ATRIUM

BACKGROUND

Please describe your company and position.

I am the Human Resources of Grimebusters Ltd.

Describe what your company does in a single sentence.

Cleaning, Restoration and Reconstruction

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Atrium Digital to accomplish?

• Redesign Website
• Google Ads
• Search Engine Marketing
• Social Marketing

SOLUTION

How did you find Atrium Digital?

The called me

Why did you select Atrium Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Atrium Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Have Atrium advertise for our company on Meta and Linked In to remarket visitors to our site. This was an avenue chosen to help turn more of the qualified interested audience into more leads. 
• Build brand awareness through relevant content distributed accordingly across Grimebusters's social media channels. ‌ 
• Utilize Social Listening, On-page management, and Off-page engagement tactics to increase exposure, engagement, and interact with active users. ‌ 
• Learn from the data collected each quarter to advise on future quarters activities ultimately driving key performance indicators and return on investment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Quarterly Reviews:

• Audience Growth 
• Page Impressions 
• Post Engagement Rate 
• Total Audience Engagements 
• DMs Received 
• Best time to post

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent. Communication is a 12/10! Very timely- always quick and efficient.

What was your primary form of communication with Atrium Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to to find interactive up to date content that is seen through a different lens other than that of the owner. Their content is relevant and interesting. They are unique because they are very proactive, accountable, and fun! Very progressive and genuine!

Are there any areas for improvement or something Atrium Digital could have done differently?

Nope, they are perfect.

BACKGROUND

Introduce your business and what you do there.

I’m the director of operations at Westmount Store Fixtures. We supply our clients with display shelving for their products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atrium Digital?

We were trying to grow our business and create a higher profile for our company, so we needed help with our advertising and SEO.

SOLUTION

What was the scope of their involvement?

Atrium Digital provides us with online advertising and helps us with some SEO programs as well. Currently, they’re developing blogs for us, and they have full access to our website to tweak it as they see fit.

Our main idea is to raise our profile on Google, so Atrium Digital has been helping us with Google Ads for at least 90 days. Still, any blogs Atrium Digital writes are also on our social media profiles.

What is the team composition?

We work with Seanna (Program Coordinator), who liaisons with us. We’ve also met at least half a dozen of Atrium Digital’s teammates during our Zoom calls. Additionally, a few more teammates are working behind the scenes on our project.

How did you come to work with Atrium Digital?

We found them online, amongst a lot of other of their competitors. We then had a phone interview with Atrium Digital, and we also did an in-person interview with them.

As for why we chose them, we promote that we’re locally owned and operated, and we found out that Atrium Digital is also locally owned and operated, so we had a lot of synergy between our companies. Moreover, we didn’t feel like they were trying to get a sale; they were trying to develop a relationship with us, which is what we do with our clients as well.

How much have you invested with them?

We’ve spent around $10,000 CAD (approximately $7,500 USD).

What is the status of this engagement?

We started working together in December 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Although we’re just starting with our SEO efforts, our advertising efforts are already achieving good results. We’ve seen an uptick in calls of around 25% and closed two or three large deals coming from our Google Ads. Additionally, we’ve seen a noticeable increase in website traffic of at least 50%.

How did Atrium Digital perform from a project management standpoint?

We’ve given Atrium Digital a budget of what they can spend, and they’ve always stayed within it. All of our communication with them is online. We work together via an almost-weekly Zoom call to touch base, during which they constantly ask for our input. The close collaboration between us has been very eye-opening.

In addition to Zoom and email, Atrium Digital has a Databox online dashboard for project management. We can access this dashboard to see the performance of our ads. There’s also a second dashboard for our SEO work.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I would like to send a shout-out to Sienna.

What did you find most impressive about them?

Overall, everyone from my company who has participated in the calls with Atrium Digital has been very impressed and overwhelmed with what they’re doing.

Are there any areas they could improve?

I have nothing negative to say about Atrium Digital.

Do you have any advice for potential customers?

Ask a lot of questions — Atrium Digital is very educational, so they’ll take the time to explain every step in detail. They’ll also look for your input because they want to understand your company so that they can convey your message properly. Thus, provide them with as much input as possible.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of a regulatory technology software company. We offer regulatory software to customers in the financial services industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atrium Digital?

We were looking to achieve a greater market reach and brand recognition.

SOLUTION

What was the scope of their involvement?

We contracted Atrium Digital for a year to develop our digital content in conjunction with our internal team.

