tie our brand together, and clean it up, so we were on a very tight schedule.

Within a few days of the deadline, they had produced everything we wanted. They were awesome. We didn't have to make almost any changes; they understood the brief perfectly and when they sent us stuff to approve, there were very small changes. At the end of the day, they got up, got our brand and brief, understood it, and nailed it.

To communicate, we’ve only used emails.

What did you find most impressive about them?

They’re as passionate about our brand as we are, which has really resonated. They’ve been very connected to what we want to do. It hasn’t been like we’ve got a brand manager who is connected and then the rest of the team isn’t. The illustrator, copywriter, brand manager — the whole team understands what we want. There isn’t one person who isn’t in tune with what we’re trying to do. Honestly, I believe that’s the biggest reason why working with them has been a success so far.

Also, we continue to be successful because they just evolve with us, and we deeply appreciate our relationship with them. They just understand us and connect with us, so they’re great to work with. Without their expertise, we wouldn’t have come out with what we have now.

Are there any areas they could improve?

At this point, I can’t think of anything at the top of my head. We’ve had a great experience with Bellman. They’ve been awesome to work with, they’ve met our demands, and they’ve done it tenfold.

Do you have any advice for potential customers?

The biggest thing is to be very clear on what you want as a brand. Be clear on your vision and give examples. When we approached them, we gave them brands that inspired us and that we sort of wanted to be like. If you’re clear in your brief and vision and give as much detail as you can, they can produce what you’re after.

Please describe your company and your position there.

We're a real estate agency positioned mainly in residential property and land sales, with occasional commercial property sales. We also manage rental properties.

For what projects/services did your company hire Bellman Brand Agency?

We hired Bellman Brand Agency to design marketing assets for a new estate.

What were your goals for this project?

We wanted to establish our property as a high-quality estate and achieve full residency in the shortest time possible.

How did you select this vendor?

We found five vendors based on pricing, delivery, and previous work. We chose Bellman Brand Agency because of their "no hidden cost" pricing and previous projects. Since they also offered Emote Digital marketing services, we knew that we wouldn't need to switch to another company.

Describe the scope of their work in detail.

They have designed a logo, marketing brochure, and landing page. They also create print advertising, signage and concept design for the display suite. We're planning for them to help us with digital advertising as well. We tell them what we want to do, and they approve and execute it. 

What was the team composition?

We work closely with the director and project manager, who work with the creative team and the printing company.

Can you share any outcomes from the project that demonstrate progress or success?

Since this project has yet to officially launch, we can't provide outcomes.

How effective was the workflow between your team and theirs?

Communication is easy. They assigned a project manager, so we just work with her. They respond to emails within a few days and easily clarify issues on the phone. Throughout the duration of this project, we have only met four times in-person. There are no hassles. 

What did you find most impressive about this company?

I appreciate their commitment. They're easy to work with when we need to make changes. 

Are there any areas for improvement?

They're a great company but are new to the real estate business. It would be great if they better understood how other agencies have successfully launched land sales projects.

Introduce your business and what you do there.

I’m the managing partner of Natrio, a global raw material supplier and distribution company. 

What challenge were you trying to address with Bellman Brand Agency?

Our presence in each country had its own brand, name, website, and communication. We engaged Bellman Brand Agency to integrate those divisions into a global brand. We also needed help ensuring that we could seamlessly communicate across different languages, cultures, and restrictions around the world.

What was the scope of their involvement?

Bellman Brand Agency first created a website and brand materials for a local Australian entity. The team then went on to lead a global marketing and branding change for our company, integrating all groups into one brand worldwide. They made our logo, advertising, t-shirts, pens, brand folders, and promotional items.

Their team also redid all company websites from scratch. They built four different websites for four regions, and each site has two versions to support two languages in each region. Bellman Brand Agency convinced us to integrate modern features despite our conservative culture and B2B focus. They showed us how to make our raw material products appealing as part of our global and reliable brand. At the same time, they respected our desire to remain low-key and non-flashy in our marketing.

Bellman Brand Agency continue to monitor our LinkedIn ads and website analytics. As we build two new facilities in Australia, their team is coordinating the marketing and branding for the launch.

What is the team composition?

I directly interact with 3–4 people.

How did you come to work with Bellman Brand Agency?

I don’t remember how we came to work with them.

How much have you invested with them?

We’ve spent $150,000 so far.

What is the status of this engagement?

We started working together in September 2013, and the collaboration is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We won awards for the first website they built for us. Our new global brand also received worldwide acceptance. We’ve only received praise for the new logo, site, and emails.

How did Bellman Brand Agency perform from a project management standpoint?

Their communication is excellent. We’ve kept in touch with Boyd (Director, Bellman Brand Agency) throughout the project; he’s been actively involved in our account since the start. Also, despite being a small agency, their team offers specialists in each field, including brand and web work.

What did you find most impressive about them?

Bellman Brand Agency is highly creative and not afraid to push boundaries. These traits make them stand out from other vendors we’ve worked with.

Are there any areas they could improve?

My only complaint is that, in the first month, the website experienced small glitches. We worked together with Bellman Brand Agency to make sure it didn’t happen again. It now runs perfectly.

Do you have any advice for potential customers?

Inform them of your goals, budget and time restrictions, and business. Then trust their ideas and their expertise in marketing, exposure, and branding.