What was the scope of their involvement?
When we started working with Bates in 2014, they performed an analysis and evaluation of our publication. In 2015, we decided to begin the full redesign across both platforms - print and digital. They built from scratch an Adobe-based mobile app that houses our digital editions and is compatible with Android and iOS devices.
Before the work began, we had robust collaborative discussions and brainstorming sessions, followed by presentations where they introduced multiple concepts for us to choose from. They were very disciplined about sticking to the schedule. We worked intensely for six months and everything went without a hitch. We rolled out the redesigned print magazine and new mobile app in May 2015 as a coordinated effort that strengthened our magazine brand.
From then until the present, they have continuously produced our bimonthly digital editions, and they also have sometimes produced print editions for us when needed. As a separate project, they are also in the midst of a website redesign project with us.
What is the team dynamic?
We had a great project manager for the magazine project, Taryn. The tasks were delegated to different designers as needed. I worked with Ernie [Executive VP of Creative, Bates Creative] on print editions and with Tommy [Digital Strategist, Bates Creative] on app strategy.
How did you come to work with Bates Creative?
I first saw Debbie Bates-Schrott [Founder and CEO, Bates Creative] co-presenting at a conference with an Adobe representative in 2014. They were talking about a case study of another app and I was impressed, which caused me to reach out to Debbie afterwards. I already knew of them as a company, but the presentation really caught my eye.
What is the status of this engagement?
We started working with them in 2014 and the collaboration is ongoing.