Some of their responsibilities include optimizing our marketing campaigns, content calendar creation, keyword research and optimization, and ad performance monitoring.

What is the team composition?

We’ve been working with one of the founders, several content creators, and several social media analysts.

How did you come to work with Atrium Digital?

I was a colleague of the CEO and founder.

How much have you invested with them?

We’ve invested roughly $50,000.

What is the status of this engagement?

Our ongoing partnership started in October 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with Atrium Digital, we’ve significantly improved our ROI for ad spend in just the first three months.

How did Atrium Digital perform from a project management standpoint?

They perform well from a project management perspective. Their ability to stick to the schedule and communicate openly makes them a well-run team.

We typically interface through Slack and email.

What did you find most impressive about them?

We’re impressed with their content team and how they do their utmost best to learn about the industry they’re writing for. Atrium Digital creates unique content rather than repetitive and generic ones.

Are there any areas they could improve?

Writing about our industry can be technical, so the writers have found it difficult to create content that’s a mix of simple and complex.

Do you have any advice for potential customers?

The best way to approach the relationship is to understand what your audience needs and what your ideal target market is. If you don’t know your own industry, then it’s going to be a struggle to create content for it.

BACKGROUND

Introduce your business and what you do there.

My organization is ProZone, a company that provides concrete, asphalt, base, and landscaping maintenance and supplies. I’m the social media coordinator and administrative assistant with payroll.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atrium Digital?

We’re a smaller company compared to many big construction companies, so we were trying to build our online presence better.

SOLUTION

What was the scope of their involvement?

Atrium provides us with search marketing and advertising programs. First, we met to discuss what specific things we wanted for our business, our goals, and our business specifications. In construction, there are many routes, so we had to be specific about what we do and don't do, and the team also did a lot of research on their own.

They develop search marketing content for us, including blog posts. We give them a broad scope of what, and they create the content. We're part of the editing process, so we give them feedback on the content they produce, and then they publish it for us. They've changed our website's platform so they can upload content. Atrium posts on our website and our landing pages and then broadcasts that content to our LinkedIn. 

We revise their results quarterly and adjust our strategy based on what worked or didn't and what we want to see in the next quarter. 

What is the team composition?

We mainly deal with Jordan (Principal) for reports; he manages the project with us. Seanna (Program Coordinator) helps with the team's connection, and we also work with someone who helps with anything to do with our website. Additionally, we work with a content writer and someone who handles online advertising. 

How did you come to work with Atrium Digital?

A friend of a  friend works for Atrium, and he referred us to them. We had a conversation about what they could offer us, and we liked their team. Moreover, we appreciated the layout they showed us of what they could do for us, so we decided to work with them. 

What is the status of this engagement?

We started working together in April 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Every quarter, Atrium shows how many leads we’ve gotten from paid advertising, plus the organic and non-organic traffic numbers. They also show us a comparison of the previous month and their estimated projections. Since it’s only been less than six months, I can’t really tell how successful the engagement is. However, from our perspective, it’s good so far We’ve gotten genuine leads and many more phone calls, so we’re happy with where we are. I’ll be able to give more definitive success metrics a year into the work. 

How did Atrium Digital perform from a project management standpoint?

They do very well with project management. We enjoy working with them because all their team members have fantastic communication skills. We find it easy to contact whoever we need from the team and get fast responses from them. I appreciate their structure and organization; I know who I need to talk to depending on what I want. Overall, their communication is quick, easy, and fast.

We have a quarterly meeting to review how the past quarter went and the results for both programs. The team also lets us know how much content will be published monthly. They use HubSpot to plan our meetings. We use GatherContent to keep track of their work; they send me a notification that something is ready to review, and I can review, approve, or edit it. The platform also notifies me when the content is posted. As for communication, we typically use email, though they also call me when they have quick questions.

What did you find most impressive about them?

Atrium’s biggest strength is their communication. We really appreciate that there’s always someone to communicate with, who answers if we have any questions. They never leave us in the dark about anything – they’re very transparent. The team is also very patient with our questions. Since we’re not in the digital marketing world, sometimes terminology is challenging, and they’re very good at explaining things in a way that makes it easy for us to understand what they’re doing. 

Are there any areas they could improve?

Even though we have nothing to compare them to because we’ve never worked with another digital marketing agency, our experience so far has been nothing but good. When we give them feedback about the ads, they change things immediately. 

Do you have any advice for potential customers?

