Ayokay

BACKGROUND

Introduce your business and what you do there.

I'm a Marketing Manager at Zespri, a kiwifruit grower.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ayokay?

We were trying to update our web presence, integrating it to make sure that we're getting noticed online. We wanted to communicate our brand story in an interactive way.

SOLUTION

What was the scope of their involvement?

They handled our web design and development. They also managed SEO and content writing. We had blogs that were really helpful at getting attention, some of which articles are still popular today and they were written over three years ago. The work has had longevity, it still looks fresh.

They also handled our social media posts and feeds. They gave an interactive social feel. Since we're in the food and beverage business we have lots of recipes. They created a categorization platform to help users find recipes quicker that meet their needs. If you need something for breakfast, healthy, and gluten-free it made it easy to find the information needed.

What is the team composition?

I believe three people worked on the project.

How did you come to work with Ayokay?

I found them through a referral from someone who did business with them previously.

What is the status of this engagement?

We worked together from January 2017 to January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Every month we received a report from them on the work, and we got reports from Google Analytics as well. We could see that the site was doing much better than our old website. The reports were also very collaborative, which was great to work with.

The blog content was also fantastic. It's still some of the best performing content to this day. We're continuing to leverage that. We love it.

How did Ayokay perform from a project management standpoint?

They did an excellent job at project management. They had numerous tools to help us keep track of all the different deliverables. That was really helpful. They didn't miss any deadlines and pushed us to make sure that we got the most out of the project.

What did you find most impressive about them?

They stay up on trends. The recommendations they make are rooted in data and experience so you can trust them. It felt like a really collaborative partnership. They did a great job teaching and establishing trust. I always have trust that Ayokay is going to be effective in their work.

Are there any areas they could improve?

I don't think anything could have gone smoother. Obviously, we had trials, but their communication was amazing so they would implement any changes immediately. They're very flexible and adaptive. They're a good, open, honest, hardworking team.

Do you have any advice for potential customers?

Take and listen to their advice. Ask questions to understand. Anytime I had a question or wanted to learn more they were very helpful and I understood the concept more than I thought I could. It became a partnership that allowed us to leverage their work for my brand and company.