What was the scope of their involvement?
The engagement started with a discovery process and market research. The team wrote a report on cost estimates, growth potential, and competitors. I met the founder and CEO, who led Avintiv’s efforts to build my company from scratch. They designed the website to reflect the clientele, which they identified through research and our 30-40 item matchmaking questionnaire. During development, Avintiv had me coordinate privacy statements and other legal issues with attorneys. They introduced me to accountants as well. The team also named, licensed, and branded the company with business cards and a logo in purple, black, and silver.
Currently, they manage the Instagram and Facebook account. They’re now focusing on lead generation across print, digital, and social media platforms. The website is completed but we are still adding the legal disclaimers to it.
What is the team composition?
The team includes 2–3 members in addition to the CEO.
How did you come to work with Avintiv Media?
I was friends the CEO, having known him from his other business. We met before I decided to go ahead with founding the company. I trusted him and wouldn’t have gone with anybody else.
How much have you invested with them?
We’ve spent $52,000.
What is the status of this engagement?
Work started in September 2017 and is ongoing.