Be clear with your goal, and go into the project knowing what you want to achieve. If you’re not an expert in the field, trust Atrium because they’ll care for you very well. Although we know it’s hard to do that because it’s a big investment, the team is very reassuring and has great communication.

BACKGROUND

Introduce your business and what you do there.

I’m a managing consultant at Pivot HR Services. Our organization provides the full spectrum of HR services outsourced to our clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atrium Digital?

We were trying to increase our client base and brand recognition in the public sector. We wanted to drive new revenue sources from organizations we hadn’t worked with before.

SOLUTION

What was the scope of their involvement?

Atrium Digital provides SEO services, including keyword research, writing content, and driving traffic to our website. They use WordPress for the blog and help us link the articles to our social sites, such as LinkedIn.

They drive the contract, guidelines, and operating process. Their process is well-detailed and entirely in line with our expectations, and they’ve been over it with us.

What is the team composition?

Initially, we worked with a sales team member to scope out the work we needed. We also work with an SEO specialist who goes over all the data in our quarterly review meetings, a content writer, and one of the founders. He comes to all of our quarterly meetings and helps to find the services that will work best for us. Additionally, we have regular meetings with their administrative support.

How did you come to work with Atrium Digital?

We met with several different providers.

How much have you invested with them?

So far, it’s been about $50,000 CAD (approximately $40,000 USD).

What is the status of this engagement?

We started working together in January 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The metrics are the increased visitors to our page and referrals to our business. We have an online submission form — if someone wants to inquire about our services, they complete it. We’ve seen a significant increase in traffic to our site, and people are actually filling in the submission form, leading to new clients. 

Moreover, we find their team incredibly responsive. They do high-quality work, and we’ve seen a significant difference since changing providers. Overall, they’re really professional and knowledgeable.

How did Atrium Digital perform from a project management standpoint?

Project management is excellent. Everything is well organized, so we know exactly what to expect each quarter and what documents we’ll receive and review. Also, everything is clearly laid out, and they track the progress towards the goals that we identified in the last quarter. We use Zoom to work together.

What did you find most impressive about them?

One big differentiator is the amount of analysis they do. Each quarter is far more in-depth than our previous service providers. Also, their communications team comes together to review their quarterly analysis, so we have the founders, analysts, and administrators right here. The program is built on teamwork, so everyone gets involved. Therefore, they have a great understanding of our business and the goals we’re trying to achieve.

Are there any areas they could improve?

Sometimes we have to go in and make modifications to the written content. Overall, their service is excellent, but that’s the only part of the business where we have to spend more time on feedback.

Do you have any advice for potential customers?

I’d highly recommend them. You’ll be really impressed with their professionalism and team experience. Moreover, after working with them for 18 months, the results definitely speak for themselves. The traffic is just night and day compared to what we used to get. Anyone who works with Atrium Digital will benefit from them.

BACKGROUND

Please describe your company and your position there.

I am the marketing director for a large real estate developers in the Dominican Republic

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atrium Digital, and what were your goals?

We needed to reach north American markets and create leads for new potential buyers

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Atrium based on their marketing engineering approach, outstanding management, and results for their other clients

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They handle all our various Google ads as well as all our search marketing. We have two distinct developments and require specific buyers who want to invest or live in a foreign country. It's a challenging scope. Our deliverables are qualified leads via forms or calls - they must be very specific and pointed to our business

How many people from the vendor's team worked with you, and what were their positions?

We have worked with Chris, an owner and sales/business development manager. We also work extensively with Jordan, also an owner and he's responsible for managing all our ads. We also work with Tyler who does SEO and keyword research. Meghan handles all our content writing.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

For almost two years of we've seen a huge increase in website traffic, but also consistent, quality leads. This has allowed us to sell 100 villas this year. This is an enormous increase that can be attributed, in large part, to Atrium's work.

Describe their project management style, including communication tools and timeliness.

We like their hands in approach with dedicated, consistent staff who make themselves available all the time. There are regular quarterly reviews as well as great reporting. They also work fluidly with our internal team who produces in-house content, web, and videos.

What did you find most impressive or unique about this company?

They have very forward thinking. They take the time to really understand their business with honesty and care about our success.

Are there any areas for improvement or something they could have done differently?

Not really. We are very pleased.

BACKGROUND

Introduce your business and what you do there.

I’m one of the co-owners of Paris Jewellers. We’re a retail jewelry company with 23 stores in four provinces across Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atrium Digital?

We were trying to grow our online presence and e-commerce store.

SOLUTION

What was the scope of their involvement?

Atrium Digital works on our website and digital advertising. Initially, they recommended us their digital advertising, SEO, and conversion rate optimization programs. They manage all of our digital ads and do everything off-site.

For the advertisements, they give us a brief with their recommendations. After that, our design team creates the content, and then they make the ads go live. Their team does some content writing as well. To create content, they do extensive research and discovery. Then, we get on a call with them, they work on it, and we approve it.

We launched a new site, and Atrium Digital assisted us in getting it more stable and solving some server issues. They also made some structural changes to our website. They’ve ensured that we’re set up for huge sales and events online.

What is the team composition?

We work with 6–10 people. We have our main contact, and then we have one person in charge of scheduling and following up on us. They’re really organized that way.

How did you come to work with Atrium Digital?

They were recommended to us. My husband is friends with the original founder.

How much have you invested with them?

I believe it’s between $50,000–$200,000.

What is the status of this engagement?

We started working together in August 2020. We’re about a year in, and we still have goals that we’d like to achieve, so we’ll certainly continue with the engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have measurable goals in place, and we report on them every month or every quarter. Overall, we’ve had good growth in all of the areas. We’ve definitely seen an increase in our return on ad spend. We’ve also increased our sales year over year, which has been great.

How did Atrium Digital perform from a project management standpoint?

In terms of project management, they’re very strong and organized. Everything is written and clear. This is one of their great, strong points.

We communicate through phone calls and emails. Also, we have scheduled meetings.

What did you find most impressive about them?

Their strength is how they lay everything in terms of data and how they measure our goals and spend. Since we have to measure the money we’re spending to ensure that we’re getting a return, that was a very strong suit in selecting them as a company to work with.

Are there any areas they could improve?

We could have more meetings. Sometimes, when we wait for a quarterly meeting, it takes longer for us to look at the data and pivot quickly to get optimum results. Therefore, that’s the one thing that our team would like to see more.

Do you have any advice for potential customers?

To achieve your goals, have them written and defined so both companies are aligned with them. It’s super important to set those standards in place before you start.

BACKGROUND

Introduce your business and what you do there.

James H. Brown & Associates: Alberta Injury Lawyer is a personal injury law firm. I’m the director of marketing here, overseeing the marketing strategy and both external and internal communications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atrium Digital?

Personal injury law is an incredibly competitive industry with lots of players with narrow specializations in the legal profession. I identified that we had a weakness with website SEO, and I was seeking a group that was forward-thinking and dynamic with a proven track record in SEO. We’d used another firm, and I’d worked on our SEO on my own a bit. However, our results were lagging against some benchmark competitors. We solicited a proposal from Atrium, and they won our business.

SOLUTION

What was the scope of their involvement?

Atrium enhanced the backend stability and reliability of our website, made frontend changes, and helped us change hosting providers. They changed the placement of links, content, infographics, boxes, and other elements to optimize the site for SEO.

They also write SEO content for us while monitoring and analyzing its performance to identify the next iterations of our strategy.

Atrium’s content team did a series of thorough interviews with our lawyers and key internal players. They also did third-party research on their own to inform their strategy.

We keep Google Ads and PPC work in-house. We’re going to keep some stuff internal for basic competitor advantage and succession planning. They help us on more of a high level and fill that talent gap very well.

Right now, we’re on a long-term SEO agreement with them. We’re on a website-focused conversion optimization plan. Starting next week, we’re going to do a social media program with them as well. I can’t assess them on that yet, but I’m sure it’s going to be great because of their first-class work so far.

What is the team composition? 

We’re working with Chris (Co-Founder & Principal), Jordan (CMO & Strategy Director), Seanna (Program Coordinator), Michael (Content Writer), a data scientist, 1–2 developers, and graphic designers. There could be up to 15 people in total, including a few support roles that I haven’t be able to meet.

How did you come to work with Atrium Digital?

We knew that our SEO performance was lagging and were auditioning firms in California, Nevada, Utah, Ontario, Newfoundland, and Alberta. I had meetings with 7–8 groups. Atrium was recommended to us by one of the lawyers in the firm, who knew them through a personal injury client.

How much have you invested with them?

We’re on the $75,000–$80,000 mark right now. Moving forward, I’d expect the annual cost to be $100,000–$110,000. We’ve had one-off projects that cost $3,000–$5,000, and the SEO work is around $8,500 per month.

What is the status of this engagement?

Chris and I started talking in March 2020, and I wanted to make a move that summer, but COVID struck. We didn’t engage them in a contract until September 2020. I commissioned them to do a series of website updates and migrations in October 2020. 

The SEO program is ongoing. We started the conversion optimization program in January 2021, and we’re starting the social media program in April 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

SEO content is varied. Some providers are too technical, writing content for search engine robots while others write really good content that may not have as much SEO value. Atrium writes technically-proficient content that ranks very well on Google but is also very readable and digestible. I’m proud to share their work on my social media page. They’re really a leader in content writing based on what I’ve seen.

SEO is very measurable. We’re ranking first for 10–11 branded and non-branded terms. We have another 20–30 keywords that are ranking in the top three and another 50 that are ranking in spaces 4–10. Since we signed up with Atrium, our overall terms have ballooned, and the number of keywords we’re ranking for has gone up. Atrium has definitely given us a 30–40% growth.

The fact that they’ve continued to win our business and that they continue to help us modernize our marketing deployments speaks to their quality.

How did Atrium Digital perform from a project management standpoint?

They use an engineering methodology with SEO. Jordan oversees all the programs with Atrium. Their data scientist is more the nuts-and-bolts person, and we have a day-to-day account manager. The three of them combined to offer different perspectives, from high-level thinking to very specific details. Chris was my original point of contact, and he’s always there to identify other opportunities and needs.

I view Atrium as an extension of the firm’s marketing team. I’ve always overseen marketing, and with a partner like Atrium, I feel much more confident that our marketing team has the right skillsets and management. I used to worry about SEO, but that’s truly outsourced to them now. I’m prodding and sending some insights along, but Atrium is managing it at this point.

For communication, we have Zoom video chats for strategy items, general discussions about what we’re doing for the quarter, reporting on previous outcomes, and so on. Atrium is using a few pieces of software for the general nuts and bolts, one of which is GatherContent. They use that for editing and collaborating on the content. It has a robust comment system that I use to flag and approve content.  

What did you find most impressive about them?

Atrium really understands the plights and challenges of an internal marketing team. They can really relate to us and see things from our perspective.

They’re disciplined and have a meticulous project process, almost like a German engineering system. They plan how they’re going to design, build, and release the product to market through various checkpoints. They make sure that no deadline is missed and that nothing is overlooked.

Michael produces incredible content. Personal injury law is a cool field, but he makes it sound very exciting.

Still, we can have good processes in place but get bad work without a strong team. Atrium has an amazing creative execution that’s contained within an engineering mindset. It’s unique and cool.

Are there any areas they could improve?

Sometimes, they’re too regimented week-to-week and month-to-month. There needs to be more flexibility with timelines.

We have a lot of people working on different programs, so it would be helpful if there was more communication between the different teams. Atrium operates in silos, with an SEO team, a social team, a CRO team, and so on. It would be good to have someone else aware of everything that’s happening. Having said that, it’s also my responsibility as the director of marketing on our side. The data scientist they have is only for SEO. I thought it would be good if he also worked on social, but that’s not how they staff their teams. 

I’m pretty over the moon with how our projects are going with them and would have to think more to find a good answer on how they could improve.

Do you have any advice for future clients of theirs?

What allows us to work well with them is our ability to understand our faults and take feedback. Another company looking to engage with them should be open and transparent about their successes and failures while being willing to let Atrium take over. 

Rather than viewing them as an agency partner or a third party, I recommend thinking of them as a marketing team and an integral part of internal operations. Although Atrium is outside our company, I view them as part of our marketing team.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager for Northern Platforms, Ltd.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atrium Digital?

We accommodated a new company and shifted our main business offering. At the time, we paused all of our work on our website and our digital marketing efforts. We brought on Atrium Digital when we were ready to pick that back up.

SOLUTION

What was the scope of their involvement?

They took over our Google Ads and SEO efforts, in the hope that they could increase traffic coming through our website. When we first started the engagement, they asked us a bunch of questions and did their own industry research to identify keywords to target. We also provided some information about relevant terms for our industry.  

To support our SEO, they write 10 pieces of blog content every quarter. At the beginning of the process, we sit down with a content writer and they come up with several different topics to write about. Then they write the content and send it to me for approval. Once I’ve told them that their work is good to go, they upload the articles to our blog, Facebook, LinkedIn, and Twitter.

Recently, we started discussing about updating our website to improve our conversion rate optimization (CRO). I presented some ideas, but they’ve proposed that we conduct some tests to gather a better understanding of what our customers are looking for. If we decide to move forward with that process, we will use that information to redesign the site.  

What is the team composition?

Seanna (Program Coordinator) is my main point of contact, but I also work with a couple of other people on the team including Jordan (Principal, Co-Founder & Strategy Director) and Tiffany (Digital Advertising Specialist).

How did you come to work with Atrium Digital?

We were originally working with another provider but they weren’t doing a great job. We worked with them originally about 18 years ago. Then I was looking for some old artwork they did about 15 years ago and sent them an email to see if they still had it. Then Chris responded with the file and asked how our company was doing. That led to a phone call and lunch, at which point we decided to work with them again.  

How much have you invested with them?

We’ve spent about $35,000 so far.

What is the status of this engagement?

We started working with them in July 2020 and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’re very knowledgeable and have given us a bunch of things to work on. They follow a very methodical process, and they’ve identified topics and keywords to helps us improve our rankings.

How did Atrium Digital perform from a project management standpoint?

We generally communicate over email, but we also meet every quarter to go over their progress. They spend about an hour and a half presenting on how many people visited our site and what search terms they used.  After they’re done, they give us a copy of all of their information.

They’re great communicators and they answer emails quickly. Seanna, for example, is extremely responsive. A few weeks ago, I found an error on our website and she fixed it immediately.

They blow our former partner out of the water.

What did you find most impressive about them?

Their team is very consistent, so they continue to learn more about our platform and our business. For example, our content writer develops blogs that sound like I wrote them. At the beginning of the project, we spoke on the phone and she asked a bunch of questions so she could learn about our business. In doing that, she learned our language and was able to create consistent messaging for our posts.

Are there any areas they could improve?

No. I’m excited for a long partnership with them.

Do you have any advice for potential customers?

Be very transparent with them. The more they know about your business, the more effective they can be. They ask questions for a reason and are trying to do the best job possible.

BACKGROUND

Introduce your business and what you do there.

I’m the business development manager for SGS Canada Inc. We’re an agricultural company that specializes in laboratory service. In my particular location, we’re involved in seed quality testing, genetic testing, and disease services. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atrium Digital?

I originally hired Atrium Digital 10 years ago to assist with web design, but they’ve since worked on a number of different projects.

SOLUTION

What was the scope of their involvement? 

10 years ago, Atrium Digital developed my company’s original website before returning to update it for our new name, SGS Canada Inc. After those two web design projects, they expanded their role to PPC campaigns, Google Ads management, and online marketing.

We’ve recently added another resource to the budget to help increase our online visibility. They help us respond to changes in our campaigns throughout the year, given the cyclical nature of our business. 

What is the team composition? 

It all depends on the project. There’s generally an account manager along with a secondary resource for each project, whether it be coding for a website or a PPC campaign. So that’s about 2–3 people on the web side and another 2–3 on the advertising side.

I should add that I’ve been working with the same account manager throughout our 10-year engagement. It’s convenient because they understand our so business well.

How did you come to work with Atrium Digital?

I found them through an online search.

What is the status of this engagement?

The first engagement was back in 2010, and we’re still working with them, now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When it comes to their PPC and Google Ads programs, everything is incredibly well-planned. Each quarter, we have meetings to review our campaign performance. The documents are structured clearly, and we can see the areas where we’ve grown or retracted. Having a standard format also ensures that we don’t jump back and forth between inconsistent metrics.

How did Atrium Digital perform from a project management standpoint?

We communicate via email and have video calls for our quarterly reviews. The latter gives us an opportunity to review and allocate our funds based on our fluctuating business needs. Whenever we need to pivot, they’re quick to implement our changes either the same day or by the next.

What did you find most impressive about them?

It’s a good relationship. Because I’ve been with their company for so long, there’s a strong comfort level between us. I trust them to generate ideas for me, and they often provide insights into how we can get more impressions or clickthroughs.

Are there any areas they could improve?

No, I don’t have any criticism. Their quality of work is top-notch.

Do you have any advice for potential customers?

Definitely listen to their recommendations. They’ve been around for a long time and have kept up with the industry. They’re not the same old company they were 10 years ago. Rather, they’re growing into online marketing and are continuing to expand their portfolio into different areas like content writing.